WEDNESDAY | 12.30 SEMINAR THEATRE 6
GRAHAM CAMPBELL
NEXT GENERATION SOCIAL MEDIA: UNLEASHING THE POWER OF YOUR EMPLOYEES How can your business boost its social reach, whilst simultaneously improving the trust of your brand’s social media followers? Join Graham, managing director of Moose Media Management Ltd, for this power-packed social media session.
DAVID COLLYER
PRO WORKING: THE FUTURE OF WORK
PAUL MANGELL
HOW DID THESE THREE COMPANIES ACHIEVE GLOBAL DOMINANCE IN INTERNATIONAL MARKETS? This seminar will show attendees how Alpha worked with three of the world’s top global brands to help them go truly international. Three case studies shall illustrate the steps needed to break into a range of markets including China and the US. A full globalisation process including SEO, localisation, international copywriting, cultural knowledge, and the set-up of local offices will all be explained.
TUESDAY | 11.45 SEMINAR THEATRE 7
WEDNESDAY | 15.30 | SEMINAR THEATRE 5
RYAN VONG
LOOK BEFORE YOU LEAP: ACCOUNT BASED MARKETING BEST PRACTICES WEDNESDAY | 14.45 SEMINAR THEATRE 7
KATH PAY
MARKETING AUTOMATION: USING A CUSTOMER-FIRST NOT CHANNEL-FIRST APPROACH TUESDAY | 14.45 SEMINAR THEATRE 7 Automation is often portrayed as impersonal. But marketing automation can help you create the opposite: timely, relevant, and highly personalised messages that speak to your individual customers’ needs and creates the ideal customer experience.
Account based marketing (ABM) is taking the B2B marketing world by storm. Last year, many early adopters jumped in believing ABM is just another technology purchase, only to discover that success requires sound planning, buying-in, and much more. In this session, you can evaluate whether ABM is right for your business and hear about the simple steps that led to ABM becoming a success with real world customer examples.
24
The design needs of the workspace have changed dramatically in the past few years and with the advent of Fora, the evolution continues. Fora aims to set the standard for a new way of working. This isn’t co-working; this isn’t serviced offices. This is ‘pro-working’ and it’s the future.
Too often we start with technology, but if our end goal is to help our customers make decisions, then shouldn’t we be starting with the customer? By combining social psychology with automation, we deliver more conversions.
MICHAEL CARLIN
MULTI-CHANNEL MARKETING IN THE DIGITAL WORLD TUESDAY | 16.15 SEMINAR THEATRE 2 The exponential growth in channels, fragmentation of the digital landscape, and complexity of modern-day marketing means that the skill-set required for a marketer in today’s world is very difficult to find in one individual, and cost prohibitive for small businesses to resource externally. In this seminar, Michael Carlin talks about how small and medium businesses need to adopt technologyled marketing strategies to survive in today’s highly competitive landscape.