Giant Food Annual Report 2022

Annual Report

2022 Sales & Impact of Bags sold for the Community Bag Program

About the Giant Food Community Bag Program

The Community Bag Program gives back to local communities served by Giant Food, providing shoppers a way to give back with every reusable bag sold. Every time a shopper purchases a $2.50 Community Bag, Giant Food donates $1 to the local nonprofit selected by store leadership to benefit for the month. This low/no-touch program for stores has donated close to $400,000, provided over 490,000 meals, facilitated the reduction of 11,898,600 single use bags, and supported 1,470 nonprofits local to the Giant Food community since program inception in July 2019.

2022 Program Highlights

New Bag Design Arrives

The first round of bags arrived on April 11th, showcasing a new design. Stores were sent two cases each to replenish their inventory. April through May saw an increase in sales. These high numbers caused a sell through of the initial order and the bags went out of stock again, dropping sales during the end of Q2.

Proactive Outreach Prompts Sales Increase

When the second round of new bags arrived in warehouses in mid-July, the PSIM team actively monitored sales and reached out to stores with zero or below average sales to ensure full stock at all locations. During August, an increase in sales occurred as stores slowly restocked their inventory.

By September and October, sales were steady in the 9,000 range. Q4 saw a sales increase in November and December, ending the year with monthly sales totaling the highest since OOS issues first appeared.

New Program Website

A new program website was created to coincide with the second delivery, launching in July. This website was completely redesigned with new tools and resources for nonprofits to promote their selection in the program and includes Impact Stories from organizations that benefit from the program. These stories offer a glimpse into the impact that the Community Bag Program has and where donations are making a difference in the local Giant Food Community.

2022 Overview

High sales kicked off the year with January as the highest selling month of 2022. Sales hit a sharp decline in February and March due to bags becoming OOS. Communication was halted to nonprofit organizations during this time as delays in global distribution and shipments occurred, and arrival of bags were continuously postponed. These delays caused a decrease in sales through the end of Q1.

Throughout the year, the team reached out to stores and selected nonprofits, offering any assistance during benefiting months, and maintained a database that was continually updated and optimized to ensure active and engaged nonprofit organizations.

2023 Forecast

2023 is expected to start with Q1 sales in the 10,000 range, with a slight increase moving into April and May. Sales are projected to drop at the end of Q2, experiencing a year low in June and July. Q3 is forecasted to bring Community Bags back into steady numbers, with the year projected to end with an increase during November and December due in part to the seasonal holidays.

The following is excerpted from the Impact Story “Learn. Educate. Grow.” interview with Maria-Fernanda Borja, President & CEO of the Latino Student Fund.

These funds will help us expand our programs and reach more students and families in need. Thanks to the Giant Community Bag Program, we were able to accept more students into all of our different programs and cut down our waitlist.

I want to thank Giant Food! The first year we were selected as the beneficiary for the Community Bag Program we did great but the second year we did even better, and we were not expecting that.

We are close to our 30-year anniversary, and we are so happy that we have been able to expand our services. It’s because of people and companies like Giant Food that we’re able to continue supporting more students and helping the community.

READ THE FULL IMPACT STORY AT GIANTFOOD.2GIVELOCAL.COM/LATINO-STUDENT-FUND/

Benefiting in February, City Wildlife, Inc. raised a total of $148.

Thank you so much for including City Wildlife in Giant Food’s Community Bag Program!

We look forward to spreading the word to our base and partnering with your store to sell some reusable shopping bags.

Best to you in the new year and thank you again!

Jim Monsma

Executive Director

City WildLife, Inc.

Benefiting in January, Barrier-Free raised a total of $134.

Thank you so much for this opportunity! We looked forward to continuing to support the Giant Community Bag program!

Lauren Burr Executive Director

Benefiting in October, Downtown Greens Community Greenspace raised a total of $87.

Thank you Friends, We appreciate the Giant Food Community Bag Program’s continued support of Downtown Greens’ garden-based programs!

Marianne Tokarz Office Administrator

What is Earned Media

and what is the PSIM value add?

When a nonprofit is selected to benefit from the Community Bag Program, the PSIM Marketing Team reaches out via email six times before and during the selection month. Each email contains marketing ideas and templates for nonprofits to use to spread news of their selection in the program to their supporters. Templates include sample press releases, social media posts, newsletter language and marketing emails.

Each mention of Giant Food in print and online generates Earned Media for the brand. Below are just a few examples of nonprofits generating Earned Media for the Community Bag Program through outreach to their supporters.

Store Impact

Tips and Best Practices

Top 10 Districts

1 104 19,355 2 91 16,288 3 93 15,416 4 105 15,170 5 95 15,131 6 92 13,367 7 101 10,015 8 94 8,182 9 103 5,546

I make sure to have the Community Bags available in multiple locations, and signage is always up to date and posted at the designated bag rack and at the service desk.

Crystal, Store #2306 Front End Manager Store #2306 sold a total of 4,744 bags.

New design is nice, love the bright new purple color. One big thing we do at my store is we make sure to keep bags stocked in multiple places including one side of a 4 sided rack, at end of registers, and a rack in self check out.

Steve, Store #758 Front End Manager Store #758 sold a total of 2,155 bags.

We make sure to put the Community Bags out there, and make sure they are visible. Our store has a bag ban, and so customers are often buying reusable bags. They are the first ones customers see on the rack when they head over to grab one.

Randy, Store #303 Assistant Front End Manager Store #303 sold a total of 2,105 bags.

Giant Food’s Community Bag Program has benefited

1,477 local nonprofits

Number of nonprofit organizations represented inside the cluster bubble

This cluster map depicts the location of all nonprofit organizations that have benefited from Giant Food’s Community Bag Program since their inception on July 1, 2019. These organizations provide important services to their communities in areas including civic, education, health and wellness, hunger relief, and military/ veterans. The PSIM team works throughout the year to research, vet and regularly validate every nonprofit found or received by outside submission.

Coming Your Way… Story Booklets

In 2022 the PSIM Nonprofit Engagement Team interviewed nonprofits that benefited from the Giant Food Community Bag Program. The result of each interview is an Impact Story, highlighting the organization’s mission and how they utilize funds raised in the Community Bag Program. A selection of these impact stories were compiled into a Story Booklet. Hard copies will also be mailed to your corporate office.

To read Giant Food’s Impact Stories, visit giantfood.2givelocal.com/stories

For more information about the Community Bag Program, visit giantfood.2givelocal.com/program/community-bag

Contact

Jim Brennan COO & Co-Founder jimb@psitmatters.com (207)351-6903

Melissa Hansen Senior Program Manager melissah@psitmatters.com (603)380-9400 Ext. 109