Business Studies Exam Answer Key - 2000 Verified Questions
Business Studies
Exam Answer Key
Course Introduction
Business Studies introduces students to the foundational concepts, principles, and practices that drive modern organizations in both local and global contexts. The course covers the core areas of business, including management, marketing, finance, operations, and entrepreneurship. Through case studies and real-world examples, students develop analytical and problem-solving skills while examining how businesses respond to challenges and opportunities in dynamic environments. Emphasis is placed on ethical decision-making, effective communication, and the impact of technology on business operations, preparing students for further study or entry into the diverse world of business.
Recommended Textbook Business in Action 7th Edition by Courtland L. Bovee
Available Study Resources on Quizplus
20 Chapters
2000 Verified Questions
2000 Flashcards
Source URL: https://quizplus.com/study-set/2079
Page 2
Chapter 13: The Art and Science of Marketing
Available Study Resources on Quizplus for this Chatper
100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/41405
Sample Questions
Q1) Compare and contrast market penetration with diversification.
Q2) Compare and contrast marketing concept with product and sales concept.
Q3) Discuss the implications of stealth marketing for business communication transparency.
Q4) Producers do not create needs,but they do try to shape your wants by exposing you to attractive choices.
A)True
B)False
Q5) Concentrated marketing is the narrowest strategy of all market-coverage strategies,in which firms target a single location or even a single customer.
A)True
B)False
Q6) Market share can be defined by either number of units sold or by sales revenue. A)True
B)False
Q7) What is cognitive dissonance?
Q8) Compare and contrast undifferentiated marketing with differentiated marketing.
Q9) What is marketing mix? Discuss the four main components of the marketing mix.
Q10) Compare and contrast surveys with interviews and focus groups.
To view all questions and flashcards with answers, click on the resource link above. Page 15
Chapter 14: Product and Pricing Strategies
Available Study Resources on Quizplus for this Chatper
100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/41406
Sample Questions
Q1) The introductory stage will be followed by a ________ stage for a successful product.
A) maturity
B) research
C) saturation
D) growth
E) infiltration
Q2) What is a product line?
Q3) MaCton is a Chinese manufacturer of personal computers.The company decides to extend its product line by adding two premium products that are priced much more than the existing products.Identify the product-line expansion method that the company is using.
A) brand extension
B) line filling
C) line extension
D) brand filling
E) line stretching
Q4) Explain loss-leader pricing.
Q5) Select twenty products of your choice.Classify these products as goods and services.
Page 16
To view all questions and flashcards with answers, click on the resource link above.
Chapter 15: Distribution and Marketing Logistics
Available Study Resources on Quizplus for this Chatper
100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/41407
Sample Questions
Q1) PetCare is a retail store based in New York that offers only pet supplies and pet accessories.The shop stocks a limited number of product lines such as dog and cat products (canned and dry food,and hard goods),and bird,fish and small animal products (fish tanks,stands,aquarium decorations,cages,bowls,perches,etc.).The shop stocks several brands of varying prices rages within these product lines.PetCare can be classified as a(n)________.
A) department store
B) manufacturers' representative
C) supermarket
D) specialty store
E) convenience store
Q2) Off-price retailers differ from discount stores in that off-price retailers ________.
A) offer many customer services
B) require club membership
C) offer a limited range of convenience goods, long service hours, and quick checkouts
D) sell a variety of everyday goods below the market price by keeping their overhead low E) sell designer labels and other fashionable products at steep discounts
To view all questions and flashcards with answers, click on the resource link above. Page 17
Chapter 16: Customer Communication
Available Study Resources on Quizplus for this Chatper
100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/41408
Sample
Questions
Q1) The chief downside of trade allowances is that they can create the controversial practice of forward buying,in which customers load up on merchandise while the price is low.
A)True
B)False
Q2) The government agency that has the authority to impose penalties against advertisers who violate federal standards for truthful advertising is the ________.
A) Federal Communications Commission
B) Consumer Product Safety Commission
C) Federal Trade Commission
D) Federal Advertising Administration
E) Federal Regulatory Commission
Q3) Discuss the guidelines that companies should follow while using social media.
Q4) The measurability of direct marketing is one of its greatest appeals.
A)True
B)False
Q5) The social communication model is limited to the consumer sector.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 18
Chapter 17: Financial Information and Accounting Concepts
Available Study Resources on Quizplus for this Chatper
100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/41409
Sample Questions
Q1) Jefferson Accounting is an independent accounting firm that provides auditing services for public companies.The firm thoroughly evaluates its clients' financial statements and certifies them.The firm is a(n)________.
A) forensic auditor
B) cost accountant
C) external auditor
D) domestic auditor
E) financial analyst
Q2) Intellectual property and goodwill are considered liabilities in accounting.
A)True
B)False
Q3) Identify the legislation that prohibits investment bankers from influencing stock analysts and requires CEOs and CFOs to sign statements attesting to the accuracy of their financial statements.
A) Reconstruction Finance Corporation Act
B) Public Utility Company Act
C) Ethics in Government Act
D) Sarbanes-Oxley Act
E) Financial Services Modernization Act
Page 19
To view all questions and flashcards with answers, click on the resource link above.
Chapter 19: Financial Markets and Investment Strategies
Available Study Resources on Quizplus for this Chatper
100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/41411
Sample Questions
Q1) JSE Limited is a South African organization that facilitates exchange of equities between investors.JSE Limited is a(n)________.
A) financial broker
B) fund manager
C) treasury
D) stock exchange
E) underwriter firm
Q2) Albert buys the stock of an established corporation,mainly to obtain good dividends.However,the corporation's growth is limited.This stock is an example of a defensive stock.
A)True
B)False
Q3) The amount of money or principle that the purchaser of a bond lends to the bond issuer is known as its coupon.
A)True
B)False
Q4) Explain why companies perform stock split.
Q5) Compare and contrast a money market and derivatives market.
Q6) Compare and contrast stock market and bond markets.
To view all questions and flashcards with answers, click on the resource link above. Page 21
Chapter 20: The Money Supply and Banking Systems
Available Study Resources on Quizplus for this Chatper
100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/41412
Sample Questions
Q1) Compare and contrast thrift banks and credit unions.
Q2) Leading up to the market meltdown of 2008,investors that purchased mortgage-backed securities (MBSs)also bought ________ to transfer the risk of those securities to someone else,in case those MBSs failed.
A) adjustable-rate mortgages
B) credit-default swaps
C) loan-to-value notes
D) asset-backed equivalents
E) debt-security derivatives
Q3) Finance companies are non-bank institutions that lend money to consumers and businesses for a wide variety of purposes.
A)True
B)False
Q4) ________ are non-bank companies that use their own funds to offer mortgages.
A) Mortgage agencies
B) Mortgage brokers
C) Credit unions
D) Loan associations
E) Independent mortgage companies
To view all questions and flashcards with answers, click on the resource link above. Page 22
