Business Administration
Midterm Exam
Course Introduction
Business Administration is an interdisciplinary course designed to provide students with a comprehensive understanding of the fundamentals of managing and operating organizations in both the private and public sectors. The curriculum covers essential topics such as management principles, organizational behavior, marketing, accounting, finance, human resources, and strategic planning. Students learn how to analyze business environments, develop effective management strategies, and make sound decisions to achieve organizational goals. The course also emphasizes leadership skills, ethical considerations, and the use of technology in modern business practices, preparing graduates for diverse roles in the dynamic world of business.
Recommended Textbook
Marketing Management 2nd Edition by
Greg W. Marshall
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16 Chapters 1447 Verified Questions
1447 Flashcards
Source URL: https://quizplus.com/study-set/2650
Page 2
Chapter 1: Marketing in Todays Business Milieu
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90 Verified Questions
90 Flashcards
Source URL: https://quizplus.com/quiz/52872
Sample Questions
Q1) The marketing concept was first articulated in writing in the Annual Report of
A)Ford Motor Company
B)AT&T
C)RCA
D)General Motors
E)General Electric
Answer: E
Q2) Generational shifts impact marketing in terms of human resources.Older and younger generations may have _________________.
A)Different attitudes toward work life versus family life
B)Expectations about job satisfaction and rewards
C)Preferred modes of learning and working
D)All of these
E)None of these
Answer: D
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3
Chapter 2: Elements of Marketing Strategy,Planning,and Competition
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94 Verified Questions
94 Flashcards
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Sample Questions
Q1) Strategy has two key phases: formulation and execution.
A)True
B)False Answer: True
Q2) José's and Maria's son Jorge is a talented swimmer.The pool where he takes swimming lessons is 45 miles from their home in suburban Atlanta.________ utility is not part of the roundtrip they make six days a week.
A)Form
B)Time and place
C)Ownership
D)Form and ownership
E)Place Answer: B
Q3) A firm's competitive strategy leads it to decide if it can grow and if not,how to survive through stability or retrenchment.
A)True
B)False Answer: False
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Chapter 3: Manage Marketing Information
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90 Verified Questions
90 Flashcards
Source URL: https://quizplus.com/quiz/52870
Sample Questions
Q1) Formal market information systems provide quality information that can guide _______ decisions.
A)Tactical
B)Sporadic
C)Paradoxical
D)Operational
E)Strategic
Answer: E
Q2) The manager of Big Brand Clothing wants to get a feel for what items consumers are looking for this Christmas so that he can plan his orders.He decided to gather these data by stationing employees outside the store on a particular Saturday with a list of questions to ask willing shoppers to answer as they pass by.He is using a ____ method to select respondents.
A)Probability sample
B)Random sample
C)Systematic sample
D)Nonprobability sample
E)Census
Answer: D
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Chapter 4: Understand Business-To-Consumer Markets
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90 Verified Questions
90 Flashcards
Source URL: https://quizplus.com/quiz/52869
Sample Questions
Q1) An individual watching an ad on the Major League Baseball World Series will act differently whether watching the show at home alone or at a party with friends due to differences in ______.
A)Physical surroundings
B)Lighting
C)Sounds
D)Distractions
E)Location
Q2) An emerging consumer trend in many industrialized countries is the willingness to trade _____ for ______.
A)Time, energy
B)Service, money
C)Service, time
D)Time, value
E)Time, money
Q3) GoPro initially targeted athletes and other people who identified with excitement and ruggedness.
A)True
B)False
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Page 6
Chapter 5: Understand Business-To-Business Markets
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) A characteristic of B2B companies is that they often make products that end up as ___________ in a finished product.
A)Components
B)Labels
C)Minor features
D)Major features
E)Factoids
Q2) The most fundamental criterion in vendor selection is ____________.
A)Serviceability
B)Price
C)Reliability
D)Location
E)Intangibility
Q3) It is said that B2B demand is more _____________ in general than B2C demand for products or services.
A)Elastic
B)Bimodal
C)Inelastic
D)Systemic
E)Variable
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Chapter 6: Segmentation, target Marketing, Positioning, and CRM
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96 Verified Questions
96 Flashcards
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Sample Questions
Q1) An advergame is a video game that _______.
A)Has an advertiser inserted into the game
B)Has sponsors of the game on the cover of the game but not in the game itself
C)Has been specifically designed to promote a brand
D)Has been advertised on television with good results
E)None of these
Q2) ______________ have a minority-majority population.
A)Georgia, Florida, Texas, New York, and Louisiana
B)Hawaii, District of Columbia, California, New Mexico, and Texas
C)California, Florida, Texas, District of Columbia, and New York
D)California, Texas, Alabama, Rhode Island, and Alaska
E)Vermont, North Carolina, Illinois, Montana, and Washington state
Q3) There are many variables in demographic segmentation,but _____________ is the most accurate statement about demographic segmentation.
A)Income, education, and occupation are very closely correlated
B)Income is the most important variable to know about someone
C)Age is usually not a factor in segmentation
D)The youth culture is the most important segmentation variable
E)It is easy to segment the middle strata using social class segmentation
Page 8
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Chapter 7: Product Strategy and New-Product Development
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) When a company can show that its product's projected lifetime is high under certain operating conditions,it is using _____ as a differentiator.
A)Style
B)Performance Quality
C)Form
D)Durability
E)Conformance Quality
Q2) An example of an "essential benefit" of a plane ticket is _______.
A)Getting the lowest price possible by shopping BOTS
B)Getting a person to buy from a particular airline
C)Getting a person from one place to another
D)Getting a person to think about the food, liquor, and baggage handling of the airline
E)Getting the person to buy based on unessential items in the product offering
Q3) The rate at which new products become accepted is known as the _________.
A)Product variance process
B)Product sensitivity process
C)Product adoption process
D)Product steering process
E)None of these
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Chapter 8: Build the Brand
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) Brands such as Crest,Tide and Gillette,which are sold under the same name throughout the country,are known as store brands.
A)True
B)False
Q2) A customer is comparing two different cars advertised online.She isn't sure which will be of higher quality.Then she notices that one brand is a Lexus while the other is a brand she hasn't heard of before.In this case the Lexus brand provides _____ to the consumer.
A)Identity
B)Equity
C)Warranty
D)Protection
E)Reassurance
Q3) Brand-loyal customers are less forgiving of problems related to the brand,which hinders the company's ability to respond to a negative experience.
A)True
B)False
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Page 10
Chapter 9: Service As the Core Offering
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) Sometimes customers can tell if they received good service.For example,vacations,haircuts,and restaurants all have _________ attributes that allow customers to decide whether they will repeat the purchase another time.
A)Purchasable
B)Simultaneous
C)Focused
D)Experiential
E)All of these
Q2) When a company underpromises but overdelivers with respect to its services,it is said to be practicing ___________.
A)Inferior service management
B)Sandbagging
C)Customer salience management
D)Customer expectations management
E)None of these
Q3) The shift in focus from services to goods is a shift from the means and the producer perspective to the utilization and the customer perspective.
A)True
B)False
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Page 11
Chapter 10: Manage Pricing Decisions
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90 Flashcards
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Sample Questions
Q1) __________________ means that title transfer and freight paid on the goods being shipped are based on the free on board location.
A)FOB pricing
B)Uniform delivered pricing
C)Zone pricing
D)Geographically driven pricing
E)None of these
Q2) With prestige pricing,some of the traditional price/demand curves cannot properly predict sales or market response because it violates the common assumption that increasing price decreases volume.
A)True
B)False
Q3) In 1975,the federal Consumer Goods Pricing Act repealed all state fair trade laws and minimum markup laws.
A)True
B)False
Q4) Target and Walmart both rely on high/low pricing with heavy promotion.
A)True
B)False
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Chapter 11: Manage Marketing Channels and Points of Customer Interface
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90 Verified Questions
90 Flashcards
Source URL: https://quizplus.com/quiz/52862
Sample Questions
Q1) In deciding on the right balance between control and flexibility in a channel,marketing managers must consider all of the following except
A)The type of products involved
B)Cost issues among the various options
C)Strength of belief in the accuracy of the sales forecast
D)Likelihood that major changes will occur in the customer or competitive marketplace that would necessitate restructuring the channel
E)None of these
Q2) ________________ may take the form of sharing important product remembering.
A)Coercive power
B)Reward power
C)Expert power
D)Referent power
E)Legitimate power
Q3) Channel intermediaries enhance utilities by providing a wide array of specific functions.
A)True
B)False
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Chapter 12: Promotional Strategy and New Media
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89 Verified Questions
89 Flashcards
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Sample Questions
Q1) Communication is the process of exchanging information and conveying meaning from one party to another.
A)True
B)False
Q2) The effectiveness and efficiency of promotional strategies are often tracked on the basis of price fluctuations.
A)True
B)False
Q3) The development of promotion mix strategies involves decisions about which combination of elements in the promotion mix is likely to best communicate the offering to the marketplace.
A)True
B)False
Q4) Goals for promotion include _______.
A)Inform
B)Remind
C)Persuade
D)Both Inform and Persuade
E)Inform, Remind, and Persuade
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Chapter 13: Advertising, sales Promotion, and Public Relations
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89 Verified Questions
89 Flashcards
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Sample Questions
Q1) Newspapers are effective because ___________________________________.
A)They are a highly respected media
B)They appeal to a younger audience
C)They have a very personal message
D)They appeal to multiple senses
E)Newspapers do All of these
Q2) A trade show is an industry- or company-sponsored event in which booths are set up for the dissemination of information about offerings to members of a channel.
A)True
B)False
Q3) There are two types of advertising: product advertising and service advertising. A)True
B)False
Q4) In a trade show,a manufacturer provides special incentive money to channel members for certain performances such as running advertisements for one of the manufacturer's brands or doing product demonstrations with potential customers. A)True
B)False
Page 15
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Chapter 14: Personal Selling and Direct Marketing
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) Objective measures fall into two major categories: output measures and input measures.
A)True
B)False
Q2) Objective measures rely on personal evaluations by someone connected to the salesperson's sales process,usually the immediate sales manager or a customer.
A)True
B)False
Q3) Direct mail is much more effective in B2B than B2C markets because reaching the appropriate individual inside an organization is easier.
A)True
B)False
Q4) _____________ is not an intrinsic reward.
A)Feeling of accomplishment
B)Personal growth
C)Security
D)Self-worth
E)All of these
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Page 16
Chapter 15: Understand the Global Marketplace: Marketing
Without Borders
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89 Verified Questions
89 Flashcards
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Sample Questions
Q1) You Are Here,a personal navigation system company,has contracted its manufacturing to a firm in Malaysia for five years.Now that You Are Here has explosive growth,it wants to purchase the manufacturing facility.This market entry method is
A)Direct sales force
B)Strategic alliance
C)Joint venture
D)Direct foreign investment
E)Licensing
Q2) Charging a price that is lower than actual costs or less than the company charges in its home market is called _____________.
A)Gray marketing
B)Price fixing
C)Dumping
D)Compensation trading
E)Offset pricing
Q3) The European Union is the most successful regional trade zone.
A)True
B)False
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Chapter 16: The Marketing Dashboard: Metrics for Measuring Marketing Performance
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) A marketing audit may be needed in any of the following situations except when
A)The firm is about to undergo a major rebranding initiative
B)Evidence exists of significant marketing inefficiencies and poor ROMI and other metrics
C)A new creative agency is coming onboard
D)A recent change has occurred in top management
E)the schedule calls for a routine audit to be done
Q2) One technique of forecasting is called the moving average.In this method,rather than using last year's sales as the forecast ___________.
A)A simple average for the last two or four years is used
B)A smoothing technique is used to determine the forecast
C)A decomposition of the industry is used to average the sales
D)An average is calculated using the midpoint of the sales trend and then is computed by multiplying it by a beta coefficient to get the next year's forecast
E)None of these
Q3) Sales forecasting methods can only be objective,not subjective.
A)True
B)False
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