Surface Trend - Asia Vision

Surface Prospect

AsiaVision

A shift of Asia Consumer

Moving from an era of materialism where our happiness and success was measured by what we owned. Now it is no longer what you posses, but what we experience in life.

Life |Value | Behavior | Need

We are in an age that is reflecting a cultural shift in consumer culture, as we dare to peer over our shoulder at the receding financial crisis. New consumer behaviors are evolving with thoughtful spending, a return to simple lifestyles and a greater range of materials emerging from both nature and science. In this context, durability is not only concerned with 'rugged' materials, but also the notion of emotional durability: objects that age with dignity, allow provisions for upgrading and generally mean we keep using the same things for longer. As these new consumer experiences evolve, so do our expectations of products. The emergence of lighter and better products has brought forth a demand for perfection and durability, which is often unattainable.

A quicker Shift of Game

Channel | Player | Methodology | Partner

"Nothing is secret anymore. From Swiss tax evasion to zero-hours contracts and loans to illegal logging companies, people powered groups … are shining a spotlight on corporate practices like never before, and, crucially, forcing real change,” says Jake Dubbins, managing director of Media Bounty.

These days, it seems everyone’s a fact checker. The internet gives people the power to expose errors, inaccuracies, and lies at the swipe of a smartphone, and spread their findings. With social media justice rising, corporate accountability is essential for consumers. And while peeling back the corporate curtain may seem risky, consumers seem more willing to forgive brands that admit their faults. Accountability can also have a positive impact on the bottom line. A recent Cohn & Wolfe survey found that 63% of global consumers would buy from a company they consider authentic over competitors, and 59% stated they tend to recommend authentic companies to their friends and family.

The Asia world is Reforming

It’s a good world. It’s a world that pushes us to be better. Honest, simple, healthy and humanistic… Which also pushes the

What do you see?

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Crisis or Opportunity

GLOBALISATION & GLOCALISATION

Trends cross borders...

...local, regional, national and continental more rapidly than ever before. Welcome to the GLOBAL BRAIN. Earth's neural network is set to pulse faster by the day.

Edward Barber & Jay Osgerby

JASON WU

Alexander Wang

THE CREATIVE CLASS

The two key drivers for this creative rush are the need for self expression in a society of flexible identities, and the rise of The Creative Class.

Lala Curio HongKong

Shao Fan China

From Taiwan to Asia

AmaïSaigon Vietnam

lee young hee Korea

Brut

THE CREATIVE CLASS

To optimize the balance between Asia's strong respect for tradition and its desire for modern style, brands use classic cultural motifs as foundational designs and upend expectations with just one or two pronounced contemporary flourishes.

ANONYM

From Thailand to the world

SCDA Architects

WOHA’s

From Singapore to the world

Neri & Hu

From China to the world

From Singapore to the world

Contemporary Classic the Creative

Contemporary Functional Simple A globalized style

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V house’ by Abraham Cota Paredes Mexico

Design Republic Commune Shanghai

Julien David Jingumae is a minimalist space located in Tokyo, Japan designed by ciguë French.

Contemporary Possibility for Color, Pattern, Light… A globalized style

All-white corridor. Soho Fuxing Plaza by Aim Architecture.

Bien Fait is a Parisian boutique of stylish wallpapers that explore colourful geometries, mysterious panoramic visions and fanciful childhood memories. French

Ania Wawrzkowicz

Born in Poland Lives and works in London

Contemporary

A globalized style

Kevin Correia’s board takes on a threedimensional direction with modular facets and grid mesh overlays. White Esplanade, Singapore

Abe Kogyo Door, Japan

Culture, Empathy, Meaningful,Timeless… A glocalized style

Classic

Timeless classics form the basis of this thoughtful style direction, which rediscovers their value and reinvents them for the future. Song Tao China

Aram Mooradian questions the impact of the Australian gold mining industry on the landscape and memory of Aboriginal communities.

Pedder red Flagship store Hongkong Neri & Hu

Isabel Marant Bangkok Store by Ciguë Private club China

A glocalized style

In China, “8” is considered the luckiest number and in the Forbidden City where the emperors used to live, the octagonal lattice pattern was used Kumiko Japan.

Swallow Grid, Gervasoni Giovanni Barbieri

the Creative

No boundary

New tech & better sustainable materials No boundary

the Creative

Maiko Fan, the round shape comes from the traditional bamboo and paper Uchiwa' fan, but the object is realized by entirely by computer thanks to its manufacturing process, 3D printing.

Ejing Zhang Chinese fashion designer

the Creative

Self-expression, artistic, no limitation No boundary

Designed around the Shanghai Museum of Glass, the G+PARK recently celebrated its 4 year anniversary and unveiled a lifestyle addition to its premises, pinning a new first for China: the inclusion of a wedding chapel into a museum park. The newly open chapel stands as an alternative to classic wedding venues on the Chinese market, attracting young, creative couples

GLOBAL SUSTAINERS

GLOBAL SUSTAINERS

Big influence across the world

Zara opened its most sustainable flagship globally in Hong Kong, stretching 55,000sq-ft over six storeys. While the store-design concept is consistent with its global features, the store marks a first to meet the Inditex group’s sustainability commitment where it reduces energy consumption by 30% and water consumption by 70% compared with a regular store.

Ikea has partnered with the World Wildlife Federation (WWF) since 2002 on issues related to forests, water use and cotton production, to ensure its products are manufactured using sustainable practices. The brand's care for the environment is strongly communicated in ad campaigns. The partnership has ensured an increased reliance on credibly certified, responsibly managed forests and significant reduction in the use of pesticides, chemical fertilisers and water in cotton farming. Ikea's long-term goal is to source all its wood from that meeting FSC certification, and all of its suppliers are required to trace the origin of solid wood and board materials.

GLOBAL SUSTAINERS

The architects in Asia

Centre for Sustainable Energy Technologies / Mario Cucinella Architects ChinaShan Shui City, Guiyang, China

Mumbai,India~~Wadala tower is the tallest mix use tower in the world.

GLOBAL SUSTAINERS

GLOBAL SUSTAINERS

A Green Natural Style

In line with the Eco Active trend, textiles are mimicking natural surfaces and even including them. Quilted or devoré velvet and brushed yarns evoke soft moss.

Pedro House Argentina

GLOBAL SUSTAINERS

New partner, New technology, New purpose

Quyang Town in Baoding City, Hebei, is home to one of China's largest quarries; as a result, the air in the town is highly polluted with stone dust. To combat the health problems suffered by quarry workers and local residents, Central Saint Martins' Material Futures graduate Mi Zhang has mined the dust and mixed it with pine resin to produce a range of vases.

Graduate Yunting Lin creates storage systems and speakers by mixing flax with naturally fermented cellulose for an effective alternative to MDF.

GLOBAL SUSTAINERS

Green & Smart & Connected

Proposing a way for individuals to easily produce their own power for home or while on the go, the compact Trinity power station is a foldable wind turbine that can be set up to harness natural wind energy and put it to use.

SMART TECHNOLOGY

Smart materials are multifunctional. They react and adapt to environmental changes, relay information about our surroundings, or take care of their maintenance. As we evolve and rely on technology more, our lifestyles demand greater flexibility and durability from materials.

SMART TECHNOLOGY

Virtual is Reality

The technology allows B&Q to reassure its customers about end designs, and serves to highlight the flexibility of their choices. Customers can also share their 3D home designs on social media platforms to get reviews and suggestions. Vivid Homes already has more than 4,000 followers on its official Weibo page.

SMART TECHNOLOGY

Light

SMART TECHNOLOGY

Various Interaction

SMART TECHNOLOGY

Energy

Developed by dipping the textiles into a chemical solution, the nanostructures work by turning sunlight into electron energy. Tashia Tucker's Synthetic Biology project proposes surfaces impregnated with synthetic bacteria that could eat dirt and clean your feet, and the Dolfi device uses ultrasonic sound waves to clean clothes.

Floors embedded with sensor technology are used in a wide

of markets from energy production to healthcare and entertainment.

SMART TECHNOLOGY

Sensors

SMART TECHNOLOGY

HEALTH & WELLBEING

HEALTH AND WELLBEING

Problem is Opportunity

HEALTH AND WELLBEING

The systematic world

http://ww2.frost.com/

HEALTH AND WELLBEING

A comfort Nature to Indoor

Kinetic surfaces have apertures and scales which move according to the ambient temperature or humidity to control the atmosphere inside buildings

HEALTH AND WELLBEING

Holistic

HEALTH AND WELLBEING

Holistic comfort with 5 senses

HEALTH AND WELLBEING

Super materials, no shortcoming

Wolf Gordon's latest wallcovering collection, Rampart, features a scratch and dent resistant finish called Surcoat.

Boasting the hardness and folding strength of steel with all the advantages of classic sanitaryware, these new materials are more hygienic and hardwearing than their predecessors, and offer a much longer lifespan.

Hygiene by killing germs

Self cleaning and stain repellent qualities extend the lifespan of products and reduce water consumption.

HEALTH AND WELLBEING

Super materials, no shortcoming

Volcanic basalt rock is being transformed into fireproof clothing. Melting the rock at a temperature of 1400ºC and extruding it through small nozzles produces filaments that can then be woven to create highperformance textiles.

Made of three pieces of veneer coated with melamine resin, Corelam is a super strong lightweight plywood that boasts excellent acoustic properties.

Used in architecture, Organ wood's pine planks offer a chemical-free, silicon-treated wood that is rot- and fireresistant.

Shift of Market

Normal