Advanced Business Communication
Textbook Exam Questions
Course Introduction
Advanced Business Communication explores sophisticated strategies and techniques for effective communication within modern organizations. This course covers topics such as persuasive messaging, cross-cultural communication, crisis communication, negotiation tactics, digital and social media communication, and leadership in communication. Students will develop skills in crafting clear and impactful messages, presenting complex information to diverse audiences, and managing interpersonal and group communication dynamics. Through case studies, simulations, and real-world projects, participants will enhance their ability to communicate with professionalism, adaptability, and strategic intent in various business contexts.
Recommended Textbook Business Communication 4th Canadian Edition by Isobel Findlay
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13 Chapters
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Page 2
Chapter 1: Communicating in a Changing Business World
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Sample Questions
Q1) ________ accounting refers to assessing, auditing, or reporting on how responsible a company or organization is.
Answer: Social Essay Questions
Q2) Which of the following BEST defines intrapreneurship?
A)It is self-employment.
B)It is an application of the spirit of entrepreneurship among related companies.
C)It is an encouragement of the spirit of entrepreneurship in one organization.
D)It is a growing sector in Canadian business, with a significant female presence.
Answer: C
Q3) You should assume that your work email is being monitored.
A)True
B)False
Answer: True
Q4) _____ occurs when a human receiver cannot process all the messages he or she receives.
Answer: Information overload
Q5) Interference with any aspect of the communication process is called _____. Answer: noise
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Chapter 2: Adapting to Audiences
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Sample Questions
Q1) Who is the initial audience for a message?
A)Readers whose needs you need to focus on the most
B)Readers who decide how to act on your message
C)Readers who have the power to stop your message from reaching others
D)Readers who are the first ones to get your message
Answer: D
Q2) Which of the following is sexist?
A)"Our team leaders are Clarke Betz, Brian Earley, and Carole Wagner."
B)"Our new sales reps are Mr.Betz, Mr.Earley, and Ms.Wagner."
C)"Our new sales reps are Mr.Betz, Mr.Earley, and Carole."
D)"Our new sales reps are Clarke, Brian, and Carole."
Answer: C
Q3) You are writing to alumni of the University of Saskatchewan to raise money for a scholarship.If you cannot personalize the letters, what would be the best salutation?
A)"Dear Brother"
B)"Dear Sir or Madam"
C)"Dear Wealthy Alumnus"
D)"Dear University of Saskatchewan graduate"
Answer: D
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Page 4
Chapter 3: Planning, Composing, and Revising
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Sample Questions
Q1) Which of the following guidelines is LEAST likely to produce good writing?
A)Have several different strategies to choose from.
B)Have clear goals focusing on purpose and audience.
C)Use rules as guidelines that can be broken.
D)Edit everything as soon as it is written.
Answer: D
Q2) Identify three of the processes that good writers tend to use, and explain why these processes promote document success.
Answer: Any 3 of the following may be True of good writers:
-Tend to realize that the first draft will not be perfect
-Write regularly
-Break big jobs into small chunks
-Have clear goals focusing on purpose and audience
-Have several different strategies from which to choose
-Use rules flexibly
-Wait to edit until after the draft is complete
Q3) Relying more on active verbs than on nouns make your writing more forceful.
A)True
B)False
Answer: True
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Chapter 4: Designing Documents, Slides, and Screens
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Sample Questions
Q1) Which of the following is NOT a good strategy for using dot charts productively?
A)Use them for small data sets
B)Use them to show correlations
C)Label both horizontal and vertical axes
D)Keep the dots small
Q2) Although good document design may make a document easier to read, it has no effect on the business that is being transacted.
A)True
B)False
Q3) What are some guidelines to bear in mind when choosing and formatting fonts in a document, and why are these guidelines important?
Q4) Identify the nine steps you should use to create effective brochures, and explain why they are important.
Q5) Headings and subheadings at any one level must all be parallel: all questions, for example, or all complete sentences.
A)True
B)False
Q6) How should one test the design of a document? Why is this testing useful?
Q7) ____________ fonts are good for titles and tables.
Page 6
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Chapter 5: Communicating Across Cultures
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Sample Questions
Q1) Research shows that trustworthy people maintain eye contact throughout a conversation.
A)True
B)False
Q2) Seeing questions as a way to keep a conversation flowing is an example of a(n) ____________ conversational style.
Q3) Which of the following is a characteristic of communication in high-context cultures?
A)Written agreements are binding.
B)High-context cultures rely on non-verbal signs to communicate.
C)Oral agreements are not binding.
D)They prefer direct communication.
Q4) Why is it a bad idea to memorize a list of cultural characteristics and then use that list to interpret everything done by a person from that culture?
Q5) Identify three guidelines to follow when writing to international audiences, and explain why these guidelines are important.
Q6) Loud voices are problematic in all cultures.
A)True
B)False
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Chapter 6: Working and Writing in Teams
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Sample Questions
Q1) Teleconferencing, videoconferencing, Skype, instant messaging and electronic meetings have replaced the need for face-to-face meetings.
A)True
B)False
Q2) _______________ is a useful way for large groups to choose priorities quickly, using stickers.
Q3) Task checklists are useful for keeping advice to team members impersonal.
A)True
B)False
Q4) Repeatedly disagreeing with ideas the team proposes is known as ______________.
Q5) The _____ phase is the time in the life of a team when members meet and begin to define their task.
Q6) According to Rebecca Burnett, student groups that do not voice disagreements during the writing process produce significantly better documents.
A)True
B)False
Q7) Explain how active listening facilitates communication.
Q8) Why are wikis useful tools for teams?
Q9) How should you plan a meeting? Defend your response. Page 8
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Page 9
Chapter 7: Routine Messages
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Sample Questions
Q1) Which of the following should you NOT include in a voice-mail message?
A)A directive to call you back whenever the recipient is free
B)Your name and phone number
C)Enough information for your recipient to take any necessary action
D)A summary of the purpose of your message
Q2) Briefly explain what a goodwill ending is and indicate the type of subject matter it should contain.
Q3) Which of the following is NOT true of e-mail etiquette?
A)Use high-priority feature only for urgent messages.
B)Reply with all of the original message intact to ensure that no context is lost.
C)Forward e-mails only if they are not confidential, and you are confident about the source.
D)Limit use of block capitals.
Q4) Transmittals do not have more than one purpose.
A)True
B)False
Q5) A(n) _____________ often complements a fact sheet, and is often sent by an organization to the media to make an announcement, with the goal of also making the announcement newsworthy.
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Chapter 8: Negative Messages
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Sample Questions
Q1) How can you de-emphasize a refusal while still making it clear that you've said "no?"
Q2) According to Deborah Tannen's research, "I'm sorry" means different things to North American women and North American men.Explain the difference.
Q3) The phrase "I'm sorry that I cannot ..." is useful in negative messages, since it conveys empathy for the reader.
A)True
B)False
Q4) An electronic message that attacks others and that can get you fired is known as _____________.
Q5) List three ways you want the reader to feel when s/he reads a negative message, and explain how these feelings contribute to goodwill.
Q6) It's inappropriately misleading to start a negative message with any good news or positive elements you have to convey.
A)True
B)False
Q7) Why should senior management clearly and promptly share the company's financial trouble with its employees?
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Chapter 9: Persuasive and Sales Messages
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Sample Questions
Q1) Which of the following is LEAST useful for building desire while reducing resistance in the body of sales letters?
A)Survey results
B)Celebrity endorsements
C)Pricing plans
D)Test results
Q2) Citing experts can be detrimental for your persuasive appeal, since it takes the focus off your own competence.
A)True
B)False
Q3) _____ letters ask customers to pay for goods or services they have already received.
Q4) Which of the following is NOT one of the four modes for openers for direct mail?
A)Common ground
B)Question
C)Startling statement
D)Narration or anecdote
Q5) Why are PS's effective in sales and fundraising letters?
Q6) A _________ is a character who allegedly wrote a direct mail letter.
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Q7) How should you determine the amount of money to ask for in a fundraising letter?
Chapter 10: Planning, Researching, and Documenting Reports
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Sample Questions
Q1) A _____ sample is a group of subjects who are easy to get.
Q2) A _____ is a document that suggests a method for finding information or solving a problem.
Q3) When you evaluate a research source, you should consider its _________ by determining whether the data are consistent, making sure the research design tests the hypothesis, making sure the author is credible, and figuring out whether the sources it uses are unbiased.
Q4) You are creating questions for a survey on the writing problems of students on your campus.You initially hand out surveys to tutors in the writing centre.What is this kind of sample called?
A)Convenience sample
B)Judgment sample
C)Random sample
D)Simple random sample
Q5) "Internal documentation" means that you list all your sources within the report in a section entitled "methods."
A)True
B)False
Q6) The __________ date is the date on which a Web site was last updated.
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Chapter 11: Writing Proposals and Reports
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Sample Questions
Q1) Research shows that strong writers of progress reports focus the vast majority of the report's length on the exact details of what they've accomplished so far.
A)True
B)False
Q2) You should end a proposal for a class research project with a call to action, which orders your professor to approve your proposal.
A)True
B)False
Q3) Which of the following is NOT true of a heading?
A)It can be composed of single words, short phrases, or complete sentences
B)It can have as little as one paragraph under it, or as much as several pages
C)It should indicate the first idea covered immediately underneath it, but not necessarily all ideas covered underneath it
D)It can be topical/functional (in this case, it focuses on the structure of the report), or talking/informative (in this case, it tells the reader what to expect)
Q4) _____ make your recommendations less valid or valid only under certain conditions.
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Page 14
Chapter 12: Making Oral Presentations
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Sample Questions
Q1) When is a webinar appropriate, and how should you plan one?
Q2) In a _____ presentation, the speaker speaks without interruption and questions are held until the end.
Q3) You are about to walk into a presentation that could get you a promotion or get you in trouble, depending on your performance.You feel very shaky.Which of the following is the BEST advice?
A)Have a drink, just one, to relax a bit.
B)Have an energy drink to make yourself more alert.
C)Try to cover up and play cool with your audience.
D)Tell yourself that you are "ready to present, feeling very up and alert."
Q4) You should turn the room lights off for a presentation that involves visuals projected on a screen.
A)True
B)False
Q5) Which of the following is NOT a goal of an informative presentation?
A)To teach the audience
B)To train the audience
C)To convince new employees to follow procedure
D)To validate the audience
Q6) _____ presentations entertain and validate the audience.
Page 15
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Chapter 13: Employment Communications
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Sample Questions
Q1) Informal preparation for job hunting should start a full year before you begin interviewing; formal preparation for job hunting should begin as soon as you graduate.
A)True
B)False
Q2) What are some useful ways to compensate if you're on the job market but feel you don't possess enough experience?
Q3) Interviewing for jobs before you graduate is a good idea because you're not under so much pressure to find a job immediately.
A)True
B)False
Q4) Bulleted lists are a good way to emphasize material in a résumé.
A)True
B)False
Q5) Job applications should be addressed to a specific person, not to the company in general or the personnel office.
A)True
B)False
Q6) How can you create a strong online résumé?
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