GLOBAL MARKET

and then direct retail the furniture to the consumer.

Initially, the transportation method involved wrapping the painted and dried furniture in newspapers and delivering it to consumers on trishaw. However, the limited load capacity of the trishaw and poor road conditions prevented efficient delivery to various locations. The rise of assembled furniture changed the landscape by reducing production time and facilitating furniture transportation.

Gradually, people’s living habits began to change, the younger generation chose to live with their small families. The need for furnishings was greatly raised by this change. With streamlined manufacturing processes and improved transportation and storage capabilities, Ler Liong Kim expanded his market presence. In order to increase sales, he visited furniture retailers with photographs of all the products. After collecting all the orders, he would then proceed to purchase the necessary furniture from the manufacturing factories.

Later on, Ler Liong Kim expanded his wholesale territory to include Kuala Lumpur, Kedah, Terengganu, Kelatan and even Singapore. His inventory encompassed a wide range of furniture, from small items like mattresses to essential household furniture. He stated, “Although we import a small portion from abroad, the majority of our products are sourced from local furniture manufacturers because different regions have different living habits.”

As the furniture industry matured and the market offered a diverse range of styles and price points, local furniture businesses switched their sights to global markets.

于1987年及1989年成功 举办了针对国内买家的展览会

CONQUERED

FROM KAMPUNG CHAMPION TO WORLD CLASS PLAYER