MIFF

In the following years, EFE continually explored various venues, settling at the Malaysia Agro Exposition Park Serdang (MAEPS) in 2009. The exhibition organizers strived to make each EFE better, providing a comfortable environment for exhibitors to showcase their products and creating a positive experience for buyers from around the world.

Subsequently, EFE’s scale grew each year, stepping closer to becoming an international event. In 2012, issues arose when inexperienced members wer inserted to the exhibition organizing committee by the Malaysian Furniture Council, posing risks to the interests of long-time EFE exhibitors. After failed attempts at inserted reconciliation and failed communication, MFA decided to withdraw from EFE and partnered with UBM to jointly organize the Malaysia International Furniture Fair (MIFF) at the Malaysia Trade and Exhibition Centre (MECC). MIFF gained access to the Malaysia International Trade and Exhibition Centre (MITEC) upon its completion in 2019.

Initially, MFA faced misunderstandings and accusations after joining MIFF, with some mistakenly associating them with the Malaysian Furniture Council and even accusing them of fraudulent activities in the exhibition. After weathering various challenges, MAEPS clarified that the exhibition’s contract was still valid and signed by MFA. Eventually, both parties reached a resolution. Since then, MFA’s participation in exhibitions became more stable, and they continue to work with UBM to promote the Malaysia International Furniture Fair (MIFF) every year.

每一场展会都是每代人的心血，

每一届展会都是前人拼劲保留下来的精神

PERSEVERING THROUGH CHALLENGES, SAFEGUARDING OUR FURNITURE EXHIBITIONS