We Are Summer

WHO ARE WE?

We are Queensland's Big Bash League club who compete in the BBL & WBBL competitions.

OUR PURPOSE

We bring families together

OUR VISION

To be a globally recognized sports brand bringing big ideas to life to deliver showstopping entertainment, experiences and performances that unite and delight

OUR VALUES

SENSE OF HUMOUR

Through the ups and downs

AUTHENTIC

We’re real. We stay true to our personality

INNOVATORS

Pioneers, trailblazers, pathfinders

BOLD

Fearless, daring & courageous

GROUNDED

Humble, respectful

WORLD-CLASS

Be the best we can be

5 TH MOST WATCHED TEAM IN AUSTRALIA

• The Brisbane Heat Men’s team was the 5th most watched Australian team in cumulative TV hours viewed (2022-23)

AUSTRALIA’S SUMMER LEAGUE

• BBL owns Australia’s summer sporting window

QUICK SINGLES

NATIONAL FOOTPRINT

• Only QLD team with 1M cumulative free-to-air viewers in QLD, VIC & NSW

CLEAN ENVIRONMENT

• Big Bash provides the most clutter-free environment for sponsors

NATIONAL FOOTPRINT

• BBL is most watched league in Australia (per-game basis)

• WBBL 4th most watched league in AUS (per-game basis)

SOCIAL MEDIA LEADERS

• Brisbane Heat is the most followed sporting club in Australia and Oceania

TV Hours Viewed Per Match # Commercial partners at Tier 2 or Above Total follower count

OUR BROADCAST AUDIENCE

BROADCAST INSIGHTS:

League

• $32.57M QI Media Value (combined BBL and WBBL)

• A Big Bash partnership offers truly national reach

• BBL is the second most watched League in every state

• WBBL is the first or second most watched women’s league in every state

Heat Men’s

• 37M TV hours viewed (joint with Lions and 25% above Broncos . *Following 2022-23 season)

• 803K average per game (7% above league average)

Heat Women’s

• 172K average per game audience (15.5% above WBBL average)

• Heat Women’s team had more than double the TV viewership of the entire Suncorp Super Netball season

Cumulative TV viewership Women

Cumulative TV viewership Men

OUR DIGITAL AUDIENCE

SOCIAL MEDIA INSIGHTS

• Only club in Oceania with 2.1M cross-platform followers

• 821 million video views over last 6 years (948% higher than other BBL club average)

• Winner (2023) - Australian and New Zealand Sports

BBL CLUB VIDEO VIEWS SINCE 2017

OUR FANS

1.1 MILLION FANS

• Brisbane Heat is the most popular BBL franchise

WE ARE FAMILIES

• 57.5% male & 42.5% female

*2022-23 ticket purchases

• Millennials are the largest demographic

*26.9% of ticket purchases are 25-44yo males & 20.5% are 2544yo females

HIGHER HOUSEHOLD INCOME

• 33% of Heat fans are in the $140k income bracket, compared to 22% of the general population

HEAT TICKET PURCHASES

HEAT FANS RECEPTIVE TO SPONSORS

BBL CLUB FANS

PARTNERSHIPS THAT WORK

“For the past 12 years, Betta has been the proud Major Sponsor of the Brisbane Heat. The collaboration has allowed us to extend the reach of our brand to our key target audience of families right across Australia.

A partnership of this length is only possible when both parties are achieving mutually beneficial outcomes, and this underpins the relationship that we have enjoyed. Not only have we been able to enjoy the success of the Heat on the field, but also have benefited immensely from their superior off-field activations and fan engagement.”

- Chief Customer Officer, Betta Home Living

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PARTNERSHIPS THAT WORK

$16.8M QIMV

• Brisbane Heat’s Principal Partner media value across WBBL & BBL 2022-23 season

MOST VALUABLE PARTNERSHIPS IN THE BIG BASH

• Most valuable Principal Partnership in the BBL and WBBL (Great Southern Bank)

• Most valuable Major Partnership (Betta Home Living)

*Source Nielsen’s

GREAT SOUTHERN BANK CASE STUDY

PROBLEM:

Assisting Great Southern Bank achieve their purpose of helping every Australian own their own home

SOLUTION:

Brisbane Heat Principal Partnership encompassing major jersey, in-stadium, digital assets and high impact broadcast & viewership exposure

RESULTS:

Increased brand awareness

• Great Southern Bank achieved a 20+ points uplift in brand awareness during the 2022-23 season

Increased home loan market share

• Great Southern Bank doubled their market share and lending to first time home buyers' year-onyear

New customer average age drop

• During 2022-23, Great Southern Bank attracted more first home buyers and younger savers than ever before, with an average age of new customers dropping to 27.

“Great Southern Bank boss Paul Lewis said sponsorship of the Heat has been a major factor in the customer-owned lender successfully repositioning itself from its former name CUA, particularly in its core home lending market. Lewis tells City Beat the bank has doubled its monthly home lending from $80m to $160m in the space of a year.

The bank, which announced its first-half results this week, now supports about 2 per cent of the first-home buyer market, double the figure a year ago. ”

- Courier Mail, 3 March 2023