We believe natural health products make a difference in people's lives. All the work we do with our employees and business partners (brokers, retailers and vendors) is based on this belief.
100% CANADIAN COMPANY
Purity Life Health Products was founded in 1984 as a family-owned distributor with one single product. Over the past 4 decades, Purity Life has grown into Canada’s leading natural health product distributor, home to over 400 distinct brands and more than 12,000 products.
OUR MISSION
To improve the health of Canadians by delivering an unrivalled and innovative Natural Health Products Portfolio to our customers.
OUR VISION
To be Canada's most valued natural health product distributor by our business partners (brokers, retailers, and vendors).
OUR STRATEGY
#EasyToDoBusinessWith
More than 40 years of servicing Canadian
Natural Health Product retailers
Provide national and regional sales coverage to Health Food, Grocery, Pharmacy, Mass, Sports Nutrition and E-Commerce retailers
Product portfolio focused on Supplements, Health & Beauty, Sports Nutrition and Snacks (no frozen or refrigerated)
Service over 7,000 retailers across Canada
Provide all services to retailers in English and French
Next day delivery to over 90% of Purity Life's retail partners
4 warehouses strategically located across Canada
PURITY LIFE’S
CORPORATE PHILOSOPHY
EMPLOYEE DEVELOPMENT AND ENGAGEMENT
At Purity Life, we believe our success starts and ends with our employees, and to this end we work hard to ensure that we are enhancing the employee experience at Purity Life so that we have engaged and energized employees.
MAKING A DIFFERENCE IN OUR EMPLOYEES' LIVES
At Purity Life, we believe in having an impact on not only the communities surrounding our distribution facilities, but also the communities where our employees live. We support all our employees in their pursuit of giving back to their communities. We are committed to making a positive difference in our employees' lives.
GIVING BACK TO OUR EMPLOYEES RELIEF FUND
Serious/critical illnesses or other emergencies can occur in any family, making it difficult for a fellow Purity Life team member to meet the financial needs of their family at home. The Employee Relief Fund is to support those who need short-term financial assistance.
COMPENSATION PHILOSOPHY
As one of the leading employers in the natural health products industry, Purity Life is focused on offering a competitive compensation program to allow our company to attract and retain high-performing employees. To this end, Purity Life evaluates all jobs using a Pay Equity system from Gallagher McDowell Associates.
INCLUSION & WELL BEING
At Purity Life, we are passionate about building an inclusive and high performance culture, and every effort is made to ensure that our policies regarding hiring, salary administration, promotion, and/or transfer are based solely on job requirements, performance, and related criteria.
CORE VALUES
Purity Life's Corporate Philosophy is guided by our Core Values. These values ensure that we are working within a framework that guides how we make decisions as individuals at Purity Life, both in how we work with each other and with our business partners (brokers, retailers, and vendors).
COLLABORATION
C O M M I T
Working together through idea sharing and communication to accomplish a common goal.
OPERATIONAL EXCELLENCE
Continually improving our performance and striving to be the best in everything we do by leveraging technology and improved processes, all for the benefit of enhanced service levels for our business partners.
MUTUAL RESPECT
Open, positive, and genuine approaches to communication between all employees at all levels of the organization.
MAKING A DIFFERENCE
Make a difference in the lives of our employees and each other.
INTEGRITY
Representing oneself truthfully at all times, conducting oneself ethically and professionally, acknowledging the work of others, and being accountable for one’s actions.
TRANSPARENCY
Having honest and open communication.
WHY CHOOSE PURITY LIFE?
PURITY PULSE
A Magazine to highlight to retailers new product innovation, business building information, product features, and all things Purity Life.
EASY TO DO BUSINESS WITH
Purity Life works hard to ensure we are Easy to Do Business with as a distributor so our retailer partners have confidence in their distributor partner.
CUSTOMERLINK
Industryleadingretail orderingandinformation portalforallthingsPurity Life.
EXTENSIVE ASSORTMENT
Purity Life has the largest assortment of natural health products across categories.
4 WAREHOUSES
Total of 165,000 sq/ft of automated warehouse space to provide next-day service to all major retailers across Canada.
CATEGORY MANAGEMENT EXPERTISE
Working with retailers and vendors to build specific category sets to drive sales.
PRODUCT/BRAND INNOVATION
Purity Life is continuously looking for new product innovation to help drive retail sales.
EDUCATIONAL PORTAL
A great way for your retail staff to learn about brands and get rewarded for their learning with free samples.
SOCIAL MEDIA
Strong social media presence to help keep retailers informed about all things Purity Life.
Total Coverage Coast-to-Coast English and French
VANCOUVER, BC
888 WEST KENT AVE. S
VANCOUVER
V6P 1X5
CALGARY, AB
BUILDING C UNIT 100
260184 NOSE CREEK BLVD. ROCKY VIEW NO.44 T4A 0W9
ACTON, ON 6 COMMERCE CRES. ACTON L7J 2X3 (HEAD OFFICE)
CustomerLink is the most popular way for our retail partners to place orders and look up information on brands/SKUs we distribute!
KEY RETAILER BENEFITS TO USING CUSTOMERLINK
Real time inventory availability & expected availability when out of stock
Customer specific pricing
Product dating, ingredients, allergens and nutrition facts
information all available
Search by categories and/or ingredients
Ability to submit credit requests through CustomerLink
Automated in-stock notifications
Available in mobile app with UPC scanning functionality
Ability to download all product information to load into POS system
24/7/365 chat functionality
Account details
Purity Life provides all services in English & French
PURITY PULSE MAGAZINE
An informative retailer magazine featuring new products, brands, promotions, and business-building articles.
4 Issues Per Year
National Distribution
3,300+ Mailed to Retailers
Shared via Canada Post, Social Media, CustomerLink, and Puritylife.com
JAN/FEB/MAR
Theme: Refresh and Revitalize
JUL/AUG/SEP OCT/NOV/DEC APR/MAY/JUN
DRIVING INNOVATION IN THE CANADIAN NATURAL HEALTH INDUSTRY
At Purity Life, we understand that new product innovation is essential to the continued success of the Natural Products industry. That’s why we have a dedicated team focused on evaluating new product and brand submissions, while also attending both domestic and international trade shows to stay ahead of emerging trends.
Our Category Management Specialists are constantly monitoring the latest developments in the natural health space—both in Canada and abroad—to ensure Purity Life remains at the forefront of bringing innovative products to market. This commitment helps our retail partners stay competitive and responsive to evolving consumer demands.
Each year, Purity Life launches over 40 new brands, driven by insights from social media trends, online search behavior, and consumer purchasing data. We focus on introducing products that align with what today’s health-conscious consumers are actively seeking.
With this proactive approach, Purity Life is proud to be Canada's leader in natural health product innovation, helping to drive retail sales and foster long-term growth for our partners across the country.
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VALUE ADDED EVENTS AND SERVICES
CHFA NOW
Twice a year, the Canadian Health Food Association hosts Canada’s largest tradeshow and conference dedicated to natural, organic and wellness products; CHFA NOW Toronto & CHFA NOW Vancouver.
Purity Life hosts retailers and vendors in the Purity Life Village at the CHFA Now shows featuring innovative new brands and line extension with our existing brands available to retailers to help grow their business.
CATEGORY MANAGEMENT
Purity Life offers category management, a strategic approach to effectively manage and organize product categories for retailers. It involves the process of analyzing, planning, and placing a group of products within specific categories to maximize their performance, meeting consumer needs, and consequently driving retailer sales.
TREND TALKS
In these interactive presentations Julie Drapeau and Cassandra Bois highlight upcoming trends based on current research, sales data and seasonal fluctuations. They translate the numbers and trends into tangible actions for Purity Life retail partners to grow their sales.
PURITY LIFE SALES COVERAGE
Purity Life's sales team covers all the major channels of trade for natural
3 SALES MANAGERS
WEST, ONTARIO & MARITIMES
Julie Drapeau VP of Sales and Marketing
REGULATORY AFFAIRS AND QUALITY ASSURANCE COMPLIANCE
Purity Life maintains a number of licenses for the legal importation and distribution of supplements, foods, sun-care, medical devices and health & beauty products in Canada. These Licenses include:
Health Canada Site License
Safe Food for Canadians License
Medical Device Establishment License
Purity Life provides full traceability for the products that enter and exit all warehouses.
Purity Life conducts internal GMP audits as well as is regularly subjected to audits from Health Canada and the Canadian Food Inspection Agency.
Purity Life maintains a quality control associate in each warehouse to ensure the quality of the products received in each warehouse.
Purity Life provides ongoing training for its receiving personnel to ensure quality standards are maintained at the point of receiving each product into our warehouses.
