SEG B4G Annual Report - 2022

2022 Sales & Impact of Bouquets sold for the Winn-Dixie Bloomin’ 4 Good Program

About the Winn-Dixie Bloomin’ 4 Good Program

The Bloomin’ 4 Good Program supports local hunger organizations through the sale of Bloomin’ 4 Good Bouquets, with each $12.99 bouquet donating $1 to a deserving hunger relief organization. Since the first bouquet sold on October 12, 2021, the Bloomin’ 4 Good Program has generated $138,455 in lifetime donations, supporting over 1,100 hunger organizations. These donations have provided more than 1.38 million meals for those who need it most in the communities that Winn-Dixie calls home. The Bloomin’ 4 Good Program is dedicated to closing the hunger gap in local communities, one bouquet at a time.

2022 Program Highlights

A Year of Steady Sales

The 2022 SEG Bloomin’ 4 Good Program produced strong and steady sales month over month. With such consistency, the majority of the PSIM team efforts were spent improving the program experience for benefiting hunger organizations.

New Website Launched

The new Bloomin’ 4 Good Program website launched in August 2022, featuring Impact Stories highlighting the important work of the hunger organizations supported by the program. These stories provide an insight of the direct effect that the Bloomin’ 4 Good Program has on the local community. The new website also features a variety of updated marketing resources, such as press release templates, images and social media posts, created to guide and support the outreach of benefiting organizations through their selected month in the Bloomin’ 4 Good Program.

2023 Forecast

This forecast was determined based on 2022 actual sales, plus 10% to account for continued growth as the program develops year over year.

Following is excerpted from the Impact Story “Together we can make a difference.” interview with Deborah Dolson, Director of Outreach for the Coconut Grove Crisis Food Pantry.

Coconut Grove Crisis Food Pantry is dedicated to wellproportioned food bags. With prices rising, it has become a much bigger mission to find those items, which is why donation programs like the Winn-Dixie Community Bag and Bloomin’4 Good Programs are crucial to our cause.

We use the funds to purchase any fresh items we may need for our bags and ensure they have a nice balance of food. Sometimes donations will also help sustain the small inventory we have, although most everything we receive goes in one door and immediately out the other. Anything earned from the Community Bag and Bloomin’ 4 Good Programs is a great help to these efforts.

Benefiting in January, March, June, September and December, Gateway Community Outreach raised a total of $160.

Thank you IMMENSELY for allowing us to take part in such an innovative project!! We are incredibly grateful for the opportunity to partner with Winn-Dixie as we strive to make an impact within our community!

Danielle Wright Case Manager

Gateway Community Outreach

Benefiting in January, July and October, Pilgrim United Church of Christ Food Pantry raised a total of $98.

Thank you for your continued support of our food pantry. Your store and manager are always most helpful.

Cat Foster Office Administrator

Pilgrim United Church of Christ Food

Benefiting in January, Christian HELP raised a total of $30.

We are so grateful for your partnership. Every dollar raised matters. Thank you for being such a wonderful assistance in providing jobs, food, resources & hope to Central Florida. YOU are making a difference & we look forward to partnering with you again in the future!

Logan Martin Communications Associate Christian HELP

What is Earned Media

and what is the PSIM value add?

When a hunger organization is selected to benefit from the Bloomin’ 4 Good Program, the PSIM Marketing Team reaches out via email six times before and during the selection month. Each email contains marketing ideas and templates for hunger organizations to use to spread news of their selection in the program to their supporters. Templates include sample press releases, social media posts, newsletter language and marketing emails.

Each mention of Winn-Dixie in print and online generates Earned Media for the brand. Below are just a few examples of hunger organizations generating Earned Media for the Bloomin’ 4 Good Program through outreach to their supporters.

Store Impact

Tips and Best Practices

Top 10 Districts

1 WES BRYANT 9,753 2 GREG STANFORD 9,175 3 KEITH NEWBERRY 9,046 4 KEITH NEWBERRY 8,818 5 ELIU CUBAS 8,790 6 GUEORGUI LAGO 8,449 7 KEVIN LANE 8,121 8 JASON COLWELL 7,712 9 MARK MCLIN 7,687 10 JEFF KRIEG 7,459

you create when the organization visits the store.

Adaina Redmon, Store #184 Store Merchandising Manager Store #184 sold a total of 696 bouquets.

The bouquets are nice, bright and cheery, and catch people’s eyes. I always making sure to have enough of them on the rack and sometimes do an extra display by produce.

Gloria Musial, Store #656 Floral Manager Store #656 sold a total of 999 bouquets.

I always make sure to make it clear that the flowers give back to the community. I keep them separate from the other flowers with signage so that the message is clear.

Lori Lajueness, Store #186 Floral Associate Store #186 sold a total of 419 bouquets.

The engagement comes with the personal connection

1,157 local hunger organizations

This cluster map depicts the location of all hunger organizations that have benefited from Winn-Dixie’s Bloomin’ 4 Good Program since its inception on October 12, 2021. The PSIM team works throughout the year to research, vet and regularly validate every hunger organization found or received by outside submission.

Number of hunger organizations represented inside the cluster bubble

Coming Your Way… Story Booklets

In 2022 the PSIM Nonprofit Engagement Team interviewed hunger organizations that benefited from the Winn-Dixie Bloomin’ 4 Good Program.

The result of each interview is an Impact Story, highlighting the organization’s mission and how they utilize funds raised in the Bloomin’ 4 Good Program. A selection of these impact stories were compiled into a Story Booklet. Hard copies will also be mailed to your corporate office.

To read SEG’s Impact Stories, visit seg.2givelocal.com/stories/

For more information about the Bloomin’ 4 Good Program, visit seg.2givelocal.com/program/bloomin-4-good

Emma Richardson Senior Program Manager emmar@psitmatters.com 603.380.9400 ext 112