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THE BEGINNINGS OF INTERNATIONAL RECOGNITION
Muar Furniture Industry And Furniture Exhibitions
Furniture exhibitions are fundamental platforms for affiliates in the furniture industry and related fields. In their early stages, these exhibitions were primarily aimed at attracting domestic and international buyers for furniture purchases. However, with each subsequent event, the scale of furniture exhibitions grew significantly, transforming them into annual gatherings for furniture industry affiliates. These exhibitions bring together furniture manufacturers, both local and international buyers, materials suppliers, machinery vendors, and other stakeholders.
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The success of Muar in labeling itself as a “Furniture City” is the result of decades of hard work and dedication by the furniture industry. The Muar Furniture Association (MFA) played a pivotal role in propelling Muar’s furniture industry into the international market through organising furniture exhibitions. The journey from domesticfocused furniture expositions to international export-oriented exhibitions was not achieved overnight. It involved weathering numerous challenges and obstacles, and it is the unwavering commitment and perseverance of the industry professionals that have led to the grandeur of the present-day furniture exhibitions in Muar.
汇集家具同业的平台,
是家具业通向国际的舞台
THE JOURNEY OF MUAR FURNITURE INDUSTRY AND ORGANIZING EXHIBITIONS
LEAD THE LOCAL INDUSTRY TOWARDS THE INTERNATIONAL MARKET
