Business Administration
Midterm Exam
Course Introduction
Business Administration is a comprehensive course that introduces students to the fundamental concepts and practices essential to the effective management of organizations. Covering key topics such as organizational structure, leadership, decision-making, marketing, finance, operations, and human resources, the course provides a broad understanding of how businesses operate in dynamic and competitive environments. Students will learn to analyze business problems, develop strategic solutions, and apply ethical and sustainable practices in real-world scenarios, equipping them with the foundational skills needed for a successful career in the field of business.
Recommended Textbook
Foundations of Marketing 5th Edition by John Fahy
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12 Chapters
1403 Verified Questions
1403 Flashcards
Source URL: https://quizplus.com/study-set/2911
Page 2
Chapter 1: The Nature of Marketing
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161 Verified Questions
161 Flashcards
Source URL: https://quizplus.com/quiz/57986
Sample Questions
Q1) Market expansion is best described as which of the following?
A)Existing products in new markets
B)Existing products in existing markets
C)New products for new markets
D)New products for existing markets
Answer: B
Q2) Dyson got ahead of its competitors primarily due to _______?
A)superior product design
B)highly innovative advertising
C)cost-based pricing
D)using multiple distribution channels
Answer: A
Q3) Organizations are now becoming proficient users of _______ (CRM) systems to get to know their customers better and to interact with them on a regular basis.
A)customer repeat marketing
B)customer repeat management
C)customer relationship monitoring
D)customer relationship management
Answer: D
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Page 3
Chapter 2: The Global Marketing Environment
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126 Verified Questions
126 Flashcards
Source URL: https://quizplus.com/quiz/57982
Sample Questions
Q1) Which of the following is not a major economic influence on the marketing environment of companies?
A)Economic growth and unemployment
B)The development and implications of the Single European Market
C)Further political integration of the European Union
D)Interest and exchange rates
Answer: C
Q2) Which of the following is a benefit of formal environmental scanning?
A)Better implementation of the marketing plans
B)Better general awareness of, and responsiveness to environmental changes
C)Better foreign investment and international marketing
D)All of the above are benefits of formal environmental scanning
Answer: D
Q3) An environmental response where a company continues as normal, in spite of environmental forces is called?
A)Apathy
B)Ignorance
C)Delay
D)Standard
Answer: B
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Chapter 3: Understanding Customer Behaviour
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103 Verified Questions
103 Flashcards
Source URL: https://quizplus.com/quiz/57981
Sample Questions
Q1) Which of the following is not a process that may be used to sort out the masses of stimuli which could be perceived, into a manageable amount?
A)Selective interpretation
B)Selective attention
C)Selective distortion
D)Selective retention
Answer: A
Q2) Selective retention refers to which of the following?
A)Refers to the fact that only a selection of messages may be retained in the memory
B)Refers to the fact that people change the information they receive according to their existing beliefs and attitudes
C)Refers to the fact that people screen out those stimuli that are not meaningful to us nor consistent with our experiences and beliefs
D)Refers to the fact that people only remember products that they had positive experiences and had positive attitudes towards its marketing communications efforts
Answer: A
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5
Chapter 4: Marketing Research and Customer Insights
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134 Verified Questions
134 Flashcards
Source URL: https://quizplus.com/quiz/57980
Sample Questions
Q1) Why is exploratory research carried out?
A)Improves researcher's understanding of key research issues
B)It is inexpensive to carry out
C)Highlights definitive causalities
D)Because it is demanded by the client
Q2) The marketing research industry is a huge one, estimated to be worth over $39.08 billion globally in 2012 and $15.64 million in Europe or _______ percent of the total global spend.
A)30
B)40
C)50
D)60
Q3) In practice, the number of people interviewed is based on which of the two following considerations?
A)A balance between sampling error and cost considerations
B)A balance between sampling frame and cost considerations
C)A balance between quota sampling and sampling error
D)A balance between the sampling process and the survey used
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6
Chapter 5: Market Segmentation, Targeting and Positioning
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108 Verified Questions
108 Flashcards
Source URL: https://quizplus.com/quiz/57979
Sample Questions
Q1) A market coverage strategy where a company decides to target one market segment (niche) with a single marketing mix is called which of the following?
A)Focused marketing
B)Undifferentiated marketing
C)Differentiated marketing
D)Customized marketing
Q2) When a company evaluates each segment and decides on which one to serve, this is called which of the following?
A)Segment marketing
B)Segmentation marketing
C)Target marketing
D)Choice marketing
Q3) Which of the following companies typically do not employ customized marketing?
A)Advertising Agency
B)Architect
C)Solicitor
D)Butcher
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Chapter 6: Value Through Products and Brands
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111 Verified Questions
111 Flashcards
Source URL: https://quizplus.com/quiz/57978
Sample Questions
Q1) An effective commercialization strategy relies on marketing management making clear choices regarding which of the following?
A)Market testing
B)Product development
C)Concept testing
D)Where and how it wishes to compete
Q2) Brands fulfill a very important function in distinguishing the product offerings of one company from those of others in a _______ environment.
A)relative
B)competitive
C)controlling
D)co-operative
Q3) A family brand name is used for which of the following?
A)All products
B)A single product
C)Selected products
D)None of the above
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Chapter 7: Value Through Services, Relationships and Experiences
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117 Verified Questions
117 Flashcards
Source URL: https://quizplus.com/quiz/57977
Sample Questions
Q1) Public sector non-profit organizations are subject to considerable public scrutiny, due to the fact that they are publicly funded from ________.
A)taxes
B)rates
C)GDP
D)inflation
Q2) Effective internal marketing targets which of the following?
A)Customers
B)Staff
C)Investors
D)Distributors
Q3) Why is there a need to extend the traditional 4-Ps marketing mix for services?
A)The high degree of direct contact between the firm and the customer
B)The invisible nature of the service assembly process
C)The separation of production and consumption
D)All of the above
Q4) Consumers may stay loyal to an organization for reasons of inertia rather than true loyalty.
A)True
B)False
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Chapter 8: Value Through Pricing
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110 Verified Questions
110 Flashcards
Source URL: https://quizplus.com/quiz/57976
Sample Questions
Q1) Which of the following is helping to depress price levels?
A)Greater levels of globalization
B)Use of technology
C)Retail competition
D)All of the above are depressing sales levels
Q2) It may be necessary to ignore a competitor's price rise when there is(are) _______.
A)rising costs
B)excess demand
C)excess supply
D)price sensitive customers
Q3) Competitive price decreases are more likely to be ignored by a company when _______.
A)excess supply exists
B)there are price sensitive customers
C)build objective exists
D)none of the above
Q4) A slow skimming strategy combines a low price with low promotional expenditure.
A)True
B)False
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Chapter 9: Distribution: Delivering Customer Value
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131 Verified Questions
131 Flashcards
Source URL: https://quizplus.com/quiz/57975
Sample Questions
Q1) Which of the following is used as an evaluative criterion for channel members?
A)Quality and position of display
B)Sales volume and value
C)New accounts opened
D)All of the above are used as evaluative criteria
Q2) A franchise agreement provides which of the following?
A)Contractual vertical marketing system
B)Administered vertical marketing system
C)Contractual horizontal marketing system
D)Administered horizontal marketing system
Q3) The power of supermarkets is often a cause for concern as it may put pressure on _______ to lower their prices as they are so dependent on the supermarkets for their sales.
A)suppliers
B)consumers
C)buyers
D)shareholders
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Chapter 10: Integrated Marketing Communications 1: Mass Communications Techniques
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125 Verified Questions
125 Flashcards
Source URL: https://quizplus.com/quiz/57985
Sample Questions
Q1) Developing an Integrated Marketing Communications (IMC) campaign involves making decisions about what to say (message decisions) and where to say it (________).
A)media decisions
B)geographic decisions
C)location decisions
D)distribution decisions
Q2) Media planners have two key media decisions to consider, they are which of the following?
A)Media cost and media timing
B)Media class and media cost
C)Media class and media vehicle
D)Media cost and media weight
Q3) When executing an advertising campaign, a key organizational issue is to ensure that the right advertisements reach the right _______ at the right time.
A)media
B)message
C)objectives
D)communication
Page 12
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Chapter 11: Integrated Marketing Communications 2: Direct Communications Techniques
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67 Verified Questions
67 Flashcards
Source URL: https://quizplus.com/quiz/57984
Sample Questions
Q1) Which of the following is the main reason that sales force evaluation is performed?
A)So that a salesperson can be allocated new objectives
B)So that a salesperson's rewards can be determined
C)So that a salesperson's strengths and weaknesses can be identified
D)So that a salesperson's successes can be praised
Q2) A prospect cannot be obtained from which of the following?
A)The electoral register
B)Trade directory
C)Business press
D)Referrals from existing customers
Q3) Which of the following statements is true?
A)The salesperson during a sales presentation should focus on customer benefits rather than product features
B)The salesperson during a sales presentation should focus on product features rather than customer benefits
C)The salesperson during a sales presentation should leave all questions to the very end
D)The salesperson during a sales presentation should ask all questions at the very start
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Page 13
Chapter 12: Digital Marketing
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110 Verified Questions
110 Flashcards
Source URL: https://quizplus.com/quiz/57983
Sample Questions
Q1) Measurement of a company's online presence often involves looking at metrics such as _______ rates, which measure the number of clicks divided by the number of impressions for the ad.
A)bounce
B)click-through
C)conversion
D)view
Q2) Social media _______ (outcome) metrics focus on outcomes of social media activity, such as financial, satisfaction etc.
A)activity
B)control
C)interaction
D)performance
Q3) To select the most appropriate social media platform to use, companies should consider the _______.
A)audience
B)type of content
C)resources available
D)all of these are considerations
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Page 14