E-Commerce and Internet Law
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Course Introduction
This course provides a comprehensive overview of the legal issues and regulatory frameworks governing electronic commerce and the use of the Internet. Students will explore key topics such as online contracts, electronic signatures, consumer protection, privacy, intellectual property, domain names, digital taxation, cybersecurity, and emerging technologies. The curriculum examines both domestic and international perspectives, highlighting case law, statutory developments, and policy considerations that shape the rapidly evolving landscape of internet and e-commerce law. Through case studies and practical exercises, students will develop skills to identify, analyze, and address legal challenges faced by businesses and individuals operating in the digital environment.
Recommended Textbook
E Commerce 2017 13th Edition by Kenneth C. Laudon
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Chapter 1: The Revolution Is Just Beginning
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Q1) Which of the following is a characteristic of the Consolidation phase of e-commerce?
A)predominance of pure online strategies
B)emphasis on revenue growth versus profits
C)brand extension and strengthening becomes more important than creating new brands
D)shift to a technology-driven approach
Answer: C
Q2) Retail e-commerce in the United States is not expected to continue growing at double-digit growth rates in 2016-2017.
A)True
B)False
Answer: False
Q3) Why study e-commerce?
Answer: E-commerce technology is different and more powerful than any of the other technologies we have seen in the past century.E-commerce technologies-and the digital markets that result-have brought about fundamental,unprecedented shifts in commerce.While other technologies transformed economic life in the twentieth century,the evolving Internet and other information technologies are shaping the twenty-first century.
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Chapter 2: E-Commerce Business Models and Concepts
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Sample Questions
Q1) All of the following use an advertising revenue model except:
A)Twitter.
B)Yahoo.
C)Google.
D)Amazon.
Answer: D
Q2) The basic value proposition of community providers is:
A)they offer a fast,convenient one-stop site where users can focus on their most important concerns and interests.
B)they offer consumers valuable,convenient,time-saving,and low cost alternatives to traditional service providers.
C)they create a digital electronic environment for buyers and sellers to meet,agree on a price,and transact.
D)they increase customers' productivity by helping them get things done faster and with less expense.
Answer: A
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Chapter
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Sample Questions
Q1) The process of slicing digital messages into parcels,sending them along different communication paths as they become available,and reassembling them at the destination point is called:
A)routing.
B)the Transmission Control Protocol (TCP).
C)packet switching.
D)the File Transfer Protocol (FT
Answer: C
Q2) All of the following statements about mobile apps are true except:
A)the average U.S.consumer now spends more time using mobile apps than watching television.
B)iOS apps are cross-platform,open-source applications.
C)over 130 billion apps have been downloaded from the Apple App Store.
D)almost all the top 100 brands have a presence in at least one of the major app stores.
Answer: B
Q3) T1 and T3 refer to international telephone standards for digital communication.
A)True
B)False
Answer: True
Page 5
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Sample Questions
Q1) The process of comparing a website with that of its competitors in terms of response speed,quality of layout,and design is known as:
A)split testing.
B)funnel testing.
C)benchmarking.
D)system testing.
Q2) Upgrading a server from a single processor to multiple processors is an example of scaling a site horizontally.
A)True
B)False
Q3) All of the following are website design features that annoy customers except:
A)slow-loading pages.
B)pop-under ads.
C)splash pages.
D)multi-browser functionality.
Q4) A native app is one designed to specifically operate using a mobile device's hardware and operating system.
A)True
B)False
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Chapter 5: E-Commerce Security and Payment Systems
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Q1) All of the following are prominent hacktivist groups except:
A)Anonymous.
B)LulzSec.
C)Impact Team.
D)Avid Life.
Q2) An intrusion detection system can perform all of the following functions except:
A)examining network traffic.
B)setting off an alarm when suspicious activity is detected.
C)checking network traffic to see if it matches certain patterns or preconfigured rules.
D)blocking suspicious activity.
Q3) Angler is an example of a:
A)worm.
B)exploit kit.
C)phishing.
D)hacktivism.
Q4) Vishing attacks exploit SMS messages.
A)True
B)False
Q5) What is a sniffing attack and how does it differ from a MitM attack?
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Chapter 6: E-Commerce Marketing and Advertising Concepts
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Q1) Which of the following is the most important tool in establishing a relationship with the customer?
A)company website
B)company CRM system
C)Facebook
D)search engine display ads
Q2) Which of the following search engine algorithm updates enables Google's search engine to evaluate an entire sentence rather than just a key word?
A)Panda
B)Penguin
C)Hummingbird
D)Graph Search
Q3) To answer a question such as "At what time of day does our company sell the most products?" you would use ________ data mining.
A)query-driven
B)customer profiling
C)model-driven
D)behavioral
Q4) What is marketing analytics software and what is it used for?
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Chapter 7: Social,mobile,and Local Marketing
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Q1) Which of the following provides marketers with a real-time digital dashboard so they can see tweet activity about a TV show,commercial,or brand?
A)Enhanced Profile Pages
B)Amplify
C)Lead Generation Cards
D)Promoted Accounts
Q2) Which of the following involves using a variety of tools to encourage users to interact with content and brand?
A)social density
B)engagement
C)amplification
D)dark social
Q3) The second most popular social network in terms of average minutes per visitor is:
A)Instagram.
B)Pinterest.
C)LinkedIn.
D)Tumblr.
Q4) Name and describe the five steps in the social marketing process.
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Chapter 8: Ethical,social,and Political Issues in E-Commerce
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Q1) The AdChoices program is an industry-sponsored initiative to encourage websites to be more transparent about how they use personal information and to make it more likely that appropriate ads are shown to users.
A)True
B)False
Q2) Downloading a music track owned by a record company without paying for it is an example of a violation of:
A)patent law.
B)copyright law.
C)trademark law.
D)privacy law.
Q3) Most adult social network participants do not have any expectation of personal privacy when using a social network.
A)True
B)False
Q4) Discuss in depth one ethical,social,or political issue that is presently in the news surrounding the Internet and e-commerce.
Q5) Explain why the taxation of e-commerce raises governance and jurisdiction issues.
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Chapter 9: Online Retail and Services
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Sample Questions
Q1) Personal consumption of retail goods and services accounts for over 75% of total gross domestic product.
A)True
B)False
Q2) All of the following statements about the online insurance industry are true except:
A)the Internet has dramatically changed the insurance industry's value chain.
B)websites of almost all the major firms provide the ability to obtain an online quote.
C)Internet usage has led to a decline in term life insurance prices industry-wide.
D)the industry has been very successful in attracting visitors searching for information.
Q3) Which of the following is not one of the methods used by traditional retailers to develop omni-channel integration?
A)online catalog
B)online order,in-store pickup
C)online supply-push
D)online promotions for offline purchases
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Chapter 10: Online Content and Media
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Q1) Which of the following statements about the newspaper industry is not true?
A)The growth of the mobile platform and social networks has potential to lessen the disruption of the newspaper industry.
B)Online readership of newspapers is increasing.
C)The emergence of search engines such as Google has had a major impact on the newspaper industry.
D)Newspaper circulation revenues have declined by 10% since 2000.
Q2) Which of the following statements about online magazine publishing is not true?
A)The total magazine audience size decreased in 2015,due entirely to the growth of digital magazines.
B)More than 35% of tablet computer owners read magazine content once a week.
C)The percentage of adults who read digital edition magazines has more than quadrupled since 2011.
D)A recent survey found that over 40% of those surveyed had read an average of 2.5 digital magazine issues in the past month.
Q3) Describe the three basic revenue models for digital content delivery.
Q4) What advantages do pure digital news sites have over print newspapers? What advantages do print newspapers have compared to online news sites?
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Chapter 11: Social Networks, auctions, and Portals
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Q1) The increasing price of display ads have contributed to Yahoo's struggles over the last three years.
A)True
B)False
Q2) In 2015,which age group has the fastest growing rate of Facebook usage?
A)12-34
B)35-45
C)46-65
D)Adults over 65
Q3) More than two-thirds of Internet users worldwide participate in social networks.
A)True
B)False
Q4) Facebook owns ______________.
A)Pinterest
B)Snapchat
C)WhatsApp
D)Tumblr
Q5) Open bidding offers the advantage of herd effects.
A)True
B)False
Page 13
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Chapter 12: B2b E-Commerce: Supply Chain Management and
Collaborative Commerce
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Q1) Define and discuss the terms B2B commerce,B2B e-commerce,and supply chains in the context of the history and significance of B2B e-commerce.
Q2) Which of the following is an example of an e-procurement Net marketplace?
A)TheSeam
B)Ariba
C)Grainger
D)SupplyOn
Q3) The liquidity of a market is measured by all of the following except:
A)price transparency.
B)number of buyers and sellers in market.
C)volume of transactions.
D)size of transactions.
Q4) Industrial consortia were the first form of Internet-based B2B commerce. A)True B)False
Q5) How are social networks being used in B2B e-commerce?
Q6) MRO goods are also known as indirect goods.
A)True B)False
Q7) What is the difference between accountable and sustainable supply chains? Page 14
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