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The importance of Scientific Communication in the Healthcare Industry


Scientific Communication in the Healthcare Industry

 Information and communication technology pave the way for the practical restructuring of many health service processes.  Today there is a wide range of communication channels, media, and devices.  They enable Scientific Communication Services constructed in the healthcare industry


Scientific Communication in the Healthcare Industry

ďƒź The

healthcare

industry

needs

pragmatic

improvements to the outcomes of healthcare delivery, and empirical evidence is required to guide the utilization of new scientific technologies. ďƒź The

importance

of

scientific communication in the healthcare industry prevents injuries and the death of patients.


Scientific Communication in the Healthcare Industry


Scientific Communication in the Healthcare Industry

ďƒź It also increases the trust between the patient and caregivers and also the staff members. Organizations with effective scientific communication policies can enrich their patients’ health. Without which there can be a negative impact on patient well-being, which can be understood from the following statistics and facts of major research findings.


Scientific Communication in the Healthcare Industry

• As per a study published in FierceHealthcare, poor communication results in 1,744 patient deaths and 1.7 billion dollars in malpractice costs nationally in the last five years. • A 2006 study in the Clinical Biochemist Review of 14,000 in-hospital deaths, the communicative errors were found twice than that of inadequate clinical skills as the cause.


Scientific Communication in the Healthcare Industry

• As per the Health Care Quality Survey conducted by the Commonwealth fund, 25 % of Americans said that they do not follow their clinician’s advice. The survey further points out the reasons for such nonadherence as 1. 39 % disagreed with the terms of the recommended treatment that the clinician prescribed


Scientific Communication in the Healthcare Industry

2. 27 % were due to cost concerns 3. 25 % found the instructions of the doctors too difficult to follow 4. 20 % were with the feeling that it is against their beliefs 5. 7 % reported that they did not understand the doctor’s instructions and did not know how to follow them


Scientific Communication in the Healthcare Industry

• As per a study by CHIDS or Center for Health Information & Decision Systems, it was found that poor inter-hospital communications end up with the loss of 12 billion dollars annually • A research conducted from 1995 to 2005 found that


Scientific Communication in the Healthcare Industry

1. Ineffective team communication is the main cause of more than 66 % of all medical errors 2. One-third of all adverse events are ascribed to human or system errors 3. Healthcare team members are under stress or in heightened task situations they are unable to communicate effectively.


Scientific Communication in the Healthcare Industry

• Several studies have found that the clinician’s ability to listen, explain and empathize can have a profound effect on both functional and biological health outcomes. • It also gives patient satisfaction and experience of care. Besides communication between healthcare team members influence


Scientific Communication in the Healthcare Industry

1. Quality of working relationships 2. Job satisfaction 3. Intense impact on patient safety 4. Significant reduction in staff & nurse turnover 5. Facilitate a culture of mutual support


Scientific Communication in the Healthcare Industry

• As per a Larsen & Yao 2006 report, there is a direct relationship between clinicians’ level of contentment and their capability to build affinity and convey care and warmth with patients. • A clinician may have up to 150,000 interviews with patients during a typical full career. It is considered as the most common healthcare procedure of the clinicians


Scientific Communication in the Healthcare Industry

•

But as per the report on clinicians by the IOM or Institute of Medicine, it has been found that they lack adequate training to provide proper and quality healthcare to patients

•

Hence it has called upon the licensing organizations to enhance all health professional training requirements.


Scientific Communication in the Healthcare Industry

•

They want to emphasize patient-centered care, which strongly depends upon the core communication skills like the following as a way to retort to the unique needs, values, and preferences of patients.

1. Open-ended inquiry 2. Reflective listening 3. Empathy


Scientific Communication in the Healthcare Industry

• Many evidence-based Research indicates that there are intense positive relationships between the healthcare team members’ communication skills and the patients’ ability to follow through with 1. Medical recommendations 2. Self-manage a chronic medical condition 3. Adopt preventive health behaviors


Scientific Communication in the Healthcare Industry

• Many evidence-based Research indicates that there are intense positive relationships between the healthcare team members’ communication skills and the patients’ ability to follow through with 1. Medical recommendations 2. Self-manage a chronic medical condition 3. Adopt preventive health behaviors


Scientific Communication in healthcare industry Nowadays,

with

the

rapid

development

of

technology, many health care professionals and institutions are using the internet and intranet to serve patients remotely and are now playing an important role in health care communications 1. Facile sharing of patient records 2. Easy cross-departmental communications


Scientific Communication in healthcare industry 3. Communications can be shared with as many institutions as possible electronically 4. Patients can receive medical care and advice from the comfort of their home 5. Patient’s frequent visits can be avoided with video call 6. For patients with traveling difficulties can avoid it by video chat


Scientific Communication in healthcare industry 7. 3D medical animation help patients with a better understanding of the medical procedures, recommendations, and many more 8. Digitalization of the healthcare industry will enhance patient treatment and hospital management 9. Scientific communications provide a seamless communication experience for all involved in the healthcare industry.


Scientific Communication in healthcare industry 7. 3D medical animation help patients with a better understanding of the medical procedures, recommendations, and many more 8. Digitalization of the healthcare industry will enhance patient treatment and hospital management 9. Scientific communications provide a seamless communication experience for all involved in the healthcare industry.


Scientific Communication Services • Science can be communicated in several ways and Pubrica medical communication team offers the best integrated and customized solutions in medico-marketing solutions to healthcare / Pharmaceutical Companies / Foods And Beverages companies Learn More: Medical Communication Services


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The importance of Scientific Communication in the healthcare Industry  

This Article will provide Knowledge of How Scientific communication plays an important role in the Scientific And Healthcare Community Lea...

The importance of Scientific Communication in the healthcare Industry  

This Article will provide Knowledge of How Scientific communication plays an important role in the Scientific And Healthcare Community Lea...

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