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CAPITALIZATION An Academic presentation by Dr. Nancy Agnes, Head, Technical Operations, Pubrica Group: www.pubrica.com Email: sales@pubrica.com

• Proper nouns and adjectives are generally capitalized, but there are two rules for dealing with words that are not unquestionably proper.

• Down style favours a minimal use of capital letters; up style capitalizes much more nouns and adjectives:

Down style  Up style

The President announced

The Truman administration

After the secretary of state left

The President Announced

The Truman Administration

After the Secretary of State left

• Some newspapers and periodicals utilize the up style, although the down style is more common in book production.

• Capitalization is more than just an orthographic convention; it holds the power to transform a simple word into something significant.

• With the stroke of a pen or the tap of a keyboard, the use of capital letters can elevate meaning, emphasize the importance, and lend a sense of Proofreading authority to our written language.

• You can save a lot of time if you ask your copyeditors coordinator or the author about capitalization after you've skimmed the manuscript and before you start working on it.

• "Most authors.do not feel strongly about capitalization," according to Chicago 14, although the editor of the Cambridge University Press style handbook advises the opposite: "Many authors have strong feelings about capitalization."

• Do not go too far with logic because you will end up with too many or too few capitals" (Judith Butcher, Copy-editing: The Cambridge Handbook, 2nd ed. [Cambridge: Cambridge University Press, 1981]).

• The reality may lay somewhere in the middle: most authors do not have strong feelings about capitalization; for others, capitalization is more than just a typography question; it is a matter of granting or denying significance to a phrase.

• Some academic, professional, and technical norms deviate from the down-style choices demonstrated in Chicago and WIT.

• As a result, while your style manual should serve as a starting point, you should always be prepared to accept existing standards in the author's profession.

• It is more vital to make sensible, consistent decisions than to follow every preference indicated in a general-purpose style guideline.

• You should always document your capitalization selections on your style sheet so that you and others can keep track of them.

• Personal Names and Titles

• Geographical Names

• Racial and Ethnic Groups

• Company Names, Trademarks and Brand Names

• Cyberjargon

• Titles of Works

• Names of Plants and Animals

Here are some pointers about the most common headaches that arise in the area of capitalization.

• In the realm of grammar, capitalization is employed to mark the beginning of sentences, proper nouns, and titles.

• It grants identity and individuality to people, places, and things.

• Pubrica acknowledges its unique presence in our years by capitalizing on a research area. By capitalizing the name of a city or country, we recognize its distinct character and history.

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