Business Fundamentals
Mock Exam
Course Introduction
Business Fundamentals provides students with a comprehensive introduction to the essential concepts and practices that underpin the world of business. The course explores key topics such as management, marketing, finance, accounting, operations, and entrepreneurship. By examining real-world case studies and current trends, learners gain an understanding of how businesses operate, make decisions, and create value in a dynamic global environment. The course also emphasizes critical thinking, problem-solving, and effective communication skills to prepare students for success in both academic and professional business settings.
Recommended Textbook
Business A Canadian Perspective for a Networked World 4th Edition by Gerald Trites
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14 Chapters
700 Verified Questions
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Page 2
Chapter 1: Introduction to Ebusiness
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Sample Questions
Q1) List three benefits of ebusiness.
Answer: increasing sales reducing costs improving customer service minimizing competitive pressure expanding market reach
Q2) Two sides are involved in trading communities or exchanges. These two sides are:
A) suppliers and manufacturers.
B) manufacturers and distributors.
C) vendors and suppliers.
D) suppliers and customers.
E) customers and customers.
Answer: D
Q3) What is the role of buy-side procurement systems?
Answer: Involves systems within a business that fully automate purchases by staff and involve electronic contact with outside suppliers, often through the internet or an extranet.
Q4) What are the major two challenges of ebusiness discussed in this chapter?
Answer: privacy and security
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Chapter 2: Internet Business Models and Strategies
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Sample Questions
Q1) Which of the following are major activities normally included in ebusiness planning?
A) developing a business model
B) installing application architecture
C) creating a mission
D) designing technology architecture
E) defining a tactical plan
Answer: E
Q2) An ebusiness model is:
A) a flow chart that shows how products are delivered.
B) a method by which a bricks company converts to a clicks company.
C) an information technology process for ecommerce efficiency.
D) a means by which an ebusiness can earn a profit.
E) an advertising mechanism for online sales.
Answer: D
Q3) One business can be involved in B2C, B2B, and B2E at the same time.
A)True
B)False
Answer: True
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4
Chapter 3: Evolution and Applications of the Internet
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Sample Questions
Q1) Top-level domain names include all except the following ________.
A) .com
B) .org
C) .edu
D) .bus
E) .net
Answer: D
Q2) A business may choose to implement a virtual private network if:
A) it often sends confidential information to business partners.
B) it has multiple locations that are linked electronically.
C) remote salespeople often connect to head office.
D) it tries to reduce communications costs.
E) all of the above
Answer: E
Q3) Provide an example of a joint application used by suppliers which would be considered an extension of extranets. Explain its use.
Answer: Vendor-managed inventory (VMI) application. It enables suppliers to manage the company's inventory levels by monitoring quantities on hand and automatically replenishing the stock when needed.
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Page 5
Chapter 4: Enterprise-Wide and Inter-Enterprise Systems
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Sample Questions
Q1) The failed ERP implementation at Hershey Foods Corp. in 1999 demonstrated a project manager needs to:
A) find a solid project team in the IS department.
B) document internal business processes so they can be replicated.
C) develop detailed training policies and procedures.
D) capture all legacy system data in one new database.
E) choose the best system for the production department.
Q2) Most ERP systems are configured as two-tier client-server systems.
A)True
B)False
Q3) Enterprise resource planning systems focus on ________.
A) accounting
B) marketing
C) sales
D) management
E) the entire enterprise
Q4) ERP systems do not have the characteristics of an enterprise-wide system.
A)True
B)False
Q5) Identify four ways that collaborative systems are being managed.
Page 6
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Chapter 5: Security and Controls
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Sample Questions
Q1) All risks can be prevented.
A)True
B)False
Q2) Logical access controls include locking the door to the server room.
A)True
B)False
Q3) The term that describes the privileges that a user has within a system is
A) physical controls
B) authentication
C) non-repudiation
D) authorization
E) data management
Q4) Software development within a firm:
A) can result in very severe security risks.
B) has little to do with security since it is internal.
C) should generally be outsourced for security reasons.
D) should always be kept encrypted.
E) requires the same security procedures as purchased software.
Q5) Define the meaning of the term "hash".
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Chapter 6: Billing and Payment Systems
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Sample Questions
Q1) Persons using EDI must be signatories to an EDI agreement and must have their information systems configured to be able to recognize and process the transactions.
A)True
B)False
Q2) Provide an example of a credit card scam.
Q3) Banking systems are attempting to consolidate bill presentment with their payment mechanisms.
A)True
B)False
Q4) Registering credit card information in a personal profile that is kept in a secure area by a vendor means that:
A) the customer needs to only log in once to that vendor.
B) risk of detection increases.
C) they are legally protected from fraud.
D) credit card information is only transmitted once per vendor.
E) personal information is encrypted with that vendor.
Q5) How does a Mondex card differ from eCash?
Q6) Why is PayPal considered to be an email payment system?
Q7) Explain how smart cards work.
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Chapter 7: Supply-Chain Management
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Sample Questions
Q1) Business process change can occur at three major levels. List and describe these levels.
Q2) The army weapons industry is an example of an industry that has experienced some level of disintermediation.
A)True
B)False
Q3) What is the supply chain?
Q4) Logistics groups within companies would tend to:
A) have little reliance upon technology.
B) have a great deal of reliance upon technology.
C) spend a great deal of time talking to customers.
D) deliver products door to door.
E) be located offsite.
Q5) The relationship of trust and partnership in the supply chain can be created more quickly if discussions between parties centre on five factors. Name these factors.
Q6) The advent of ebusiness has shifted some of the power from companies to consumers.
A)True
B)False
Page 9
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Chapter 8: Eprocurement, Trading Exchanges, and Auctions
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Sample Questions
Q1) A purchase order is sometimes called a ________.
A) forecast
B) digital certificate
C) quote
D) RFP
E) purchase agreement
Q2) Moment of truth is part of the eprocurement process.
A)True
B)False
Q3) A request for quotations (RFQ) may be involved in the case of:
A) non-repetitive purchases.
B) purchases from unqualified suppliers.
C) routine product purchases.
D) standard product purchases.
E) international product purchases.
Q4) The acquisition of computer equipment represents another major category where businesses have begun to use eprocurement.
A)True
B)False
Q5) Explain why restricting membership in a B2B trading exchange may be necessary.
Page 10
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Chapter 9: Customer Relationship Management
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Sample Questions
Q1) What do the implementation project's technological aspects focus on once the CRM application has been installed?
Q2) List the first 3 implementation stages of CRM, according to the textbook.
Q3) Customer intelligence involves the use of CRM applications to explore the data to identify relevant customer information.
A)True
B)False
Q4) In describing technologies the following is a true statement:
A) CRM and business intelligence are different technologies.
B) CRM and business intelligence have similar objectives.
C) The scope of business intelligence is generally greater than CRM.
D) Social CRM improves customer "self-service".
E) all of the above
Q5) As technologies converge, CRM applications are becoming offerings within what kind of application?
Q6) Explain how computer telephony integration (CTI) works.
Q7) What is a data warehouse?
Q8) Explain what's involved in the education stage of CRM implementations.
Q9) Define Voice over Internet Protocol (VoIP).
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Chapter 10: Business Intelligence
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Sample Questions
Q1) Core technologies provide the basic infrastructure for relational databases.
A)True
B)False
Q2) What is business intelligence (BI)?
Q3) In data analysis and reporting methods, the value of BI (Business Intelligence) increases as the complexity of the level of:
A) performance increases.
B) information increases.
C) analysis increases.
D) analysis decreases.
Q4) One of the 5 business intelligence functions is performance dissemination.
A)True
B)False
Q5) Primary enabling technologies of BI systems are:
A) data marts and data cubes.
B) data warehouses and data marts.
C) internet and cloud computing.
D) ERP and CRM systems.
E) project and change management.
Q6) List the benefits of BI systems.
Page 12
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Chapter 11: E-marketing and Advertising
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Sample Questions
Q1) Banner advertising is the most dominant form of online advertising.
A)True
B)False
Q2) Primary data includes:
A) surveys.
B) click-stream analysis.
C) online news sources.
D) Statistics Canada data.
E) click-through counts.
Q3) How has the growth of spam affected email advertising?
Q4) The advertising strategy of taking data from a CRM analysis to provide a customer with a specific advertising focus is known as:
A) market segmentation.
B) permission marketing.
C) spamming.
D) personalization.
E) mass marketing.
Q5) Using pop-ups is one of the best means of increasing traffic to a website.
A)True
B)False
13
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Chapter 12: Metrics for Performance Measurement in E-commerce
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Sample Questions
Q1) The following are all related marketing metrics except:
A) click-through rate.
B) pay-per-view
C) pay-per-action
D) pay-per-call
E) pay-per-click
Q2) Site usage metrics help an ebusiness assess the effectiveness of its ecommerce website.
A)True
B)False
Q3) Web bugs cannot:
A) track user movements without the user knowing.
B) capture click-stream data.
C) track user movements at competing websites.
D) be used to enhance website design.
E) all of the above
Q4) List the different social media sources of information for creating performance metrics.
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Q5) List five broad categories of measurements that are considered for use in assessing performance of ecommerce units.
Chapter 13: Privacy, Legal, and Taxation Issues in Ecommerce
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Q1) Explain the meaning of the term "deep linking".
Q2) Deep linking is a major problem that has caused difficulty for businesses and the courts in applying existing copyright laws.
A)True
B)False
Q3) According to PIPEDA, individuals have the right to request whether information about them exists and to request the ability to review that information and challenge its accuracy and completeness.
A)True
B)False
Q4) Which of the following is a potential infringement of intellectual property rights?
A) use of a company's name within your metatags
B) putting a logo on your website which criticizes a company's service
C) linking your site to a specific page of a website
D) website framing
E) all of the above
Q5) Which participants were involved in the safe harbour agreement agreed upon in July 2000?
Page 15
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Chapter 14: Ecommerce and Small Business
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Sample Questions
Q1) The first step for any small business that wishes to become involved in ecommerce is to establish an internet connection.
A)True
B)False
Q2) The introduction of a B2C ecommerce website by a manufacturing company requires a complete change in the fulfillment and shipping area of the firm. These changes may lead to employee dissatisfaction and result in poor performance in the traditional and new market or both. These changes would be categorized as:
A) organizational challenges
B) financial challenges
C) operational challenges
D) technological challenges
E) personnel challenges
Q3) The first step in becoming involved in ecommerce for small businesses that are not connected to internet is to establish an internet connection. If already connected the first step will be selecting and registering a domain name.
A)True
B)False
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