E-Commerce Exam Preparation Guide
Course Introduction
E-Commerce explores the fundamentals and evolving trends of conducting business electronically, focusing on the digital transformation of buying and selling goods and services over the internet. The course covers essential topics such as online business models, digital payment systems, website development and design, legal and ethical issues, electronic marketing strategies, and security considerations in the online marketplace. Students will gain practical knowledge of setting up e-commerce platforms, managing online transactions, and integrating cutting-edge technologies in e-business. This course prepares students to leverage digital tools and strategies to succeed in the modern global economy.
Recommended Textbook
E Commerce Essentials 1st Edition by
Kenneth C. Laudon
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11 Chapters
825 Verified Questions
825 Flashcards
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Chapter 1: The Revolution Is Just Beginning
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Sample Questions
Q1) Network externalities are related to which of the following features of e-commerce technology?
A)richness
B)interactivity
C)universal standards
D)information density
Answer: C
Q2) Which of the following is a characteristic of the Reinvention phase of e-commerce?
A)massive proliferation of dot-com start-ups
B)widespread adoption of broadband networks
C)rapid growth of search engine advertising
D)widespread adoption of consumer mobile devices
Answer: D
Q3) ________ refers to the displacement of market middlemen.
Answer: Disintermediation
Q4) In ________ commerce, information is equally distributed, transaction costs are low, prices can be dynamically adjusted to reflect actual demand, intermediaries decline, and unfair competitive advantages are eliminated.
Answer: friction-free
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Chapter 2: E-Commerce Business Models and Concepts
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Sample Questions
Q1) Interfirm rivalry is one area of the business environment where e-commerce technologies have had an impact on most industries.
A)True
B)False
Answer: True
Q2) All of the following are key elements of a business model except:
A)competitive environment.
B)organizational development.
C)information technology strategy.
D)market strategy.
Answer: C
Q3) A(n)________ strategy is a strategy to compete in all markets around the globe rather than merely in local, regional, or national markets.
Answer: scope
Q4) ________ offer users powerful Web search tools as well as an integrated package of content and services, such as news, e-mail, instant messaging, calendars, shopping, and more, all in one place.
Answer: Portals
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Chapter
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Sample Questions
Q1) ________ is a utility program that allows you to track the path of a message you send from your client to a remote computer on the Internet.
Answer: Tracert
Q2) Which of the following is not one of the basic technological foundations of the Internet?
A)client/server computing
B)Tracert
C)TCP/IP communications protocol
D)packet-switching hardware
Answer: B
Q3) During which period of time did the Institutionalization phase of Internet development take place?
A)1950-1960
B)1961-1974
C)1975-1995
D)1995-through the present
Answer: C
Q4) A set of rules for transferring data is called a(n)________.
Answer: protocol
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Chapter
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Sample Questions
Q1) All of the following are basic information requirements for a product database except:
A)product descriptions.
B)stock numbers.
C)customer ID numbers.
D)inventory levels.
Q2) ________ verifies that the business objectives of the system as originally conceived are in fact working.
A)System testing
B)Acceptance testing
C)Unit testing
D)Implementation testing
Q3) All of the following might be part of a Web site's backend layer except:
A)a pre-existing corporate database.
B)a human resources system.
C)a production MRP system.
D)an application server.
Q4) The information elements that the system must produce to achieve its business objectives are called ________.
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Q5) A SWOT analysis describes strengths, weaknesses, opportunities, and ________.
Chapter 5: E-Commerce Security and Payment Systems
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Sample Questions
Q1) Discuss and explain the various types of malicious code and how they work. Include the different types of viruses.
Q2) A worm does not need to be activated by a user in order for it to replicate itself.
A)True
B)False
Q3) The ________ worm was designed to disarm computers that control the centrifuges in Iran's uranium enrichment process.
Q4) ________ refers to the ability to ensure that messages and data are only available to those authorized to view them.
A)Confidentiality
B)Integrity
C)Privacy
D)Availability
Q5) Smishing attacks exploit SMS messages.
A)True
B)False
Q6) A(n)________ is a feature of viruses, worms, and Trojans that allows an attacker to remotely access a compromised computer.
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Chapter 6: E-Commerce Marketing and Advertising Concepts
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Sample Questions
Q1) The dial-up audience is ________ the broadband audience.
A)virtually indistinguishable from B)more educated than C)less intensely involved with the Internet than D)wealthier than
Q2) Which of the following age groups has the highest percentage of Internet access?
A)18-29
B)30-49
C)50-64
D)65+
Q3) Impressions are a measure of the:
A)number of times an ad is clicked.
B)number of times an ad is served.
C)number of http requests.
D)number of pages viewed.
Q4) Online shoppers tend to browse for available products rather than search for specific products they have determined in advance.
A)True
B)False
Q5) What are the issues to be aware of when using social advertising?
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Chapter 7: Ethical, Social, and Political Issues in E-Commerce
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Q1) Which of the following requires financial institutions to inform consumers of their privacy policies and permits consumers some control over their records?
A)Freedom of Information Act
B)Gramm-Leach-Bliley Act
C)COPPA
D)HIPAA
Q2) A(n)________ is a private self-regulating policy and enforcement mechanism that meets the objectives of government regulators and legislation, but does not involve government regulation or enforcement.
Q3) Which case was instrumental in paving the way for Internet business methods patents?
A)Brown Bag v. Symantec
B)State Street Bank & Trust Co. v. Signature Financial Group. Inc.
C)Ford Motor Co. v. Lapertosa
D)Ticketmaster Corp. v. Tickets.com
Q4) Copyright protection protects against others copying the underlying ideas in a work.
A)True
B)False
9
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Chapter 8: Online Retail and Services
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Sample Questions
Q1) Which of the following was the top online bank by percentage of total Web bank visits in October 2012?
A)Wells Fargo Online Banking
B)Chase Online Banking
C)Bank of America Online Banking
D)Capital One Online Banking
Q2) Describe the vision of online retailing during the early days of e-commerce. Did these predictions and assumptions turn out to be true?
Q3) Contrary to predictions of analysts made during the early days of e-commerce, the Internet has led to both disintermediation and hypermediation on a widespread basis.
A)True
B)False
Q4) Mobile commerce currently accounts for more retail goods sold than social commerce.
A)True B)False
Q5) ________ is the leading supplier of reservation, table management, and guest management software for restaurants.
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Chapter 9: Online Content and Media
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Q1) In 2012, approximately how much were consumers expected to spend on digital music?
A)$36 million
B)$360 million
C)$3.6 billion
D)$36 billion
Q2) By 2015, online video is expected to surpass music as the largest form of online revenue in terms of revenue.
A)True
B)False
Q3) Zynga relies primarily on the sale of ________.
Q4) The entertainment industry is generally considered to be composed of five players: television, Hollywood films, music, radio, and video games.
A)True
B)False
Q5) Next to social networks, ________ produce the largest online audiences of any media.
Q6) Why are newspapers the most troubled segment of the publishing industry? Is there any good news on the horizon for newspapers?
Page 11
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Chapter 10: Social Networks, Auctions, and Portals
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Q1) The average user spends more time on Google+ than on Facebook.
A)True
B)False
Q2) One of the first online virtual communities was:
A)The Well.
B)Myspace.
C)AOL.
D)Salon.com.
Q3) According to the Internet Complaint Center (IC3), Internet auto-auction fraud is the most commonly reported offense, generating over 25 percent of all complaints.
A)True
B)False
Q4) In March 2011, AOL acquired ________, a critical acquisition in its shift to developing and distributing premium content.
Q5) Describe the major types of Internet portals and explain the portal business model.
Q6) Portals are among the most frequently visited types of sites on the Web.
A)True
B)False
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Chapter 11: B2b E-Commerce: Supply Chain Management and
Collaborative Commerce
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Sample Questions
Q1) Virtually all firms, both large and small, now use Electronic Data Interchange (EDI)systems.
A)True
B)False
Q2) Define and discuss the terms total inter-firm trade, B2B commerce, and B2B e-commerce in the context of the history and significance of B2B e-commerce.
Q3) None of the following statements about EDI are true except:
A)EDI systems generally serve horizontal markets.
B)EDI systems are seller-side solutions.
C)EDI is a communications standard for sharing business documents.
D)EDI systems no longer play an important role in B2B commerce.
Q4) A(n)________ supply chain is one in which the labor conditions in low-wage, underdeveloped producer countries are visible and morally acceptable to ultimate consumers in more developed industrial societies.
Q5) The majority of inter-firm trade involves:
A)spot purchasing of direct goods.
B)contract purchasing of indirect goods.
C)contract purchasing of direct goods.
D)spot purchasing of indirect goods.
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