Consumer Behavior Study Guide
Questions
Course Introduction
Consumer Behavior explores the psychological, social, and cultural factors that influence buying decisions and consumption patterns. The course examines how individuals and groups select, purchase, use, and dispose of goods and services, considering motivations, perceptions, learning, attitudes, and lifestyles. Students analyze the impact of environment, family, reference groups, and marketing strategies on consumer decision-making. By understanding consumer insights and behavior models, students gain skills to formulate effective marketing strategies that satisfy both consumer needs and organizational objectives.
Recommended Textbook
Consumer Behavior 10th Edition by Leon Schiffman
Available Study Resources on Quizplus
16 Chapters
1735 Verified Questions
1735 Flashcards
Source URL: https://quizplus.com/study-set/1887 Page 2
Chapter 1: Consumer Behavior: Meeting Changes and Challenges
Available Study Resources on Quizplus for this Chatper
109 Verified Questions
109 Flashcards
Source URL: https://quizplus.com/quiz/37673
Sample Questions
Q1) A ________ strategy is designed to make it in the best interest of customers to stay with a company rather than switch to another company.
A) customer retention
B) narrowcasting
C) market segmentation
D) market targeting
E) positioning
Answer: A
Q2) In the RYAN'S RUNNERS MINI CASE,the process of dividing the athletic market into different subsets of shoe consumers,such as runners,basketball players,and golfers,is known as ________.
A) market targeting
B) product placement
C) product positioning
D) market segmentation
E) social marketing
Answer: D
To view all questions and flashcards with answers, click on the resource link above.
Page 3
Chapter 2: Introduction to the Consumer Research Process
Available Study Resources on Quizplus for this Chatper
105 Verified Questions
105 Flashcards
Source URL: https://quizplus.com/quiz/37674
Sample Questions
Q1) In a ________,every member of the population has a known and equal chance of being selected.
A) simple random sample
B) judgment sample
C) convenience sample
D) systematic random sample
E) cluster sample
Answer: A
Q2) ________ is original data collected by individual researchers or organizations to meet specific objectives.
A) Reliable data
B) Valid data
C) Secondary data
D) Objective data
E) Primary data
Answer: E
Q3) Qualitative research findings are usually generalized to the larger population.
A)True
B)False
Answer: False
To view all questions and flashcards with answers, click on the resource link above. Page 4
Chapter 3: Market Segmentation and Strategic Targeting
Available Study Resources on Quizplus for this Chatper
108 Verified Questions
108 Flashcards
Source URL: https://quizplus.com/quiz/37675
Sample Questions
Q1) When trying to sell the same product to every prospective customer with a single advertising campaign,the marketer must portray its product as a means for satisfying a common or generic need and,therefore,often ends up appealing to nearly no one.
A)True
B)False
Answer: True
Q2) A college that decreases the number of courses it offers as a result of under-enrollment in in-depth courses by combining those in-depth courses into one single course is engaging in ________.
A) mass marketing
B) target marketing
C) countersegmentation
D) market segmentation
E) microsegmentation
Answer: C
Q3) Geographic characteristics serve as the core of almost all segmentations.
A)True
B)False
Answer: False
To view all questions and flashcards with answers, click on the resource link above.
Page 5
Chapter 4: Consumer Motivation
Available Study Resources on Quizplus for this Chatper
108 Verified Questions
108 Flashcards
Source URL: https://quizplus.com/quiz/37676
Sample Questions
Q1) John wants to lose weight,so he switches from regular Coca Cola to Diet Coke and subsequently decides that he actually prefers the taste of Diet Coke.John's primary goal is the refreshment of a Coca Cola,but he meets it with the substitute goal of a Diet Coke to maintain his weight-loss regimen.
A)True
B)False
Q2) In a marketing context,the term rationality implies that ________.
A) consumers are fully conscious of what motivates their behavior
B) consumers select goals based on personal or subjective criteria, such as pride, fear, or affection
C) consumers constantly seek the lowest price for the goods they purchase
D) consumers always seek to make purchases that match those of their peers
E) consumers select goals based on totally objective criteria, such as size, weight, and price
Q3) Both positive and negative motivations serve to initiate and sustain human behavior.
A)True
B)False
Q4) Discuss the theory that Abraham Maslow formulated with regard to human needs.
To view all questions and flashcards with answers, click on the resource link above. Page 6
Chapter 5: Personality and Consumer Behavior
Available Study Resources on Quizplus for this Chatper
110 Verified Questions
110 Flashcards
Source URL: https://quizplus.com/quiz/37677
Sample Questions
Q1) Alfred Adler,a neo-Freudian theorist,believed that ________.
A) unconscious needs and drives are at the heart of human motivation
B) people continuously attempt to establish significant and rewarding relationships with others
C) human beings are seeking to attain various rational goals, which he called style of life
D) personality is measured in terms of specific psychological characteristics called traits
E) personality is largely impacted by child-parent relationships and the individual's desire to conquer feelings of anxiety
Q2) According to Freud,the superego acts to restrain or inhibit the impulsive forces of the id.
A)True
B)False
Q3) Consumers with a high need for variety tend to search for marketers that provide a diverse product line.
A)True
B)False
Q4) What are some general characteristics of materialistic people?
To view all questions and flashcards with answers, click on the resource link above.
Chapter 6: Consumer Perception
Available Study Resources on Quizplus for this Chatper
106 Verified Questions
106 Flashcards
Source URL: https://quizplus.com/quiz/37678
Sample Questions
Q1) In the CELL PHONE MINI CASE,Mobile Power's money-back guarantee and warrantee are a form of ________ pricing.
A) benchmark
B) reference
C) efficiency
D) relationship
E) satisfaction-based
Q2) Two people driving together may spot a billboard at different times.This means they have different ________.
A) absolute thresholds
B) differential thresholds
C) just noticeable differences
D) adaptation levels
E) sensory adaptations
Q3) Describe the perceptual technique.How do marketers use this technique in developing positioning strategies?
Q4) There are many ways consumers handle risk.Identify and discuss three methods.
Q5) What is subliminal perception? How does it relate to marketing?
Q6) How important is it for marketers to make a good first impression?
Page 8
To view all questions and flashcards with answers, click on the resource link above.
Chapter 7: Consumer Learning
Available Study Resources on Quizplus for this Chatper
108 Verified Questions
108 Flashcards
Source URL: https://quizplus.com/quiz/37679
Sample Questions
Q1) Licensing is a marketing strategy that operates on the principle of ________.
A) stimulus differentiation
B) product category extensions
C) repetition
D) product line extensions
E) stimulus generalization
Q2) For high-involvement purchases,the ________ is likely to be the most effective marketing strategy,whereas for low-involvement purchases,the ________ is likely to be more effective.
A) massed learning; distributed learning
B) short-term stores; long-term stores
C) central route to persuasion; peripheral route to persuasion
D) product positioning; product differentiation
E) evoked set; brand equity
Q3) Gloria recently tried a new brand of shampoo that ended up leaving her hair looking matted and greasy.This outcome is an example of negative reinforcement.
A)True
B)False
Q4) What is licensing? What is the principle behind its success?
To view all questions and flashcards with answers, click on the resource link above. Page 9
Chapter 8: Consumer Attitude Formation and Change
Available Study Resources on Quizplus for this Chatper
109 Verified Questions
109 Flashcards
Source URL: https://quizplus.com/quiz/37680
Sample Questions
Q1) Marketers that offer coupons and free samples of new products to entice consumers to try them understand the importance of ________ in attitude formation.
A) subjective norms
B) indirect experience
C) ego defense
D) attribution
E) direct experience
Q2) Direct-marketing efforts have an excellent chance of favorably influencing target consumers' attitudes because the products and services offered and the promotional messages conveyed are very carefully designed to address the individual segments' needs and concerns.
A)True
B)False
Q3) If new product users internalize positive experiences with the product,it is more likely that they will repeat the behavior and become a satisfied regular user.
A)True
B)False
Q4) Discuss the three components of the tricomponent attitude model.
To view all questions and flashcards with answers, click on the resource link above. Page 10
Chapter 9: Communication and Consumer Behavior
Available Study Resources on Quizplus for this Chatper
109 Verified Questions
109 Flashcards
Source URL: https://quizplus.com/quiz/37681
Sample Questions
Q1) The recall of a commercial and its central theme is evidence of its attention-getting and persuasive power.
A)True
B)False
Q2) A campaign for a new brand of flavored Vodka uses actors or models to visit bars and nightclubs and order martinis made with the new brand.The actors or models appear as if they are ordering a well-established fad drink,while the real objective is to create a new drink.This is an example of ________.
A) buzz marketing
B) viral marketing
C) branded marketing
D) opinion leadership
E) publicity
Q3) Manufacturers with favorable brand images prefer to give their new products a new brand name in order to minimize the potential risk to the established brand reputation.
A)True
B)False
Q4) When is sex best used in advertising?
To view all questions and flashcards with answers, click on the resource link above. Page 11
Chapter 10: The Family and Its Social Class Standing
Available Study Resources on Quizplus for this Chatper
105 Verified Questions
105 Flashcards
Source URL: https://quizplus.com/quiz/37682
Sample Questions
Q1) The incidence of extended family households has risen as a result of geographic mobility.
A)True
B)False
Q2) Downscale consumers often spend a higher percentage of their available incomes on ________ than do their middle-class counterparts.
A) entertainment
B) housing
C) education
D) food
E) clothing
Q3) There is a strong positive relationship between health and economic status.
A)True
B)False
Q4) Increases in the divorce rate and the number of out-of-wedlock births,and the decline in the number of extended families has resulted in an increase in the percentage of families that progress through the traditional family life cycle.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 12
Chapter 11: The Influence of Culture on Consumer Behavior
Available Study Resources on Quizplus for this Chatper
110 Verified Questions
110 Flashcards
Source URL: https://quizplus.com/quiz/37683
Sample Questions
Q1) Identify and give an example of the three forms of cultural learning identified by anthropologists.
Q2) ________ consist of the very large number of mental or verbal statements that reflect a person's particular knowledge and assessment of something.
A) Beliefs
B) Rituals
C) Cultures
D) Values
E) Customs
Q3) In the WEDDING MINI CASE,a bridal bouquet would be considered a ritual ________.
A) artifact
B) symbol
C) culture
D) custom
E) value
Q4) A behavior is only considered a ritual if it is public and can be proven.
A)True
B)False
Q5) Define and discuss the American core value of material comfort.
To view all questions and flashcards with answers, click on the resource link above. Page 13
Chapter 12: Subcultures and Consumer Behavior
Available Study Resources on Quizplus for this Chatper
110 Verified Questions
110 Flashcards
Source URL: https://quizplus.com/quiz/37684
Sample Questions
Q1) In the U.S.,________ percent of all business travelers are women.
A) 10
B) 25
C) 40
D) 50
E) 75
Q2) Also known as "echo boomers" and the "millennium generation," members of the ________ subculture were born between the years 1977 and 1994.
A) Generation Y
B) Twixter
C) Generation X
D) Baby Boomer
E) Seniors
Q3) It is generally accepted that older people's perceptions of their ages are more important in determining behavior than their chronological ages.
A)True
B)False
Q4) Why is it of importance to marketers to segment the market according to religious subcultures?
To view all questions and flashcards with answers, click on the resource link above. Page 14
Chapter 13: Cross-Cultural Consumer Behavior: an International Perspective
Available Study Resources on Quizplus for this Chatper
109 Verified Questions
109 Flashcards
Source URL: https://quizplus.com/quiz/37685
Sample Questions
Q1) Differences between consumers of different societies are known as ________.
A) cross-cultural interpretation
B) cross-cultural consumer research
C) cross-cultural analysis
D) cross-cultural differences
E) cross-cultural localization
Q2) Consumers believe that the more people who purchase a brand,the higher the brand's quality,which often results in a global brand being able to command a premium price.
A)True
B)False
Q3) Which of the following global consumer market segments is the youngest group?
A) strivers
B) devouts
C) fun Seekers
D) creatives
E) intimates
Q4) What is acculturation and how does it affect marketers?
Page 15
Q5) How has the growth of the middle class in developing countries impacted marketers?
To view all questions and flashcards with answers, click on the resource link above.
Chapter 14: Consumers and the Diffusion of Innovations
Available Study Resources on Quizplus for this Chatper
109 Verified Questions
109 Flashcards
Source URL: https://quizplus.com/quiz/37686
Sample Questions
Q1) In what ways is the traditional adoption process model inadequate in its depiction of the consumer adoption process?
Q2) Awareness,interest,evaluation,trial,and adoption/rejection are the five stages of ________.
A) adopter categorization
B) purchase time
C) the adoption process
D) buyer behavior
E) social systems
Q3) The Gillette Fusion razor blade,which has four blades instead of three or two,is best described as a ________.
A) discontinuous innovation
B) dynamically discontinuous innovation
C) dynamically continuous innovation
D) statically continuous innovation
E) continuous innovation
Q4) Define and give examples of the five product characteristics that influence the diffusion of innovation.
Q5) Define and give examples of the four types of definitions of innovations.
To view all questions and flashcards with answers, click on the resource link above. Page 16
Chapter 15: Consumer Decision Making and Beyond
Available Study Resources on Quizplus for this Chatper
110 Verified Questions
110 Flashcards
Source URL: https://quizplus.com/quiz/37687
Sample Questions
Q1) A person is more likely to spend more time in the prepurchase search if it is a gift he is looking for.
A)True
B)False
Q2) When consumers have no established criteria for evaluating a product category,they engage in extensive problem solving.
A)True
B)False
Q3) What are the three levels of consumer decision making? Briefly define each.
Q4) All consumer decision-making situations require the same degree of information search.
A)True
B)False
Q5) Impulsive and irrational purchasers are basically adhering to the ________.
A) economic consumer model
B) passive consumer model
C) cognitive consumer model
D) emotional consumer model
E) routinized consumer model
Q6) Identify the three factors that impact a brand's credibility.
Page 17
To view all questions and flashcards with answers, click on the resource link above.
Chapter 16: Marketing Ethics and Social Responsibility
Available Study Resources on Quizplus for this Chatper
110 Verified Questions
110 Flashcards
Source URL: https://quizplus.com/quiz/37688
Sample Questions
Q1) When the government of a country attempts to attract businesses by buying several pages in a well-respected news magazine and fills them with what appears to be a news article on the strength of the country's economy,the stability of its government,and the business-friendly nature of its legislation,this is an example of ________.
A) broadcast media
B) an advertorial
C) buzz marketing
D) product placement
E) an infomercial
Q2) Advertising to children is subject to self-regulation according to guidelines developed by ________.
A) the Federal Trade Commission
B) the Federal Communications Commission
C) the Children's Advertising Review Unit
D) the Department of Health and Human Services
E) Commercial Alert
Q3) How does the societal marketing concept differ from the marketing concept?
Q4) How can advertisements impact culture?
Q5) What is puffery?
To view all questions and flashcards with answers, click on the resource link above. Page 18