A reusable bag marketing program that empowers retailers to spark change within their local communities, enhance brand visibility, and increase gross margin.
WHAT IS BAGS 4 MY CAUSE?
PS It Matters offer the Bags4MyCause marketing program that is currentlyactiveinmorethan2,000 supermarket retail stores across the United States.
Proven and Profitable for all retailers.
No Cost, No/Low Touch that makes an immediate impact.
Generates Earned Media Every Month frommarketingbybenefitingnonprofitorganizations.
A PROVEN ASSET
1.SinceitsinceptioninApril2014,Bags 4 My Cause has consistently proven to be a sustainable and profitable approach to giving back, benefiting both local communities and our retail partners.
2.Currentlyactivein2,000+stores,this low-tono-touch program continues to increase reusable bag sales and enhance brand image for all retail partners.
3.Donatingalmost$12milliontoover39,000 nonprofitsin its first 11 years, this program is guaranteed to spark meaningful change in the communities your shoppers care about.
Retail partners are able to select their own reusable bag vendors and set their own prices.
Bag prices are typically set between $2.50 and $2.99. *Purchase
LIFETIME IMPACT
HOW IT WORKS
SupportingLocalNonprofitOrganizations
This low-to-no-touch program is specifically designed to require minimal effort from your banner. The following outline will introduce you to the process of implementing Bags 4 My Cause in your stores in six simple steps.
Nonprofit Organizations
Research and Vetted
We do all the work. Extensive database. Frequent communication. Marketing campaigns created for nonprofits
Nonprofit Organizations Broadcast Their Month
$1 Donation from Each Bag Sold
Selected organizations do all the marketing. Their store & month promoted. Supporters encouraged to buy bags. Each purchase generates donations. Creates community impact
Goes back to the selected local nonprofit organization.
HOW IT WORKS
IntheStore
STEP 4
Traffic & Sales Increase
Shopper-directed bag buying.
STEP 5
Earned Media Spikes Monthly
Your brand visibility rises every month as new local nonprofit organizations benefit.
STEP 6
Donations Distributed to Nonprofit Organizations
All done in your Banner’s name.
Increases in addition to impulse purchasing. Supporters go to stores with purpose.
Nonprofit newsletters and email campaigns.
Nonprofit social media posts.
Checks sent to nonprofit organizations after month’s end.
CSR & your brand image boosted.
FIRST YEAR IMPACT
For a division of approximately 100 stores, we forecast the following impact in the first year of the program. This forecast is based on historical sales, as detailed in the Appendix.
HOW WE CALCULATE SINGLE-USE BAGS NOT USED: We estimate each reusable bag will be used a minimum of six times per year. We also estimate that each time a reusable bag is used it equates to five singleuse bags that are not used. This means that for every reusable bag sold, 30 single-use bags are not used. We are confident in this assessment, as it is a very conservative estimate compared to other findings.
