THE CHANGING FACE OF INCENTIVES
The changing face of incentives
An insight report by Quintessentially Experiences
Growing inflation. Slashed budgets. Stagnating pay. A disparate, unmotivated workforce. Record levels of burnout and high staff turnover… you could say that the current world of work is in turmoil – and that pitching an incentives trip to your finance department would go down like a lead balloon.
However, you’d be wrong on that second statement. Because, in 2024, incentives are an integral part of your business strategy that – when done right – can increase revenue, cultivate and retain a steadfast customer base, and make your business stand out in a competitive marketplace.
But as well as delivering ROI, a well-thoughtthrough incentives trip also packs a punch in terms of soft benefits, too. They can help unify a dispersed workforce, increase employee retention, and attract the best talent – a must in today’s increasingly competitive marketplace.
And you can achieve all this by shifting your mindset away from ‘incentives trips are expensive rewards for internal employees’, instead seeing them as powerful tools for forging strong, revenue-driving relationships with employees, clients, partners, dealers, and customers. And to do that, you’ll need to rethink how you do incentives altogether – here’s how.
Size matters.
Gone are the days of massive, all-company trips. Today’s incentives need to be designed for much more intimate groups – which is the preference for the people going on them, anyway. A smaller group size allows for properly personalised itineraries, which makes it even easier to pre-anticipate and meet your guests’ needs – leaving them feeling truly valued.
Smaller groups also make it easier to create a really special experience. For example, you could take over an entire venue – like the Glen Affric Estate in Scotland or a luxury tented camp in the Wadi Rum Desert. Having the hotel to themselves allows guests to fully relax, providing the perfect atmosphere to forge strong relationships – both between colleagues and with new clients.
It’s also a much better environment for guest speakers. After all, stories (and secrets) are much better shared over a relaxed small group dinner than a large conference centre stage – especially when you’ve got someone like the former head of MI5 or a gold medal-winning athlete on the mic.
Plus, a more intimate group opens the door to behind-the-scenes access that will wow your guests – and secure an RSVP from even the hardest-to-reach attendees. This could be something like walking the pit at the Monaco Grand Prix or watching Swan Lake from the wings of the Royal Opera House; in other words, something unmissable.
Banish the beaten path.
Huge beach resort takeovers and cocktailfuelled cruises are things of the past. When choosing your incentives location, you need to look at new destinations and rich cultural experiences that are enough of a hook to cement everyone’s attendance.
To give you an example… Imagine whisking your guests to India, where they’ll play cricket with local players, dine with an Indian family in their home, and – the pièce de la resistance – have a private, crowd-free tour of the Taj Mahal. It’s not exactly an invitation you could turn down…
Younger guests are also more motivated by trips that give back – after all, this particular generation is passionate about making a positive impact. So, be sure to include sustainable practices (like no-waste menus and greener transport options) and socio-cultural sustainability (like participating in indigenous cultural practices) into your programme. This ensures guests will have an authentic, impactful experience that creates a positive local impact – all facilitated by inspiring human connection.
Don’t disregard your doorstep.
Incentive trips don’t always have to take place in far-flung locations. In fact, domestic travel can sometimes be even more powerful – especially as it encourages guests to see their home turf in a new way.
There are a whole host of benefits to hosting your trip closer to home. It’s logistically easier for starters, and there’s greater flexibility in terms of the itinerary, schedule, and unforeseen changes to the programme. Costs tend to be lower and transport options tend to be greener, and – most importantly – clients are more likely to attend.
And, of course, there are many incredible experiences right here in the UK. For example, you could whisk your guests up to the Scottish Highlands, where an entire castle is ready and waiting for them – alongside experiences like fishing for your supper, exploring off-road mountain landscapes, and bottling a personalised whisky.
It really is personal.
Above all, the most important thing is making your incentive bespoke. Guests aren’t impressed by a cookie-cutter incentive. They’re wowed by ‘out there’ destinations, rich cultural experiences, and unforgettable experiences totally tailored to their interests. The result? A powerful programme that resonates with participants and leads to greater motivation and increased connection with your business.
And that’s where we come in. We’ve got over 20 years’ experience in planning incredible incentive programmes where every detail is finessed to suit your audience. We’ll take care of all the logistics and guest management, too –email us on experiences@quintessentially.com to find out more.
The bottom line on benefits.
80% of companies surveyed in 2024’s Incentive Travel Index said incentive travel is gaining strategic importance.
Strategically designed incentives increase sales productivity by 18% and produce an ROI of 112%.
Organisations that offer strong benefits and incentives reduce the likelihood of employee turnover by 26% and increase retention by 14%.
Quintessentially Experiences creates unforgettable events all over the world. Find out more about how we could help with your next event or experience on our website or by emailing experiences@quintessentially.com