Digital Economy
Test Preparation
Course Introduction
The Digital Economy course explores the transformative impact of digital technologies on business, society, and global markets. Students will analyze how digital platforms, data analytics, and the internet have reshaped traditional economic models, the nature of value creation, and consumer behavior. The course examines topics such as e-commerce, digital currencies, the sharing economy, and the regulatory challenges associated with rapid technological innovation. By integrating theoretical frameworks with real-world case studies, students will gain insights into the strategies that organizations use to compete and thrive in an increasingly digital world.
Recommended Textbook E Commerce 2014 10th Edition by Kenneth
C. Laudon
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1032 Verified Questions
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Page 2
Chapter 1: The Revolution Continues
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Sample Questions
Q1) All of the following can be considered a precursor to e-commerce except:
A)DNS.
B)Baxter Healthcare's remote order entry system.
C)the French Minitel.
D)Electronic Data Interchange.
Answer: A
Q2) An economist is most likely to be interested in a(n)________, rather than technical, approach to studying e-commerce.
Answer: behavioral
Q3) Which of the following is the top online retailer ranked by online sales?
A)Apple
B)Amazon
C)Staples
D)Walmart
Answer: B
Q4) The ________ was the original "killer app" that made the Internet commercially interesting and extraordinarily serviceable.
Answer: World Wide Web, Web
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Chapter 2: E-Commerce Business Models and Concepts
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Sample Questions
Q1) Stickiness is an important attribute for which revenue model?
A)advertising revenue model
B)subscription revenue model
C)transaction fee revenue model
D)sales revenue model
Answer: A
Q2) Over the past decade, the number of exchanges has:
A)greatly increased.
B)diminished sharply.
C)stayed about the same.
D)increased slowly but steadily.
Answer: B
Q3) A strategy designed to compete within a narrow market or product segment is called a ________ strategy.
A)scope
B)differentiation
C)cost
D)focus
Answer: D
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Page 4
Chapter
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Sample Questions
Q1) An Internet-enabled media player would run in which layer of Internet architecture?
A)Network Technology Substrate layer
B)Middleware Services layer
C)Transport Services and Representation Standards layer
D)Applications layer
Answer: D
Q2) Akamai offers all of the following services except:
A)instant messaging.
B)targeted advertising.
C)security services.
D)global traffic management.
Answer: A
Q3) An iPad is an example of a(n)________ computer.
Answer: tablet
Q4) T1 and T3 refer to international telephone standards for digital communication.
A)True
B)False
Answer: True
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Sample Questions
Q1) In order from beginning to end, the major steps in the SDLC, are:
A)systems analysis/planning; systems design; building the system; testing; and implementation.
B)systems design; testing; building the system; and implementation.
C)systems analysis/planning; systems design; building the system; implementation; and testing.
D)systems analysis/planning; implementation; building the system; and testing.
Q2) Which of the following types of sites typically needs a high percentage of secure pages?
A)Web services
B)customer self-service
C)trading
D)publishing/subscription
Q3) The practice of owning (or leasing)and managing your own Web servers but housing them in a vendor's physical facility is known as ________.
Q4) A(n)________ is a set of public statements to customers declaring how you will treat any personal information that you gather from them on your Web site.
Q5) A SWOT analysis describes strengths, weaknesses, opportunities, and ________.
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Chapter 5: E-Commerce Security and Payment Systems
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Sample Questions
Q1) All of the following statements about public key encryption are true except:
A)public key encryption uses two mathematically related digital keys.
B)public key encryption ensures authentication of the sender.
C)public key encryption does not ensure message integrity.
D)public key encryption is based on the idea of irreversible mathematical functions.
Q2) Which of the following is not an example of an access control?
A)firewalls
B)proxy servers
C)digital signatures
D)login passwords
Q3) The overall rate of online credit card fraud is ________ % of all online card transactions.
A)less than 1
B)around 1
C)around 5
D)around 10
Q4) In encryption, the method used to transform plain text to encrypted text is called a(n)________.
Q5) Automatically redirecting a Web link to a different address is called ________.
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Chapter 6: E-Commerce Marketing and Advertising Concepts
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Sample Questions
Q1) Discuss the revolution in Internet marketing technologies.What are the four main broad impacts the Internet has had on marketing?
Q2) ________ occurs when a new venue for selling products or services threatens to destroy existing venues.
Q3) The concept of "customer satisfaction" is broader than the concept of "customer experience."
A)True
B)False
Q4) Specialized marketing firms called ________ sell ad opportunities from a range of participating sites that receive payment for displaying ads.
Q5) What is Web analytics software and what is it used for?
Q6) The incremental cost of building the next unit of a good is called the: A)demand curve.
B)variable cost.
C)marginal cost.
D)fixed cost.
Q7) Evidence suggests that real-time customer chat increases sales.
A)True
B)False
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Chapter 7: E-Commerce Marketing Communications
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Sample Questions
Q1) Traditional desktop marketing remains the largest part of all online marketing.
A)True
B)False
Q2) Name and describe the five steps in the social marketing process.
Q3) In 2013, location-based mobile marketing accounted for how much in marketing expenditures?
A)$23 million
B)$230 million
C)$2.3 billion
D)$23 billion
Q4) Which of the following do Facebook users spend the most time on?
A)News Feed
B)Photos
C)Profiles
D)Graph Search
Q5) Brand pages on Facebook typically attract more visitors than a brand's Web site.
A)True
B)False
Q6) A ________ organizes the conversations on Twitter around a specific topic, and enables users to search for tweets related to a particular topic.
Page 9
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Chapter 8: Ethical, Social, and Political Issues in E-Commerce
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Sample Questions
Q1) The display of a third-party's Web site or page within your own Web site is called:
A)cybersquatting.
B)metatagging.
C)framing.
D)deep linking.
Q2) Deep packet inspection uses software installed on client computers to collect and analyze detailed information on page content viewed by users.
A)True
B)False
Q3) How long does copyright protection extend for corporate-owned works?
A)25 years
B)50 years
C)75 years
D)95 years
Q4) What is the first step in analyzing an ethical dilemma?
A)Define the conflict or dilemma and identify the higher-order values involved.
B)Identify the potential consequences of your opinions.
C)Identify the options you can reasonably take.
D)Identify and describe the facts.
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Chapter 9: Online Retailing and Services
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Sample Questions
Q1) What is another name for pro forma earnings?
A)net margin
B)operating income
C)earnings before income taxes, depreciation, and amortization (EBITDA)
D)generally accepted accounting principles (GAA
Q2) The retail industry is the largest investor in information technology.
A)True
B)False
Q3) Online retailing is one of the largest segments of the retail industry.
A)True
B)False
Q4) Which of the following is not one of the methods used by traditional retailers to develop multi-channel integration?
A)online Web catalog
B)online order, in-store pickup
C)online supply-push
D)online promotions for offline purchases
Q5) Describe the virtual merchant business model and its unique challenges in becoming financially viable.
Page 11
Q6) Identify and discuss the key features of the online insurance industry.
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Chapter 10: Online Content and Media
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Sample Questions
Q1) All of the following are examples of technology convergence except:
A)the iPad.
B)Amazon Books Publishing.
C)Apple TV.
D)smartphones.
Q2) Which of the following streaming movie and TV services is a joint venture between traditional entertainment producers?
A)Netflix
B)Hulu
C)Zynga
D)VUDU
Q3) All of the following are subscription services except:
A)Pandora.
B)Spotify.
C)iTunes.
D)Rhapsody.
Q4) Online readership of newspapers is declining by more than 10% a year.
A)True
B)False
Q5) In the ________ model for e-books, prices are set by the publisher.
Page 12
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Chapter 11: Social Networks, Auctions, and Portals
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Sample Questions
Q1) Most of today's well-known portals began as search engines.
A)True
B)False
Q2) One of the first online virtual communities was:
A)The Well.
B)Myspace.
C)AOL.
D)Salon.com.
Q3) In a Dutch Internet auction, the highest price wins.
A)True
B)False
Q4) iVillage.com is an example of a(n):
A)interest-based social network.
B)affinity community.
C)sponsored community.
D)practice network.
Q5) What are the costs and risks for buyers at an auction and how have auction sites sought to reduce these risks?
Q6) The time spent watching and reviewing auction bids is a part of ________ costs.
Page 13
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Chapter 12: B2b E-Commerce: Supply Chain Management and Collaborative
Commerce
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Q1) Define and discuss the terms total interfirm trade, B2B commerce, and B2B e-commerce in the context of the history and significance of B2B e-commerce.
Q2) Which of the following statements about automated order entry systems is not true?
A)They are typically owned by the suppliers.
B)They no longer play an important role in B2B commerce.
C)They show goods only from a single seller.
D)They reduce the costs of inventory replenishment.
Q3) ________ is defined as the use of digital technologies to permit organizations to work together to design, develop, build, and manage products through their life cycles.
Q4) An ________ primarily serves businesses that buy indirect goods on a spot purchasing basis.
A)e-distributor
B)e-procurement company
C)exchange
D)industry consortium
Q5) Exostar is an example of a (an)________.
Q6) How are social networks being used in B2B e-commerce?
Page 14
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