Meetings Industry in Spain 13

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024-031-INCENTIVES:Maquetación 1

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Incentives

This is not a stage act or an organized simulation; we are talking about taking advantage of a real activity, delving deep and living it intensely. ing it out and I can assure you that after a fantastic reception by those taking part and the insistence on repeating the experience, we have decided to include it in our list of proposals intended for business motivation”. In order to take part in such an enjoyable activity, you first have to know how to ride a horse, and then be in acceptable physical condition, as some of the daily rides consisting of spending up to six hours on horseback. Of course, you must have a desire to experience a genuine adventure, one emulating the true cowboys of the American West. “Our idea and philosophy are based on recuperating the livelihood of herding ages gone by, as transhumance once was. As for us, our job is to co-

ordinate and complement in the best possible way the work these herders do in order to convert it into a fascinatingly appealing stack of great emotions to take home”. Navarro adds, “This is not a stage act or an organized simulation; we are talking about taking advantage of a real activity, delving deep and living it intensely, so signing up for this may in fact live up to the saying that reality tops fiction, and never better said”. As Xavier Navarro stated to the first participants, “along with the activities in this experience that stirs our passions, like riding on horseback, there is the close and hostile at times contact with nature in all its exuberance in some of the landscapes we traverse. There also is the responsibility that comes


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