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2009
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2009 Idea Flash & Flex Developer’s Magazine is a bimonthly publication distributed in English language in the USA. The magazine is a source of advanced usage of Flash/Flex, such as: Action Script Development, Server-Side Interaction or Sound and Animation functions. Not only the publication’s addressed to the experts, but it also attracts the beginners. They find here several useful and helpful tutorials, considered as a very basic training.
Every issue contains : • • • • • • • • •
Selection of news from Flash&Flex world Training for the begginers – section for all those who start their experience in Flash&Flex world Mobile world Advanced technical articles on Action Script, Server-side interaction and sound&animation Tools testing and reviews Books reviews Column – discussing essential issues connected with Flash&Flex Interview with Flash and Flex experts Commercial applications, tutorials, video tutorials, courses, tools on the website: http://ffdmag.com
Reader Profile Statistics (based on website visits):
Web browsers:
Operating system used:
1% others 19% system administrators 11% net administrator 15% students
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20% Others 35% programmers
19% Flash specialists
Others 20%
Microsoft Internet Explorer 45%
Mozilla 35%
phone 1-917-338 - 3631 • www.ffdmag.com • editors@ffdmag.com
61% MS Windows
21% Linux
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2009 Editorial overview What’s Inside
Flash and Flex Developer’s Magazine delivers insightful technical articles on a range of topics related to Flash and Flex Developer’s world, including: • • • • •
Comprehensive coverage of technical subjects. Thorough reviews of new products. Practical advice on tools and strategies for developers. Tips on programming in ActionScript. Discussions of advanced Flash and Flex applications.
The articles are richly illustrated and offer abundant references to additional sources for deeper study. Additionally, the articles are designed for the Falsh and Flex users.
Flash and Flex Developer’s in American society
Flash and Flex Developer’s Magazine is part of a worldwide family of magazines offering wide perspective on the Flash and Flex Developer’s. With 6 bimonthly issues FFD is the largest magazine of this subject in the USA. The top Flash experts around the world are the readers -- and often the writers. This innovative magazine focuses on the needs of the American audience and still benefit from the power of this market.
Reaching Your Audience
Flash and Flex provides solid information for technical professionals, and the polished design offers an accessible and inviting showcase for advertising. If your marketing goals include reaching the world of Flash and Flex professionals, beginners and key buyers of Flash and Flex tools and/or services, please contact the ad sales person for FFDmagazine!
Deadlines Issue February 01 (# 3)
Space Close Nov 10, 2008
Materials Close Nov 13, 2008
On Sale Date Jan 09, 2009
April 02 (# 4)
Dec 12, 2008
Dec 15, 2008
Mar 03, 2009
June 03 (# 5)
March 20, 2009
April 06, 2009
May 05, 2009
August 04 (# 6)
May 20, 2009
June 08, 2009
July 02, 2009
October 05 (# 7)
July 20, 2009
August 06, 2009
September 02, 2009
December 06 (# 8)
Sept 20, 2009
October 05, 2009
November 04, 2009
Sections To attract the potential advertisers there are going to be special discounts for new partners, there will be flexible programs to advertise. Additionally, the subscribers will be attracted by many beneficial discounts as well as extras and freebies and many more.
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Sections
Inside
In brief
News on the Flash/Flex world.
Basic Training
Tutorials/articles on various software to Flash/Flex (an introductory material for beginners).
ActionScript Development
Tutorials/articles on programming (optimizing performance, opensource flash, objectoriented programming, security, mastering, etc).
Server-Side Interaction
Tutorials /articles on server-side interaction (php interaction, compresing xml, remote web services, free code, remoting code, ASP, flash as a code, etc).
Sound&Animation
Tutorials /articles on sound and animation (games creation, animation background, controlling sound, visual transition, bitmap, text effects).
Self Exposure
Tips and tricks on creating apps using Flash/Flex, many valuable tips presented by experts/developers.
Reviews
Books, software reviews, and new products.
Column
This bimonthly column will be dedicated to author’s experience on Flash/Flex.
Interview
Interview with developers, their stories, their life, their exposure.
phone 1-917-338 - 3631 • www.ffdmag.com • editors@ffdmag.com
Feedback “This magazine is the only one that is devoted entirely to what we do. ” Lee Brimelow said:
„The best source for rich and informative Flash articles”
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2009 Rate Card Ad Rates 4 Color
1x
2x
3x
4x
5x
6x
Double Page Spread (2/1)
$ 3000
$ 2800
$ 2500
$ 2200
$ 2000
$ 1700
Full Page(1/1)
$ 1500
$1300
$ 1100
$1000
$ 900
$ 700
Inside Front Cover (1/1, 4c)
$ 2800
$ 2500
$ 2300
$ 2000
$ 1700
$ 1500
Inside Back Cover (1/1, 4c)
$ 2000
$ 1800
$ 1600
$ 1400
$ 1200
$ 1000
Outside Back Cover (1/1, 4c)
$ 2500
$ 2200
$ 2000
$ 1800
$ 1600
$ 1400
Half Page (1/2) horizontal
$ 750
$ 650
$ 500
$ 350
$ 300
$ 250
Half Page (1/2) vertical
$ 750
$ 650
$ 500
$ 350
$ 300
$ 250
Half Page (1/2) Island
$ 750
$ 650
$ 500
$ 350
$ 300
$ 250
Third Page (1/3) horizontal
$ 500
$ 400
$ 350
$ 300
$ 250
$ 200
Third Page (1/3) vertical
$ 500
$ 400
$ 350
$ 300
$ 250
$ 200
Quarter Page (1/4) horizontal
$ 300
$ 250
$ 200
$ 150
$ 100
$ 75
Quarter Page (1/4) vertical
$ 300
$ 250
$ 200
$ 150
$ 100
$ 75
Quarter Page (1/4) box
$ 300
$ 250
$ 200
$ 150
$ 100
$ 75
Online Advertising
The FFD Magazine website offers a range of advertising formats and opportunities. Please contact your ad rep for an exact quote for your campaign. Website Options: http://www.ffdmag.com
Format
Size in Pixels
Max File Size
CPM
Banner
120x100
20 kB
US$ 35
Leaderboard
632x275
60 kB
US$ 50
Skyscraper
125x300
30 kB
US$ 45
Accepted formats: GIF, JPG, Flash Newsletter Sponsoring: We have 2 monthly newsletters that features four sponsorship positions. The cost for all positions is the same, positions are allocated on a first-come, firstserved basis. The newsletter is text + image. Opt-in subscribers: 10,000 Cost per sponsorship: US$ 300 Ad specifications: 700 characters + image
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Contact information: Ewa Samulska ewa.samulska@ffdmag.com phone: 1-917-338 - 3631
phone 1-917-338 - 3631 • www.ffdmag.com • editors@ffdmag.com
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2009 Ad Formats Ad Format Details
All formats in mm: width x height. Flash & Flex Magazine trim size: 203 x 293 mm
Type Area Live Area Trim Size
1/1
2/1
T: 177 x 255 R: 203 x 293 B: 213 x 303
T: 389 x 255 R: 406 x 293 B: 416 x 303
1/2
1/2
horizontal
T: 177 x 127 R: 203 x 146 B: 213 x 151
1/3
T: 84 x 255 R: 101 x 293 B: 106 x 303
vertical
T: 173 x 76 R: 203 x 105 B: 213 x 110 T: Type Area
vertical
1/3
horizontal
T: 56 x 255 R: 68 x 293 B: 73 x 303
R: Trim Size
Bleed Size
Live Area: All critical elements of your bleed ad should be within this space. Any text or important graphical elements outside this space are at risk of being cut during the trim process. Normally, the level of error in the trim process is very low, but there is no guarantee that elements outside the live area will not be cut.
1/2
sland
T: 115 x 158 R: 128 x 180 B: 133 x 185
1/4
1/4
Box
T: 88 x 128 B: N/A
Type Area: This is the space in which article text and graphics are placed. Use this ad format when your ad should be integrated into the page (the page headers and footers remain intact).
horizontal
T: R: B:
173 x 59 203 x 79 213 x 84
1/4 T: 40 x 255 R: 51 x 293 B: 56 x 303
B: Bleed Size
See Ad Format Details and Ad File Specifications for more information.
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phone 1-917-338 - 3631 • www.ffdmag.com • editors@ffdmag.com
Trim Size: This is final size of the magazine page, or in the case of smaller ads, the final size of the ad at the end of the production process. Bleed Size: Ads that have color or graphical backgrounds that should go to the edge of the page (bleed ads) should have additional bleed background to this size. This ensures that the background covers the entire page even if the magazine is not trimmed perfectly.
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2009 Ad file specifications Please follow these specifications to ensure that your ad is printed as you intended. File format: Please only send closed (non-editable) files as high-resolution PDFs or tiff. Naming convention: Make sure that your artwork is easily identifyable by giving the file a useful name that includes the advertiser’s company or product name. Color: The artwork must use the CMYK color space to avoid unintended color shifts. Please also convert custom and spot colors to CMYK. Resolution: 300 dpi minimum Bleed: For bleed graphics (background or objects that reach to the edge of the page), please add 5mm of bleed on all trimmed sides. Live area: Allow 5mm within the trim size for all critical text or graphical elements. Allow 15mm to the gutter on the left side (right hand page ads). Cover 2 or left hand page ads have the gutter on the right. IMPORTANT: Artwork PDFs should not contain any RGB, LAB, or ICC color spaces, transfer functions or screen settings. Also note that all fonts must be embedded.
Delivering Your Artwork Proofs: We do not require color proofs, but printed colors are not guaranteed without a color proof on file with us by the ad materials deadline. Email: Please send your PDF (20MB max.) to the following email address: ewa.samulska@ffdmag.com FTP: You can also send us your data by FTP using the following login. Location: 62.111.243.86 Username: reklamy Password: software.reklamy
Contact information: Ewa Samulska ewa.samulska@ffdmag.com phone: 1-917-338 - 3631 Product Manager/Editor-in-Chief
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phone 1-917-338 - 3631 • www.ffdmag.com • editors@ffdmag.com