OUR LEADERSHIP TEAM
BRIANZABEL VicePresidentof Operations ext279 brianzabel@puritylifecom
MICHELEALBRECHT VicePresidentofHR ext363 michelealbrecht@puritylifecom
MATTHEWJAMES PresidentandCEO ext264 519-851-4045 matthewjames@puritylifecom
JULIEDRAPEAU VicePresidentofSales andMarketing ext380 905-330-1385 Juliedrapeau@puritylifecom MIKEROBERTS VicePresident Purchasingand CustomerCare ext230 mikeroberts@puritylifecom
CHRISDUFFY VicePresidentofFinance,CFO ext326 647-220-0846 chrisduffy@puritylifecom
Seasoned veterans in the natural products industry with extensive experience across distribution, retail, manufacturing, packaging, sales, marketing, human resources, purchasing and finance.
KEY STATS ABOUT PURITY LIFE
WHY PURITY LIFE EXISTS AS A COMPANY
We believe natural health products make a difference in people's lives. All the work we do with our employees and business partners (brokers, retailers and vendors) is based on this belief
100% CANADIAN COMPANY
Purity Life Health Products was founded in 1984 as a family-owned distributor with one single product. Over the past 4 decades, Purity Life has grown into Canada’s leading natural health product distributor, home to over 400 distinct brands and more than 12,000 products
OUR MISSION
To improve the health of Canadians by delivering an unrivalled and innovative Natural Health Products Portfolio to our customers.
OUR VISION
To be Canada's most valued natural health product distributor by our business partners (brokers, retailers, and vendors)
OUR STRATEGY
#EasyToDoBusinessWith
40 years of servicing Canadian
Natural Health Product retailers
Provide national and regional sales
coverage to Health Food, Grocery, Pharmacy, Mass and Online retailers
Product portfolio focused on Supplements, Health & Beauty,
Sports Nutrition and Snacks (no frozen or refrigerated)
Service over 7,000 retailers across Canada
Provide all services to retailers in English and French
Next day delivery to over 90% of Purity Life's retail partners
4 warehouses strategically located across Canada
PURITY LIFE’S
CORPORATE PHILOSOPHY
EMPLOYEE DEVELOPMENT AND ENGAGEMENT
At Purity Life, we believe our success starts and ends with our employees, and to this end we work hard to ensure that we are enhancing the employee experience at Purity Life so that we have engaged and energized employees.
MAKING A DIFFERENCE IN OUR EMPLOYEES' LIVES
At Purity Life, we believe in having an impact on not only the communities surrounding our distribution facilities, but also the communities where our employees live We support all our employees in their pursuit of giving back to their communities We are committed to making a positive difference in our employees' lives.
GIVING BACK TO OUR EMPLOYEES RELIEF FUND
Serious/critical illnesses or other emergencies can occur in any family, making it difficult for a fellow Purity Life team member to meet the financial needs of their family at home. The Employee Relief Fund is to support those who need short-term financial assistance.
COMPENSATION PHILOSOPHY
As one of the leading employers in the natural health products industry, Purity Life is focused on offering a competitive compensation program to allow our company to attract and retain high-performing employees. To this end, Purity Life evaluates all jobs using a Pay Equity system from Gallagher McDowell Associates.
DIVERSITY & INCLUSION
At Purity Life, diversity and inclusion matter, and every effort is made to ensure that our policies regarding hiring, salary administration, promotion, and transfer are based solely on job requirements, performance, and related criteria.
CORE VALUES
Purity Life's Corporate Philosophy is guided by our Core Values. These values ensure that we are working within a framework that guides how we make decisions as individuals at Purity Life, both in how we work with each other and with our business partners (brokers, retailers, and vendors).
COLLABORATION
C O M M I T
Working together through idea sharing and communication to accomplish a common goal.
OPERATIONAL EXCELLENCE
Continually improving our performance and striving to be the best in everything we do by leveraging technology and improved processes, all for the benefit of enhanced service levels for our business partners.
MUTUAL RESPECT
Open, positive, and genuine approaches to communication between all employees at all levels of the organization.
MAKING A DIFFERENCE
Make a difference in the lives of our employees and each other.
INTEGRITY
Representing oneself truthfully at all times, conducting oneself ethically and professionally, acknowledging the work of others, and being accountable for one’s actions.
TRANSPARENCY
Having honest and open communication.
WHY CHOOSE PURITY LIFE?
PURITY PULSE
EASY TO DO BUSINESS WITH
A Magazine and Podcast to highlight to retailers new product innovation, business building information, product features, and all things Purity Life
Purity Life works hard to ensure we are Easy to Do Business with as a distributor so our retailer partners have confidence in their distributor partner
CUSTOMERLINK
Industryleadingretail orderingandinformation portalforallthingsPurity Life.
EXTENSIVE ASSORTMENT
Purity Life has the largest assortment of natural health products across categories
4 WAREHOUSES
Total of 165,000 sq/ft of automated warehouse space to provide next-day service to all major retailers across Canada.
CATEGORY MANAGEMENT EXPERTISE
Working with retailers and vendors to build specific category sets to drive sales.
PRODUCT/BRAND INNOVATION
Purity Life is continuously looking for new product innovation to help drive retail sales.
EDUCATIONAL PORTAL
A great way for your retail staff to learn about brands and get rewarded for their learning with free samples.
SOCIAL MEDIA
Strong social media presence to help keep retailers informed about all things Purity Life.
Total Coverage Coast-to-Coast English and French
VANCOUVER, BC
888 WEST KENT AVE. S
VANCOUVER
V6P 1X5
CALGARY, AB
BUILDING C UNIT 100 260184 NOSE CREEK BLVD. ROCKY VIEW NO.44 T4A 0W9
ACTON, ON 6 COMMERCE CRES. ACTON L7J 2X3 (HEAD OFFICE)
STRONG BRAND ASSORTMENT ACROSS CATEGORIES
HEALTH & BEAUTY
SUPPLEMENTS
SPORTS NUTRITION
TEAS, SNACKS & FUNCTIONAL FOODS
EDUCATION PORTAL
Educating Retailers on Purity Life's Brand Offerings. 2300+ USERS CUSTOMIZED BRAND COURSES
COURSES COMPLETED ANNUALLY SAMPLE INCENTIVES
CUSTOMERLINK
CustomerLink is the most popular way for our retail partners to place orders and look up information on brands/SKUs we distribute!
KEY RETAILER BENEFITS TO USING CUSTOMERLINK
Current stock levels & expected availability if out of stock
Customer specific pricing
Product dating, ingredients, allergens and nutrition facts information all available
Search by categories and/or ingredients
Ability to submit credit requests through CustomerLink
Automated in-stock notifications
Available in mobile app with UPC scanning functionality
Ability to download all product information to load into POS system
24/7/365 chat functionality
Account details
Purity Life provides all services in English & French
PURITY PULSE MAGAZINE
Shared via Canada Post, Social Media, CustomerLink, and Puritylife.com An informative retailer magazine featuring new products, brands, promotions, and business-building articles
4 Issues Per Year
National Distribution
3,300+ Mailed to Retailers
JAN/FEB/MAR Theme: Spring/Sun & Bug
JUL/AUG/SEP OCT/NOV/DEC APR/MAY/JUN
PURITY PULSE PODCAST
Your go-to podcast for the Natural Health Industry and all things Purity Life!
Over 1000 Over 1000 llistens/views istens/views and growing and growing
Join Julie and Erin every Wednesday as they discuss their Favourite Purity Life Brands, New & Upcoming Trends in the Market, and all the excitement that comes with running Canada's most innovative and valued Natural Health Products Distributor
VALUE ADDED EVENTS AND SERVICES
Twice a year, the Canadian Health Food Association hosts Canada’s largest tradeshow and conference dedicated to natural, organic and wellness products; CHFA NOW Toronto & CHFA NOW Vancouver
Purity Life hosts retailers and vendors in the Purity Life Village at the CHFA Now shows featuring innovative new brands and line extension with our existing brands available to retailers to help grow their business.
CHFA NOW CATEGORY MANAGEMENT
Purity Life offers category management, a strategic approach to effectively manage and organize product categories for retailers It involves the process of analyzing, planning, and placing a group of products within specific categories to maximize their performance, meeting consumer needs, and consequently driving retailer sales
TREND TALKS
In these interactive presentations Julie and Erin highlight upcoming trends based on current research, sales data and seasonal fluctuations. They translate the numbers and trends into tangible actions for Purity Life retail partners to grow their sales
PURITY LIFE SALES COVERAGE
Purity
3 SALES MANAGERS
Cassandra Bois West, Ontario & Maritimes
Andrée-Anne Milette Quebec Carly Albrecht Inside Sales
Julie Drapeau VP of Sales and Marketing
CELEBRATING 40 YEARS OF PURITY LIFE HEALTH PRODUCTS!
Since its inception in 1984, Purity Life Health Products is proud to be a Canadian owned Leading Distributor of Natural Health Products.
Beginning with our Founders, David and Elyse Chapman, we have always strived to be #EasyToDoBusinessWith. A company that began with one SKU and one location, has grown to offer 400+ brands, 12,000+ SKUs, and distributes to 7,000+ retailers through 4 distributions centres across Canada.
Join Matthew James, President & CEO, along with all the employees at Purity Life, in celebrating 40 years in business and embark on the next milestone with continued relationships, growth, and success.
2024 REGIONAL TABLE TOP EVENTS
FEBRUARY 6
VANCOUVER, BC
888 WEST KENT AVE. S VANCOUVER
V6P 1X5
MAY 8
LAVAL, QC 1725 RUE JOHN MOLSON
LAVAL H7T 0R3
JUNE 5
CALGARY, AB
BUILDING C UNIT 100 260184 NOSE CREEK BLVD. ROCKY VIEW NO.44 T4A 0W9
NOVEMBER 6
ACTON, ON 6 COMMERCE CRES. ACTON L7J 2X3
