Cross-Cultural Marketing Exam Materials
Course Introduction
Cross-Cultural Marketing explores the dynamic field of marketing across diverse cultural environments, emphasizing the importance of understanding and adapting to cultural differences in consumer behavior, values, communication, and management practices. This course examines how cultural factors influence marketing strategies, product development, branding, advertising, distribution, and digital campaigns on a global scale. Students will analyze case studies, conduct cultural audits, and develop marketing plans tailored for international markets, gaining practical skills for effectively engaging consumers from varying cultural backgrounds and navigating the challenges and opportunities of global marketing.
Recommended Textbook
International Marketing 1st Edition by Professor Daniel W Baack
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16 Chapters
1495 Verified Questions
1495 Flashcards
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Page 2
Chapter 1: Introduction to International Marketing
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74 Verified Questions
74 Flashcards
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Sample Questions
Q1) Two of the most salient factors that influence the degree of adaptation necessary for international marketing are:
A) Consumer cynicism and home country attitudes
B) Consumer cynicism and the factors that create international marketing complexity
C) Market segmentation and level of host country investment
D) The drivers of globalization and expatriate knowledge of foreign country
E) The drivers of globalization and the factors that create international marketing complexity
Answer: E
Q2) Which of the following is not a factor that creates international marketing complexity:
A) Culture
B) Language
C) Political and legal systems
D) Economic systems
E) International adaptation
Answer: E
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Chapter 2: Culture and Cross-Cultural Marketing
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) What is a fundamental difference between a strategic alliance and a joint venture?
A) Ideas are not shared in a strategic alliance
B) A separate legal entity is not created in a joint venture
C) A separate legal entity is not created in a strategic alliance
D) Resource sharing does not take place in a strategic alliance
E) Joint ventures are not allowed in several European countries while strategic alliances are
Answer: C
Q2) In a franchising agreement,the main risk to a parent company is poor franchise selection.
A)True
B)False
Answer: True
Q3) The term EMM stands for "emerging,mature markets."
A)True
B)False
Answer: False
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Chapter 3: Global Trade and Integration
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Sample Questions
Q1) Which form of government is led by a single ruler who inherits power?
A) Democracy
B) Adhocracy
C) Monarchy
D) Theocracy
E) Representative government
Answer: C
Q2) ________ are made up of a group of countries that have entered into an agreement to reduce tariffs,quotas,and other barriers to the movement of goods and services:
A) Free trade areas
B) Economic cooperative zones
C) Free cooperative zones
D) Trade free agreements
E) Trade free zones
Answer: A
Q3) Organizations such as the Export-Import Bank discourage free trade.
A)True
B)False
Answer: False
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Chapter 4: Country Selection and Entry Strategies
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Sample Questions
Q1) Which consumers are less likely to focus on price and instead buy products that meet global quality standards?
A) Global
B) Glocal
C) Local
D) Globe
E) Concentric
Q2) Combining an analysis of topography with population characteristics represents which approach?
A) Demographics
B) Geodemographics
C) Psychographics
D) Benefit segmentation
E) Usage segmentation
Q3) GLOBE Societal Clusters include all of the following except:
A) Nordic Europe
B) Eastern Europe
C) Central Africa
D) Sub-Saharan Africa
E) Latin America
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Chapter 5: International Marketing Planning Organization and Control
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Sample Questions
Q1) Brands without points of difference or unique benefits are inclined to experience perceptions of:
A) Brand parity
B) Brand equity
C) Brand awareness
D) Brand knowledge
E) Brand loyalty
Q2) The unique benefit that a product enjoys due solely to its brand name is known as its brand equity.
A)True
B)False
Q3) Product position and product positioning are distinct concepts in international marketing.
A)True
B)False
Q4) Packaging and labeling complications found in the international environment complicate international positioning efforts.
A)True
B)False
Page 7
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Chapter 6: Markets and Segmentation in an International Context
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95 Flashcards
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Sample Questions
Q1) Ethnographic research represents a qualitative research design in international markets.
A)True
B)False
Q2) What is the name of the process used when an international researcher attempts to contact a subgroup of members of a population for inclusion in a research study?
A) Sampling
B) Inference
C) Statistical inclusion
D) Stratification
E) Conjoint analysis
Q3) As a general statement,consumers in the United States are quite open when expressing their honest opinions about products and services.
A)True
B)False
Q4) Two important types of validity are internal and external validity.
A)True
B)False
Page 8
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Chapter 7: International Positioning
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Sample Questions
Q1) What term refers to all of the benefits that result from being the first mover in an international market?
A) Pioneering advantage
B) Early entry advantage
C) Innovation advantage
D) Originator advantage
E) Early adopter advantage
Q2) According to Product Cycle Theory,the second set of countries that are targeted for a new product are developing nations.
A)True
B)False
Q3) Bottom-of-the-pyramid consumers react favorably to easy-to-understand packaging.
A)True
B)False
Q4) Lloyds of London provides specialty insurance services.
A)True
B)False
Q5) Component parts represent an important type of business product.
A)True
B)False
Page 9
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Chapter 8: Market Research in the International Environment
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Sample Questions
Q1) The first step to dispute resolution is the establishment of jurisdiction. A)True
B)False
Q2) The use of arbitration in intellectual property disputes has decreased in recent years. A)True B)False
Q3) The main methods employed to protect intellectual property include copyrights,trademarks,and patents.
A)True
B)False
Q4) The process through which an innovation slowly spreads through a culture is called diffusion.
A)True
B)False
Q5) The Madrid Protocol is an international treaty that allows a company to seek registration and protection in a number of countries by filing a single application. A)True
B)False
Page 10
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Chapter 9: International Product and Brand Marketing
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Sample Questions
Q1) In international markets,if an oligopoly sets prices at a uniform level,the members are likely to be found guilty of which of the following?
A) Loss leader pricing
B) Price setting
C) Collusion
D) Predatory pricing
E) Monopolization
Q2) Predatory pricing is an overt attempt to drive competitors out of a market.
A)True
B)False
Q3) Dumping accusations usually originate from a foreign government,not from foreign competitors.
A)True
B)False
Q4) Pricing against foreign competitors rarely occurs when international bids for contracts are made.
A)True
B)False
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Chapter 10: International Product Standardization and Adaptation
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Sample Questions
Q1) What states that the nominal or stated interest rate of a country is equal to the actual interest rate plus the rate of inflation?
A) Webber effect
B) Thomson effect
C) Fischer effect
D) Wyndam effect
E) Zagorski effect
Q2) A soft currency can be exchanged for other currencies worldwide.
A)True
B)False
Q3) Which ratings represent the chance that a country will default on governmental debt?
A) Sovereign trade ratings
B) Sovereign economic ratings
C) Sovereign government ratings
D) Sovereign debt ratings
E) Sovereign currency ratings
Q4) Inflation is a nongovernmental factor that affects currency movement.
A)True
B)False
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Chapter 11: International Pricing
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Sample Questions
Q1) The negotiation process as it applies to international marketing begins with preparation for negotiations and ends with closing a deal.
A)True
B)False
Q2) What type of vertical integration involves manufacturers establishing wholesale distribution systems or company-owned retail outlets?
A) Forward
B) Backward
C) Integral
D) Intermediate
E) Market based
Q3) Parallel importing is a gray market process in international marketing.
A)True
B)False
Q4) In an international context,merchant middlemen take title and ownership of products.
A)True
B)False
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Page 13
Chapter 12: International Finance and Pricing Implications
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Sample Questions
Q1) Exporting to foreign countries always leads to lower risks for a company.
A)True
B)False
Q2) A large retail store that also carries grocers is a:
A) Convenience store
B) Supermarket
C) Hypermarket
D) Specialty store
E) Distribution center
Q3) Railroad transportation carries heavier products over long distances at a relatively lower cost.
A)True
B)False
Q4) Which of the following describes the decrease in per unit cost resulting from an increased number of products manufactured?
A) Economies of scale
B) Economies of scope
C) Law of diminishing returns
D) Law of supply and demand
E) Law of diminishing margins
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Chapter 13: International Marketing Channel Management
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Sample Questions
Q1) A pulsating advertising format features advertisements throughout the year,with bursts during key seasons.
A)True
B)False
Q2) Which of the following describes the abundance of marketing messages that consumers routinely encounter?
A) Clutter
B) Information overload
C) Message saturation
D) Message overload
E) Message proliferation
Q3) The two factors that have influenced media selection in international markets over the past decade include:
A) Creative theme and media availability
B) Social networking and import regulations
C) The price for advertising time and the demand for evidence of program effectiveness
D) Emerging market technologies and import regulations
E) Creative briefs and technological support
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Chapter 14: International Distribution: Exporting and Retailing
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Sample
Questions
Q1) Describe the difference between international push strategies and pull strategies.In what ways are they similar? In what ways are they different?
Q2) Which of the following occurs when an international marketer promotes a product to intermediaries?
A) Channel strategy
B) Push strategy
C) Pull strategy
D) Promotional strategy
E) Market-based promotions
Q3) Sweepstakes require a purchase to enter.
A)True
B)False
Q4) Sales promotions take two major forms: consumer promotions and trade promotions.
A)True
B)False
Q5) International trade promotions include trade shows,cooperative advertising,and coupons.
A)True
B)False
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Chapter 15: Globally Integrated Marketing Communications
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Sample Questions
Q1) Sales presentations are generally given in what kind of space?
A) Social space
B) Personal space
C) Intimate space
D) Group space
E) Interpersonal space
Q2) Saying,"I'm sure your peers will be pleased with your purchase" would have greater success in which type of culture?
A) Individualistic
B) Collectivist
C) Low power distance
D) High power distance
E) High context
Q3) International sales management tasks include recruiting and selecting,training,motivating,evaluating,and compensating salespeople.
A)True
B)False
Q4) Discuss the roles of order takers,commission sales,and service salespeople as they pertain to international selling.
Page 17
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Chapter 16: International Sales Promotions and Public Relations
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Sample Questions
Q1) The most appropriate course of action for an international marketer when a weakness matches with a threat is which of the following?
A) Plan to pursue
B) Decide to pursue or not
C) Monitor
D) Plan to fend off threat
E) Pursue alternative segments
Q2) The planning process involves managers developing the goals,strategies,and activities that will best position the firm for success in international marketplace.
A)True
B)False
Q3) Discuss the various organizational structures that are discussed in the text.Which of the structures are the simplest? The most complex?
Q4) Ethnocentric organizations prefer to use host-country nationals in their international marketing activities.
A)True
B)False
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