We Are Summer

BRISBANE HEAT

WHO ARE WE

We are Queensland’s Big Bash League club who compete in the BBL & WBBL competitions

OUR VISION

To be a globally recognised sports brand bringing big ideas to life to deliver showstopping entertainment, experiences and performances that unite and delight

OUR PURPOSE

We bring families together

QUEENSLAND CRICKET

OUR PURPOSE

To promote and grow cricket ensuring all Queenslanders can play, participate and enjoy the game.

QUICK SINGLES

SOCIAL MEDIA LEADERS

• Brisbane Heat - most followed sporting club on social media in Oceania (7 years in-a-row)

Source: Nielsen’s Total Followers

Source: Emplifi

WE ARE SUMMER

• 537M total audience reach 2023-24 - Brisbane Heat media coverage (print, online, TV, radio)

• Big Bash owns Australia’s summer sporting window

TV Hours Viewed Per Match

Source: Nielsen’s, 2023

• Men’s Big Bash (BBL) - most-watched domestic competition (per-game basis)

• Women’s Big Bash (WBBL) - fifth mostwatched domestic competition (per-game basis)

Source: Nielsen’s

CLEAN ENVIRONMENT NATIONAL FOOTPRINT

• Big Bash provided the most clutter-free environment for sponsors

# Commercial partners at Tier 2 or Above

Source: Analyst Economy, 2023

1MIL 2MIL 2.3MIL

4 TIME CHAMPIONS

3RD MOST SUCCESSFUL

BIG BASH CLUB ALL-TIME

BBL|13 CHAMPIONS

BBL|13 MINOR PREMIERS 2X BBL CHAMPIONS

SECOND CHAMPIONSHIP FIRST-TIME 3RD MOST SUCCESSFUL TEAM

WBBL|09 GRAND-FINALISTS 2X WBBL CHAMPIONS

WBBL Win Percentage

Source: Emplifi

ON-FIELD

OUR DIGITAL AUDIENCE

SOCIAL MEDIA INSIGHTS

2.3M+

Cross platform followers Only club in Oceania (↑8% YoY)

357M+

Impressions 2023-24 (↑92%)

251M+

Video views 2023-24 (↑67% YoY)

Percentage of posts aligned to sponsors (↑19% YoY)

WINNER

BBL CLUB VIDEO VIEWS SINCE 2017 Source: Emplifi 31% 1 .1 BILLION VIDEO VIEWS

2023 Australia and New Zealand Sports Technology, ‘Social & Fan Engagement’ award

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PARTNERSHIPS THAT WORK

“For the past 12 years, Betta has been the proud major sponsor of the Brisbane Heat. The collaboration has allowed us to extend the reach of our brand to our key target audience of families right across Australia.

A partnership of this length is only possible when both parties are achieving mutually beneficial outcomes, and this underpins the relationship that we have enjoyed. Not only have we been able to enjoy the success of the Heat on the field, but also have benefited immensely fromt heir superior off field activations and fan engagement.”