NN Pulse Magazine July 2022

Page 50

www.braided-rug.co.uk

INTERIORS

Sustainable

S

ustainability is at the forefront of everyone’s thoughts these days, and for good reason. From bamboo toothbrushes and reusable cotton pads to gorgeous gifts and statement bags, there are so many sustainable alternatives available to help us be kinder to the environment.

www.jjtextile.co.uk

Design

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It’s becoming second nature for companies to follow an eco-conscious route, pressured by consumers and laws to ensure the environment is at the forefront of decision making. Interior design is no different, with homeowners, interior designers, architects and students all having a responsibility to design with an eco-friendly approach in mind. To achieve truly sustainable interior design, many aspects should be considered - composition, origin, transportation, waste reduction, energy efficiency and longevity. But being sustainable doesn’t rule out buying new or having nice things in your home. You don’t solely have to be reusing and upcycling to be environmentally mindful. Designers Guild’s eco-friendly range of vibrant matt emulsion, eggshell and floor paints are water-based and low or very low in VOCs (Volatile Organic Compounds, that contribute to atmospheric pollution). VOCs in paints are usually solvents, which evaporate as paint dries and release pollutants into the environment. Waterbased paints are kinder to the environment and enable you to clean your brushes and other equipment simply using warm, soapy water. No need for harsh chemicals. Designed to last, the Designers Guild paints

Rosie Kinsella Interior Designer 01604 751262 www.millsandkinsella.com 50

www.linenbarn.com.au

www.wallsandfloors.co.uk

are washable (including their chalky matt emulsion) and extremely durable. All offer excellent coverage, adhesion and flow, meaning fewer coats are needed, when compared with other premium paints. They are also quick drying meaning your decorator can finish sooner. They are manufactured in the UK so have a lower carbon footprint than internationally manufactured paints and the paint tins are made using 50% recycled steel which can be recycled again after use.1 As a major contributor to the textile industry, Osborne and Little play their part by embracing new eco-friendly technologies. They recently introduced ‘Ocean’ - their first collection of fabrics made by processing plastic bottles into chips and then filament yarn. The yarn is spun, textured and woven into beautifully soft fabrics. In addition, 10% of this collection’s first year’s turnover

is to be donated to support the One Ocean Foundation. This funds amazing projects throughout the world, reducing pollution and returning the oceans to the cleanliness they deserve.2 Indirectly, Colefax and Fowler, a British company distributing luxury furnishing fabrics and wallpapers across the world has been supporting the effort to lessen its impact on the environment. The company has recently achieved the Planet Mark certification and in doing so has set a target to reduce its carbon emissions by 5% annually. Through Planet Mark the company has also protected an area of endangered rainforest thanks to Cool Earth, a charity working alongside rainforest communities to halt deforestation. Its pledge through Cool Earth goes directly towards supporting the Asháninka community in Central Peru.

July 2022 | NN Pulse Magazine | 22,000 Copies delivered every month door to door across Northamptonshire


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