what’s happening &
what’s NEXT on OFFICE
Macro Trend
Shifting Values in China
TRUST | LIFE | POWER
Motivations
TRUST | LIFE | POWER
Global – local service trust
global service trust
transformation
Chinese lifestyle shape
term thinking
in Zone
talents
+
competence
with history
local role
recall
China the market Government & Developer
Sustainability
for value
to brands
term vision
aspirations
Long
Living
Capture
Local
Community
Art
Play
Culture
Healthy life
Local
Trading
Branding
Image Money
Manufacture
Mid
Market
Opulence & Materialism
TRUST | LIFE | POWER Concepts Glocalisation Office-Tail 360 Lifestyle Neo Value Hospit-Office Chic & Mix
Enjoyment Vitality Power Recognition Control Security Belonging Conviviality
TRUST | LIFE | POWER Migration Glocalisation Office-Tail 360 Lifestyle Neo Value Hospit-Office Enjoyment Vitality Power Recognition Control Security Belonging Conviviality Chic & Mix
Glocalisation Office-Tail 360 Lifestyle Chic & Mix Neo Value Hospit-Office Enjoyment Vitality Power Recognition Control Security Belonging Conviviality Concept | Public | Office | Product
Glocalisation Office-Tail Public 1 Office 1 Product 1 Public 2 Office 2 Product 2 Public Office Product TRUST
Glocalisation Concept: •Glocalisation, globalization but with Local accents. Global to play Local and Local to play Global. New Local International Branding with office. Drivers: •Increasing global connectivity and integration between nation states, corporations and individuals leads to increased interdependence. The increase in human migration, of International trade, free capital flow, and finally of the widespread diffusion of technology affects us all on a global level. •Asia and other new economies have become major players that will define future business, science and leadership agendas. These new Superpowers are presenting both a wealth of new challenges and opportunities. Values: •Trust •Recognition •Preciseness Opportunities: •Skyscrapers – at city center or golden location with sightseeing •Top 500 companies, Industry leading enterprises, banking, financial, law •Government offices, consulate Service & Tech: •World class facility •Green energy-saving, CO2 Emission, water, LEED •5A intelligence system, office/communication/fire/security/building …automation system
Public Interior Style 1: •Efficient, Professional, Minimalist Glocalisation Highlighting the architectural principles / structure Big scale suspended surfaces Big scale integrated surfaces Ambiance as predominant light effect. Style 1
Glocalisation Office Interior Style 1: •Efficient, Professional, Minimalist Open space | integrated daylight | artificial light Relax and reception | ambiance light + details Simple regular shapes. Meaningfull liegt effects, cd /spot Artificial skylight| Combine light and decoration to create the effect
Product Concept 1:
Modern,
Interactive with natural light on both aesthetics
Glocalisation
•
Simple, Professional, Neutral +, with iconic item Embedded/surface lighting, subtle
and control Artificial daylight Even light output Green material
Glocalisation Public Interior Style 2: •Welcome, Simple, Modern Style 2 Modern/simple environment plus few representative elements. Modern/simple environment plus few Chinese elements. Artifiical skylight
Glocalisation Office Interior Style 2: •Welcome, Simple, Modern
Glocalisation Product Concept 2: •Modern, Simple, Professional, Neutral +, with iconic item Embedded/surface lighting, subtle Interactive with natural light on both aesthetics and control Artificial daylight Even light output Green material
Office-Tail Concept: •Office as a brand experience. Mixture with retail store and office. A story telling environment with brand or products promotion. Drivers: •Digital economy and Chinese practicality are driving a complete new way of using and laying out offices into places that are showrooms and brand experiences places. •Without the real need of selling the product on site, some fashion brands are combining the two spaces into one unique working experience, changing some of the paradigms of lighting in office. Values: •Uniqueness •Branding •Communication Opportunities: •Skyscrapers – sit with shopping mall located at commercial district •Aboard brand comers and Local e tail brands Service & Tech: •World class facility •Green energy saving, CO2 Emission, water, LEED •5A intelligence system, office/communication/fire/security/building …automation system Reasons to believe my brand Customization & branding + in-between office and retail
Public Interior Style:
Office-Tail
•Branding welcome area Connecting office working env. to public space. Guide people to my place Influencing the environment with my brand
Office-Tail Office Interior Style: •Various Brand Styles - Brand at the center
Office-Tail Product Concept: •Expend category to retail Unique luminaries Naked general lighting products Decorative lighting with interior design Flexible display changes Integrated lighting with furniture Accent lighting Theater lighting effect, emotional Customized, storytelling New archetypes, out of the ceiling
Public 1 2 Office 1 Product 1 Office 2 Product 2 Public Office Product 360 Lifestyle Chic & Mix Public 3 Office 3 Product 3 LIFE
•
•
•
•
Concept:
The office becomes an urban landscape: divided into a variety of zones and areas, perfectly tuned in to the specific work processes and diversity of people working together.
To regain that sense of balance & connection, we are now investigating ways of incorporating nature and a human touch into the workspace, in order to enrich our everyday lives and improve our health & well being. Drivers:
The fact that cities become bigger, more difficult to ambulate and travel, people choose work reflecting their lifestyles, and companies feel the needs of captivate and capture and retain talents is creating integrated neighbors, cities within the citify with multiple service and a modern styles.
Local and international corporations are fighting for CHINA talents, rotation is high, and formation brings high cost to corporations. Companies needs to deep dive in what are the best ways of offering value that will balance life and work creating new environments that reflects local value and culture with empathy. Values: •Embracing diversity •Agility •Care Opportunities: •HOPSCA – Hotel + Office + Parking + Shopping mall + Convention + Apartment, new generation hybrid city, new lifestyle balancing work and life •Campus – Company owns the building •Various companies, especially preferred by Internet/Software/Engineering/Industry/Architecture/Consultancy/Design studio Service & Tech: •Holistic property plan to fulfill almost all life needs •Green energy-saving, CO2 Emission, water, LEED 360 LifestyleWay Chinese way living and balance daily work
360 Lifestyle Public Interior Style 1 2: •Open space, combined flexible layout, irregular structure - Holistic property plan to have uniform style and best usage of resources - Interior lighting as part of architecture design Expended interior lighting Best usage of daylight
360 Lifestyle Office Interior Style 1: •Vivid, Creative, Smart
360 Lifestyle Product Concept 1: •Office smart system Iconic use of shape & color for zone indication– Modular design for flexibility in shape & size – Variation in styles & M&F Versatile options Adjustable Variety by modularity Freestanding Space efficiency Ease of installation, Removal & disassembly Green design and value chain – Functional design with friendly and comfortable aesthetics –Element of craft - Natural materials - Embedded solutions –‘Bridges’ between privacy & openness – Acoustics Little detailing – (optical) Surfaces to open & close off
Office Interior Style 2:
Pure, Fresh, Natural
360 Lifestyle
•
360 Lifestyle Product Concept 2: •Office smart system Iconic use of shape & color for zone indication– Modular design for flexibility in shape & size – Variation in styles & M&F Versatile options Adjustable Variety by modularity Freestanding Space efficiency Ease of installation, Removal & disassembly Green design and value chain – Functional design with friendly and comfortable aesthetics –Element of craft - Natural materials - Embedded solutions –‘Bridges’ between privacy & openness – Acoustics Little detailing – (optical) Surfaces to open & close off
Public Interior
360 Lifestyle
Style 3: •Neo Chinese
360 Lifestyle Office Interior Style 3: •Neo-Chinese
360 Lifestyle Product Concept 3: •Chinese element – Fengshui Light effect with green material Subtle atmosphere Light & Shadow
Concept:
•
•
Drivers:
•
•
•
•
•
•
•
•
•
Chic & Mix
Today it is essential that the workspace reflects the culture of a company. Internally it supports identification with the company, establishing a sense of place to engage employees and attract new ones, externally it communicates a message to the outside world.
Old buildings need to rejuvenate in order to capture client’s from a very dynamic and broad offer of new buildings.
With government encouragement in the transition period of China, increasing number of small-mid companies who provide specific services are emerging from tier 1 cities to tier 2 and 3. They seek the way in between value and chic. Values:
Belonging
Identity
Openness Opportunities:
Loft / Creative space Redecorated raw factories located in sub-central area
Various small mid companies mixed with art gallery, design studio, media Service & Tech:
Brand activities – show, forum, launch event…
Provide recruiting, investment and financing, business management etc. relevant service or consultancy.
Build creative industry identity
Chic & Mix Public Interior Style: •Open space, high floor plan Old factory renovation Irregular structure Customized, characteristic Historic elements Bold
Style Office:
Expressing and experiencing a total brand through the space
For every office an unique design
Rich storytelling
Post industrialized
Interior
•
–
–
–
Chic & Mix
Chic & Mix Product Concept: •Re Use, Re Claim , Re Vitalize Neo Industry Aesthetic support brand & storytelling Variation & choice – Enabling customized solutions –family design - Modular design - Light pattern
Public Office Product POWER Neo Value Hospit-Office Public Office Product
Concept:
•Environmental integration, seamless product integration
•The workspace becomes an open seamless landscape that fuses the benefits of the digital world and new technologies with the physical world in an inspiring and intuitive way to enable total freedom and stimulate innovation, interaction creativity.
Drivers:
•The evolution on city power, besides wealth governments start to aim on soft power demonstrating to renew city image. Advanced technology, smart green system and futuristic design can be the first introduction.
•Due to the volume of CHINA real state market, the property development companies show a branding model closer to lifestyle products, or design companies.
•Pushed by governments initiatives and saturated markets of the 1st tiers cities, the most trendy and innovative office buildings are coming from inside CHINA and become new super power and city brand.
Values:
•Power
Icon
•Integration
Opportunities:
•New landmark – as city icon which undertakes the significant role including tourism, business and entertainment…
•Local powerful enterprises Service & Tech:
•Smart green system – total solution on water, air, energy, materials, etc.
•BIM – Building Information Modeling, intelligent control
Neo Value
•
Public Interior Style:
•Parametric design - Futuristic, Organic, Integrated - Smooth transitions of digital content & technology and physical space – Embedded technology in a ‘human’ package
Neo Value
Office Interior Style:
•Parametric design - Futuristic, Organic, Integrated - Smooth transitions of digital content & technology and physical space Embedded technology in a ‘human’ package
Neo Value
Neo Value Product Concept: •Embedded technology Humanized & aesthetic Intuitive interfaces & usage Living: responsive & adaptive Sophistication Fully integrated design - Light system, artificial light merges with daylight - Light as light source, indicator, decoration, material… - No boundary on facades –Seamless – Intelligent Advanced eco Friendly materials
Concept:
•The workspace becomes a luxury hospitality space. Inspirations come from luxury hotels, heritage aesthetics mixture and artistic decorations to present brand position.
Drivers:
•The dynamics of changes in the nature of doing business in CHINA, moving from trade to branding business, is driving the market to look for the right symbolic associations that will capture their market by bringing to this new companies an office for their new aspirations.
•Chinese Luxury has always being captivated by Luxurious Hotels, becoming a symbol of wealth and status, and now property developers combine those symbols on new office buildings that looks and feel like luxury hotels.
Values:
•Wealth
•Position
•Value Opportunities:
•Company owns building
•Local group enterprise, new local brands
Service & Tech:
•Including dining hall, VIP Meeting Room, luxury club & spa room, tea house…
Hospit-Office
Public Interior Style: •Hospitality look and feel - Gorgeous, luxury, artistic, imposing, east and west mixture Hospit-Office
Office Interior Style: •Hospitality look and feel Gorgeous, luxury, artistic, imposing, east and west mixture Hospit-Office
Product Concept:
Lighting effect with material, e.g. crystal, marble… Accent lighting Heritage materials
Hospit-Office
•Customized
~THANK U~
what’s happening & what’s NEXT on OFFICE