PURITY LIFE AUDIENCE DATA
Purity Life is Canada’s Leading Natural Health Product Distributor with 4 distribution centres.
7000+ Retailer Email Subscribers
Print Content Mailed to 2500+ Retailers
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Let our experienced Marketing team help you create a plan to give your brand the attention it deserves.
13K+ Followers on Social Media
24K+ CustomerLink Users
PROMOTIONS & PRE-BOOKS
Connect with your Catetory Specialist for more information on PLIC Promotions and Pre-Books. Pair your deals with our advertising opportunities to maximize impact.
If you are looking to participate in our promotions and pre-books, new products and product updates must be submitted a minimum of 4 weeks prior to the PLIC deal deadline.
please note: Our back to school pre-book will be run by individual brand request
PURITY PULSE MAGAZINE
Full and Half Page Ads
Option to upgrade to inside front, inside back, or back cover. Limited space available.
New Product Listing Image
*Note: new SKUs are only permitted in one issue.
Draw attention to your newly listed SKUs, placed directly above your new product listing.
Featured Products
Also included on CustomerLink for 1 month
Highlight line extensions, seasonal items and/or products on promotion. Ideal for including education and product highlights.
Quarterly Features
Receive a callout in one of our themed magazine features. Requirements sent via email prior to each magazine participation deadline. Availability is first come, first serve.
Polybag Insert
Get product into the hands of 2500+ retailers across Canada. Inserted directly into the poly bag of the Magazine. Minimum 2500 pieces required. Insert options include pamphlets, sachets, product samples, or catalogues. Pricing based on weight and format of insert provided.
DIGITAL MARKETING
Homepage Banner
E-Blast Opportunities
CustomerLink Homepage Banner
CustomerLink Sticky Square
Maximize exposure on CustomerLink by linking your image directly to your brand listing. Reserve for a 2-4 week period.
Spotlight your brand product using our carousel ‘sticky square’ feature by linking your image directly to your brand listing. Remain in view no matter where the retailer navigates on the site. Reserve for a 2-4 week period.
EDUCATION PORTAL
Educate and promote your brand to a wide variety of Retailers on the Purity Life Education Portal
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Engage retailers with interactive content
Share Brand knowledge and selling features
Easy to use, engaging and mobile friendly trainings
Sample incentives shipped direct to participants
Onboarding
• Initial preparation/requirements training
• Upload assets
• Structured course outline
• 3 Lessons / per course design
• First position location on dashboard at launch
• Social Media, pop-up, Purity Life publications and advertisement exposure
• Magazine feature
Subscription
• Course maintenance
• Unlimited updates per year
• Quarterly activity reports provided
• Fulfillment of brand sample incentives shipped bi-weekly
Education Portal specs:
Videos: MP4 file or YouTube Link
Images: JPEG or PNG (72dpi)
• Logo Image: 400px x 250px
• Course Header Images: 1920px x 300px
• Lesson Icons: 50px x 50px
Presentation: PowerPoint or PDF (Landscape format) 1920px x 1080px (20 x 11:25 ratio)
PURITY LIFE TRADESHOWS
Each year, Purity Life reserves space at the largest Canadian tradeshow dedicated to natural, organic and wellness products hosted by CHFA (Canadian Health Food Association). Participation from our vendor partners ensures exposure to thousands of retailers, suppliers, manufacturers, and brokers from across the country. Use this opportunity to grow your business, by showcasing your brand on the show floor or by participating in our other CHFA NOW exposure opportunities.
2026 Tradeshow Dates
Purity Life Exposure Opportunities
Purity 10 X 10 Booth**
Purity 10 X 10 Premium Corner**
Purity 10 X 20 Booth**
Product Sampling
Digital Preshow Guide Full Page Ad
Digital Preshow Guide Product Highlight
Coffee Station Sponsorship
Planogram Showcase
Social Media Highlight Video
1200+
3000+
Attendees*
700+
Retail Locations*
**Booth requests are surveyed 4 months prior to each tradeshow. All requests are confirmed on a first come, first serve basis within varying categories.
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Planogram Showcase
Showcase your products for the entirety of the CHFA NOW Tradeshow! Categorized shelving units make it easy for retailers to find products that cater to them!
Product Sampling
Showcase and sample your products for 1.5 hour time allotments to CHFA attendees via our Purity Life Sampling Stations! Sampling brands will be promoted across our social media platforms and our Digital Preshow Guide.
Coffee Station Sponsorship
Have your product served by a professional barista! A FREE Coffee Station will be located in the Purity Village
Digital Preshow Guide Full Page Ad
Feature your Full-Page Ad in our Digital Preshow Guide. Emailed to over 6000 retailer subscribers, shared via CustomerLink and social media!
Digital Preshow Guide Product Showcase
Highlight 2-3 SKUs in our Digital Preshow Guide. Emailed to over 6000 retailer subscribers, shared via CustomerLink and social media!
Social Media Highlight Video
Our team will record content of you and your brand on the show floor & take care of the entire editing process! Shared across Instagram, Tik Tok, & Facebook as a collaborative post.
PURITY LIFE 2026
BRANDED CALENDAR
Be one of twelve featured brands in our first annual Purity Life calendar!
• Mailed to 2,500+ retailers
• Creative freedom to showcase your brand, for an entire month
• Option to add elements of seasonality
• Coincide with the Purity Life’s promotions and pre-books for optimal retailer value
• Month Request: First come, first serve
MARKETING TIPS & TRICKS
CustomerLink Homepage Banner
Pair you ad with a promotion
Talk to your Category Specialist for additional support on promotional options such as monthly discounts, case stack deals, and more
Give a clear call to action
Using phrases such as ‘Order today’ or ‘Click here to view all products’ will encourage retailers to act on your ad
Provide a sense of urgency
Setting a time restraint such as ‘Offer ends January 20th’ encourages retailers to act in the moment
Gear your ad towards retailers
We are marketing towards retailers, not consumers. Your verbage should reflect this. Consumers and retailers are not looking for the same benefit
Highlight the benefit they will receive What is the benefit you’re offering?
CustomerLink Sticky Square/Social Post
Don’t ‘crowd’ your graphic with too much copy
When deciding on colour, recognize that your graphic will be next to a dark blue banner
Offer brand recognition
Give a ‘call to action’
RATES, SPECS & REQUIREMENTS
MARKETING PACKAGES
Cant find a package that fits your needs?
