we’re no happier now... In the current global economy, how can businesses, particularly small businesses struggling to survive against large corporations be successful and be environmentally and socially progressive? With Exceptionlab, we focused on making one product and making it the highest quality and best price we can. I think by limiting the scope of your small business, you become a specialist--something that’s tough for a large corporation to do.
For many decades, the “American Dream”, which has slowly become an “International Dream” has developed into a notion of living in a big house, with nice cars, nice furniture and, essentially, own as much as possible. Where do you see the trouble with these aspirations?
than we were 60 years ago
I think the troubles are obvious. The planet is on the brink of environmental catastrophe, all driven by humans’ insatiable appetite for material resources. Despite this ravaging of the planet, we’re no happier now than we were 60 years ago, following WWII when our hyperconsumption really took off.