Corporate Strategy
Mock Exam
Course Introduction
Corporate Strategy explores the fundamental principles and analytical frameworks that guide organizations in making decisions about their overall direction, scope, and sustainable competitive advantage. This course examines strategies for growth, diversification, mergers and acquisitions, strategic alliances, and global expansion, focusing on how corporate leaders align resources and capabilities to market opportunities and challenges. Through case studies and practical applications, students learn to evaluate industry dynamics, assess competitive positioning, and develop coherent strategies that create value across multiple business units or product lines within diversified firms.
Recommended Textbook
Strategic Management Concepts and Cases 16th Edition by Fred R. David
Available Study Resources on Quizplus
11 Chapters
1321 Verified Questions
1321 Flashcards
Source URL: https://quizplus.com/study-set/1473
Page 2
Chapter 1: The Nature of Strategic Management
Available Study Resources on Quizplus for this Chatper
123 Verified Questions
123 Flashcards
Source URL: https://quizplus.com/quiz/29313
Sample Questions
Q1) Compare and contrast strategic planning with strategic management.
Answer: The term "strategic planning" is more often used in the business world, whereas "strategic management" is often used in academia. Sometimes, strategic management is used to refer to strategy formulation, implementation and evaluation, with strategic planning referring only to strategy formulation.
Q2) Anything a firm does especially well, compared to rival firms, could be considered a competitive advantage.
A)True
B)False
Answer: True
Q3) An organization should take a(n) ________ approach in its industry.
A) adversarial rather than a collegial
B) collegial rather than an adversarial
C) reactive rather than a proactive
D) proactive rather than a reactive
E) cooperative rather than a competitive
Answer: D
To view all questions and flashcards with answers, click on the resource link above. Page 3
Chapter 2: The Business Vision and Mission
Available Study Resources on Quizplus for this Chatper
120 Verified Questions
120 Flashcards
Source URL: https://quizplus.com/quiz/29316
Sample Questions
Q1) A mission statement should include a clear summary of an organization's financial status.
A)True
B)False
Answer: False
Q2) Which of the following is NOT one of the nine recommended components of a mission statement?
A) Strategies
B) Self-concept
C) Employees
D) Markets
E) Customers
Answer: A
Q3) According to Campbell and Yeung, the process of developing a mission statement should create an "emotional bond" and "sense of mission" between the organization and its employees.
A)True
B)False
Answer: True
To view all questions and flashcards with answers, click on the resource link above.
Page 4
Chapter 3: The External Assessment
Available Study Resources on Quizplus for this Chatper
115 Verified Questions
115 Flashcards
Source URL: https://quizplus.com/quiz/29317
Sample Questions
Q1) The process of performing an external audit should involve
A) key representatives from each stakeholder group.
B) as many stakeholders as possible.
C) only strategists.
D) primarily strategists.
E) as many managers and employees as possible.
Answer: E
Q2) What is NOT one of Michael Porter's five competitive forces?
A) Potential entry of new competitors
B) Rivalry among competing firms
C) Bargaining power of unions
D) Bargaining power of suppliers
E) Bargaining power of consumers
Answer: C
Q3) Hiring top executives from rival firms is a way companies obtain competitive intelligence.
A)True
B)False
Answer: True
To view all questions and flashcards with answers, click on the resource link above.
Page 5
Chapter 4: The Internal Assessment
Available Study Resources on Quizplus for this Chatper
123 Verified Questions
123 Flashcards
Source URL: https://quizplus.com/quiz/29318
Sample Questions
Q1) While interesting, organizational culture does not significantly affect business decisions.
A)True
B)False
Q2) The subtle, elusive and largely unconscious forces that shape the workplace are captured by the organizational culture.
A)True
B)False
Q3) Selling includes all of these marketing activities EXCEPT
A) advertising.
B) dealer relations.
C) customer analysis.
D) publicity.
E) sales promotion.
Q4) Chief marketing officers now spend more than 50 percent of their budgets on technology to manage activities like online marketing and social media.
A)True
B)False
Q5) Discuss the limitations of financial ratio analysis.
To view all questions and flashcards with answers, click on the resource link above. Page 6
Chapter 5: Strategies in Action
Available Study Resources on Quizplus for this Chatper
123 Verified Questions
123 Flashcards
Source URL: https://quizplus.com/quiz/29319
Sample Questions
Q1) When the correlation between dollar sales and dollar marketing expenditures has historically been low, market penetration is an appropriate strategy.
A)True
B)False
Q2) Which strategy seeks to increase market share for present products or services in present markets through greater marketing efforts?
A) Market penetration
B) Forward integration
C) Market development
D) Backward integration
E) Product development
Q3) There are four basic types of diversification: concentric, conglomerate, forward, and backward.
A)True
B)False
Q4) Divestiture is selling all of a company's assets, in parts, for their tangible worth.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above.
Page 7
Chapter 6: Strategy Analysis and Choice
Available Study Resources on Quizplus for this Chatper
119 Verified Questions
119 Flashcards
Source URL: https://quizplus.com/quiz/29320
Sample Questions
Q1) Conservative strategies in a SPACE Matrix most often include product development, market development, market penetration, and related diversification.
A)True
B)False
Q2) Describe the positive features and limitations of the Quantitative Strategic Planning Matrix (QSPM).
Q3) What term is defined as the product of multiplying the weights by the Attractiveness Scores in each row of the QSPM?
A) Total Attractiveness Scores
B) Sum Total Scores
C) Weighted Scores
D) Total Weighted Scores
E) Factors
Q4) The Sarbanes-Oxley Act put an end to the "country-club" atmosphere of most boards and has shifted power from CEOs to directors.
A)True
B)False
Q5) Describe some tactics used by politicians that can also aid strategists.
To view all questions and flashcards with answers, click on the resource link above. Page 8
Chapter 7: Implementing Strategies: Management, Operations, and Human Resource Issues
Available Study Resources on Quizplus for this Chatper
116 Verified Questions
116 Flashcards
Source URL: https://quizplus.com/quiz/29321
Sample Questions
Q1) A force change strategy is plagued by low commitment and high resistance.
A)True
B)False
Q2) Which divisional structure stands out for effectiveness when a few major customers are of paramount importance and many different services are provided to these customers?
A) By geographic area
B) By customer
C) By product
D) By process
E) By cost
Q3) Resistance to change can be considered the single greatest threat to successful strategy implementation.
A)True
B)False
Q4) Four types of resources that can be used to achieve desired objectives are financial, physical, human, and technological.
A)True
B)False
Q5) Explain the nature and role of ESOPs in strategic management.
To view all questions and flashcards with answers, click on the resource link above. Page 9
Chapter 8: Implementing Strategies: Marketing, Financeaccounting,
Rd, and Mis
Issues
Available Study Resources on Quizplus for this Chatper
117 Verified Questions
117 Flashcards
Source URL: https://quizplus.com/quiz/29322
Sample Questions
Q1) An EPS/EBIT chart can be constructed to determine the break-even point, where one financing alternative becomes more attractive than another.
A)True
B)False
Q2) Return on Assets is the most widely used technique for determining whether debt, stock, or a combination of debt and stock is the best alternative for raising capital to implement strategies.
A)True
B)False
Q3) Identify and describe the four corporate valuation methods (approaches for determining a business' monetary value).
Q4) A projected financial analysis can be used to forecast the impact of various implementation decisions.
A)True
B)False
Q5) The primary sources of capital are known as debt and EPS.
A)True
B)False
Q6) Name five strategic marketing issues or decisions.
To view all questions and flashcards with answers, click on the resource link above. Page 10
Chapter 9: Strategy Review, Evaluation, and Control
Available Study Resources on Quizplus for this Chatper
122 Verified Questions
122 Flashcards
Source URL: https://quizplus.com/quiz/29323
Sample Questions
Q1) ________ organizations require more elaborate and detailed strategy-evaluation systems than ________ ones, because it is more difficult to coordinate efforts among different divisions and functional areas.
A) Non-profit; for-profit
B) For-profit; non-profit
C) Large; small
D) Small; large
E) Foreign; domestic
Q2) Corrective actions are expected to
A) strengthen an organization's competitive position in its industry.
B) streamline asset holdings.
C) have no risk.
D) involve abandoning existing strategies.
E) all of the above
Q3) Identify some characteristics of an effective evaluation system.
Q4) IFRS standards comprise 25,000 pages, whereas GAAP standards comprise 5,000 pages.
A)True
B)False
Q5) Explain why strategy evaluation can be a complex and sensitive undertaking.
Page 11
To view all questions and flashcards with answers, click on the resource link above.
Chapter 10: Business Ethics, Social Responsibility, and Environmental Sustainability
Available Study Resources on Quizplus for this Chatper
117 Verified Questions
117 Flashcards
Source URL: https://quizplus.com/quiz/29314
Sample Questions
Q1) Firms should strive to engage in social activities that have no economic benefits, to avoid their being viewed as public relations ploys.
A)True
B)False
Q2) Recently, the United States and China each crushed over 6 tons of elephant ivory as part of a global effort to combat elephant poaching.
A)True
B)False
Q3) The total area of fully protected marine habitats in the United States is only about ________ square miles.
A) 10
B) 50
C) 150
D) 800
E) 2000
Q4) Discuss how business ethics, social responsibility, and sustainability are interrelated.
Q5) Explain why it is important to encourage whistle-blowing in a firm.
Page 12
Q6) Why should companies have policies addressing workplace romance?
To view all questions and flashcards with answers, click on the resource link above.
Chapter 11: Global and International Issues
Available Study Resources on Quizplus for this Chatper
126 Verified Questions
126 Flashcards
Source URL: https://quizplus.com/quiz/29315
Sample Questions
Q1) Keeping informed about the number and the nature of competitors is easier when doing business internationally.
A)True
B)False
Q2) Joint ventures and partnerships between domestic and foreign firms are becoming the exception rather than the rule.
A)True
B)False
Q3) ________ is a process of doing business worldwide, so strategic decisions are made based on global profitability of the firm rather than just domestic considerations.
A) Multinational corporation
B) Protectionism
C) Globalization
D) Assimilation
E) World recession
Q4) List some of the diverse and unique risks that face multinational corporations (MNCs).
Q5) Discuss the economic outlook for Africa.
Q6) Discuss union membership across Europe.
Page 13
To view all questions and flashcards with answers, click on the resource link above.