E-Commerce Strategy Exam Review
Course Introduction
E-Commerce Strategy explores the principles, frameworks, and practices essential to developing and managing successful online businesses. The course examines the evolution of digital markets, competitive positioning, and customer experience management within the e-commerce landscape. Students will analyze case studies and industry trends to understand topics such as online business models, digital marketing, logistics and fulfillment, technology infrastructure, and regulatory considerations. By the end of the course, learners will be equipped to formulate effective e-commerce strategies that drive growth, innovation, and long-term value in a dynamic digital environment.
Recommended Textbook
E Commerce 2017 13th Edition by Kenneth C. Laudon
Available Study Resources on Quizplus
12 Chapters
1020 Verified Questions
1020 Flashcards
Source URL: https://quizplus.com/study-set/1501
Page 2
Chapter 1: The Revolution Is Just Beginning
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/29754
Sample Questions
Q1) List and briefly explain the main types of e-commerce.
Answer: The main types of e-commerce are business-to-consumer (B2C),in which online businesses attempt to reach individual consumers;business-to-business (B2B),in which businesses focus on selling to other businesses;consumer-to-consumer (C2C),which provides a market in which consumers can sell goods to each other;mobile e-commerce (m-commerce),which refers to the use of wireless digital devices to enable online transactions;social e-commerce,which is commerce enabled by social networks and online social relationships;and local e-commerce,which is e-commerce that is focused on engaging the customer based on his or her geographical location.
Q2) Which of the following was the first large-scale digitally enabled transaction system in the B2C arena?
A)Telex
B)the Baxter Healthcare system
C)the French Minitel
D)EDI
Answer: C
To view all questions and flashcards with answers, click on the resource link above. Page 3
Chapter 2: E-Commerce Business Models and Concepts
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/29758
Sample Questions
Q1) Which element of the business model refers to the presence of substitute products in the market?
A)value proposition
B)competitive environment
C)competitive advantage
D)market opportunity
Answer: B
Q2) In general,the key to becoming a successful content provider is to:
A)own the content being provided.
B)own the technology by which content is created,presented,and distributed.
C)provide online content for free.
D)provide other services as well as online content.
Answer: A
Q3) All of the following are business models employed in the online music industry except:
A)subscription.
B)peer-to-peer streaming.
C)download-and-own.
D)cloud streaming.
Answer: B
To view all questions and flashcards with answers, click on the resource link above. Page 4
Chapter
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/29759
Sample Questions
Q1) Bluetooth is an advanced form of DSL.
A)True
B)False
Answer: False
Q2) The Transport Layer of TCP/IP is responsible for which of the following?
A)placing packets on and receiving them from the network medium
B)addressing,packaging,and routing messages
C)providing communication with the application by acknowledging and sequencing the packets to and from the application
D)providing a variety of applications with the ability to access the services of the lower layers
Answer: C
Q3) Which of the following protocols enables the exchange of routing information among different autonomous systems on the Internet?
A)HTTP
B)BGP
C)FTP
D)SMTP
Answer: B
To view all questions and flashcards with answers, click on the resource link above. Page 5
Chapter
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/29760
Sample Questions
Q1) ____________ provides a set of standards for communicating between a browser and a program running on a server that allows for interaction between the user and server.
A)CGI
B)ColdFusion
C)JavaScript
D)VBScript
Q2) The primary way a website personalizes the content presented to a visitor is through the use of:
A)privacy policies.
B)cookies.
C)accessibility rules.
D)site management tools.
Q3) All of the following are simple steps for optimizing web page content that can reduce response times except:
A)reducing unnecessary HTML comments.
B)segmenting computer servers to perform dedicated functions.
C)using more efficient graphics.
D)avoiding unnecessary links to other pages on the site.
Q4) What are widgets and how are they used? How do they differ from mashups?
To view all questions and flashcards with answers, click on the resource link above. Page 6
Chapter 5: E-Commerce Security and Payment Systems
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/29761
Sample Questions
Q1) Which of the following has the Internet Advertising Bureau urged advertisers to abandon?
A)HTML
B)HTML5
C)Adobe Flash
D)Adobe Acrobat
Q2) What is the most frequent cause of stolen credit cards and card information today?
A)lost cards
B)the hacking and looting of corporate servers storing credit card information
C)sniffing programs
D)phishing attacks
Q3) Shellshock is an example of which of the following?
A)mobile malware
B)software vulnerability
C)botnet
D)Trojan horse
Q4) Why is it difficult to accurately estimate the actual amount of cybercrime?
Q5) What is the Internet of Things (IoT)and what security issues and challenges does it raise?
To view all questions and flashcards with answers, click on the resource link above. Page 7
Chapter 6: E-Commerce Marketing and Advertising Concepts
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/29762
Sample Questions
Q1) Conversion rate is a measure of the:
A)percentage of visitors who indicate an interest in a site's products by registering or visiting a product's pages.
B)percentage of visitors who become customers.
C)percentage of existing customers who continue to buy on a regular basis.
D)percentage of shoppers who do not return within a year after their initial purchase.
Q2) eCPM measures the ROI of an ad by dividing the total earnings of the ad by which of the following?
A)the total number of impressions
B)the total number of impressions in hundreds
C)the total number of impressions in thousands
D)the total number of impressions in millions
Q3) What is marketing analytics software and what is it used for?
Q4) What are two methods being developed to track consumers across devices?
Q5) Which of the following statements about Canada's anti-spam law is not true?
A)Canada's law is based on an opt-in model.
B)The law has no impact on companies located within the United States.
C)The first phase of the law went into effect in 2014.
D)The law applies to e-mail,texts,and social media messaging.
To view all questions and flashcards with answers, click on the resource link above. Page 8
Chapter 7: Social,mobile,and Local Marketing
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/29763
Sample Questions
Q1) Which of the following is a real-time bidding system that allows advertisers to target their ads to specific users based on personal information provided by Facebook?
A)Amplify
B)FBX
C)DoubleClick
D)PTAT
Q2) Which of the following involves a coupon or other promotional offer that appears in users' Twitter timeline?
A)Promoted Tweet
B)Promoted Trend
C)Promoted Account
D)Lead Generation Card
Q3) Which of the following is the top app in terms of both audience size and share of time spent?
A)YouTube
B)iTunes
C)Twitter
D)Facebook
Q4) Why is local mobile marketing so attractive to marketers?
To view all questions and flashcards with answers, click on the resource link above. Page 9
Chapter 8: Ethical,social,and Political Issues in E-Commerce
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/29764
Sample Questions
Q1) Which of the following is not a major e-commerce public safety and welfare issue?
A)regulation of gambling
B)regulation of cigarette sales
C)regulation of pornography
D)regulation of taxation
Q2) Which of the following e-commerce technology dimensions has the potential to reduce cultural diversity in products?
A)ubiquity
B)interactivity
C)information density
D)global reach
Q3) All of the following are factors that will be considered in determining whether use of copyrighted material is "fair use" except the:
A)nature of the work used.
B)amount of the work used.
C)market effect of the use.
D)free availability of the work on the Web.
Q4) How is it possible to measure the strength of privacy policies?
Page 10
To view all questions and flashcards with answers, click on the resource link above.
Chapter 9: Online Retail and Services
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/29765
Sample Questions
Q1) What are the challenges faced by automobile manufacturers in selling online?
Q2) Online retail constitutes about 20% of the total retail market today.
A)True
B)False
Q3) What is the largest sector of the online travel services market in terms of revenue?
A)hotel reservations
B)car reservations
C)cruise/tour reservations
D)airline reservations
Q4) Describe the virtual merchant business model and its unique challenges in becoming financially viable.
Q5) The online mortgage industry has transformed the process of obtaining a mortgage.
A)True
B)False
Q6) On-demand service companies collect a fee from both sellers and buyers who use the platform.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 11
Chapter 10: Online Content and Media
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/29755
Sample Questions
Q1) Music streaming is growing at ________ a year.
A)20%
B)30%
C)40%
D)50%
Q2) Around what percentage of Amazon's top 100 selling books are now self-published?
A)10%
B)25%
C)40%
D)50%
Q3) In 2016,individuals spend more time on desktop computers and mobile devices than watching television.
A)True
B)False
Q4) The a la carte revenue model allows users to pay only for what they use.
A)True
B)False
Q5) What is digital rights management (DRM)and why is it used?
Q6) Explain the concept of media convergence.
Q7) Describe the three basic revenue models for digital content delivery.
To view all questions and flashcards with answers, click on the resource link above. Page 12
Chapter 11: Social Networks, auctions, and Portals
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/29756
Sample Questions
Q1) What are the costs and risks for buyers at an auction and how have auction sites sought to reduce these risks?
Q2) Instagram is an example of a(n):
A)interest-based social network.
B)affinity community/social network.
C)general community/social network.
D)practice network.
Q3) Which of the following is a community of members who self-identify with a demographic or geographic category?
A)practice network
B)sponsored community
C)affinity community
D)interest-based social network
Q4) Which of the following early leaders in social networking has been reinvented as a music-oriented social network?
A)Vevo
B)Myspace
C)Polyvore
D)Tumblr
To view all questions and flashcards with answers, click on the resource link above. Page 13
Chapter 12: B2b E-Commerce: Supply Chain Management and Collaborative
Commerce
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/29757
Sample Questions
Q1) An ________ serves businesses that primarily buy direct goods on a contract purchasing basis.
A)e-distributor
B)e-procurement company
C)exchange
D)industry consortium
Q2) Which of the following primarily deals with indirect goods?
A)e-distributors and industry consortia
B)e-distributors and e-procurement Net marketplaces
C)exchanges and industry consortia
D)exchanges and e-procurement Net marketplaces
Q3) Walmart's global supply chain has been criticized for all of the following except:
A)exploiting labor in underdeveloped countries.
B)bribing officials.
C)wasting energy.
D)failing to be efficient.
Q4) What is the difference between accountable and sustainable supply chains?
Q5) Why is B2B e-commerce seen as a potential source of great profit for successful B2B firms?
To view all questions and flashcards with answers, click on the resource link above. Page 14