Purity Life Vendor Brochure - English

YOUR NATURAL DISTRIBUTOR Online Chat

Convenient Purity Life App Excellent Fill Rates

Cutting Edge Innovation 3 Warehouses Providing Quick Delivery

Online Account Access

Award Winning Service

Multi-faceted Communication

Extensive Product Selection #EasyToDoBusinessWith

Fast Credit Turnaround

Who we are...

At Purity Life, we want all of our employees to feel passionate and excited about what they do, no matter what role they have in our organization. Doing what you love and loving what you do make for easy work and happy customers.

Purity Life has a long history in the natural health product distribution business. From Purity Life’s inception in 1984, we have created one of the most successful leading natural health product businesses, which has led to Purity Life being recognized as an award-winning icon in the industry.

Innovation and change drive all sustainable and growing businesses, and to continue to thrive as a successful organization, Purity Life is committed to embracing these principles through our Why, Vision, Mission and Values.

Although the culture within Purity Life and the natural products industry tends to be more casual, this does not mean that Purity Life takes a casual approach to business. Our team is constantly looking for new and exciting ways to add value to all of our business partners. Whether you are an employee, broker, vendor or retailer, we strive to become an integral part of your success.

Purity Life Leadership Team

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Brian Zabel

Michelle Albrecht

Matthew James

Julie Juli lie Drapeau

Mike R Mik Roberts obe b rts t

Chris Chri Ch is Duffy D ff

Vice President of Operations

Vice President of Human Resources

President & CEO

Vice President of Sales

Vice President of Purchasing and Vendor Relations

Vice President of Finance, CFO

www.puritylife.com • 1-800-265-2615

‘WHY’ STATEMENT Natural health products make a difference in people’s lives.

VISION Canada’s most valued natural health products distributor.

MISSION Purity Life will improve the health of Canadians by delivering an unrivalled and innovative natural health products portfolio to our customers.

VALUES Purity Life will provide a rewarding and safe workplace for our employees and conduct business based on collaboration, operational excellence, mutual respect, making a difference, integrity and transparency.

BRAND PROMISE STRATEGY Purity Life is easy to do business with.

Supplier of Excellence Awards Received in 2012, 2013, 2015, 2017 and 2018

1-800-265-2615 • www.puritylife.com

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Purity Life is #EasyToDoBusinessWith Purity Life has a number of competitive advantages that differentiate it in the marketplace. These include:

Quick Delivery 24-48 hour delivery times

Account Access Online access to your account invoices, statements, credits and option to pay online

NEW

Purity rit Life App

Chat

Order product or create an RA request by scanning the UPC or shelf tag & get immediate access to real-time inventory levels and account details - all from your smart phone

Online chat functionality gets your questions answered quickly by our award winning customer service team

Fastt C Credits

Innovation

Quick credit redit turnaround time by using Cus CustomerLink on your desktop or our new mobile app to submit your credit requests

Informative videos and social media activity to keep you in the loop of what is happening

Product Selection

EDI Ordering SmartVendor and other EDI Interfaces

Huge selection of innovative, first-to-market brands across a number of categories

Great Fill Rates Low backorder frequency with industry leading fill rates

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www.puritylife.com • 1-800-265-2615

Retailer Connections Purity Life offers unrivalled access to all major channels of trade across Canada.

Health Food retailers:

FDM retailers:

ONLINE retailers:

1-800-265-2615 • www.puritylife.com

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Transparency in Your Business Purity Life provides unparalleled transparency with our vendor and broker partners by providing detailed electronic reporting.

Purity Life sends monthly auto-reports for fill rates, distribution levels, inventory levels, forecasts, deductions and detailed sales information drilled down to the SKU per customer level – all done electronically through email.

Purity Life wants our vendors to be able to see the same level of sales data as if they were selling direct to retailers.

“Gaining access to Purity Life's Qlikview system has allowed NSS to gain full transparency at our fingertips on their piece of our business. As a broker we rely heavily on our partners' sales reporting capabilities and it is so great to see Purity dedicating resources to this. Qlikview has been and will continue to be invaluable in allowing us to manage our brands more and more efficiently in the Canadian market place.

Thank you to the Purity Life team!”

NSS (Natural Speciality Sales)

Ventana Research Award “These reports we have been getting, including ACV, outlet sales, fill rates and inventory forecasts are awesome, this data really helps us manage the business.”

Danny Scodeller, Manitoba Harvest

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www.puritylife.com • 1-800-265-2615

Purity Life was named the 2014 Ventana Research Technology Leadership Award winner in ‘Overall Business Technology Innovation’ Category for Purity’s use of QlikView.

Meeting Regulatory Requirements in Canada What type of product do you sell? It’s a seemingly simple question that can sometimes have a surprisingly complicated answer. Classifying your product according to Canadian regulations is one of the most important steps when preparing a product for the Canadian marketplace.

It is vital to correctly determine the classification of your product to ensure you are in compliance with the appropriate regulations. In many cases, a seemingly minor difference between two similar products can have a significant impact on how each product is marketed, the costs and timelines associated with bringing them into Canada, the legal responsibilities of the product owner, and more. Although it may seem tedious, a little planning and due diligence up front can help to prevent potentially costly headaches down the line.

When classifying your product, you should ask the following questions: • Is it a food, food-like natural health product, natural health product, cosmetic, drug, or medical device?

• Can it be more than one, and if so, is one classification better than another?

• Which classification will allow me to most effectively market my product?

• How do I know if my product label meets the requirements for a given classification?

• Will my product require reformulation in order to be eligible for a specific classification?

• What type of licensing and regulations apply to each product category, and what types of documentation are needed?

• What are the timelines and associated costs?

If you didn’t know the answer to any of the above questions, don’t worry. Each type of product is subject to varying sets of regulatory requirements, which can seem complex and overwhelming.

Purity Life takes these matters seriously, and ensures that its facilities are appropriately licensed to import and distribute your products in a safe and compliant manner. Whether your product is a natural health product, medical device, food, or cosmetic, our team can help to guide you in answering many of the above questions. And if you need more help, we’re will be happy to connect you with one of our regulatory consultant partners who can better serve your needs.

Health Canada

1-800-265-2615 • www.puritylife.com

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Sales and Service Purity Life prides itself on employing one of the best teams of account managers in the natural health products industry.

With coast-to-coast coverage, Purity Life has outside and inside account managers, all dedicated to providing exceptional sales service. In total, Purity Life’s sales team consists of 24 account managers: 19 outside and 5 inside. The Quebec and inside sales account managers are bilingual.

Purity Life has an award-winning Customer Service team made up of 10 individuals with diverse skill sets. This fully integrated bilingual department is highly proficient in all aspects of customer service, including EDI capabilities.

Key Account Managers

Michael Mich i haell Ch Chapman

Amanda Amand da S Santalucia antal t lucia i

Alicia Alic i ia i Roske Roske k

Key Account Representative

Key Account Representative

Key Account Representative

mchapman@puritylife.com Cell: (519) 830-9915

amanda.santalucia@puritylife.com Cell: (647) 982-2639

alicia.roske@puritylife.com Cell: (250) 415-1376

Regional Managers

Inside Sales Manager g

Cassandra Cass andr d a Boi B Bois is

Chanelle Chan h elle ll B Bombardier ombardi b dier

Amanda Manson

Regional Sales Manager Ontario and Maritimes

Regional Sales Manager Quebec

cassandra.bois@puritylife.com Cell: (905) 320-0768

Office: (519) 853-3511 ext 232 amanda.manson@puritylife.com

chanelle.bombardier@puritylife.com Cell: (514) 566-7814

Inside Sales

Brian Bria i n McGillivary M Gilliivary McGill y Inside Sales Representative

Office: (519) 853-3511 ext 341 brian.mcgillivary@puritylife.com

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Jasmin Jas smin Adams

Sophie Soph hie ie Myre Myre

Jessica Je essiica ess ica Bonus Bonus

Carly Carl ly Al Albrecht Alb lbrech brecht ht

Bili Bilingual al Inside I side Sales Representative

Bili Bilingual a Inside Sales Representative

Biili Bilingual al Inside I side Sales Representative

IInside side Sales Re Representative ese tati e

Office: (519) 853-3511 ext xt 270 jasmin.adams@puritylife.com

Office: (519) 853 853-3511 3511 ext 359 sophie.myre@puritylife.com

Office: (519) 853-3511 ext 234 jessica.bonus@puritylife.com

www.puritylife.com • 1-800-265-2615

Office: (519) 853-3511 ext 235 carly.albrecht@puritylife.com

Sales and Service Outside Sales

Sandy Sand dy Go G Goodyear odyear d

Heather Heath her Miller ill

Brian Bria i n King Ki

Dee Wiens Wi

Jason Jaso n Cox C

Sales Representative Vancouver Island

Sales Representative Richmond/Surrey/Fraser Valley

Sales Representative BC Interior, N. BC

Sales Representative N.Alberta/Edmonton/Red Deer N.Alberta/Edmonton/R

Sales Representative Calgary

sandy.goodyear@puritylife.com Cell: (250) 415-3286

heather@puritylife.com Cell: (604) 418-2338

brian@puritylife.com Cell: (250) 863-1404

delores.wiens@pur delores.wiens@puritylife.com Cell: (780) 999-5845

jason.cox@puritylife.com Cell: (403) 629-4826

Jaimelito Jaim i elit li o Ab Abalos balos l

Kacey Kace y Sowinski S winski So i ki

Lea Apostoleris Apostole l ris i

Thomas L Leek eek k

Tobi bi Crocker Crocker k

Sales Representative Manitoba/Saskatchewan

Sales Representative Toronto & GTA

Sales Representative Nova Scotia/New Brunswick/PEI

Sales Representative Golden Horseshoe

jaimelito.abalos@puritylife.com Cell: (204) 228-0075

kacey.sowinski@puritylife.com Cell: (437) 220-6549

lea.apostoleris@puritylife.com Cell: (902) 292-3379

thomas.leek@puritylife.com

Sales Representative Ottawa/ Nova Scotia/ New Brunswick/PEI

Jennifer Jennif ifer Duggan Duggan

Richelle Rich i helle ll Adair Adaiir Ad

Andrée-Anne A Andr d ée-Anne é A Milett Mil Milette tte

Sales Account Representative Tri-City

Sales Account Representative Barrie/Orillia/Milton/Orangeville & Surrounding areas

Sales Representative Quebec

jennifer.duggan@puritylife.com Cell: (226) 962-7646

richelle.adair@puritylife.com Cell: (705) 433-2435

tobi.crocker@puritylife.com Cell: (902) 526-0298

AndreeAnne.Milette@puritylife.com Cell: (514) 241-5417

1-800-265-2615 • www.puritylife.com

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National Distribution At Purity Life's East and West distribution facilities, we use an Accellos Warehouse Management System, which utilizes RF barcode scanning technologies, computer-operated horizontal carousels and the Clippership Integrated Shipping system to provide next-day service to all major centres in Canada. Purity Life maintains both a Site License and a Medical Device Establishment Licences for seamless importation and distribution of products.

Extensive Product Selection in Supplements, Health & Beauty and Grocery Food Items We go to great lengths to provide you with a wide selection of products. We carry over 250 brands across a variety of categories.

Brand Management Purity Life has a dedicated Brand Management Team working to source new products and create exciting promotions to support our retailer needs and consumer buying trends. This team has extensive Health Food retail experience to ensure the programs and promotions that Purity Life initiates are as effective as possible.

Industry Participation and Advocacy Purity Life participates in all the CHFA trade shows in Canada, including Toronto, Vancouver and Montreal (every other year).

Purity Life has a significant presence at the shows, featuring key vendors and promo activities at each show.

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www.puritylife.com • 1-800-265-2615

Purity Life Information Centre - 24/7 Access PLIC is a web-based portal that allows vendors and brokers to manage their new product listings, price-related promotional activities and view deduction details. It is meant to give vendors and brokers ongoing access and control over their listing specifications, as well as deduction details.

PLIC is used for any new product submissions (including POP) or current product changes (such as specs, dimensions, and cost changes), all price-specific promotional activity (MCB or OI deals) that run throughout the year and for getting all deduction information.

By automating the new product listing and promotional process, Purity can more efficiently and effectively communicate your new product launch or promotional activity to its sales team and retailers. In addition, the portal also improves accuracy and timeliness of the data.

CustomerLink – Our Retailerss Gateway to Online Ordering and So Much More!

• Look up your sales by brand and by sku by month in both dollars and units to be able to do your own business review of what you are buying from Purity Life

MOBILE NOW AVAILAAPP BLE! DOWNLO AD TTHE APP TO

DA AY Y::

o easily • Quick Order Entryy feature allows you tto cut and paste an order from your POS system or Excel file into CustomerLink without having to retype it.

• When an item is out of stock request an email • Create your own custom order form by selecting to be sent to you as soon as the item comes back your favourite items. into stock so you can order it • View product NPNs, ingredient lists, and • CustomerLink now has the ability to accept images online. credit card payments. Access under My Account • Past invoices, Return Authorizations, and > Make Payment statements can be viewed and downloaded • Look up top selling sku's by dollars or units. in either PDF or Excel format.

Go to Resources > Item ranking • System can be accessed 23 hours a day.

• Dosage & Nutritional Facts Info now available • View or print an acknowledgement of your • ‘Live Chat’ feature: Talk with a member of order as soon as your order is submitted. our Customer Service team anytime!

• View the full catalogue online with our easy to use • ‘Request a Credit’ feature: You are now able ‘flip’ feature. to request 5 different types of credit.

• Shopping cart order entry feature is back by • ‘Product Availability’ dates are now available. popular demand!

• Expiry Dates and lot nos. of current inventory are now available.

• ‘Save Order’ feature is now available: Gives you the ability to go back to your order to complete at a later date.

• See real-time inventory from the warehouse you draw from (Acton, Calgary, Quebec or Vancouver).

PRODUCT INFO screen

1-800-265-2615 • www.puritylife.com

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Brand Management Purity Life’s Vendor Relations and Purchasing team is formed by specialists who are dedicated to working with new and existing vendors and brokers to make doing business with as easy and efficient as possible. They source new products and create exciting promotions to support our retailer’s needs and consumer buying trends and have extensive Health Food retail experience and knowledge to ensure the programs and promotions that Purity initiates are as effective as possible.

In addition to VendorLink, and as a part of our overall value-added service, vendor and broker partners have the benefit of a dedicated team who provide unrivaled expertise in inventory control, product management and who create a solid platform from which to launch a new brand or product line extension.

We see our vendor and broker partners as valuable assets, so taking time build and maintain strong relationships is a critical part of what we do. Our relationships have stood the test of time, with many having been established when Purity Life first began over 30-years ago.

Value Added, Catalogue, Promotions, Retailer Events and Sales Vehicles BI MONTHLY CATALOGUE The Purity Life Catalogue is the # 1 source for new product information as rated by the 2012 Alive Retailer Survey. It offers nation–wide coverage with direct mailing to over 2,100 retailers..

Purity Life’s catalogue is created bi-monthly and is available in print and online. Purity Life offers several marketing options/packages to its vendors.

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www.puritylife.com • 1-800-265-2615

Value Added, Catalogue, Promotions, Retailer Events and Sales Vehicles CONTINUED

SEASONAL PROMOTIONS Purity Life also creates special features and promotions on a seasonal basis. These can vary from informational booklets highlighting specific products for the retailers to promotional-material kits to create displays in participatingstores. These features have themes such as Holiday Gift Guide, Back to School or Cold and Flu. We are continually coming up with new ideas to help bring focus to your products and engage the retailer and the consumer.

RETAILER ER EVENTS EVENT N S YouTube & FaceBook NEW LINE INTRODUCTIONS Every two months, Purity Life posts an informative YouTube video explaining all the new lines & new products available.

BEAUTY SUMMIT 2.0 2019

1-800-265-2615 • www.puritylife.com

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Strong Broker Relationships • Conduct regular broker speed-dating events so that Purity and broker reps work closely together on key retailers in each territory • Coordinate annual promo planner with brokers by vendor for key retailers • Maximize case-stack deals with broker reps to drive volume • Hold VIP table-top events as an opportunity for Purity vendor and broker partners to meet with key retailers

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www.puritylife.com • 1-800-265-2615

Third-Party Logistics Services Purity’s third-party logistics services include warehouse and distribution operations, order fulfillment and extensive value-added services. Purity’s objective is to continually demonstrate and deliver to its business partners the benefits of its third-party logistics (3PL) services.

Some of these benefits include: e • Cost savings through economiess of scale e • Establishing a local or regional presence roughout • Implementing best practices throughout your supply chain • EDI compliant m (WMS)) • Warehouse Management System cts • Capable of handling NPN products • Transparency on inventory and movement ave Purity’s highly trained personnel have experience in all areas of 3PL. We provide ts industry, 3PL services to the natural products -added services at our Acton, Ontario, and offer a complete line of value-added and Vancouver, BC, facilities. e: These value-added services include: • Pick/Pack/Shipping • Light assembly and kitting • Labelling (UPC, UCC-128) • Packaging and Repackaging • Customer Specific QA/QC cs) • Product returns (Reverse logistics) Purity’s focus on technology allowss it to improve the supply chain through reduced costs costs, improved visibility of your inventory, greater inventory accuracy and more flexibility to support your changing needs.

1-800-265-2615 • www.puritylife.com

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