Corporate Communication
Pre-Test Questions
Course Introduction
Corporate Communication explores the strategies and practices organizations use to manage and coordinate both internal and external communications. This course covers key topics such as organizational identity, reputation management, crisis communication, stakeholder engagement, and the integration of traditional and digital media. Students will examine real-world case studies to understand how effective communication supports organizational objectives, fosters collaboration, and builds positive relationships with various audiences. Additionally, the course discusses ethical considerations, branding, and the impact of cultural diversity on corporate messaging.
Recommended Textbook
Business Communication 4th Canadian Edition by Isobel Findlay
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13 Chapters
1187 Verified Questions
1187 Flashcards
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Page 2
Chapter 1: Communicating in a Changing Business World
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) Which of the following is NOT a strategy for dealing with information overload?
A)Process information in the order in which it arrives.
B)Ignore messages that seem unimportant.
C)Read summaries rather than original documents.
D)Upgrade your broadband internet speed.
Answer: D
Q2) The ______ is an informal source of company information that can be valuable in helping newcomers understand the organizational culture.
Answer: grapevine
Q3) Graphic design has little or no influence on the ethics of written communication.
A)True
B)False
Answer: False
Q4) ___________________ is the ability to communicate sensitively with people from other cultures and countries, and is based on an understanding of cultural differences.
Answer: Intercultural competence
Q5) VoIP stands for _____________________.
Answer: Voice over Internet Protocol
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Chapter 2: Adapting to Audiences
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Sample Questions
Q1) Which of the following words is LEAST negative?
A)Cautious
B)Unsure
C)Delay
D)Wait
Answer: A
Q2) Identify the six questions that provide a framework for audience analysis.For each question, provide one example of how it might influence a writer's decisions.
Answer: Answers are as follows: How will the audience react to the message? How much information does the audience need? What obstacles must you overcome? What positive aspects can you emphasize? What are the audience's expectations about appropriate style and format? How will the audience use the document?
Q3) What is the BEST reason for addressing a woman as "Mrs."?
A)You do not know her marital status.
B)She uses "Mrs." when she introduces herself.
C)She uses her first and last name with no courtesy title when she writes to you.
D)You know that she is married.
Answer: B
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4
Chapter 3: Planning, Composing, and Revising
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Sample Questions
Q1) A gerund, such as the word _____ in the sentence "Writing requires practice and a willingness to work through the process," can help to make sentences smoother and more conversational.
Answer: "writing"
Q2) To help eliminate awkward phrasing, use WIRMI, which stands for _____.
Answer: What I Really Mean Is Essay Questions
Q3) Which fraction of your total writing time should you plan to spend on planning and organizing?
A)One-tenth
B)One-fifth
C)One-third
D)One-quarter
Answer: C
Q4) Many letters and memos can be written more quickly if you choose a basic organizational pattern before you begin.
A)True
B)False
Answer: True
Q5) _____ means making sure the final copy is free from typographical errors.
Answer: Proofreading
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Chapter 4: Designing Documents, Slides, and Screens
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Sample Questions
Q1) Generally speaking, visuals are interchangeable.
A)True
B)False
Q2) _________________ are good visual choices for creating a sense of authenticity or showing an item in use.
Q3) A heading should summarize the material in the paragraphs under it.
A)True
B)False
Q4) Headings must be complete sentences.
A)True
B)False
Q5) Why should important elements in a document be placed in the top left and lower right quadrants?
Q6) How do "image" brochures differ from "information" brochures?
Q7) How should one test the design of a document? Why is this testing useful?
Q8) The most important elements in a document should be put in the middle of a page because the eye naturally focuses there.
A)True
B)False
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Chapter 5: Communicating Across Cultures
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Sample Questions
Q1) According to Ray Birdwhistell's research, how many gestures or body motions have the same meaning in all societies?
A)None
B)Two: "yes" and "no"
C)Five
D)Twenty-three
Q2) Which of the following is NOT a good strategy for communicating with international audiences?
A)Realize that organizational patterns in Canadian messages may not work elsewhere.
B)Make sure requests are direct, so that even people who aren't entirely fluent in your language will recognize them.
C)Make a special effort to avoid phrases that could seem uncaring.
D)Pay even more attention to written than oral messages, since written cultural mistakes are permanent.
Q3) Diversity is important only for businesses dealing with people outside of Canada.
A)True
B)False
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Chapter 6: Working and Writing in Teams
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Sample Questions
Q1) Identify the four stages in the life of a team, and explain the typical characteristics of each stage.
Q2) Give three suggestions for promoting successful team writing, and explain why these suggestions work.
Q3) Explain why self-confidence is not always the best attribute in successful team players.
Q4) People in low-context cultures are often impatient with listening.
A)True
B)False
Q5) List four constructive ways to respond to criticism and promote conflict resolution, and give an example of each one.
Q6) If the group doesn't formally vote, the leader should summarize the group's consensus after each point.
A)True
B)False
Q7) In groups suffering from groupthink, members may go along with a solution they know is wrong.
A)True
B)False
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Chapter 7: Routine Messages
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Sample Questions
Q1) Which of the following is NOT true of e-mail etiquette?
A)Use high-priority feature only for urgent messages.
B)Reply with all of the original message intact to ensure that no context is lost.
C)Forward e-mails only if they are not confidential, and you are confident about the source.
D)Limit use of block capitals.
Q2) Which of the following statements gives the BEST advice for how the standard pattern for routine messages should be applied?
A)Always use all five elements of the basic pattern, and present them in the order they are given in the pattern.
B)Present each element in a separate paragraph of its own.
C)Never go over one page when using this pattern, whether writing a memo or a letter.
D)Understand the rationale behind the pattern so that you can modify it when needed.
Q3) "Sincerely" is a standard _____.
Q4) ___________ is preprinted stationary with the organization's name, logo, address, and phone number on it.
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Page 9
Chapter 8: Negative Messages
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Sample Questions
Q1) Is humour ever appropriate in negative messages?
A)Yes, because it shows the reader how silly his or her position is.
B)Yes, as long as it is related to the subject of the message and will not offend the reader.
C)Yes, because everyone needs a good laugh.
D)No, because humour implies that the writer thinks the reader is ridiculous.
Q2) Which of the following negative letters is likely to be BEST received by a reader?
A)A form letter
B)A letter that is easy to read
C)A letter that was sent immediately
D)A letter sent just before a major holiday
Q3) Research shows that not all audiences or cultures appreciate buffers in negative messages.Why are they still used, how do they exert a positive influence on some readers, and when should you use one?
Q4) How have electronic formats contributed to writers' problems with constructing effective negative messages?
Q5) According to Deborah Tannen's research, "I'm sorry" means different things to North American women and North American men.Explain the difference.
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Page 10
Chapter 9: Persuasive and Sales Messages
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Sample Questions
Q1) What does the "D" in the AIDA persuasive plan stand for?
A)Describe
B)Detail
C)Document
D)Desire
Q2) ________ is the repetition of a pattern of accented and unaccented syllables.
Q3) You are raising money for a cause that you know many readers will view as hopeless.Which of the following is the BEST strategy you can use to motivate readers to donate to your cause?
A)Remind readers that every little bit helps.
B)Reason by analogy: draw comparisons between your cause and causes that have been successful.
C)Rely very heavily on vicarious participation.
D)Use strong psychological description, with rhythmically pleasing word choices.
Q4) Why are alliteration, rhyme, rhythm, and the rule of three effective stylistic strategies for direct sales letters? Also, provide an example of each strategy.
Q5) List and define the three elements of effective persuasion, and provide an example of each.
Q6) A _________ is a character who allegedly wrote a direct mail letter.
Page 11
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Chapter 10: Planning, Researching, and Documenting Reports
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Sample Questions
Q1) Which of the following kinds of information should an appendix contain?
A)Data and figures that are essential to your report
B)Supporting material that can be covered in a short amount of space
C)Information that may interest the reader, but that is not crucial to your argument
D)Acknowledgements
Q2) A _____ sample is a group of subjects who are easy to get.
Q3) Which of the following BEST describes what a Creative Commons license is?
A)It allows people to use the source freely, according to their needs.
B)It eliminates the need to cite sources that are covered by the license.
C)It reduces a set portion of the fees that users would otherwise have to pay under the Copyright Act.
D)It promotes sharing and innovation, with some rights still reserved.
Q4) A report that is aimed at a neutral reader and that is meant to identify and discuss a problem, its causes, and the advantages or disadvantages of its possible solutions should use the __________ organizational pattern.
Q5) How you define a problem shapes the solutions you find.
A)True
B)False
Page 12
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Chapter 11: Writing Proposals and Reports
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Sample Questions
Q1) List three questions that a strong proposal should answer (there are obviously more than three), and explain how a proposal can show that it answers them.
Q2) A ____________ is a word, phrase, or sentence that tells the reader whether the discussion is continuing on the same point or shifting points.
Q3) A ______________ is a document written to raise capital for new business ventures.
Q4) Stating your assumptions explicitly weakens the credibility of a report.
A)True
B)False
Q5) Justification reports should begin with the action needed to implement your recommendation.
A)True
B)False
Q6) _____ make your recommendations less valid or valid only under certain conditions.
Q7) By convention, a Table of Contents is used only in reports longer than 25 pages. A)True
B)False
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Q8) What is an information report? Also, what are the parts usually included in one?
Chapter 12: Making Oral Presentations
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Sample Questions
Q1) Which of the following is NOT a guideline to follow when preparing a group presentation?
A)Plan transitions.
B)Coordinate the visuals to give your presentation unity.
C)During the question period, have each member answer questions that relate to his or her comments during the presentation.
D)Write an outline of the main topics to cover before the presentation, and then let each group member make whatever comments he or she would like to make during the presentation.This method keeps the presentation spontaneous and interesting.
Q2) You want to convince the audience that its position on an issue is very weak.Which of the following is the BEST organizational scheme for your presentation?
A)Problem-causes-solution
B)Exclude alternatives
C)Pro-con
D)1-2-3
Q3) Looking directly at the people you're talking to is called _________________.
Q4) ________ presentations motivate the audience to act or to believe.
Q5) Explain how to prepare for a group presentation.
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Chapter 13: Employment Communications
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Sample Questions
Q1) If you are doing a major job search, your application letters to different companies should be virtually identical.If they are not, you are being unethical by presenting yourself differently to different readers.
A)True
B)False
Q2) It's OK to have just one subheading under "Experience" in a skills résumé.
A)True
B)False
Q3) Strong interviewees demonstrate assertiveness by resisting the interviewer's topic shifts.
A)True
B)False
Q4) Many new jobs come not from responding to an ad but from networking with personal contacts.These unadvertised jobs are called the _____ job market.
Q5) If you're preparing a scannable résumé, you should leave out some information so that your cover letter has new material in it.
A)True B)False
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