eCommerce Exam Materials
Course Introduction
This course provides a comprehensive introduction to eCommerce, exploring the principles, technologies, and strategies that drive business transactions in the digital environment. Students will learn about online business models, digital marketing, payment systems, cybersecurity, supply chain management, and the legal and ethical considerations relevant to conducting commerce online. Through case studies and practical projects, learners will gain insights into developing, launching, and managing successful eCommerce platforms, equipping them with the skills necessary to thrive in the evolving digital marketplace.
Recommended Textbook
Social Media Marketing 3rd Edition by Tracy L. Tuten
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11 Chapters
786 Verified Questions
786 Flashcards
Source URL: https://quizplus.com/study-set/2058
Page 2
Chapter 1: The Social Media Environment
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70 Verified Questions
70 Flashcards
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Sample Questions
Q1) Which of the following completes the statement,'Devices will be contextually,socially,and network aware and be able to dynamically create social connections between each other and connected people in order to offer services to each other and to jointly solve problems.In other words,social media will eventually serve to support ______'.?
A)Web 3.0.
B)Data mining.
C)Social intelligence.
D)Collective intelligence.
E)None of these.
Answer: D
Q2) Which model's goal is to attract an audience's attention and then stop the program to deliver a commercial message?
A)Search engine marketing.
B)Social entertainment.
C)The interruption-disruption model.
D)The horizontal revolution.
E)Cloud computing.
Answer: C
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Chapter 2: Social Consumers
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68 Verified Questions
68 Flashcards
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Sample Questions
Q1) Which of the following terms describes the extent to which worries about sharing too much information impact our online behavior is known?
A)Privacy salience.
B)Privacy paradox.
C)Social privacy.
D)Social identity.
E)None of the above.
Answer: A
Q2) According to Forrester's Social Technographics Model a ______ score reflects whether social media is a valued channel for customer support.
A)Discover.
B)Explore.
C)Use.
D)Ask.
E)Engage.
Answer: D
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Page 4
Chapter 3: Network Structure and Group Influences in Social Media
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71 Verified Questions
71 Flashcards
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Sample Questions
Q1) Which of the following best completes the following sentence,'______ ,a cyber offence that is illegal in the U.K. ,refers to identifying and publishing private information about someone as a form of punishment or revenge.'?
A)Trolling.
B)Rickrolling.
C)Doxing.
D)Flaming.
E)None of these.
Answer: C
Q2) Which of the following best completes the statement,'A(n)______ is an exposure to a brand via another person or social sharing.'?
A)Influence impression.
B)Word-of-mouth review.
C)Negative impression.
D)Public endorsement.
E)None of these.
Answer: A
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Chapter 4: Social Media Marketing Strategy
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74 Verified Questions
74 Flashcards
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Sample Questions
Q1) The process of identifying which objectives to accomplish,deciding how to accomplish those objectives with specific strategies and tactics,implementing the actions that make the plan come to life,and measuring how well the plan met the objectives is best known as which of the following?
A)Concepting.
B)Strategic planning.
C)Ideation.
D)Briefing.
E)Positioning.
Q2) Which of the following exists within the social media policy and ensures that readers/consumers can still find postings credible and trustworthy?
A)Social media guidelines.
B)Social media policy.
C)Standards of conduct.
D)Disclosure requirements.
E)None of these.
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6
Chapter 5: Tactical Planning Execution
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60 Verified Questions
60 Flashcards
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Sample Questions
Q1) Which of the following is not true of content atomization?
A)The content can be partitioned and/or repackaged in several ways while still remaining strategically aligned.
B)Having related,but distinct content on different social channels decreases the likelihood that the target audience will be exposed to the message multiple times.
C)Not only is atomization an efficient way to use resources,it also provides message amplification.
D)Documenting and cataloguing content as it is created ensures that it can be reused or repurposed in the future.
E)All of these are true.
Q2) Which of the following is a term used to describe an information asset whose attributes distinguish it from all other kinds of content?
A)Tactic.
B)Content strategy.
C)Content type.
D)Channel type.
E)Unique identifier.
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Chapter 6: Social Community
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72 Verified Questions
72 Flashcards
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Sample Questions
Q1) Which of the following best describes the term 'social sharing'?
A)A site that consists of broadcast updates to your news feed.
B)News feed that social networks use to establish an ongoing point of connection between network nodes.
C)A tool for reminding someone to socialize.
D)Features that provide people with the tools they need to reveal elements of their digital identities.
E)A feature that highlights the best participants who contribute to sites.
Q2) While many social networking sites remain open to anyone,many still require new members to register for membership and to use login specifications to access the community.Which of the following is not a reason to maintain a record of membership?
A)Aid in product development.
B)Promoting the site.
C)Offer highly targeted ad placements for advertisers.
D)Encouraging identity portability and adoption of OpenID standards.
E)License member data to external marketers.
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Chapter 7: Social Publishing
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74 Flashcards
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Sample Questions
Q1) Which of the following best completes the sentence,'High value content can't meet marketing objectives unless it reaches ______.Social publishers need to distribute and promote the content to drive organic reach.'?
A)The top search engine rankings
B)Social media influencers.
C)B2C marketers.
D)The target audience.
E)None of these.
Q2) Which of the following best describes an urban legend?
A)Objective and unbiased.
B)Paid consumer content.
C)Planted by organizations to masquerade as original material that an actual consumer posted.
D)The proliferation of untruths and exaggerations.
E)A direct request in a marketing message for a specific behavior.
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Chapter 8: Social Entertainment
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72 Verified Questions
72 Flashcards
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Sample Questions
Q1) For social TV to be considered social media marketing,it must meet which of the following objectives?
A)Should be designed to meet marketing objectives.
B)Must be shareable.
C)Must be participatory.
D)All of these.
E)None of these.
Q2) Marketers can choose from among four general methods for around and in-game advertising.Which type of ads are hard-coded into the game and ensure that all players view the advertising?
A)Display ads.
B)Static ads.
C)Game ads.
D)Dynamic ads.
E)None of these.
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10
Chapter 9: Social Commerce
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75 Verified Questions
75 Flashcards
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Sample Questions
Q1) Which psychological state may lead a gambler to say that they are betting the house only due to 'intellectual curiosity' rather than due to the thrill of betting?
A)Bounded rationality.
B)Cognitive dissonance.
C)Susceptibility.
D)Scarcity.
E)Cognitive bias.
Q2) Social software plug-ins that enable easy sharing of products sold on a retailer's website to social networks are referred to as which of the following?
A)Recommendation indicators.
B)Share tools.
C)Testimonials.
D)Pick lists.
E)Popularity filters.
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11
Chapter 10: Social Media Analytics
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75 Verified Questions
75 Flashcards
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Sample Questions
Q1) Information that is already collected and available for use is also known as which of the following?
A)Ethnographic research.
B)Social media research.
C)Secondary research.
D)Primary research.
E)Observational research.
Q2) Retweets on Twitter and shares on Facebook are both examples of which of the following?
A)Echo effect.
B)Viral spread.
C)A participation effect.
D)Online echo.
E)Both A and D.
Q3) Which of the following recommendations is not a good use of netnography?
A)Be straightforward with those in the online community.
B)Learn about the behaviors of the group culture.
C)Never disclose your purpose for participation.
D)Classify material as social or informational.
E)Select online communities that are focused on a particular topic or segment.
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Chapter 11: Social Media Metrics
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75 Verified Questions
75 Flashcards
Source URL: https://quizplus.com/quiz/40952
Sample Questions
Q1) Which of the following is an insight tool,built to provide intuitive navigation through the KPIs and visualization of data?
A)Assessment summary.
B)Social media performance dashboard.
C)KPI tracker.
D)Brand effectiveness model.
E)None of these.
Q2) Which of the following best defines the term 'reach'?
A)The number of people exposed to the message.
B)The average number of times someone is exposed.
C)The ability to draw repeat visits and to keep people.
D)A comparison of how well different creative executions generate a response.
E)The number of people exposed to an online ad who actually select to see it.
Q3) Which of the following is the most accurate form of tracking?
A)Reverse.
B)Forward.
C)Opportunity.
D)Coincident.
E)Baseline.
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Page 13