Business Administration
Textbook Exam Questions
Course Introduction
Business Administration is a comprehensive course that introduces students to the fundamental principles, functions, and practices of managing organizations. Covering key areas such as management, marketing, finance, operations, and human resources, the course develops an understanding of how organizations coordinate resources and people to achieve business objectives. Students will explore decision-making processes, organizational structures, leadership strategies, and ethical considerations while gaining practical skills in communication, teamwork, and problem-solving relevant to the dynamic world of business.
Recommended Textbook
Business A Canadian Perspective for a Networked World 4th Edition by Gerald Trites
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14 Chapters
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Page 2
Chapter 1: Introduction to Ebusiness
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Sample Questions
Q1) Business to consumer electronic commerce focuses primarily on:
A) gathering marketing data on web users to sell products.
B) developing a valuable subscriber list that has tremendous value.
C) getting consumers involved in entering data online.
D) assisting customers to efficiently find, purchase, and receive goods.
E) closing expensive bricks stores and using more digital technology.
Answer: D
Q2) What is business intelligence (BI)?
Answer: Business intelligence (BI) is a powerful application, or set of applications, that allows businesses to capture, analyze, interpret, and report on data across an enterprise, thus creating valuable information for the enterprise.
Q3) Media flexibility describes the capabilities of the internet to cooperate with multimedia companies.
A)True
B)False
Answer: False
Q4) What are the major two challenges of ebusiness discussed in this chapter?
Answer: privacy and security
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3
Chapter 2: Internet Business Models and Strategies
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Sample Questions
Q1) Strategic management process is the process by which resources are acquired, developed, and allocated to the core business activities.
A)True
B)False
Answer: False
Q2) Why are brokers often referred to as market makers?
Answer: Because they bring buyers and sellers together and facilitate transactions between them.
Q3) Which of the following statements most clearly defines the relationship between business models and business strategy?
A) the various models are all mutually exclusive of one another
B) the specific model or combination of models that a business uses helps to define its internet or ebusiness strategy
C) models provide a menu for a business strategist to consider when addressing questions that will directly impact the particular business
D) business models and business strategy are closely linked to each other
E) none of the above
Answer: B
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4
Chapter 3: Evolution and Applications of the Internet
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Sample Questions
Q1) Due to its universality, the internet reduces barriers to competition created by space, time, and information asymmetries. Explain.
Answer: It defeats distances and borders by enabling people with similar interests who are separated by great distances to interact in online communities, enabling buyers and sellers from far-flung regions of the world to interact online in electronic marketplaces, and enabling co-workers to share knowledge and collaborate in ways that would otherwise not be possible. It overcomes time zones by enabling buyers and sellers to interact asynchronously around the clock, and it creates level playing fields for buyers and sellers by providing almost unlimited access to information.
Q2) Extensible markup language:
A) was one of the first languages used on the internet.
B) is a means of distributing music across the internet.
C) categorizes websites according to their industry.
D) converts web transactions into emails.
E) adds additional descriptions to websites.
Answer: E
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Chapter 4: Enterprise-Wide and Inter-Enterprise Systems
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Sample Questions
Q1) List three differences between XML and HTML.
Q2) Explain what is meant by the "drill-down" capability of many financial accounting modules in an ERP system.
Q3) Extensible markup language and middleware could be used to:
A) integrate ERP with other applications.
B) develop custom software applications.
C) eliminate the reliance on ERP systems.
D) adjust source code easily.
E) report troubleshooting results within the firm.
Q4) Which of the following statements best describes enterprise-wide systems?
A) They are based on the concept that the personnel should have confidence that the information they have is accurate.
B) They are information systems that are quite easy to implement.
C) They are replacements for mainframe systems.
D) They are information systems that are deployed throughout an enterprise.
E) all of the above
Q5) The program code for packaged software is not normally changed.
A)True
B)False
Q6) Describe the benefits of enterprise-wide systems.
Page 6
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Chapter 5: Security and Controls
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Sample Questions
Q1) The primary purpose of a firewall is to:
A) ensure that employees don't shop online while at work.
B) encrypt data sent over the internet.
C) monitor website traffic for ecommerce purposes.
D) make the internal network of a company more secure.
E) none of the above
Q2) A janitor brought her children to work in the evening and let them into the server room to use the network server to play games because her computer was already logged on. What control has been broken?
A) physical controls
B) logical access controls
C) general access controls
D) security management controls
E) all of the above
Q3) There are two broad categories of controls. These are:
A) general and applications controls.
B) security and access controls.
C) firewall and biometric controls.
D) logical and operations controls.
E) management and business process
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Chapter 6: Billing and Payment Systems
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Sample Questions
Q1) The PayPass program is very promising because:
A) customers are issued a plastic key fob.
B) transmitter chips are cheap and mass-produced.
C) it is backed by MasterCard.
D) it was tested first in Canada.
E) it eliminates the need for credit cards.
Q2) Why is a credit card considered not to provide an instant transfer of value?
Q3) Value-added networks have been used primarily to:
A) carry out the same function as email applications.
B) manage corporate security.
C) replace EDI networks.
D) carry EDI data securely.
E) link communities to the internet.
Q4) Wireless technologies and payment mechanisms:
A) reduce the need for security and encryption.
B) easily build on internet security.
C) are being developed and show considerable promise.
D) will make traditional payment mechanisms quickly obsolete.
E) none of the above
Q5) Explain how smart cards work.
Page 8
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Chapter 7: Supply-Chain Management
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Sample Questions
Q1) A fundamental service provision that documents and defines the parameters of a supplier-customer relationship is called a:
A) supplier-customer agreement (SCA).
B) supplier-customer provision (SCP).
C) service level agreement (SLA).
D) service provision (SP).
E) supplier-customer bond (SCB).
Q2) In June 2003, Walmart promoted ________ as a SCM efficiency measure aimed at improving the speed and accuracy of information flows in the supply chain and to reduce stockouts.
A) business process reengineering
B) reverse logistics
C) cloud computing
D) RFID tags
E) outsourcing
Q3) The army weapons industry is an example of an industry that has experienced some level of disintermediation.
A)True
B)False
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Page 9
Chapter 8: Eprocurement, Trading Exchanges, and Auctions
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Sample Questions
Q1) Procuring goods and services in electronic format:
A) increases risk of errors and fraud.
B) allows greater efficiency within the firm.
C) requires layoff of purchasing employees.
D) increases costs in the short run.
E) increases delivery time.
Q2) Trading exchanges in the business-to-business environment:
A) are important strategic mediums.
B) are valuable information gathering tools.
C) provide management with a place to share ideas with partners.
D) are valuable purchasing and selling sites.
E) offer very few services to companies.
Q3) A benefit of eprocurement is:
A) profitability.
B) unauthorized buying.
C) cost and efficiency.
D) channel effectiveness.
E) revenue optimization.
Q4) Explain why restricting membership in a B2B trading exchange may be necessary.
Q5) Describe the evolution of software as a service (SaaS).
Page 10
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Chapter 9: Customer Relationship Management
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Q1) Ebusiness, with its need for speed in meeting the wishes of customers, has increased the demand for a supplier-centric approach to business.
A)True
B)False
Q2) Explain what's involved in the education stage of CRM implementations.
Q3) What is the correct order of the CRM process?
A) data capture, data analysis, implementation, strategic decision making
B) data capture, strategic decision making, implementation, data analysis
C) data capture, data analysis, strategic decision making, implementation
D) data capture, implementation, decision making, data analysis
E) strategic decision making, data capture, data analysis, implementation
Q4) Social CRM applications may include the following:
A) website design software
B) online marketing campaigns
C) enterprise resource planning
D) offline advertising
E) scheduling software
Q5) What do the implementation project's technological aspects focus on once the CRM application has been installed?
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Chapter 10: Business Intelligence
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Sample Questions
Q1) Examples of Hybrid OLAP are:
A) IOLAP and XOLAP.
B) WOLAP and BOLAP.
C) ROLAP and MOLAP.
D) EOLAP and IOLAP.
E) ROLAP and BOLAP.
Q2) Which of the following would be considered a data source for BI?
A) operating system data
B) call centre data
C) security data
D) network data
E) customer testimonials
Q3) ROLAP (Applications that allow multi-dimensional analysis within a relational database) stands for Removable Online Analytical Processing.
A)True
B)False
Q4) List the benefits of BI systems.
Q5) The sources of data for BI can include both internal and external data.
A)True
B)False
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Chapter 11: E-marketing and Advertising
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Q1) Primary data is data that has not been developed specifically for the task at hand but may be useful for decision-making.
A)True
B)False
Q2) CRM and business intelligence (BI) are tools that may be used throughout the emarketing process and their data may assist in the strategy creation stage to define a target market.
A)True
B)False
Q3) Joe has been browsing the eBay website for about 30 minutes today. He is expected to continue browsing for more 2 hours as he usually does everyday. This example can be represented by what term?
A) customer forecasting
B) online behaviour analysis
C) site-stickiness
D) stickiness analysis
E) customer cryptographic behaviour
Q4) Emarketing during online branding focuses on which two important factors?
Q5) Describe what is meant by a market segment.
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Chapter 12: Metrics for Performance Measurement in
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Q1) Return on investment (ROI) is a widely used financial metric but suffers from the following weakness:
A) it includes variable costs and excludes fixed costs
B) it omits certain financial measures including sales returns
C) intangible benefits such as innovation are not captured in ROI
D) revenues, expenses and assets are difficult to calculate making ROI subject to error
E) none of the above
Q2) A visit is a collection of webpages viewed by a single user during a period of time on a website - usually 30 minutes.
A)True
B)False
Q3) A person, an automated script, or a computer program may imitate a legitimate user of a web browser clicking on an ad for the purpose of generating a charge per click. This is known as click fraud.
A)True
B)False
Q4) List at least four benefits of metrics.
Q5) What is an "influencer"?
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Chapter 13: Privacy, Legal, and Taxation Issues in Ecommerce
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Q1) The Canadian Government developed the Private Information Policy and Electronic Document Agency (PIPEDA).
A)True
B)False
Q2) The concerns over privacy have grown immensely as ecommerce has developed.
A)True
B)False
Q3) Domain names are controlled internationally by:
A) ICANN
B) WIPO
C) the US government
D) InterNIC
E) the EU
Q4) PIPEDA is designed to protect which of the following?
A) your name and age
B) medical records
C) education
D) marital status and religion
E) all of the above
Q5) What does the acronym PIPEDA stand for? Provide a brief description.
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Chapter 14: Ecommerce and Small Business
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Sample Questions
Q1) Small businesses use the internet to reduce marketing costs.
A)True
B)False
Q2) _____ is the amount that the merchant account provider takes as a percentage of sales conducted through credit cards.
A) holdback
B) discount rate
C) credit card premium
D) security rate
E) credit line of defense
Q3) What does ADSL (a form of internet connection) stand for?
A) American Digital System Line
B) Available Digital Super Line
C) Asymmetrical Digital Subscriber Line
D) Assimilation Digital System Language
E) none of the above
Q4) List the four major challenges to ecommerce for small businesses as discussed in this chapter and give at least one example for each.
Q5) List five uses of the internet for small business marketing efforts.
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