Business Administration
Solved Exam Questions
Course Introduction
Business Administration is a multidisciplinary course designed to provide students with a comprehensive understanding of the principles and practices required to operate and manage organizations effectively. The curriculum covers core areas such as management, marketing, finance, accounting, human resources, operations, and strategic planning. By examining real-world case studies and applying theoretical knowledge, students develop critical thinking, leadership, and communication skills necessary for decision-making in dynamic business environments. The course prepares students for diverse roles in various sectors, equipping them with the tools needed to address organizational challenges and drive business success.
Recommended Textbook
Marketing 11th Edition by Charles W. Lamb
Available Study Resources on Quizplus
21 Chapters
3517 Verified Questions
3517 Flashcards
Source URL: https://quizplus.com/study-set/353
Page 2
Chapter 1: An Overview of Marketing
Available Study Resources on Quizplus for this Chatper
141 Verified Questions
141 Flashcards
Source URL: https://quizplus.com/quiz/5836
Sample Questions
Q1) If a company uses a sales orientation,consumer complaints would most likely result in:
A) a modification of the sales presentation
B) product reinvention
C) continuous market research
D) philanthropy
E) attempts to cut production costs
Answer: A
Q2) Chaz loves to play a Disney online pirate game in which he gets to create a pirate by choosing hair-color,skin-color,clothing,and physical features.Then he gets to choose from a variety of quests and can sail a ship,dig for treasure,fight skeleton pirates,or fight the British Navy.This game provides what element of value?
A) offering products that perform
B) earning his trust
C) avoiding unrealistic pricing
D) giving him facts
E) co-creation
Answer: E
To view all questions and flashcards with answers, click on the resource link above.
Page 3
Chapter 2: Strategic Planning for Competitive Advantage
Available Study Resources on Quizplus for this Chatper
174 Verified Questions
174 Flashcards
Source URL: https://quizplus.com/quiz/5837
Sample Questions
Q1) The four Ps of the marketing mix are product,planning,promotion,and price.
A)True
B)False
Answer: False
Q2) Which of the following category in the Boston Consulting Group's portfolio matrix is a market leader and growing fast?
A) star
B) meteor
C) cash cow
D) shiner
E) top dog
Answer: A
Q3) Which of the following represents a business unit that shows rapid growth but poor profit margins?
A) star
B) cash cow
C) problem child
D) loss leader
E) dog
Answer: C
To view all questions and flashcards with answers, click on the resource link above. Page 4
Chapter 3: Ethics & Social Responsibility
Available Study Resources on Quizplus for this Chatper
118 Verified Questions
118 Flashcards
Source URL: https://quizplus.com/quiz/5838
Sample Questions
Q1) The movement to develop and market products designed to minimize negative effects on the physical environment or to improve the environment is known as:
A) enviromarketing
B) green marketing
C) cause marketing
D) social marketing
E) minimalist marketing
Answer: B
Q2) _____ is the cooperative effort of a for-profit firm and a nonprofit organization.
A) Environmental sustainability
B) Social sustainability
C) Cause-related marketing
D) Advocacy marketing
E) Nonprofit marketing
Answer: C
Q3) Everyone agrees that cause-related marketing is beneficial.
A)True
B)False
Answer: False
To view all questions and flashcards with answers, click on the resource link above.
Page 5
Chapter 4: The Marketing Environment
Available Study Resources on Quizplus for this Chatper
142 Verified Questions
142 Flashcards
Source URL: https://quizplus.com/quiz/5839
Sample Questions
Q1) Many people drink bottled water today,but one national brand of bottled water was not "spring-fresh" as advertised.The water actually came from a well located in the middle of an industrial warehouse facility and next to a industrial waste site.To which organization should the consumers who thought the advertising for the bottled water was misleading complain?
A) Consumer Product Safety Commission
B) Food and Drug Administration
C) Federal Trade Commission
D) Federal Communications Commission
E) Consumer Protection Agency
Q2) The two types of research are:
A) basic and applied
B) primary and secondary
C) profit and not-for-profit
D) domestic and global
E) basic and advanced
Q3) Compare and contrast Generation Y and Generation X. Which generation is of more interest to marketers? Why?
Q4) Compare and contrast basic and applied research. Give an example of each.
Q5) What is the CPSC? How does it affect marketing?
To view all questions and flashcards with answers, click on the resource link above. Page 6
Chapter 5: Developing a Global Vision
Available Study Resources on Quizplus for this Chatper
160 Verified Questions
160 Flashcards
Source URL: https://quizplus.com/quiz/5840
Sample Questions
Q1) Assume you are a global marketing consultant for a U.S.manufacturer of light fixtures and have been asked to name the available options or methods of entry into the global marketplace.Name five methods of entry in the order of high risk/high return to low risk/low return for the lighting company.
Q2) With _____,a domestic firm assumes an equity position (partial ownership)in a foreign firm to manufacture and/or market the domestic company's goods.
A) direct investment
B) a joint venture
C) a buying-for-export agreement
D) a contractual agreement
E) a franchise relationship
Q3) Global marketing standardization assumes markets throughout the world are becoming more alike.
A)True
B)False
Q4) An important factor in the global external environment that has become more evident in the past decade is the shortage of natural resources.Choose two different natural resources and describe how shortages of each of these resources affect global trade.
To view all questions and flashcards with answers, click on the resource link above. Page 7
Chapter 6: Consumer Decision Making
Available Study Resources on Quizplus for this Chatper
180 Verified Questions
180 Flashcards
Source URL: https://quizplus.com/quiz/5841
Sample Questions
Q1) Rod saw a television commercial for a Honda S2000 and wants to test drive one. The commercial is an example of a(n)_____ stimulus.
A) internal
B) external
C) primary
D) secondary
E) non-personal
Q2) A product information source that originates with marketers promoting the product are referred to as a:
A) manipulative information source
B) primary information source
C) secondary information source
D) marketing-controlled information source
E) biased information source
Q3) To analyze consumer lifestyles,marketers look at consumers':
A) activities, interests, and opinions
B) behavior, personality, and social class
C) geography, demography, and psychographics
D) income, gender, and life objectives
E) activities, personality, and demography
To view all questions and flashcards with answers, click on the resource link above. Page 8
Chapter 7: Business Marketing
Available Study Resources on Quizplus for this Chatper
196 Verified Questions
196 Flashcards
Source URL: https://quizplus.com/quiz/5842
Sample Questions
Q1) One segment of the business market has primary goals that differ from the ordinary business goals such as profit,market share,or return on investment.This segment includes many schools,churches,and civic clubs and is often called the _____ market.
A) institution
B) OEM
C) service
D) provider
E) reseller
Q2) Although the price of a chemical added to paint to protect surfaces from mold and mildew has almost doubled,the price of paint only rose an average of 5 percent,and the demand for both paint and the chemical that eliminates mold and mildew remained stable.The demand for this chemical is:
A) elastic
B) derived
C) bundled
D) inelastic
E) change-resistant
Q3) Name and briefly describe five of the major differences between business and consumer markets.
To view all questions and flashcards with answers, click on the resource link above.
Page 9
Chapter 8: Segmenting and Targeting Markets
Available Study Resources on Quizplus for this Chatper
208 Verified Questions
208 Flashcards
Source URL: https://quizplus.com/quiz/5843
Sample Questions
Q1) When a firm uses a concentrated targeting strategy,it can:
A) view the total market as receptive to its product
B) offer a highly specialized marketing mix
C) reach customers in two or more segments that might otherwise be missed
D) avoid the danger of putting all resources in one micromarket
E) concentrate on one generalized product to fit the mass market, maximizing sales volume
Q2) H&M plans to open a new store in Saudi Arabia.It will be staffed completely by women.Saudi Arabia has strict laws about women interacting with men other than their husbands so only women will be permitted to shop there.Which type of demographic segmentation is H&M using?
A) lifestyle
B) usage rate
C) benefit
D) age
E) gender
Q3) What is product differentiation and how can it be achieved?
Q4) A product's positioning could be based on product users.
A)True
B)False
Page 10
To view all questions and flashcards with answers, click on the resource link above.
Chapter 9: Decision Support Systems and Marketing Research
Available Study Resources on Quizplus for this Chatper
202 Verified Questions
202 Flashcards
Source URL: https://quizplus.com/quiz/5844
Sample Questions
Q1) Competitive intelligence allows managers to predict changes in business relationships,identify marketplace opportunities,and discover new or potential competitors.
A)True
B)False
Q2) Discuss the advantages of Internet surveys.
Q3) _____ is a scanner-based,sales-tracking service for the consumer packaged-goods industry.It tracks retail sales,consumer purchasing information,and promotional activity for all bar-coded products.
A) BehaviorScan
B) Nielsen Data
C) Scanner Plus
D) InfoScan
E) VideOCart
Q4) The first step in the marketing research process is to:
A) specify the sampling plan
B) collect the data
C) analyze the marketplace
D) plan the research design
E) identify and formulate the problem/opportunity to be studied
To view all questions and flashcards with answers, click on the resource link above. Page 11
Chapter 10: Product Concepts
Available Study Resources on Quizplus for this Chatper
174 Verified Questions
174 Flashcards
Source URL: https://quizplus.com/quiz/5845
Sample
Questions
Q1) Alice is a very busy person and she hates to spend her time with yard work.She really likes the idea of a synthetic lawn.However,she has never pursued the idea as she has two dogs in her back yard.June does not know that several manufactures make synthetic grass that with an antibacterial agent to minimize odors for pet owners.For Alice,the dog friendly synthetic lawns are a(n)_____ product because she doesn't know the product exists.
A) heterogeneous shopping
B) specialty
C) unsought
D) convenience
E) exclusive
Q2) Sam likes Michelin tires.If he needs new tires and Michelin's are not on sale,he is willing to pay a higher price for Michelin rather than buy some other brand.Sam is brand loyal to Michelin.
A)True
B)False
Q3) What purposes does branding serve?
Q4) Name and describe the two labeling forms.
Q5) How would a marketer define the term product?
Q6) Compare and contrast an express warranty and an implied warranty.
Page 12
To view all questions and flashcards with answers, click on the resource link above.
Chapter 11: Developing and Managing Products
Available Study Resources on Quizplus for this Chatper
172 Verified Questions
172 Flashcards
Source URL: https://quizplus.com/quiz/5846
Sample Questions
Q1) The rate of sales decline during the decline stage of the product life cycle is largely governed by:
A) the amount of money spent on advertising
B) the number of competitors in the market
C) the intensity of the competition's marketing efforts
D) the amount of shelf space allotted to the product
E) how rapidly consumer tastes change or substitute products are adopted
Q2) In the _____ stage of new-product development,the technical feasibility of manufacturing the new product is examined as a prototype is produced.
A) screening
B) development
C) market testing
D) concept testing
E) business analysis
Q3) During the maturity stage of the product life cycle,marginal competitors start dropping out of the market.
A)True
B)False
Q4) List four potential advantages that come to the company that is first to market.
To view all questions and flashcards with answers, click on the resource link above. Page 13
Chapter 12: Services and Nonprofit Organization Marketing
Available Study Resources on Quizplus for this Chatper
167 Verified Questions
167 Flashcards
Source URL: https://quizplus.com/quiz/5847
Sample Questions
Q1) The Monroe Job Training for the Disabled program wants to notify the community about its upcoming rummage sale.As an experienced marketer and director of the program,you plan to visit several local radio and televisions stations to request:
A) cooperative advertising
B) nonsponsored advertising
C) primary advertising
D) public service advertising
E) nonprofit advertising
Q2) TeamBuilds is a service organization that has corporate teams pay $7,500 for an all-day team-building session with a management consultant while they work together on renovating a Habitat for Humanity home.TeamBuilds' _____ service is improved work team relationships.
A) primary
B) core
C) niche
D) supplementary
E) foundation
Q3) What is nonprofit organization marketing? How does nonprofit marketing affect economic activity in the United States?
To view all questions and flashcards with answers, click on the resource link above.
Page 14
Chapter 13: Marketing Channels
Available Study Resources on Quizplus for this Chatper
145 Verified Questions
145 Flashcards
Source URL: https://quizplus.com/quiz/5848
Sample Questions
Q1) List and briefly define the three basic types of channel relationships. Explain why they are described as a continuum.
Q2) One important reason channel members are included between producers and end users is to overcome discrepancies.Name and briefly describe four discrepancies channel members overcome.
Q3) DeBeers sells most of the diamonds it produces to industry.The company controls over 90 percent of the market and has great power over its distributors.In its marketing channel,DeBeers would be considered a:
A) channel authority
B) channel member
C) channel leader
D) channel gatekeeper
E) power broker
Q4) Shopping goods are usually distributed selectively.Consumers are willing to look around for them but may not be willing to search or travel extensively to acquire the product.
A)True
B)False
Q5) Discuss the three main areas of importance in service distribution.
To view all questions and flashcards with answers, click on the resource link above. Page 15
Chapter 14: Supply Chain Management
Available Study Resources on Quizplus for this Chatper
147 Verified Questions
147 Flashcards
Source URL: https://quizplus.com/quiz/5849
Sample Questions
Q1) Mattel,the world's biggest toymaker ordered 18 million toys made in China to be recalled because of hazards such as the use of lead paint.Mattel's _____ process allowed it to handle the product recall efficiently.
A) order fulfillment
B) returns management
C) product commercialization
D) demand management
E) product fulfillment
Q2) The goal of a materials-handling system is to handle products as infrequently as possible.
A)True
B)False
Q3) Which business process ensures that firms in the supply chain have the resources they need?
A) manufacturing flow management
B) customer service management
C) product development and commercialization
D) order fulfillment
E) demand management
Q4) List the components of the logistics function in the supply chain.
Page 16
To view all questions and flashcards with answers, click on the resource link above.
Chapter 15: Retailing
Available Study Resources on Quizplus for this Chatper
166 Verified Questions
166 Flashcards
Source URL: https://quizplus.com/quiz/5850
Sample Questions
Q1) Retailing can be defined as all activities directly related to the sale of goods and services to the ultimate consumer for personal,nonbusiness use.
A)True
B)False
Q2) Off-price retailers differ from other discount stores in the merchandise they carry.While most other discounters offer a predictable assortment of merchandise,the styles and brands offered at off-price retailers change frequently because they buy only what is currently available at a good deal.
A)True
B)False
Q3) A retail establishment can be classified according to its ownership,level of service,product assortment,and price.
A)True
B)False
Q4) A specialty store is not only a type of store,but also a method of retail operations.Describe the specialty store strategy.Then name two examples of specialty stores.
Q5) Compare and contrast trading up and suggestive selling.
To view all questions and flashcards with answers, click on the resource link above. Page 17
Chapter 16: Promotional Planning for Competitive Advantage
Available Study Resources on Quizplus for this Chatper
159 Verified Questions
159 Flashcards
Source URL: https://quizplus.com/quiz/5851
Sample Questions
Q1) The American Plastics Council wants to stimulate more consumer demand for products that are packaged in plastic.The ads will be run in consumer magazines and will hopefully cause customers to ask retailers to carry more products packaged in plastic.The American Plastics Council is planning to use a(n)_____ strategy.
A) kinetic
B) pull
C) inertia
D) advertorial
E) push
Q2) The goal of persuasive promotion is to:
A) stimulate a purchase or other action
B) increase brand awareness
C) describe available services
D) remind the consumers of where to buy the product
E) maintain top-of-mind consumer awareness
Q3) Target market characteristics and the type of buying decision the target market is making can affect the mix of promotional elements.Describe how differences in each factor change the promotional mix.
Q4) Several factors affect the choice of promotional mix.Name five of these factors.
To view all questions and flashcards with answers, click on the resource link above. Page 18
Chapter 17: Advertising and Public Relations
Available Study Resources on Quizplus for this Chatper
186 Verified Questions
186 Flashcards
Source URL: https://quizplus.com/quiz/5852
Sample Questions
Q1) Media vehicles like People and Newsweek magazines appeal to a wide cross section of the population.In contrast,Golf and Cosmopolitan magazines have high levels of:
A) longevity
B) audience selectivity
C) geographic selectivity
D) flexibility
E) market singularity
Q2) Americans for Balanced Energy Sources has spent $1.3 million on ads to say that coal-fired electric generating plants can be clean despite growing opposition to coal plants as many of the plants contribute directly to greenhouse gases leading to an accelerated increase in global warming.These ads are examples of _____ advertising.
A) advocacy
B) selective
C) product
D) differential
E) image
Q3) What is institutional advertising? How does advocacy advertising differ from institutional advertising?
To view all questions and flashcards with answers, click on the resource link above. Page 19
Chapter 18: Sales Promotion and Personal Selling
Available Study Resources on Quizplus for this Chatper
179 Verified Questions
179 Flashcards
Source URL: https://quizplus.com/quiz/5853
Sample Questions
Q1) Dave is in charge of finding sponsors for the 2011 Riverbend Festival.He is meeting with marketing representatives from Wrangler jeans and First Tennessee National Bank,attempting to convince them to sponsor the event.Dave is engaged in personal selling.
A)True
B)False
Q2) Cisco's WebEX web conferencing and collaboration solutions is designed to generate more qualified leads with powerful,targeted,cost-effective web based seminars.Such Internet seminars are also known as:
A) vision training programs
B) webinars
C) interconnects
D) bundled training programs
E) e-classes
Q3) You are the sales promotion manager for Vita-Balls,a new children's vitamin that is designed to be chewed like gum.Your company uses a pull strategy,and you are responsible for recommending sales promotion tools to accomplish this strategy.Describe three specific sales promotion activities you would recommend for Vita-Balls.
Q4) What are the tasks in the sales management process?
Page 20
To view all questions and flashcards with answers, click on the resource link above.
Chapter 19: Pricing Concepts
Available Study Resources on Quizplus for this Chatper
179 Verified Questions
179 Flashcards
Source URL: https://quizplus.com/quiz/5854
Sample Questions
Q1) Discuss how consumers use the price-quality relationship to evaluate goods and explain how marketers can take advantage of this consumer response.
Q2) Costs that do not change as output is increased or decreased are called stable costs.
A)True
B)False
Q3) At the end of the summer,Howard Nursery reduced the price on all of its plants,fertilizer,and potting soil by 50 percent in order to liquidate this inventory.What type of pricing strategy is being used in this example?
A) supply oriented
B) sales maximization
C) target return on investment
D) satisfactory profit
E) profit maximization
Q4) Research has shown that products that are perceived to be of high quality tend to benefit less from price promotions than products perceived to be of lower quality.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 21
Chapter 20: Setting the Right Price
Available Study Resources on Quizplus for this Chatper
183 Verified Questions
183 Flashcards
Source URL: https://quizplus.com/quiz/5855
Sample Questions
Q1) South Africa's Competition Commission accused South African Airways of conspiring with its partner,Germany's Lufthansa,to set prices on flights between Cape Town,Johannesburg,and Frankfurt.As a result,the two airlines were charged with:
A) price discrimination
B) price fixing
C) bait pricing
D) unfair trade practices
E) channel control pricing tactics
Q2) When a channel intermediary is compensated for the ordinary services and tasks performed within the channel of distribution,the compensation usually comes in the form of a discount from base price.This discount is called a:
A) seasonal discount
B) promotional allowance
C) cumulative or noncumulative quantity discount
D) functional (or trade) discount
E) rebate or refund
Q3) Markdown allowances are illegal.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above.
Page 22
Chapter 21: Customer Relationship Management (CRM)
Available Study Resources on Quizplus for this Chatper
139 Verified Questions
139 Flashcards
Source URL: https://quizplus.com/quiz/5856
Sample Questions
Q1) Hudson's Bay Company has Canada's largest reward program--HBC Rewards,which enables members to earn points at Hudson's Bay family of stores,including The Bay,Zellers,Home Outfitters,and hbc.com.Consumers can redeem points for over 600 rewards in the HBC Rewards catalog,including travel,leisure and entertainment items,Air Miles reward miles,or Bay and Zellers gift certificates.Which of the following provides the most likely reason why Hudson's Bay Company implemented this reward program?
A) to reduce problems associated with cultural diversity
B) to make sure the 80/20 principle is not influencing its activities
C) to retain loyal customers
D) to create cognitive dissonance
E) to lessen the importance of customer service
Q2) The traditional approach for acquiring data from customers is through:
A) encoding devices
B) media
C) feedback mechanisms
D) channel interactions
E) public relations
Q3) Compare and contrast a data warehouse and a database.
Q4) What is knowledge management? What type of companies use knowledge management?
To view all questions and flashcards with answers, click on the resource link above. Page 23