About
What is the program?
The Hannaford Bloomin' 4 Good Program was founded with a simple but powerful mission: to support local communities within the Hannaford footprint. Designed to make a tangible difference, the program provides an easy way for shoppers to give back by raising funds for local nonprofits and their important missions.
How does it work?
The program works by donating $1 for each specially marked Bloomin' 4 Good Bouquet purchased by a shopper or supporter These funds are dontated to local nonprofits selected by store leadership, ensuring that the funds directly benefit causes in the areas where Hannaford operates This low-effort, high-impact program is a win-win for both shoppers and the communities we serve By participating, shoppers are not only bringing home beautiful bouquets but also helping to make a lasting difference where it matters most right in their own neighborhoods.
What impact has the program had since inception?
Since its launch in August 2021 the program has made a significant impact, contributing over $372,688 to local orga se in need, and supporting 3,458 nonp
Total 2024 Sales
106,372 2024 Bouquets Sold
1,660 NPOs Supported
$106,372 Total Donations
186,110 Meals Provided
2024 Analysis
In Q1 2024, the Bloomin' 4 Good Program maintained steady p with bouquets sold totaling 8,337 in January, 9,752 in February March. March sales were notably higher than previous years, d Easter and Saint Patrick's Day holidays.
Numbers saw a slight decrease in April, with 9,209 bouquets so dip was minor, the month was significant, as the program reached a milestone of $300,000 in donations raised since its inception. In May, sales rebounded to 10,943 bouquets, driven by warmer weather, graduation season, and Mother's Day. June closed out Q2 with steady performance, raising a total of $9,511 for selected nonprofits
The third quarter began with 8,542 bouquets sold in July, followed by a slight increase to 9,105 in August Following typical seasonal shopping trends, September saw a decline to 8,118 bouquets sold.
October kickstarted Q4 with $8,683 in donations raised. In November, a cyberattack impacted inventory, resulting in an out-of-stock status across the Hannaford footprint This led to a lower-than-average total of 6,643 bouquets sold that month By early December, inventory was replenished, and numbers saw a slight increase, with 7,231 bouquets sold throughout the month.
Overall, the Bloomin' 4 Good Program raised $106,372 in 2024, continuing to support local communities and nonprofit initiatives.
2025 Forecast
Heading into Q4, sales are expected to rise steadily to around 25,000 bouquets sold per month, with a slight dip in November before increasing again in December to coincide with the holiday season Each month's forecast aligns with the seasonal shopping trends the program has experienced since its inception 0 2,000 4,000 6,000 8,000 10,000 12,000
In 2025, total sales for the Bloomin' 4 Good Program are projected to reach $105,700. Q1 is expected to begin the year with around 27,000 bouquets sold, gradually increasing from January through March, driven by Valentine's Day and other spring holidays
In Q2, sales are forecasted to reach $29,300, with a notable spike in May due in part to Mother's Day and graduation season Sales are anticipated to dip slightly in Q3 to $24,800, reflecting historic seasonal shopping trends
District Impact
The performance of the top districts demonstrates the potential all Hannaford locations have to increase bouquet sales and impact local n through program donations
Top 10 Districts
Store Impact
The exceptional performance of these highlighted top-selling stores ex impact that can be achieved through this program. These stores have s demonstrating how every location can make a meaningful difference in community
Top 10 Stores
2024 Program Highlights
Throughout the year, the PSIM team works closely with nonprofits during their b keeps an optimized, up-to-date database of active and engaged nonprofits Be showcase key highlights, milestones, and the impactful efforts made in 2024, a continued growth and success of this program
300,000 Bouquets Sold
On Sunday, April 21, 2024, the Bloomin' 4 Good Program surpassed 300,000 bouquets sold since its inception. This achievement represents $300,000 in donations sent to local nonprofits, helping raise awareness for various causes while providing funds to support the positive change these organizations are creating within Hannaford communities
Highest Selling Month of the Year
In May, the Program saw its highest sales month of 2024, with 10,943 bouquets sold. This surge was driven by spring shopping trends, graduation season, and various holidays in May. Notably, Mother's Day weekend alone accounted for 3,184 bouquets sold, representing a 107% increase compared to all other weekends in the month.
Top Earning District
For the second consecutive year, District 20 achieved the highest sales, with 11,900 bouquets sold in 2024. This number exceeded the sales of the next highest district by over 1,000 bouquets.
Earned Media
When a nonprofit organization is selected to benefit from the Hannaford Helps Bloomin’ 4 Good Program, organizations are given all the marketing tools they need to promote their selection month to their support networks Each mention of Hannaford in print and online generates earned media and increases brand visibility. By advertising their selection, nonprofits/hunger relief organizations are spreading information about Hannaford and strengthening its reputation as a community-oriented store
Words of Gratitude
"I am thrilled to hear that you have chosen Franklin Community Center again as the beneficiary of July's Bloomin' 4 Good! This generous decision means so much to us and will make a significant impact on our mission to uplift our community. Thank you once again for your incredible support and for believing in the work we do Together, we can create lasting change and brighter futures for those in need."
Mary Beth McGarrahan Development Director
"Thank you once again to Hannaford and the Bloomin' 4 Good Program Your support to the Friends of the New Hartford Public Library to assist the library in providing quality materials and programs for the community is very valuable Thank you for your continuous donations and dedication throughout the years "
Susan Fountain President of the Friends of the NHPL
"Thank you so much for choosing us again for this awesome venture! I know my seniors really appreciate all you do for the community and they love shopping at Hannaford! It’s home away from home for them The staff are so awesome and helpful always have a smile on their faces and know them by name It’s a great experience for them and us "
Deb Engel Senior Outreach Coordinator
