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RUNNING ALONGSIDE

SALES INNOVATION E X P O 2 0 1 7

EVENT GUIDE & PLANNER

The biggest B2B Marketing Event on the Planet 28 & 29

MARCH SHOW SPONSORS

ExCeL LONDON

HEADLINE SUPPORTER

TUESDAY 10AM - 5PM WEDNESDAY 10AM - 5PM


WELCOME TO B2B MARKETING EXPO 2017

Welcome to the B2B Marketing Expo 2017! Brimming with critical advice, cutting edge ideas, and the very latest in marketing technology, this is where you will elevate your marketing to the highest level and win more business for your company than ever before. Designed for the country’s top marketing professionals, the event provides you with the perfect platform to hear from the most influential leaders in marketing, make new connections from across the world, boost your professional knowledge, and take leading edge approaches back to your business’ marketing. The most progressive names in marketing will be present as exhibitors, many of whom are at the cutting edge of dealing with the advancements that are transforming business to business marketing and keeping you ahead of the competition. Once again the show has a speaker line-up that is packed with the most innovative and influential figures working in marketing; you can use this show guide to plan your visit carefully and ensure you catch the seminars that you need to see. The B2B Marketing Expo will run alongside the Sales Innovation Expo, meaning the event is packed from top to bottom with information, expert knowledge, and industry-leading advice. You can be part of this unmissable show by registering for your free tickets at www.salesb2bmarketing.co.uk.

SHOW SPONSORS

Use this guide to closely study what’s on and when during the show to ensure you don’t miss out on what’s vital to you. Places for masterclasses and many of the other features are limited due to their huge popularity and always fill up fast, so make sure you get there early to avoid missing out. Masterclasses need to be booked in advance on the website (www.b2bmarketingexpo.co.uk) For more information on everything taking place at the show, please visit www.b2bmarketingexpo.co.uk. We look forward to seeing you at the show.

Designed for the country’s top marketing professionals, the event provides you with the perfect platform to hear from the most influential leaders in marketing, make new connections from across the world, boost your professional knowledge, and take leading edge approaches back to your business’ marketing.

HEADLINE SUPPORTER


#B2BUK

What ’s On

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@B2BMarketingUK

EXPERIENCE AN EXHIBITION LIKE NO OTHER…

Across two days, ExCeL London will host the most electric and all-encompassing mix of marketing minds and sector education possible.

| SPEAKERS Listen to the industry’s most innovative and influential figures as they pass on their peerless knowledge and advice.

| MASTERCLASSES Focussing on the areas crucial for every business’ marketing strategies, these sessions give you the best chance of success.

| SEMINARS Benefit from an unparalleled schedule of seminars presented by the very best speakers and come away with everything you need.

| NETWORKING Meet and connect with more like-minded marketing professionals and create long-term and successful working relationships.

| SUPPLIERS Interact with 200 of the industry’s leading companies and learn more about their products, services, and transformative marketing ideas.

| ESSENTIAL INFO Navigate your way around the show easily with the B2B Marketing Expo floor plan and exhibitor A-Z at the back of the show guide!


Speakers

CEO & CO-FOUNDER OF SMART INSIGHTS

2017 HEADLINE SPEAKERS The B2B Marketing Expo provides you with the finest line-up of speakers the marketing sector has to offer. Our exclusive schedule will deliver you with an unsurpassable depth of knowledge and insight to help optimise your business’ marketing. When it comes to marketing advice, it pays to listen to people who have a track record of unique success and experience. People who have demonstrated again and again a natural talent for rising to the top, whatever the circumstances. People who continue to push the limits of achievement, or are the driving force behind the biggest brands. These are the people we’ve hand-picked to present this exclusive series of seminars for you throughout both days of the B2B Marketing Expo. We’re proud to bring you an unrivalled selection of the very finest business leaders in Britain today

delivering an essential mix of advice, ideas, and inspiration that will benefit any business, whether your a rising star or a marketing vetran. The next few pages detail every keynote speaker and their seminars so that you can make sure you don’t miss the session that’s imperative to you. And if your hot topic isn’t covered, don’t forget to check out the full seminar schedule later in this guide for more chances to hear first-hand from the experts that can transform your marketing and revolutionise your business. Don’t miss out! Get there early.

When it comes to marketing advice, it pays to listen to people who have a track record of unique success and experience. People who have demonstrated again and again a natural talent for rising to the top, whatever the circumstances.

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TUESDAY | 12.30 B2B KEYNOTE THEATRE 1

DR DAVE CHAFFEY

Recognised as one of 50 marketing ‘gurus’ worldwide who have shaped the future of marketing by the Chartered Institute of Marketing, Dr Dave Chaffey will provide his incredible insight into how you can make 2017 the most rewarding year yet for your business’ marketing automation. Dave (http://blog.davechaffey.com) is CEO and Co-founder of Smart Insights (www.smartinsights.com), a

digital marketing learning community that helps over 100,000 member businesses manage their online marketing activities to compete more effectively through practical guidance in templates, eBooks, video training, free blog posts, and the weekly Digital Marketing Essentials newsletter. In 2015, Dave was rated as the top UK influencer on social media for marketing and advertising in a top 50 compilation by BrandRepublic.com.

TAKING YOUR MARKETING AUTOMATION TO THE NEXT LEVEL Many businesses aren’t taking full advantage of the opportunities of marketing automation to increase lead volume and quality. In this practical session, bestselling author Dave Chaffey will explain how you can review your current marketing automation maturity and help you prioritise your future investment in the year ahead. Dave will use B2B examples of the latest techniques from different sectors to inspire you to improve your approach.

JEREMY WAITE

MARKETING EVANGELIST AT IBM TUESDAY | 13.15 | B2B KEYNOTE THEATRE 1 As marketing evangelist for IBM, Jeremy spends most of his time talking about marketing trends and how cognitive systems like IBM’s Watson will revolutionise the future of commerce. Jeremy has been voted the most influential person on Twitter for #BigData and one of the top 10 most influential tech professionals globally. In previous roles, Jeremy was the head of strategy for Salesforce Marketing Cloud and head of social strategy for Adobe Marketing Cloud.

THE FUTURE OF B2B MARKETING WILL BUILD ITSELF The marketing industry and customer behaviour is likely to change more over the next five years than it has over the last 20. This creates both a huge challenge for businesses and a significant opportunity for those who are the most prepared. This keynote will focus on the most important technology shifts and what businesses should do to future-proof their organisations.


RAJA SAGGI

HEAD OF B2B MARKETING UK AT GOOGLE WEDNESDAY | 11.45 B2B KEYNOTE THEATRE 1

Raja Saggi leads customer acquisitions and B2B marketing for the UK and Ireland. He and his team are responsible for securing new customers for products such as AdWords through a variation of offline, online, and partner channels; they also manage programs such as Google Partners and Think Digital. Raja’s career has been exclusively in the technology sector; he was previously the head of business development for Yell (now Hibu), the world’s largest directory company; and as solution strategist for Ariba, where he created sales strategies to target blue chip clients.

DIGITAL BEST PRACTISES FOR B2B MARKETERS Join Raja as he provides practical tips on how you can use digital advertising to solve B2B customer acquisition, growth, and retention challenges.

TUESDAY | 11.45 B2B KEYNOTE THEATRE 1

MERINDA PEPPARD

B2B MARKETING LEAD, SALESFORCE Merinda Peppard is the marketing leader at Salesforce, where she currently leads the EMEA marketing for Pardot, the marketing automation solution by Salesforce.

After moving to Europe in 2002 from Australia, Merinda centred around B2B marketing in the high tech, software, and digital marketing industries. She focused on scaling early-stage businesses (Tradedoubler IPO 2005, Efficient Frontier / Adobe acquisition 2012, and Hootsuite), before moving to Salesforce in 2016.

Merinda has worked in the B2B marketing industry for the last 15 years, where she has driven leads for businesses both large and small. The last six years has seen her set up numerous marketing automation solutions and helped demand generation teams generate pipeline for their sales teams.

TOP 10 TIPS FOR B2B MARKETING AUTOMATION SUCCESS Merinda will show you the path to B2B marketing success. Join her in this session to learn 10 actionable steps to creating a B2B marketing machine that drives sky-high ROI. You’ll get a glimpse into how Salesforce runs it’s own marketing automation, including how they manage lead generation, increase the speed of the funnel, and drive sales and marketing alignment.

JASON MILLER

GLOBAL CONTENT MARKETING LEADER AT LINKEDIN TUESDAY | 11.00 B2B KEYNOTE THEATRE 1

YOUR CONTENT MARKETING STRATEGY NEEDS A REALITY CHECK Marketers have been operating under a false pretence regarding their audience’s ability to concentrate for longer than eight seconds. Call this the myth of the goldfish. In this keynote, Jason will debunk the myth and reveal how changes in society’s ability to multi-task are transforming how companies should approach their content marketing strategy. It’s time to start thinking in terms of brains over budget, doing more with less, and thinking extravagantly and creatively to double down on what’s working.

Jason Miller leads global content and social media marketing initiatives for LinkedIn Marketing Solutions. He helps marketers understand how to take advantage of digital advertising and content marketing tactics on LinkedIn and beyond in order for them to achieve their marketing goals and deliver real ROI. Jason is the author of the bestselling B2B marketing book ‘Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11.’

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CHRIS MARR

FOUNDER OF THE CONTENT MARKETING ACADEMY TUESDAY | 15.30 | B2B KEYNOTE THEATRE 1

Chris Marr is the founder and driving force behind the Content Marketing Academy, the UK’s largest membership organisation of its type, and is the leading voice of the nation’s growing content marketing movement.

HEAD OF CONTENT AT DIGITAL DOUGHNUT Nick Watt is an award winning digital marketer and content strategist. He started in digital in 1995, launching NME.com, one of the biggest music sites in the world. Since then, Nick has worked client, agency, and media-side, with brands such as Levi Strauss, Google, Marks and

Spencer, Sony Music Europe, Disney, Vodafone, Oxfam, Oracle, Sitecore, dotmailer, Omnicom DDB, and AMV BBDO. He is currently the editor of Adobe’s CMO.com website in EMEA, as well as head of content at Digital Doughnut, the largest digital marketing community in the world with over 1.2 million members.

HOW DOES THOUGHT LEADERSHIP DRIVE PROFITABLE BUSINESS RELATIONSHIPS?

His pioneering work has helped countless organisations grow through content marketing. His drive comes from a desire to help people break free from the world of interruption marketing.

Welcome to the age of the customer - where value is not just derived from your products and services, but from the experience you deliver to your customers as they interact with your business. This session will explain how to develop content that drives thought leadership across the whole customer journey, and how that content can deliver effective demand generation for your business.

Through workshops, events, coaching, and, of course, a ton of freely available content, Chris has become a respected content marketing educator. A dedicated student, he’s interviewed and facilitated events with many of content marketing’s most notable thought leaders. The knowledge he’s learned, from the likes of Jay Baer, Ann Handley, Marcus Sheridan, and Mark Schaefer, has been shared freely with the members of his growing community. Chris has also connected with many content marketing practitioners who have achieved remarkable success. By shining a light on these businesses and sharing the stories of their success, Chris perfectly blends the theory and practice of content marketing.

WEDNESDAY | 12.30 B2B KEYNOTE THEATRE 1

NICK WATT

SHANE REDDING

MANAGING DIRECTOR OF THINK DIRECT SPEAKING FOR THE IDM Shane is an independent consultant and runs her own business, Think Direct. She has over 30 years’ international business to business and consumer direct and digital marketing experience and provides strategic advice and training to both end users and marketing suppliers.

BECOMING A CONNECTOR: WHY BUSINESS NETWORKING IS WASTING YOUR TIME You probably spend a lot of time attending networking events. Everyone else is doing it, so it makes sense that you should do it too, right? But what if you never had to attend another business networking event? In this session, Chris will share with you the strategies he has used to grow a thriving global network and strengthen his connections with people that he likes and trusts the most.

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Currently, Shane is working with a number of companies who are implementing marketing automation to

WEDNESDAY | 15.30 B2B KEYNOTE THEATRE 1

transform their businesses. In addition to her consultancy business, Shane also holds a number of non executive directorships and board advisory roles, and in 2015 was named Educator of the Year by the IDM.

WHAT DOES THE FUTURE HOLD? FIND OUT THE TOP PREDICTIONS FOR MARKETING AUTOMATION FROM B2B LEADERS In this fast paced session on marketing automation, taking you from A(i) to Z(ero based moments of truth), Shane shares top predictions, challenges, and tips on what you need to do today and tomorrow to prepare for even more change. Come and make your mind up - will it be bots, wranglers, or machine learning that hold the key to the future of successful marketing automation?


KARL WALSH

SHERILYN SHACKELL

INBOUND MARKETING SPECIALIST AT HUBSPOT

FOUNDER & CEO OF THE MARKETING ACADEMY TUESDAY | 14.00 | B2B KEYNOTE THEATRE 1

With his passion for helping businesses grow and his customer-first approach, Karl has introduced the inbound methodology to hundreds of UK companies, helping define their strategy and allowing them to grow both their revenue and businesses.

WEDNESDAY | 13.15 B2B KEYNOTE THEATRE 1

She launched the Academy in the UK in 2010 and Australia in 2014, bringing together some of the world’s best known and popular brands to provide world class learning for young leaders to CMOs through powerful, selective development programmes.

THE EVOLUTION OF MARKETING The old marketing playbook is broken; your customers no longer research and buy in the same way they did 10+ years ago, so why market to them like nothing’s changed? In this session, Karl will cover how to adapt your marketing strategy to become more inbound and more aligned with your customer’s needs. You will learn how to adopt the inbound marketing methodology and therefore increase the number of leads you generate, whilst ultimately growing your business.

NICKY KRIEL

Sherilyn is also a director of Plant for Peace and trustee of its foundation, an awe inspiring organisation bringing peace, food security and sustainable income to post conflict countries such as Afghanistan through the creation of horticultural cooperatives; planting pomegranates instead of poppies. Sherilyn is also in demand as a business coach and you’ll often find her delivering lessons in leadership via The Living Leader programme of which she’s a licensed trainer. When she gets the chance, she writes about talent engagement and development (a particular passion) and all things ‘leadership’.

WHOSE LIFE IS IT ANYWAY?

THE B2B TWITTER GURU WEDNESDAY | 11.00 | B2B KEYNOTE THEATRE 1 Nicky Kriel is one of the UK’s top social media influencers and an international social media trainer, speaker, and bestselling author. She has been featured in the Guardian and the Daily Telegraph and is regularly interviewed as an authority in social media. Nicky is passionate about inspiring and empowering B2B businesses to use social media to grow; jargon is kept to a minimum with the focus being on practical advice, top tips, and guidance. Nicky is the author of ‘Converting Conversations to Customers: The

Sherilyn is the irrepressible founder & CEO of The Marketing Academy, a unique non-profit organisation dedicated to the development of leadership talent in the world of marketing, media and advertising.

Essential Guide to Social Media Sales Success,’ and ‘How to Twitter for Business Success.’

It’s easy to assume that the responsibility for developing your career sits with your employer; after all, they made the promises of a golden future, promotion prospects, training and development, right? Wrong. There’s only one person responsible for your future and that’s you… Sherilyn is part business leader, talent developer, marketer, and headhunter, and she’ll give tips on taking your future into your own hands, provide practical advice about managing your career, and give guidance on achieving your full potential.

HOW TO USE TWITTER FOR SOCIAL SELLING Join Nicky as she discusses how to use Twitter as part of your business strategy to attract the right customers to you, discover potential customers, and nurture relationships until your customers are ready to buy.

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SONJOY GANGULY

WEDNESDAY | 14.45 B2B KEYNOTE THEATRE 1

BEYOND THE CLICK: EXECUTING AND MEASURING SUCCESSFUL ABM CAMPAIGNS SEMINAR SNAPSHOT Successful ABM depends on uniting display, lead generation, and analytics to target your desired accounts and gauge what’s working. The more you know about your prospects before, during, and after your campaigns, the more successful you’ll be. But what data is important? How can you track ROI? This session focuses on digital ABM and how marketers should leverage more data—and new metrics—to validate performance and optimise winning programs.

Sonjoy joins Madison Logic, as the SVP, Product Management, with over 20 years as a veteran product management executive. With extensive experience in the media, financial and professional services industries. Sonjoy was most recently employed by Deloitte & Touche in their Strategy, Brand & Innovation division, managing the definition and execution of new product strategies to identify and cultivate new ways the firm’s practices and its clients can adopt new technologies to create innovative, market leading solutions at scale. Prior to Deloitte, Sonjoy’s extensive background includes leading Xaxis’ Programmatic, DMP and Search platforms, Doubleclick’s Rich Media, Mobile and Video platforms, Accenture’s Live and On-Demand Streaming Video platform, as well as the definition and growth of product management organizations for companies like TheLadders.com and Donovan Data Systems. Sonjoy brings a wealth of industry and functional experience to the Madison Logic leadership team Sonjoy attended New York University’s Stern School of Business and spends his off hours with his wife, raising their 2 young children (and still praying for a good night’s sleep).

TAMARA GILLAN & ANDREA NEWMAN

ENGAGING THE GLOBAL AFFLUENT TRIBE THROUGH LUXURY BRAND PARTNERSHIPS WEDNESDAY | 14.00 | B2B KEYNOTE THEATRE 1

Tamara Gillan is the CEO of Cherry London, which she founded in 2009 after heading up e-Marketing at Orange and setting up an integrated agency. Today, Cherry London is one of Europe’s fastest growing marketing agencies specialising in brand partnerships. Tamara is the driving force behind Cherry London’s unique and highly-effective collaborative approach to marketing and business solutions, which has attracted leading brands such as O2, Aviva, Canon Europe, Virgin, Sport England, the Premier League, and HSBC. Big achievements include the ongoing success of O2 Priority, the launch of a number of new high-profile global programmes including HSBC Premier’s Jade, winning CIM Agency of the Year, as well as multiple national and international awards. Cherry London is independent and doubling year on year with a global remit. Tamara’s expertise and passion for marketing to women, loyalty, strategic partnerships, and entrepreneurship are key to the exceptional results Cherry London is achieving for clients.

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SEMINAR SNAPSHOT HSBC Premier took a fresh look at that mercurial group, the global affluent tribe - living life above the map, enabled by technology, constantly seeking new experiences. Working with Cherry London, HSBC created a breakthrough membership and lifestyle management programme: Jade by HSBC Premier. Jade uses curated luxury, global brand partnerships to craft a story that connects with this audience, building deep customer relationships, and enabling new brand and business opportunities.

Andrea Newman is responsible for the HSBC brand globally as well as all marketing related to HSBC’s Wealth Management propositions. She has been at HSBC for 19 years and has been responsible for building up the HSBC brand from a federation of over 50 brands to one globally unified brand including developing the iconic airport campaigns seen in jetbridges all over the world. Andrea has recently created HSBC’s newest proposition for its HNWI clients called ‘Jade’ – the first financial services membership proposition which has extended into areas such as partnership marketing and lifestyle services. Andrea is passionate about brands and creativity and has developed and led four years of training courses across the HSBC network called ‘Creativity Drives Revenue’ with the intent of continually raising the creative standards HSBC’s marketing function and agencies to drive and deliver continuous ROI. Andrea is married and lives in London with her husband and daughter.


SIMON HALL

RICHARD WOODS

FOUNDER & MANAGING DIRECTOR OF NEXTGEN MARKETING SOLUTIONS

WHAT IF YOUR LEAD GENERATION WAS PREDICTABLE?

Simon Hall is former chief marketing officer at Dell UK with over 20 years’ experience in information technology and services. Prior to Dell, he occupied various senior roles at Acer, Microsoft, and Toshiba. He is also course director at the Chartered Institute of Marketing for various B2B marketing courses. Simon is passionate about pioneering new and exciting marketing initiatives and about sharing his knowledge and experience with the current and next generation of marketers and businessmen, whether it means driving business turnaround projects, leading marketing transformation initiatives, or delivering training. He is an active member of several marketing associations including the DMA & IDM B2B Council, CMO Council, European CMO Council, and the Chartered Institute of Marketing.

TUESDAY | 14.45 B2B KEYNOTE THEATRE 1

and photography company, Yomp VAP; an oil distribution business, Top Up Fuels; and property / asset management business, Yomp Consultancy.

He reached the final of series 11 of The Apprentice, where he was the top seller across all tasks. He also won eight out of 10 tasks (second on the all-time list), and broke two Apprentice records, one for most sales in one day (£4.3 million) and secondly for “The best advertising task ever seen on The Apprentice” – Lord Sugar.

His latest company to launch is The Digital TrailBlazer, which aims to help small service sector businesses rapidly grow using cutting edge marketing techniques.

He now runs a large portfolio of businesses including digital marketing agency, Yomp Marketing; videography, audio,

HOW TO TARGET AND ENGAGE THE C-SUITE Engaging senior executives or C-suite within customers can lead to more strategic conversations, longer-term relationships, and broader sales opportunities, so why do many businesses still only focus their marketing efforts on prospects and customers via their business decision makers or IT and technical stakeholders rather than at an executive level? This seminar looks into the subject of C-suite marketing covering challenges as well as marketing approaches for identifying, targeting, and engaging the executive level decision makers.

MARIALENA ZINOPOULOU CEO OF THE DIGITAL MARKETING ASSOCIATION

ONLINE TOOLS FOR CUSTOMER SOCIAL MEDIA AND COMPETITOR ANALYSIS TUESDAY | 10.15 B2B KEYNOTE THEATRE 1

Richard Woods is an award winning entrepreneur, finalist of the BBC’s The Apprentice, keynote speaker, radio presenter, and bestselling author.

The accompanying book which Richard wrote, ‘Digital TrailBlazer,’ went straight to #1 Best Seller on Amazon and continues to sell globally. Richard also hosts a weekly radio show on Brooklands Radio and also makes regular appearances on Eagle Radio, BBC Surrey, BBC Asian Network, Marlow FM, and BBC Radio 1.

TUESDAY | 15.30 SEMINAR THEATRE 4

SEMINAR SNAPSHOT …that would make your sales predictable and with predictable sales comes guaranteed growth. Find out from award winning entrepreneur and BBC Apprentice finalist Richard about how you can systemise the lead generation in your business.

Marialena is the CEO of The Digital Marketing Association and a lecturer in Marketing Analytics for the MSc Marketing programme at Imperial College Business School, London. She is an instructor, consultant, and presenter in digital marketing. Marialena is a doctoral researcher at the University of Southampton, Electronics and Computer Science (ECS) Faculty of Physical Sciences and Engineering, where her PhD focus is on the Internet of Things (IoT).

SEMINAR SNAPSHOT Marialena will provide a brief run through of some of the best tools for digital marketing planning, including social media analysis, target audience profiling, and competitor analysis. She will cover tools for SEO, keyword analysis, and social media sentiment and influence.

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HEIDI MYERS

PAUL WALSH

MARKETING AND COMMUNICATIONS DIRECTOR EMEA AT MELTWATER TUESDAY | 13.15 | SEMINAR THEATRE 6 With over 15 years’ sales and marketing experience, Heidi has created, managed, and led strategy and programmes in digital marketing and PR, helping Meltwater achieve significant growth and raising the Meltwater profile across the world.

CAN COMPANIES KEEP UP WITH THE CONSTANT EVOLUTION OF COMMUNICATIONS? TUESDAY | 11.00 | SEMINAR THEATRE 4

DIGITAL INFLUENCE: FOUR STEPS TOWARDS GETTING IT, GUIDING IT, AND GROWING IT The explosion of online media has presented a noisy and volatile landscape for communication professionals to work within. Brand reputation can be made or slayed in the tap of a tweet. Versatile communication strategies are needed and execution is key. Learn the challenges of driving digital influence, guiding it, and measuring it in today’s hyper connected world.

BEN BUCKTON

TUESDAY | 14.45 | SEMINAR THEATRE 3

THE DATA POWERED FUTURE – EXPLORING THE DATA REVOLUTION! With over 14 years’ experience, Ben is a passionate marketer with extensive experience across both blue-chip and start-up financial, tech, and professional service businesses. Having worked across the UK, Europe, North America, and Asia, Ben has developed a broad knowledge of global markets, customer-centred strategy, and the expanding digital landscape. He has worked in B2B and B2C markets, developing a strong appreciation for data-

informed decision making and getting the basics right. Ben believes in creating value through strategic marketing programmes. Ben has led high-performing marketing teams with an established record of delivery, results, and positive ROI. He is an advocate for change and innovation when adding value to the customer experience and ultimate business performance. He recently joined Experian to lead marketing for their high-growth SME enterprise.

Founder and CEO of Infinity, Paul Walsh is an Internet entrepreneur with an excellent balance of commercial, technical, and marketing thinking and a passion for all things tech. In 2010, Paul founded Infinity, now one of the fastest growing marketing technology businesses in the UK. It is the UK’s leading call tracking, call management, and business phone system, all delivered from the Infinity Cloud, and available in over 70 countries. Using pioneering Internet-based technologies, Infinity empowers decision makers across businesses in marketing, sales, operations, and services teams. With a strong client base in the UK and US, it has excellent agency partnerships, advanced technology, and broad third party integrations. Paul and his team recently secured a £10m investment from Smedvig Capital to fuel international growth and to further invest in the Infinity product offering.

SEMINAR SNAPSHOT Over the last 5000 years, we have witnessed an incredible shift in communication driven by technology. Paul calls upon 20 years as a tech entrepreneur in marketing and communications to discuss how companies are already struggling to deliver on the demands of consumers to communicate across multiple channels. He provides insight on how communications have changed through the ages and what strategy companies need to consider to succeed.

SEMINAR SNAPSHOT The digital world we live in is built on data - it’s everywhere, drastically improving outcomes and driving relationships between businesses and their customers. Customers who now expect an ‘always on,’ yet non-intrusive approach from brands. The future is packed with opportunities, as the ‘datafication’ of our world continues – as we develop through the biggest period of technological change ever, preparing for this data revolution is key!

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ALSO SPEAKING ON: WEDNESDAY AT 11.00 SEMINAR THEATRE 5


ROB THOMAS

HOW TO LEVERAGE MARKETING AUTOMATION TO GROW RECURRING REVENUE FAST TUESDAY | 12.30 | SEMINAR THEATRE 3

Rob Thomas is SharpSpring’s marketing automation UK partner and is CEO of WSI-eMarketing. He is an international speaker and in the last six months has spoken in North America, France, Estonia, Lithuania, and across the UK on how agencies can leverage marketing automation to add

greater value to their client relationships, and grow their recurring revenue. Co-author of ‘Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing’ and a Fellow of the Institute of Sales and Marketing Management, Rob has helped company leverage digital marketing for over 20 years.

SEMINAR SNAPSHOT Rob’s seminar is aimed at marketing agencies (although will also be relevant to larger companies with a marketing team). Walk away with something you can implement tomorrow to grow your recurring revenue fast and gain access to great case studies. Previously only one or two in 10 that wanted to engage and nurture their prospects through marketing automation could afford it... now it’s more like six in 10!!

SIMON BAKER

KATIE JAMESON

MARKETING AUTOMATION HACKS: BUILD BRAND, DRIVE DEMAND, EXPAND CUSTOMER RELATIONSHIPS TUESDAY | 14.45 | SEMINAR THEATRE 4

MANAGING DIRECTOR, TCO LONDON

B2B VIDEO STRATEGY GENIUS WEDNESDAY | 16.15 | B2B KEYNOTE THEATRE 1

Katie is a marketing automation native. For the past eight years, across roles in Symantec and EMC to start-ups ResponseTap and Paywizard, she has implemented, integrated and executed programmes on a variety of marketing automation platforms including Act-On Software. Her passion for marketing is all encompassing. From the science of lead generation and attribution to the art of message development and brand engagement - for customers, prospects and partners.

Simon is an industry leader in branded content. Having previously set up the Branded Content arm of ITN, he now operates the brand agency of cutting edge publisher, TCO.

Katie’s hands-on experience gives the ability to cut through the jargon and speak candidly about marketing automation and demonstrate the absolute power it can bring to a sales and marketing organisation.

SEMINAR SNAPSHOT The role of the marketer is pervasive across the customer life cycle; marketers are unique in that they are the only position within a company to touch a customer before the point of sale and after - through advocacy and loyalty. Despite its common use, marketing automation is more than an acquisition tool, it can help marketers run tightly integrated awareness, acquisition, and retention marketing programmes.

His knowledge of technology, creative, production, and activation has led to his work receiving over 35 awards including Gold Cannes Lions and International Content Marketing Awards. Simon is also the production lead behind 2015’s Lego ad break, the UK’s most awarded ad break.

THE MOST INSANE PIECE OF DIRECT MARKETING EVER Google wanted to create the “most insane piece of direct marketing” to open a dialogue with CEOs, policy makers and world leaders. See how the power of editorial content can drive a true value exchange with your audience.

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JUSTIN HALL

SKIP FIDURA

CLIENT SERVICES DIRECTOR, DOTMAILER TUESDAY | 11.00 | SEMINAR THEATRE 7 Skip is a data driven marketer with over 20 years’ experience on client, agency, and supplier side. Prior to joining dotmailer in 2009, he was email partner at OgilvyOne London and the European operations director for Acxiom Digital. He has worked with clients as diverse as BT to Fred Perry and the Woodland Trust to DHL, helping them to build their email and marketing automation programmes to drive increased customer lifetime value, loyalty, and ultimately, return on investment. A globally recognised blogger and speaker, Skip is a member of the board of directors of the UK Direct Marketing Association, chair of the Committee for Responsible Marketing, and a Fellow of the IDM.

20 THINGS TO STOP, START, OR DO BETTER WITH YOUR EMAIL Is your email marketing not everything you want it to be? Do you suffer from a leaky bucket? Do your emails go unopened? Has your conversion rate hit rock bottom? Join Skip in this rapid fire presentation, where he will give you 20 things to make your email marketing better. These practical tips are easy to implement and can be part of your email strategy within days.

CMA PANEL 2020 - THE FUTURE OF B2B CONTENT MARKETING

The CMA are bringing together a panel of the UK’s leading experts to discuss the most pressing issues in the world of content marketing for 2017.

TUESDAY | 16.15 B2B KEYNOTE THEATRE 1

Audience members will have a unique opportunity to join in with the debate, and ask questions directly to the panel members. The panel includes David Goodall, MD at Havas Media International, Sam Gallagher, client services director at Progressive Content, Sean King, CEO at Seven and Russ Lidstone, CEO at The Moment.

Sam Gallagher Client Services Director at Progressive Content

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Sean King CEO of Seven

Russ Lidstone CEO of The Moment

David Goodall Managing Director at Havas Media International

YOU’VE BEEN DOING BUYER’S JOURNEYS ALL WRONG (DAMMIT) TUESDAY | 13.15 SEMINAR THEATRE 4 You have been doing your buyer’s journey all wrong. In this talk, Justin, who holds over 20 years of experience, shares insights around how B2B buyers really behave, how and when they engage with messages and content, and what it means for the ubiquitous buyer’s journey. It’s not what we’ve been led to believe...

SNEAK PEAK – SOTO : LEVERAGING ARTIFICIAL INTELLIGENCE IN B2B MARKETING WEDNESDAY | 15.30 SEMINAR THEATRE 4 Artificial intelligence represents a game changing opportunity in B2B marketing, and in this exclusive ‘world first’ premiere, Justin provides a sneak peak at Soto’s never-seen-before prototype tool – Soto Curator. Designed by and for enterprise marketing strategists, content creators, and agencies (using technology such as IBM Watson), the team discuss the challenges, pitfalls, and successes of building a marketing A.I. that’s now able to mimic a human marketer.


ROBERT DAGGE IAN GUIVER

HOW MARKETERS CAN ENSURE TRANSPARENT ROI THROUGH ATTRIBUTION AND DATA VISUALISATION TUESDAY | 11.45 SEMINAR THEATRE 6

HOW TO GENERATE MORE AND BETTER QUALITY WEBSITE LEADS Many B2B marketers use tactics like SEO, social media, and content marketing to address this change. However, most marketers do not yet have a strategy to gain real competitive advantage. Inbound is the buzzword of 2017 but is it right for your business? Ian explores how to assess whether inbound could work for you and how to build an inbound marketing strategy alongside practical tips and experiences from practitioners who have learned what really works.

TUESDAY | 14.45 | SEMINAR THEATRE 6 Attendees to this seminar will be able to understand and articulate the challenges facing them during this turbulent period of change known as the digital transformation period. Understanding this environment will empower attendees to face this era with newly found confidence. They will have in their armoury the knowledge of exactly what tools are available to them as well as how and why these can help them succeed.

PHILIP STOREY

10 EFFECTIVE STRATEGIES TO GROW YOUR BUSINESS THROUGH MARKETING AUTOMATION

GREG ROCHE

THE 10 THINGS THAT WORLD CLASS COMPANIES DO TO DELIVER THE PERFECT CUSTOMER EXPERIENCE

ALSO SPEAKING ON: WEDNESDAY AT 11.00 SEMINAR THEATRE 4

Greg Roche, who is a Business Excellence Model (EFQM) Award winner and director of TLF Research, will share the secrets used by the top companies who deliver world-class customer service. Practical, insightful, and a must for anyone who aspires to improve their profitability by delivering the perfect customer experience.

JODIE WILLIAMS & JENNIFER HUGHES

THE CONTENT REVOLUTION: THREE STEPS FOR CREATING YOUR CONTENT STRATEGY Content marketing is now an integral element of any integrated marketing plan. It can offer cost-effective ways to get your message across to an engaged audience. However, it is only effective if your audience are reading it. Jodie

In this session, Philip will share 10 proven techniques for growing your B2B company through marketing automation. He’ll look at different areas of the customer lifecycle and he’ll show you how to create value for your company through every stage. You’ll take away practical ideas that you can quickly implement within your business.

TUESDAY | 11.45 SEMINAR THEATRE 2

TUESDAY | 11.45 SEMINAR THEATRE 4

and Jenny will provide you with a step-by-step guide to creating a fool-proof content plan that gets results, from planning themes and topics to maximising the value of content across every channel.

DEVELOPING A B2B BRAND THAT DIFFERENTIATES YOU FROM THE PACK The B2B buyer is time poor and bombarded with messages of how suppliers can help their business. A strong, relevant, and engaging brand can help you stand out from the crowd, but defining the messaging to articulate it is

TUESDAY | 11.45 SEMINAR THEATRE 3

WEDNESDAY | 11.45 SEMINAR THEATRE 3

vital. This seminar will show you how to develop a brand that differentiates you from your competitors and how to create tailored and compelling customer and prospect communications for meaningful, informed messaging.

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KOBI OMENAKA

HOW DIGITAL MARKETING REALLY WORKS… TUESDAY | 15.30 SEMINAR THEATRE 6 Are you struggling to understand how to promote your company online? Should you focus on Facebook, Google Adwords, Twitter, LinkedIn, blogging, or more? Can you do this yourself or do you need help? What provides the highest ROI and “bang for buck”? Kobi will get to the bottom of all these questions and more. Don’t be afraid to ask! @KobestarrDigi Visit him on stand B342 where he will be giving away a free £2000 SEO and site audit over the two days.

MARK MACLURE

BUILDING BRAND LOYALTY – HOW B2B CAN LEARN FROM B2C Building brand loyalty via digital channels is well established in the B2C world, but many B2B companies have not evolved as fast in this space. Arguably this is because companies become too focused on their own agenda and fail to recognise that the B2B customer behaves like a B2C customer and can be as loyal and responsive, once engaged. This session will explore how loyalty can work in the B2B world.

WEDNESDAY | 15.30 SEMINAR THEATRE 2

HOW TO SUPERCHARGE YOUR INBOUND MARKETING SUCCESS WITH VIDEO Inbound marketing is a major part of any marketing mix; after all, your customers have preselected themselves and have a real need. This makes them more likely to be willing to pay your full ticket prices. But adding video to this mix is expensive and cumbersome. NO. Find out how you can get video to supercharge your inbound marketing without it breaking the bank.

JOE DOVETON

CONVERSIONS FOR BUSINESS: THE CRO AND PERSONALISATION LANDSCAPE FOR B2B The B2B sales cycle is likely to be a long one and not a simple mouse click by an individual. Generating and qualifying sales leads, supporting queries, and generating a positive experience are all vital touch points for potential customers and can be improved using conversion rate optimisation (CRO). In this session, Fresh Egg’s Joe Doveton looks at the tools and tactics to build effective CRO for B2B.

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LET’S CHAT, BOT

WEDNESDAY | 11.45 SEMINAR THEATRE 5

LEWIS WEBSTER

WEDNESDAY | 14.45 | SEMINAR THEATRE 6

CHRIS PITT

How conversational UI is the next wave in marketing. After websites and phone apps, conversational UI is shaping up to be the third platform in marketing. In this talk, Chris explains why you should care about conversational UI.

WEDNESDAY | 13.15 SEMINAR THEATRE 3

DAMJAN HAYLOR

ARE YOUR PRESENTATIONS MISSING THE POINT AND LOSING YOU BUSINESS? WEDNESDAY | 13.15 SEMINAR THEATRE 5

Face-to-face meetings are the most important stage of the customer journey, this is where customers get to meet you and decide if they want to give you their business. Crafting a visually persuasive presentation that is customer centric, focuses on value, opportunities and insight and cuts to the heart of the message is absolutely key to winning business. Damjan will show you how he has helped clients like Fujitsu win multimillion pound contracts.


JIM SHIELDS

USING COMEDY TO GET CLOSER TO CUSTOMERS WEDNESDAY | 11.45 SEMINAR THEATRE 6

ROBERT PEPPER

WEDNESDAY | 14.00 SEMINAR THEATRE 4

IS FOCUSING ON QUICK RESULTS ADVERSELY AFFECTING YOUR LEAD GENERATION? Research shows many B2B brands are neglected in favour of a short-term focus on sales and instant lead generation, yet those building their brand properly find lead generation easier to achieve. With our futurethinking© methodology we’ll show you how to build a compelling brand story to deliver on both short and long-term goals.

As marketers we try to be comprehensive and unambiguous. Trouble is, we lose any kind of intimate connection. This is where comedy can really boost prospects and strengthen customer relationships. Jim will show practical examples, like his recent hit ‘Lily’s World’ for Alcatel-Lucent. Using comedy can be risky - but no more risky than being the “white rice” of your industry while your competitors get up close and personal.

MAULIK SAILOR

SEVEN ATTRIBUTES OF A GREAT VALUE PROPOSITION TUESDAY | 13.15 SEMINAR THEATRE 2

TUESDAY | 13.15 SEMINAR THEATRE 7

STUART ALLDIS

WHAT’S THE WINNING FORMULA FOR WEB DEVELOPMENT? ALSO SPEAKING ON: WEDNESDAY AT 13.15 SEMINAR THEATRE 6

No jargon, no selling, just passion. Stuart aims to publicise the importance of forming an honest, communicative relationship with your marketing agency to save you money and encourage digital success.

OLIVIER CHORON

SOCIAL MEDIA ADVOCACY PROGRAMS FOR EMPLOYEES AND PARTNERS

JILL STEPHENS

B2B LIVE CHAT – FIVE ESSENTIAL STEPS FOR SUCCESS

TUESDAY | 11.45 SEMINAR THEATRE 5

In this seminar, Maulik will go deep to uncover the value proposition that underpins any business and will help you to understand the seven attributes of a great value proposition, which when done right could enable you to develop a high-growth business. This is a teaser to his value management workshop, which usually takes 24 hours of participation from the executive teams.

Social media has become a key component for attracting a larger audience, with some even enabling their employees, influencers and partners (retailers, distributors, resellers etc) to share compliant brand content through these users’ social networks to reach an even wider audience. Want to know how effective this is and how it can so easily be achieved? Olivier will be discussing why it is so important and the difference it makes to businesses.

Whether you are already using live chat or just starting to investigate the concept, we’ll explain the essential steps to make live chat work for any business, covering the hows and whys of a successful, optimised implementation.

WEDNESDAY | 11.45 SEMINAR THEATRE 2

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STUART POCOCK SIMON DEAKIN

PREDICTIVE SALES INTELLIGENCE – HOW DOES IT WORK? SMART ANALYSIS OF BIG DATA IS THE NEXT BIG THING FOR SALES TEAMS BUT WHAT’S IT ALL ABOUT? WEDNESDAY | 11.00 SEMINAR THEATRE 6 Business leaders are quickly adopting innovative sales and marketing tools to gain competitive advantage from valuable content hidden away in global big data. In this session, Stuart will talk about and demonstrate how ByPath generates relevant call-to-action intelligence from big data, social media and more.

PETER COLLINS

HOW TO GENERATE MORE LEADS FROM YOUR B2B DATABASE Leads are the holy grail of marketing; everyone wants them but acquiring them is not always an easy task. Simon will show you how to get the best out of your existing data, when and why you should buy in new data, how the quality of data can effect your campaigns, and why segmentation is a key factor.

TUESDAY | 14.45 | SEMINAR THEATRE 5

MATTHEW HARRISON

USE B2B RESEARCH & NEVER COMPETE ON PRICE AGAIN This seminar draws on thousands of B2B market research projects to explain why commoditization is never inevitable.

TUESDAY | 14.00 SEMINAR THEATRE 2

This varied seminar covers topics such as product development, segmentation, value proposition development, and branding to show how, with strong business-to-business research, you need never compete on price.

WEDNESDAY | 11.45 SEMINAR THEATRE 4

MATT EMMOTT

B2B WEBSITES – THE GOOD, THE BAD, THE UGLY

KEEPING PRINT RELEVANT By utilising the latest technology and harnessing the power of data, brands have infinite possibilities to get their printed communications seen. Or felt. Or heard. Or smelled. Print can lend the creative, tangible cut through a brand needs to be noticed – creating a real, relevant emotional connection with the customer. Learn how print can augment a digital marketing strategy, helping to drive engagement and deliver results across the customer journey.

JAMIE BOURN There are a lot of bad and ugly B2B websites. Using examples, and behavioural insights from the ‘Man With No Name,’ Peter looks at the reasons for this. He provides a way of categorising B2B sites based on their solution and buying environment complexity, and explains why user insights are vital in developing ‘good’ websites.

WEDNESDAY | 11.00 SEMINAR THEATRE 7

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TUESDAY | 12.30 SEMINAR THEATRE 5

BUILDING A SUCCESSFUL DIGITAL STRATEGY How often do you think about your customers when piecing together your online marketing? How well do you know your target audience? Jamie will demonstrate how to see the world through your customers’ eyes to increase sales and brand awareness for your business. With practical insights, you’ll learn how to mix strategic planning with digital best practice to create memorable customer experiences.


MO YUSUFF

THE SEVEN REASONS WHY MOST PROMOTIONAL PRODUCTS FAIL MISERABLY TUESDAY | 16.15 SEMINAR THEATRE 4

MASTERING FACE TO FACE ENGAGEMENT AT TRADE SHOW EXHIBITIONS

YOUR PERSONAL BRAND: IS IT REALLY YOU?

TUESDAY | 12.30 SEMINAR THEATRE 7

WEDNESDAY | 15.30 SEMINAR THEATRE 6

Up to 70% of companies do not have a pro-active face to face engagement strategy for their trade show exhibiting.

Personal branding is a marketing strategy focused on your most important product: YOU. Developing a personal brand requires figuring out who you really are (your skills, values, passions, and personality), who you want to serve (your target market or audience), and how you differ from the competition (your unique niche).This thought-provoking presentation helps you to define your own personal brand in a world where image is so important.

Lee will share his expertise on how to engage and qualify trade show visitors, give them a compelling reason to see you after the event, and measure and track the ROI for each exhibition.

If you struggle to attract the type of customers you want to do business with, or you spend most of your marketing budget on campaigns that don’t give you a healthy return, then this seminar is definitely for you. Mo will show you how you can not only attract more customers but also attract more of your dream customers; those companies you really want to do business with.

ALEX PACKHAM

DIANE ELLIS

LEE ALI

TUESDAY | 14.00 SEMINAR THEATRE 6

ELIOTT MAIDENBERG

STARTING A B2B SOCIAL MEDIA SOFTWARE BUSINESS & RAISING £680K OF INVESTMENT

WHAT IS INFLUENCER MARKETING (AND HOW TO ROCK AT IT) Today, influencers across Facebook, Instagram and YouTube have figured out how to engage us. With Brits spending two hours per day (and counting) browsing social media and engaging with content, understanding how to work with influencers to use their audiences for marketing your product or service is strategic. Using a combination of creativity, technology and relationship building, you’ll be ready to boss this marketing strategy!

MICHAEL FORD Alex Packham, founder and CEO of ContentCal.io, will cover the complete journey in how he and his team have built a successful B2B social media marketing business from the ground up.

TUESDAY | 14.00 SEMINAR THEATRE 4

WEDNESDAY | 12.30 SEMINAR THEATRE 3

VIRTUAL REALITY: AN ADVENTURE IN WONDERLAND You are invited to Explore360 video and virtual reality. Discover why everyone’s talking about VR and find out how you can make it work for you - whether it’s B2B or B2C marketing solutions you crave.

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TUESDAY | 13.15 SEMINAR THEATRE 3

GEOFF HOCKING

MAXIMISE THE POWER OF YOUR BRAND Branding often takes a back seat for SMEs who plead lack of resources or time and see it as something only beneficial for companies such as Apple and Nike and not for them. However, branding is vital in propelling a company into the consciousness of its potential customers. With over 40 years’ experience in developing brands, Geoff will reveal how you can effectively maximise the power of branding in your business to give you the competitive edge.

NICK ASHMORE

WHY CALLS MATTER TO B2B MARKETERS MORE THAN EVER BEFORE In this advice-led session, experienced marketer and passionate technology advocate Nick Ashmore talks to delegates about the evolution of the call intelligence market and why calls matter to B2B brands more than ever before. Utilising anecdotal examples of different B2B marketing scenarios, Nick will illustrate the power of connecting the digital journey with offline touchpoints and the benefits this can bring to your company’s marketing ROI and overall customer experience.

INCREASE YOUR ROI BY CREATING AN EMOTIONAL CONNECTION TUESDAY | 12.30 SEMINAR THEATRE 4

NATHAN HAINES

HOW TO GET MORE CUSTOMERS ONLINE WITH VIDEO TUESDAY | 14.00 SEMINAR THEATRE 5

Video is engaging more customers online than ever before, but all too often businesses report that they don’t get the ROI they were expecting from online video.

Kirsty Dawe, who has over 15 years of experience, will be speaking about how to succeed in the complex and fast-moving industry that is B2B marketing. On behalf of Really B2B, Kirsty shall be revealing the trick of building an emotional connection with corporate decision makers which in turn can increase your ROI drastically.

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THE RISE OF MOBILE MARKETING & THE RESULTING IMPACT ON YOUR BUSINESS

Mobile advertising is growing at a faster rate than any other category of advertising. Smart companies are expanding their budgets to catch up with mobile growth. 65% of purchase decisions start on a mobile phone. Fact: More Google searches take place on mobiles than computers. 50% of consumers visit a store within 24hrs of a local mobile search. The mobile is a super computer in your pocket and consumers use it as one. WEDNESDAY | 12.30 SEMINAR THEATRE 5

WEDNESDAY | 11.45 | SEMINAR THEATRE 7

KIRSTY DAWE

SHEILA MITHAM

Nathan will discuss some of the common pitfalls around online video and explore strategies to directly align the videos with your sales funnel. Rest assured, you will leave the presentation equipped with knowledge to implement a video marketing strategy that works for your business. #videomovesbusiness

BRYN ANDERSON

WHAT TO DO WHEN YOUR BOSS SAYS YOU NEED AN ACCESSIBLE WEBSITE TUESDAY | 11.00 SEMINAR THEATRE 6 According to the WHO, more than a billion people worldwide live with some form of disability. With such a large audience at stake, organisations need to find new ways to create more inclusive and accessible experiences for these customers online. You will learn the way that your organisation can benefit from implementing an accessible website including where to start, how to track your progress, and the most effective way to work towards achieving goals.


LUKE QUILTER

ARE YOU REALLY DOING DIGITAL MARKETING? TUESDAY | 11.00 SEMINAR THEATRE 2

SIMON DODD

JON MOWAT

ADVANCED B2B ECOMMERCE & ERP/CRM INTEGRATION

HOW TO CREATE A WINNING VIDEO MARKETING STRATEGY

TUESDAY | 12.30 SEMINAR THEATRE 2

Digital marketing is still an area of mystery for a lot of people. Even those that know about it may not be fully utilising all the areas and channels that are available to them. In this interactive talk, you will discover the latest trends and opportunities within digital as well as explore how to review your site in a live SEO audit.

JAMIEN MIDDLETON

VIDEO MARKETING: DISRUPT, ENTERTAIN AND EXPLAIN

Simon Dodd will be showing you how Magento is used in a B2B scenario. He will be sharing tips on empowering your sales reps and revealing how to grow your online sales, both of which are sure to revolutionise your business. Simon will also show you how Sutton Silver’s B2B brands are rapidly growing their revenues and profit margins through seamless system integration. Real-time data sync of customers, products, stock levels and orders are all included within this integration.

WEDNESDAY | 11.00 SEMINAR THEATRE 2

JAMES PERRIN

TUESDAY | 15.30 SEMINAR THEATRE 5

EVERYONE IS A CONSUMER: B2B MARKETING AND CUSTOMER REVIEWS 2017 is the year of customer experience. Businesses no longer compete solely on price, but more importantly, on customer success. For B2B companies and organisations, it is more important than ever to ensure that efforts are focused on the consumer’s experience. In his talk, James will discuss how B2B marketers can leverage customer reviews to enhance not only the customer experience, but also improve digital marketing campaigns and business operations.

TUESDAY | 14.00 SEMINAR THEATRE 7 Video is a huge player in the marketing world. This seminar explores the range of videos that you can create for your business. From viral videos to training videos, Jamien will help you understand where video will be the most useful within your business. After all, there is no point in just making a video for the sake of it, make one your business actually needs.

Wondering how to meet your business objectives with video? Video is now a vital part of any successful marketing strategy so if you’re not already harnessing its power, it is very likely that your competitors are. But how can your brand use video effectively? MD of leading video marketing agency, Hurricane, Jon Mowat shares his formula for a winning video strategy to help you cut through with content that moves, engages and converts.

KATE DUFFIELD

TUESDAY | 14.45 SEMINAR THEATRE 2

TIPS FOR MAINTAINING VISIBILITY IN A CROWDED MARKET Kate Duffield is an entrepreneur who founded Pink Lizard Promotions. The company has gone on to work with some of the biggest companies in the UK and the world. At B2B, Kate will explain the best ways to stand out to your potential customers in a way that will blow your competitors away. These techniques are considered old fashioned by some but the biggest companies in the world still employ them so why wouldn’t you?

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ALONA KEMMETT

WHAT’S NEXT FOR PPC? WEDNESDAY | 14.00 SEMINAR THEATRE 7 A look at new industry trends and developments to help you stay ahead of your competition in the everchallenging world of pay per click. Join Alona Kemmett, previously employee number three at Yahoo! Europe, as she discusses how these new trends can be applied to your campaigns, along with an overview of best practice, to help you achieve PPC success.

DAN WEAVER

ANA DE LEMOS

HAPPY EVER... CRAFTER: THE ART & CRAFT OF STORYTELLING IN VIDEO MARKETING

DEFINING DIGITAL STRATEGY

TUESDAY | 15.30 SEMINAR THEATRE 2 “Hey you! . . . buy this!” doesn’t work anymore in marketing. You need to create an emotional connection with your audience. You need to make them feel something before they’ll consider sharing, liking, or responding to your call to action. One of the best ways to do this is with the age-old art of storytelling. NESDAY ALSO SPEAKING ON: WED E2 AT 13.15 SEMINAR THEATR

GLEN WESTLAKE

WEDNESDAY | 14.00 SEMINAR THEATRE 5

HOW ARTIFICIAL INTELLIGENCE IS REVOLUTIONISING B2B MARKETING Predictive marketing is one of the most enabling technologies available and is becoming an integral part of the growth strategy for forward thinking B2B marketers. In this presentation, Glen Westlake looks beyond the hype to explain how it works and why it is perfect for B2B. Discover the four most popular uses that have the biggest impact on B2B marketing effectiveness and ROI, supported by case studies and performance metrics.

For every business today, it is very important to be present in the digital arena. Join Ana, a digital marketing expert who has worked with companies such as P&G and TripAdvisor, as she takes you through everything you will need to consider when creating a digital strategy for your business.

TUESDAY | 15.30 SEMINAR THEATRE 3

MARYLIN MONTOYA

EMPLOYEE ADVOCACY & SOCIAL SELLING: DISCOVER THE WAY OF LEADING COMPANIES TUESDAY | 14.00 SEMINAR THEATRE 3

JON MYERS

DRIVING AMAZING ROI FROM TECHNICAL SEO! The technical side of SEO is sometimes seen as the less exciting side of the coin but, if done in the right way, can drive amazing ROI for websites and companies alike! This session will showcase easy and actionable wins via SEO for Google and other search engines alike that drastically improve how your website is perceived by them, increase site traffic, and ultimately deliver more revenue via your website.

WEDNESDAY | 14.45 | SEMINAR THEATRE 3

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Recent years have seen enterprises embrace the value of social media and with it, the relevance of employee advocacy and social selling programmes. In this presentation, you can discover how companies such as Microsoft, PwC, BNP Paribas, and Misys have scaled company-wide employee advocacy and social selling programmes, as well as the impact these initiatives have had on employee engagement, enterprise communication, and bottom-line business results.


GORDON GLENISTER

JASON SAMMON

WEDNESDAY | 12.30 SEMINAR THEATRE 4

21 GREAT IDEAS TO REV UP YOUR NEXT MARKETING CAMPAIGN

GOOGLE ANALYTICS: WHAT’S REALLY HAPPENING TO YOUR WEBSITE

WEDNESDAY | 16.15 SEMINAR THEATRE 7

We have all heard that time is money but we also know knowledge is power! It’s easy to spend too much time getting bogged down in often unnecessary detail, just trying to gain a little more knowledge. This seminar looks at what is really useful and through leveraging some of the very latest features of Google Analytics, Jason will look at how you can gain useful knowledge in very little time.

STEFAN BARTSCH

ACTIVATING AND ALIGNING CONTENT TO INCREASE REVENUE

This inspiring session will make you look at branded merchandise in a whole new way. BPMA research suggests that people keep promotional items in excess of two years if they are useful and relevant to the recipient. A gift is the perfect reward, brand awareness tool, apology, and so much more. Gordon will share some innovative and effective ideas that will make you stand out from your competition.

DANIEL RAN

BRIDGING MARKETING AND MODERN TECHNOLOGY TUESDAY | 16.15 SEMINAR THEATRE 3

WEDNESDAY | 14.00 SEMINAR THEATRE 6

Content wastage is a global business dilemma. Marketing teams must evolve to deliver a consistent yet agile story that enables all sales reps within the organisation to perform like their best sales people. By aligning your sales and marketing teams through the buyer’s journey, you can create a closed loop with activated content whilst ensuring that it is increasing the overall sales conversion rate.

STEPHEN CLARK

LIGHT THE TOUCH PAPER AND STAND BACK

DEAN LYNN

WHY YOU NEED TO BREED CREATIVITY OR DIE TRYING

WEDNESDAY | 13.15 SEMINAR THEATRE 7

Users’ expectations for speed, security, and privacy are greater than ever. Google and Mozilla are using their browsers’ market share to enforce changes to how we build websites. Learn about the new and best practices for hosting your website and the exciting potential of upcoming technology that you can use from as early as today.

Stephen has been a director and head of marketing for a number of household B2B brands including Ordnance Survey, RS Components, and Premier Farnell. In this seminar, Stephen will explore how to effectively develop your business strategy by integrating your PPC and SEO methods.

This talk is all about generating a culture of creativity within your content marketing team. Dean will explain the most effective ways to consistently generate winning ideas, how to successfully execute your campaigns, and how to measure the results of your content campaigns. WEDNESDAY | 12.30 SEMINAR THEATRE 2

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RENÉ POWER

NO NONSENSE INTEGRATED MARKETING FOR B2B MARKETERS AND BRANDS

ROSS HOWARD

SURVIVING THE CONTENT EXPLOSION IN B2B MARKETING WEDNESDAY | 14.45 SEMINAR THEATRE 2

TUESDAY | 16.15 SEMINAR THEATRE 5 How, in a relentlessly technology driven environment, can you ensure you meet the needs of your customers? How can you be sure you know who your customers are? Join CIM Chartered Marketer and marketing consultant René Power for a session that pulls this week’s strands together to help manufacturers, engineers, and professional services marketers create an actionable marketing plan that will differentiate you and fill your pipeline.

RICHARD WEST

CEMENTING THE RELATIONSHIP BETWEEN YOUR CRM AND DATA

TIM MUSSON

CAN YOU SPELL GDPR? FIND OUT WHY IT MATTERS IN MARKETING WEDNESDAY | 16.15 SEMINAR THEATRE 2

The Information Commissioner has recently taken action against a number of companies making illegal use of personal data for direct marketing. The General Data Protection Regulation will introduce even stricter requirements and potentially huge penalties. According to the CMI, 88% of B2B marketers now use content marketing as a fundamental piece of their strategy. The problem is though, with so much content readily available, how do you ensure you don’t get lost in the noise? Join Inbox Insight to learn how to survive the content marketing explosion! Inbox Insight’s clients include HubSpot, Citrix Online, IBM, Sage, dotmailer, Oracle and Salesforce.

Learn about the latest guidance from the ICO and what the GDPR will require as of May 2018. Whatever and whenever Brexit is, the GDPR will apply - it’s important to be ready for it!

CHRISTOPHE FOLSCHETTE

WEDNESDAY | 14.00 SEMINAR THEATRE 3

HOW TO OPTIMISE YOUR BRAND THROUGH AI-POWERED SOCIAL LISTENING Artificial intelligence is here to stay. Join Christophe and discover how AI technologies and social listening can help you optimise your entire business.

ALICE TURTON Many businesses excitedly invest in a CRM platform expecting it to revolutionise their business but populate it with old and inaccurate data. This seminar will discuss the most cost-efficient and cost-effective ways to integrate your businesses CRM with the right data to ensure any investment pays dividends whilst helping you get more bang from your marketing buck. WEDNESDAY | 14.45 SEMINAR THEATRE 4

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WEDNESDAY | 15.30 SEMINAR THEATRE 7

BIG BROTHER IS WATCHING YOU: TRACKING AND UTILISING YOUR WEBSITE VISITORS Forget Google Analytics. Things have become a lot more insightful. Recent advancements in technology are transforming the website industry. Think digital CCTV alongside surveillance features with real-time video and statistics. This seminar will look into the best features, software, and techniques to allow you to successfully track your website visitors and utilise this information to improve your B2B website and gain more leads.


MARK TAYLOR

INTEGRATING MARKETING & SALES AROUND THE CUSTOMER WEDNESDAY | 14.45 SEMINAR THEATRE 5 While high-performing organisations have always sought close alignment between marketing and sales, new levels of operational integration are required to deliver the experience which today’s customer now expects. In this seminar, Blackdot will share practical insights for accelerating marketing and sales integration. The presentation will help you transform people, process, and technology to achieve true operational integration.

MARK CURRASS

PERSONALISATION: ARE YOU READY?

LUKE GOODWIN

YOU SPEND HOW MUCH? MAKING DIGITAL BUSINESS INTELLIGENCE WORK FOR YOUR CUSTOMER ACQUISITION COST What do you do with business intelligence? How can you turn your data and analytics into actionable tasks that will improve your sales in 2017? In this seminar, Luke Goodwin will explain what the key business intelligence issues facing SMEs are, and how Volley Marketing can help you turn your online data and analytics into actions that will improve your sales.

WEDNESDAY | 13.15 | SEMINAR THEATRE 4

JULIE CLARE

HOW TO WIN CUSTOMERS AND KEEP THEM Join Julie on the Clear CAR - customer acquisition and retention – journey on which she will show you how to set the route map, the signposts to look for (and the potholes to avoid) to ensure you get your customers on board and keep them there.

TUESDAY | 11.00 SEMINAR THEATRE 5

WEDNESDAY | 12.30 SEMINAR THEATRE 7

JEREMY THOMPSON

HOW TECHNOLOGY WILL POWER THE FUTURE OF PR AND COMMUNICATIONS FOR MARKETERS Advertising and paid-for media struggle with a host of challenges, from ad blocking to viewability. Jeremy will show how new technology is helping earned media gain its rightful place in the media mix by giving marketers and communicators access to all the tools they need to plan, run, and measure effective campaigns. Discover how PR and communication professionals are able to tell their brand’s stories more powerfully than ever.

With a seemingly endless choice of CMSs available, how do you choose the right one for you? Mark will look at personalisation of websites and content, audience profiling, and user segmentation, which will make your website visitor feel valued and, in turn, create a great ROI. As experts in Content Management Systems, Green River Media will give you an insight into how to provide your customer with the best user experience when visiting your website. TUESDAY | 16.15 SEMINAR THEATRE 6

CLAIRE SULLIVAN-BARASCH

WEDNESDAY | 14.00 SEMINAR THEATRE 2

12 VISUAL COMMUNICATION TRENDS FOR BUILDING YOUR BRAND IN THE DIGITAL ERA The year 2017 is going to be a decisive one for the visual communications industry. There has been a rapid movement of style towards more authentic, close to life imagery. Other new and exciting trends are emerging such as drone photography, astrophotography, and connected world. As the world of visual communication evolves, Claire Sullivan-Barasch will explain how keeping up with these trends can help your brand.

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WEDNESDAY | 12.30 SEMINAR THEATRE 6

GRAHAM CAMPBELL

NEXT GENERATION SOCIAL MEDIA: UNLEASHING THE POWER OF YOUR EMPLOYEES How can your business boost its social reach, whilst simultaneously improving the trust of your brand’s social media followers? Join Graham, managing director of Moose Media Management Ltd, for this power-packed social media session.

DAVID COLLYER

PRO WORKING: THE FUTURE OF WORK

PAUL MANGELL

HOW DID THESE THREE COMPANIES ACHIEVE GLOBAL DOMINANCE IN INTERNATIONAL MARKETS? This seminar will show attendees how Alpha worked with three of the world’s top global brands to help them go truly international. Three case studies shall illustrate the steps needed to break into a range of markets including China and the US. A full globalisation process including SEO, localisation, international copywriting, cultural knowledge, and the set-up of local offices will all be explained.

TUESDAY | 11.45 SEMINAR THEATRE 7

WEDNESDAY | 15.30 | SEMINAR THEATRE 5

RYAN VONG

LOOK BEFORE YOU LEAP: ACCOUNT BASED MARKETING BEST PRACTICES WEDNESDAY | 14.45 SEMINAR THEATRE 7

KATH PAY

MARKETING AUTOMATION: USING A CUSTOMER-FIRST NOT CHANNEL-FIRST APPROACH TUESDAY | 14.45 SEMINAR THEATRE 7 Automation is often portrayed as impersonal. But marketing automation can help you create the opposite: timely, relevant, and highly personalised messages that speak to your individual customers’ needs and creates the ideal customer experience.

Account based marketing (ABM) is taking the B2B marketing world by storm. Last year, many early adopters jumped in believing ABM is just another technology purchase, only to discover that success requires sound planning, buying-in, and much more. In this session, you can evaluate whether ABM is right for your business and hear about the simple steps that led to ABM becoming a success with real world customer examples.

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The design needs of the workspace have changed dramatically in the past few years and with the advent of Fora, the evolution continues. Fora aims to set the standard for a new way of working. This isn’t co-working; this isn’t serviced offices. This is ‘pro-working’ and it’s the future.

Too often we start with technology, but if our end goal is to help our customers make decisions, then shouldn’t we be starting with the customer? By combining social psychology with automation, we deliver more conversions.

MICHAEL CARLIN

MULTI-CHANNEL MARKETING IN THE DIGITAL WORLD TUESDAY | 16.15 SEMINAR THEATRE 2 The exponential growth in channels, fragmentation of the digital landscape, and complexity of modern-day marketing means that the skill-set required for a marketer in today’s world is very difficult to find in one individual, and cost prohibitive for small businesses to resource externally. In this seminar, Michael Carlin talks about how small and medium businesses need to adopt technologyled marketing strategies to survive in today’s highly competitive landscape.


TUESDAY | 13.15 SEMINAR THEATRE 5

THIBAUT POUDOU

HOW TO GET THE BEST OUT OF YOUR PPC CAMPAIGNS IN A WORLD OF MICRO MOMENTS Thibaut Poudou is the founder and managing director of Clickoo, Internet marketing specialists who optimise ROI-driven Google AdWords™ campaigns. Join Thibaut for his experienced insight into how you can make the very most out of your pay-per-click campaigns in an age dominated by micro moments. Not to be missed.

NICHOLAS OROSZ

WHY NOW IS THE PERFECT TIME TO EMBRACE E-COMMERCE TUESDAY | 15.30 SEMINAR THEATRE 7

LAURA HAMPTON & AARON DICKS

WEDNESDAY | 11.00 SEMINAR THEATRE 3

STRATEGIC DIGITAL MARKETING FOR B2B BUSINESSES: SEO & PPC Digital marketing is an essential part of any B2B business’ success. But are you getting the best return on your investment? In this session, Laura Hampton and Aaron Dicks will provide tangible tips to help you make more strategic use of SEO and PPC, including case studies from B2B businesses. Learn how to improve your marketing ROI today.

PAUL GIBSON & LEANNE MOIR

HOW TO SOLVE YOUR B2B MARKETING PAINS

The retail sector shows every sign of being slap bang in the middle of its Uber moment. Money is pouring away from the high street and going online. If you can creatively put yourself in front of the tsunami of Amazon traffic using FBA (Fulfilment By Amazon)… if you can create your own store and build a dynamic sales marketing funnel...then you can join today’s online retail gold rush.

MARKETING YOUR BUSINESS ON THE INTERNET WEDNESDAY | 15.30 SEMINAR THEATRE 3

Many B2B marketers tell us their 3 biggest pains are: 1. 2. 3.

Lack of insight on anonymous website visitors No Idea if content is seen by the right people Lots of budget spent on display ads with minimal results

If any of these pains resonate with you, this session is a must as we explore the effect these issues have on your business. We will cover how to solve these pains and build a marketing strategy based on this data.

TUESDAY | 12.30 | SEMINAR THEATRE 6

SEO is the art and science of ranking highly in the search engines (whether Google, YouTube or Amazon) for particular keywords. Getting a slice of this ‘free traffic’ can transform your revenue but it does take an investment of time, effort, and probably yes, money. Nicholas will discuss some technical matters, paid traffic, and conversion tactics to ensure that your online brand is irresistible and compelling.

OWEN ASHBY

COLLABORATING WITH SALES TO DEVELOP A RICHER SELLING EXPERIENCE WEDNESDAY | 16.15 SEMINAR THEATRE 4

How to collaborate with sales to develop a robust, customercentric value proposition, and deliver granular insight at the optimum point in the selling process. Owen Ashby, director at Klarifi, explores the challenges surrounding sales and marketing integration, and how a visual framework can help align internal departments with the customer journey.

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ACADEMY SIMON BLANCHARD

Will You Be Ready for the New Data Protection Regulation? The clock is ticking down to the General Data Protection Regulation (GDPR), which becomes effective from 25th May 2018. Organisations across Europe are grappling with the new requirements to protect personal data. They will need to get their ducks in a row or face loss of customer trust and potentially eye-watering fines. The new regs will have major impacts for one-to-one marketing across Europe. In this short highlights presentation, Simon Blanchard, senior associate with data protection consultancy Opt-4, will give you the low down on GDPR. He will cover the big issues and provide practical top tips on what marketers should be thinking about NOW, to maximise their data volumes and minimise any negative impacts on your business. GET AHEAD in your planning as Simon shares Opt-4’s pragmatic views on how marketers should start preparing now to be ready for GDPR. You will learn: • • • • • •

How the new law defines personal data How permission for marketing will need to be obtained What individuals need to be told about processing for marketing purposes What constitutes ‘profiling’ and how does GDPR affect businesses which conduct profiling? Coping with the new rights of individuals, e.g. The Right to Erasure Impacts upon the database

TUESDAY | 10.30 - 11.15 | IDM ACADEMY

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MARTIN CHILLCOTT F IDM

The Who? Why? and How? of Retaining Customers Having made all that effort to attract new customers, you need to hang on to them and help them spend more and ‘win back’ the best ‘lost’ customers. Martin gives us 35 years’ experience of doing all that, in just in 45 minutes. A pragmatic approach to targeting your efforts, making an impact and understanding the differences between B2C and B2B. Or is it all just H2H?

TUESDAY | 11.30 - 12.15 | IDM ACADEMY

DAVID HEARN F IDM

How to Devise a Winning Acquisition Plan B2B marketers are now responsible for a greater part of the sales cycle and are subject to far greater accountability. At the same time we have a much more sophisticated array of tools to help us meet these challenges. In this session, David will be exploring how to develop an acquisition plan that delivers from reach to conversion.

TUESDAY | 14.30 - 15.15 | IDM ACADEMY


MATT BANKS

MIKE ROGERS F IDM

B2B Digital Optimisation Opportunities Not to Be Missed in 2017

Using Google Analytics to Improve Performance of SEO & PPC

Content optimisation has been discussed in B2B circles for many years but if you’re not planning on doing it in 2017 already then make sure you add it to your list. Content is unquestionably king in the B2B sector, but there are also many other types of optimisation you should be considering, and sitting on top of this list is personalisation.

This enlightening session will cover SEO and PPC metrics, correct configuration and an overview of the most useful reports available in Google Analytics. You’ll be able to identify opportunities and prioritise efforts to increase visitors to your site. During the session Mike will also show you how to monitor your PPC campaigns so that you can quickly and intuitively develop hypotheses about your advertising campaigns, and make changes to optimise results.

TUESDAY | 15.30 - 16.15 | IDM ACADEMY

WEDNESDAY | 11.30 - 12.15 | IDM ACADEMY

ANDY LETTING M IDM

SHANE REDDING Hon F IDM

Understanding Programmatic

Agile Marketing: the What, Why and Who?

Programmatic is changing the digital marketing landscape and many companies are investing in this new form of media buying, but why?

Agile marketing is one of the hot trends of 2017, but what exactly is it, why should you care and who is doing it?

Andy Letting, digital marketing and social media consultant, explains what programmatic advertising actually is and what problems it is solving for marketers.

TUESDAY | 16.30 - 17.15 | IDM ACADEMY

MIKE O’BRIEN F IDM

In this session, Shane will explain the core concepts in agile marketing of test, learn, redo FAST to maximise results and reduce your risk as well as help you understand how to adopt and adapt an agile approach for your business.

WEDNESDAY | 14.30 - 15.15 | IDM ACADEMY

TIM TUCKER

Can Content Marketing Live up to the Hype?

The Seven Key Principles of B2B Copywriting

Much has been talked about content marketing becoming a discipline in its own right. Specialist agencies have mushroomed into existence and self-authoring clients have struggled to feed the ever-hungry demands of social channels and campaign optimisation. What sits behind the hype often seems objectiveless and selfindulgent. This session will help anyone thinking about content marketing to reduce costs, increase ROI, streamline processes and engage customers in real time.

The average adult consumes 100,500 digital words and is confronted with 5,000 marketing messages daily. To make your story stand out you need to ensure that your copy is easy to read, creates impact, drives engagement and motivates action.

WEDNESDAY | 10.30 - 11.15 | IDM ACADEMY

Good copywriting principles are simple to adopt but easy to overlook. This session will cover the seven fundamentals, with examples of good and bad practice to inform and inspire your copywriting.

WEDNESDAY | 15.30 - 16.15 | IDM ACADEMY

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SPONSORED BY

35 INTERACTIVE

MASTERCLASS

SESSIONS Delivered by industry leading sales and marketing experts, the B2B Marketing Expo’s interactive sessions will focus on a wide range of critical areas to ensure your business’ marketing is firing you towards success. B2B’s schedule has been carefully assembled to ensure your business is provided with the very best advice and information it needs, whether you are just starting out or targeting rapid growth. This exclusive suite of masterclass sessions provide you with the chance to explore in-depth about every area of marketing.

VIE THE FUW LL MAS TIMETTERCLASS A PAGEBLE ON 38

The following pages detail every masterclass, the huge range of topics on offer, and how you will benefit from attending. Sessions run throughout both days of the show; for the latest information, please check the online schedule. The masterclasses are absolutely free to attend, but due to their popularity you need to book your place to avoid missing out.

HOW TO BOOK YOUR MASTERCLASS PLACE Masterclass places are always high in demand, so book now to ensure you don’t miss out. Here’s how: • • • • •

Visit www.b2bmarketingexpo.co.uk Select ‘Masterclasses’ and pick the masterclass you’d like to attend Select the time and day you’d like, fill out a few details, and click ‘Book my seat’ You’ll receive email confirmation of your booking As the show dates approach you’ll receive a reminder to confirm your attendance and to secure your seat

BOOK YOUR PLACE ONLINE AT B2BMARKETINGEXPO.CO.UK

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NINJA TRAFFIC AND CONVERSION MASTERCLASS EXPOSURE NINJA TRAFFIC AND CONVERSION Actionable advice and case studies showing you how to increase traffic to your site through SEO, digital PR and blogging, and convert more of that traffic into leads and sales. This series of masterclasses will show you how to drive more traffic to your website through SEO, digital PR, blogging and paid channels, whilst converting more of that traffic into leads and sales through some simple tweaks to website layout and messaging. The sessions focus on actionable advice, real life case studies and on screen demonstrations and are run by Tim Cameron-Kitchen, bestselling digital marketing author and Head Ninja at Exposure Ninja, one of the UK’s most exciting digital marketing agencies. This is strictly a bullshit-free zone with no lame sales pitches. Bring your website along for some free advice, have us destroy your competitors live on screen, or just come and grab a free bottle of water and see what a real life Ninja looks like.

• • • • •

Five ways to increase the leads and sales your website generates How to increase revenue and dominate your market How to get your business featured in national and international publications How to spy on your competitors’ digital marketing Watch the UK’s bestselling digital marketing author craft digital marketing strategies live

BOOK E ONLINW NO


SPONSORED BY SPONSORED BY

PRACTICAL DIGITAL MARKETING MASTERCLASS

B2B DIGITAL MARKETING MASTERCLASS

DIGITAL MARKETING TO ENHANCE YOUR BUSINESS

B2B DIGITAL MARKETING & GETTING RESULTS WITH DIGITAL

Through practical and interactive masterclasses, SGM will show you what to focus on to make the most of your digital marketing and get results.

Are you making the most from each and every one of your digital marketing channels? Join Stickyeyes as they discuss the secrets to successful SEO, create content that works, and make the most of those sales leads.

Digital marketing is not a dark art with secrets! SGM’s masterclasses will share practical and insightful hints, tips, and techniques for making a success of your digital marketing through the use of case studies and proven methods. They will be sharing knowledge of how to integrate all your channels and measure this effectively to prove your ROI and continue to grow your business, whilst saving time and effort. Their masterclasses will include actionable takeaways that can be implemented once you are back in the office and will be followed up with handouts to review everything you have learned.

• • •

• •

Digital marketing is getting smarter, and it’s vital that your digital strategy evolves quickly. The old rules of SEO, content marketing and lead generation simply aren’t relevant in 2017. To succeed, you need to take a new approach to search, understand the needs of your audiences more than ever before, and to create content that actually works. Danny Blackburn (Stickyeyes Content Director), Mike McDougall (Organic Search Director) and Phil McGuin (Demand Generation Director) will explain how to set the strategy to ensure that each and every digital channel delivers on your marketing goals.

How to effectively streamline your digital marketing activity How to integrate social media and search marketing Are you really doing digital marketing properly? Practical takeaways to improve your digital marketing and avoid the pitfalls How to measure ROI through digital marketing Practical advice on improving your digital presence

• • • • •

BO ONLIOK NOWNE

How search marketing has evolved, and how your strategy needs to adapt How to ensure that your organisation culture doesn’t hold back the performance of your digital strategy How to understand how your target audiences behave online, and what content they are looking for How to overcome the challenge of that all-important value exchange How to map your content onto your target audience and customer persona groups How to create content in B2B marketing that actually works

BOOK ONLINE NOW

29


SPONSORED BY

THE B2B INBOUND MARKETING MASTERCLASS IS YOUR WEBSITE SET-UP TO ENGAGE YOUR PROSPECTS AND GENERATE LEADS? Inbound marketing is the new black! But what can it do for your business? How can it help you to generate sales enquiries and what do you need to do to make it work for you? Bob Dearsley (author, blogger and 30-year veteran of B2B marketing & sales) and Verity Dearsley (Managing Director, The B2B Marketing Lab) provide some really practical “How to” advice on developing an effective inbound marketing strategy, building inbound marketing programmes, and in a unique piece of insight they explain how they reviewed the marketing automation products available on the market and how they chose their preferred platform. Learn how marketing automation tools can take the heavy lifting out of manual marketing tasks like lead nurturing, lead scoring, and prospect profiling, leaving you to focus on content strategy and on developing your website as your best lead generation tool.

• • •

• • •

30-minute sessions with 15 minutes for questions Learn why inbound marketing is such a powerful approach and how you can boost your marketing ROI How to stand out online and make your website a place for prospects to find the solutions to their problems Learn how to get your prospects to engage with your website Lead nurture pathways, lead scoring, automated emails and lead qualification processes Getting to the bottom of your sales funnel metrics

BOOK ONLINE NOW

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With 88% of B2B marketers now using content marketing as a foundational piece of their strategy... (CMI, 2016)

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2017

SEMINAR SCHEDULE Presenting the very finest education, insight, and guidance, the B2B Marketing Expo’s seminar and conference schedule features an unrivalled array of revered influencers and industry innovators sharing their stories of success and inspiration. Every single seminar at the B2B Marketing Expo is delivered by an expert, ensuring that you have access to the very latest insight, information, and advice, whatever aspect of marketing you are interested in. Whether you need to find out more about the leading edge techniques to take your marketing to the next level or hear the marketing secrets to success from the world’s biggest brands, you will find a seminar that fits your needs. There’s a wealth of information on offer, so take your time to study the schedule, see which sessions you can’t afford to miss, and start planning your diary now to get the most out of your time at the show. You don’t need to book in advance for any of these seminars, but they’re always incredibly popular and fill up fast, so get there early to avoid any disappointment.

EVERY SINGLE SEMINAR AT THE B2B MARKETING EXPO IS DELIVERED BY AN EXPERT, ENSURING THAT YOU HAVE ACCESS TO THE VERY LATEST INSIGHT, INFORMATION, AND ADVICE, WHATEVER ASPECT OF MARKETING YOU ARE INTERESTED IN.

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DAY ONE B2B KEYNOTE THEATRE 1 Sponsored By

SEMINAR TIMETABLE | TUESDAY 28TH MARCH 10.15 - 10.45 Online Tools for Customer Social Media and Competitor Analysis Marialena Zinopoulou The Digital Marketing Association

SEMINAR THEATRE 2

PLEASE NOTE:

Taking Your Marketing Automation to the Next Level

Jason Miller Linkedln

Merinda Peppard Salesforce

Dave Chaffey Smart Insights Ltd

Are You Really Doing Digital Marketing?

10 Effective Strategies to Grow Your Business Through Marketing Automation

Advanced B2B Ecommerce & ERP/ CRM Integration

Luke Quilter Sleeping Giant Media

Philip Storey Enchant Agency

Simon Dodd Sutton Silver

The Content Revolution: Three Steps to Creating Your Content Strategy

How to Leverage Marketing Automation to Grow Recurring Revenue Fast

Romanoff Consulting

Jodie Williams & Jennifer Hughes The Marketing Pod

Rob Thomas SharpSpring

Can Companies Keep up With the Constant Evolution of Communications?

The 10 Things That World Class Companies Do to Deliver the Perfect Customer Experience

Building Emotional Connections With Corporate Decision Makers to Drive ROI

Paul Walsh Infinity

Greg Roche TLF Research

Kirsty Dawe Really B2B

How to Win Customers and Keep Them

Social Media Advocacy Programs – for Employees and Partners

Building a Successful Digital Strategy

Julie Clare Clear B2B

Olivier Choron purechannelapps

Jamie Bourn Purpose Media

The Importance of Creating an Accessibility Program for Your Website

How Marketers Can Ensure Transparent ROI Through Attribution and Data Visualisation

How to Solve your B2B Marketing Pains

Bryn Anderson Siteimprove

Robert Dagge Dynistics

20 Things to Stop, Start or Do Better With Your Email

Pro Working - the Future of Work

Mastering Face to Face Engagement at Trade Show Exhibitions

Skip Fidura dotmailer

David Collyer Fora

Lee Ali Expo Stars Interactive Limited

PLEASE NOTE: Seminars in this theatre will begin at 11.00

PLEASE NOTE: Seminars in this theatre will begin at 11.00

Sponsored By

SEMINAR THEATRE 5

PLEASE NOTE: Seminars in this theatre will begin at 11.00

Sponsored By

SEMINAR THEATRE 6

PLEASE NOTE: Seminars in this theatre will begin at 11.00

Sponsored By

SEMINAR THEATRE 7

PLEASE NOTE: Seminars in this theatre will begin at 11.00

Sponsored By

10.30 - 11.15

IDM ACADEMY Sponsored By

12.30 - 13.00

Top 10 Tips for B2B Marketing Automation Success

Sponsored By

SEMINAR THEATRE 4

11.45 - 12.15

Your Content Marketing Strategy Needs a Reality Check

Seminars in this theatre will begin at 11.00

Sponsored By

SEMINAR THEATRE 3

11.00 - 11.30

Paul Gibson & Leanne Moir Demandbase

11.30 - 12.15

Will You Be Ready for the New Data Protection Regulation?

The Who? Why? and How? of Retaining Customers

Simon Blanchard

Martin Chillcott F IDM


Content and speakers are subject to change. The digital show guide and seminar timetable will be updated online prior to the show, so please check www.b2bmarketingexpo.co.uk for the latest information.

@B2BMarketingUK #B2BUK

13.15 - 13.45 The Future of B2B Marketing Will Build Itself

14.00 - 14.30

14.45 - 15.15

Whose Life Is It Anyway?

How to Target and Engage the C-Suite

15.30 - 16.00

16.15 - 16.45

Becoming a Connector: Why Business Networking is Wasting Your Time

The Future of B2B Content Marketing Kevin Gibbons, Sam Gallagher, David Goodall, Russ Lidstone Content Marketing Association

Jeremy Waite IBM

Sherilyn Shackell The Marketing Academy

Simon Hall NextGen Marketing Solutions

Chris Marr Content Marketing Academy Ltd (CMA Ltd)

Seven Attributes of a Great Value Proposition

Use B2B Research & Never Compete on Price Again

Maintaining Visibility in a Crowded Market

Happy Ever . . . Crafter | The Art & Craft of Storytelling in Video Marketing

Multi-Channel Marketing in the Digital World

Maulik Sailor Innovify UK Ltd

Matthew Harrison B2B International

Kate Duffield Pink Lizard Promotions

Dan Weaver Fudge Animation Studios

Michael Carlin Zymplify Limited

Maximise the Power of Your Brand

Employee Advocacy, Social Selling: Discover the Companies Leading the Way

The Data Powered Future – Exploring the Data Revolution!

Defining Digital Strategy

Bridging Marketing and Modern Technology

Geoff Hocking Breathe Creative

Marylin Montoya Sociabble

Ben Buckton Experian

Ana de Lemos Web Behaviour Specialist

Daniel Ran Avidmode

You’ve Been Doing Buyer’s Journeys All Wrong (Dammit)

Starting a B2B Social Media Software Business & Raising £680K of Investment

Marketing Automation Hacks: Build Brand, Drive Demand, Expand Customer Relationships

What If Your Lead Generation Was Predictable?

The Seven Reasons Why Most Promotional Products Fail Miserably and How to Fix That

Justin Hall Protocol Global Ltd

Alex Packham ContentCal.io

Katie Jameson Act-On Software

Richard Woods Yomp Marketing

Mo Yusuff Club Row Creations

How to Get the Best out of Your PPC Campaigns in a World of Micro Moments

How to Get More Customers Online With Video

How to Generate More Leads From Your B2B Database

Everyone’s a Consumer: B2B Marketing and Customer Reviews

No Nonsense Integrated Marketing for B2B Marketers and Brands

Thibaut Poudou Clickoo

Nathan Haines Element 26 Ltd

Simon Deakin Marketscan Ltd

James Perrin Feefo

René Power Chartered Institute of Marketing

Digital Influence: Four Steps Towards Getting It, Guiding It and Growing It

What is Influencer Marketing (and How to Rock at It)?

How to Generate More and Better Quality Website Leads

How Digital Marketing Really Works…

Personalisation: Are You Ready?

Heidi Myers Meltwater

Eliott Maidenberg JIN

Ian Guiver Axon Garside

Kobi Omenaka Kobestarr Digital

Mark Currass Green River Media

What’s the Winning Formula for Web Development?

Video Marketing: Disrupt, Entertain and Explain

Marketing Automation: Using a CustomerFirst Not Channel-First Approach

Why Now is the Perfect Time to Embrace E-Commerce

Stuart Alldis Creative Digital Agency

Jamien Middleton The Animation Guys

Kath Pay Holistic Email Marketing

Nicholas Orosz EverydayChampion.com

14.30 - 15.15

15.30 - 16.15

Wing Lee Creative Ltd

16.30 - 17.15

How to Devise a Winning Acquisition Plan

B2B Digital Optimisation Opportunities Not to Be Missed in 2017

Understanding Programmatic

David Hearn F IDM

Matt Banks

Andy Letting M IDM

35


DAY TWO B2B KEYNOTE THEATRE 1 Sponsored By

SEMINAR THEATRE 2 Sponsored By

SEMINAR THEATRE 3 Sponsored By

SEMINAR THEATRE 4 Sponsored By

SEMINAR THEATRE 5 Sponsored By

SEMINAR THEATRE 6 Sponsored By

SEMINAR TIMETABLE | WEDNESDAY 29TH MARCH 11.00 - 11.30

Sponsored By

Sponsored By

13.15 - 13.45

Digital Best Practises for B2B Marketers

How Does Thought Leadership Drive Profitable Business Relationships?

The Evolution of Marketing

Nicky Kriel Nicky Kriel Social Media

Raja Saggi Google

Nick Watt Digital Doughnut

Karl Walsh HubSpot

How to Create a Winning Video Marketing Strategy

B2B Live Chat – Five Essential Steps for Success

Why You Need to Breed Creativity or Die Trying

Happy Ever... Crafter: the Art & Craft of Storytelling in Video Marketing

Jon Mowat Hurricane

Jill Stephens Click4Assistance

Dean Lynn Datify

Dan Weaver Fudge Animation Studios

Strategic Digital Marketing for B2B Businesses: SEO & PPC

Developing a B2B Brand That Differentiates You From the Pack

Virtual Reality: an Adventure in Wonderland

Let’s Chat, Bot

Laura Hampton & Aaron Dicks Impression

Jenny Hughes & Jodie Williams The Marketing Pod

Michael Ford Explore360 VR

Chris Pitt Vertical Leap (VL Digital Ltd)

The 10 Things That World Class Companies Do to Deliver the Perfect Customer Experience

Keeping Print Relevant

Google Analytics: What’s Really Happening to Your Website

You Spend How Much? Making Digital Business Intelligence Work for Your Customer Acquisition Cost

Greg Roche TLF Research

Matt Emmott ProCo

Jason Sammon FL1 Digital

Luke Goodwin Sonician

Can Companies Keep up With the Constant Evolution of Communications?

Building Brand Loyalty – How B2B Can Learn From B2C

The Rise of Mobile Marketing & the Resulting Impact on Your Business

Are Your Presentations Missing the Point and Losing You Business?

Paul Walsh Infinity Tracking Ltd

Mark Maclure Stream Comms

Sheila Mitham InTrigger

Damjan Haylor POPcomms

How ByPath Generates Relevant Call-To-Action Leads and Intelligence From Big Data

Using Comedy to Get Closer to Customers

Next Generation Social Media: Unleashing the Power of Your Employees

What’s the Winning Formula for Web Development?

Graham Campbell Moose Media Management Ltd

Stuart Alldis Creative Digital Agency

B2B Websites – the Good, the Bad, the Ugly

Putting Earned Media in Its Rightful Place - How Technology Will Power the Future of PR and Comms for Marketers

Light the Touch Paper and Stand Back

Peter Collins WebUsability

Jeremy Thompson Cision

Stephen Clark Digital Web World Ltd.

Jim Shields Twist and Shout Communications

10.30 - 11.15

IDM ACADEMY

12.30 - 13.00

How to Use Twitter for Social Selling

Stuart Pocock Kompass UK Limited

SEMINAR THEATRE 7

11.45 - 12.15

11.30 - 12.15

Can Content Marketing Live up to the Hype?

Using Google Analytics to Improve Performance of SEO & PPC

Mike O’Brien F IDM

Mike Rogers F IDM


Content and speakers are subject to change. The digital show guide and seminar timetable will be updated online prior to the show, so please check www.b2bmarketingexpo.co.uk for the latest information.

@B2BMarketingUK #B2BUK

14.00 - 14.30

14.45 - 15.15

15.30 - 16.00

16.15 - 16.45

Engaging the Global Affluent Tribe Through Luxury Brand Partnerships

Beyond the Click: Executing and Measuring Successful ABM Campaigns

What Does the Future Hold? Find out the Top Predictions for Marketing Automation From B2B Leaders

The Most Insane Piece Of Direct Marketing Ever

Tamara Gillan & Andrea Newman Cherry London & HSBC

Sonjoy Ganguly Madison Logic

Shane Redding Hon F IDM IDM

Simon Baker TCO

12 Visual Communication Trends for Building Your Brand in the Digital Era

Surviving the Content Explosion in B2B Marketing

How to Supercharge Your Inbound Marketing Success With Video

Can You Spell GDPR? Why It Matters in Marketing

Claire Sullivan-Barasch Depositphotos

Ross Howard Inbox Insight

Lewis Webster Little Orchard

Tim Musson Computer Law Training

How to Optimise Your Brand Through AI-Powered Social Listening

Driving Amazing ROI From Technical SEO!

Marketing Your Business on the Internet

Christophe Folschette Talkwalker

Jon Myers DeepCrawl

Nicholas Orosz EverydayChampion.com

ON24

Most B2B Brands Are Not Fit for Purpose. Find out If Yours Is One of Them

Cementing the Relationship Between Your CRM and Data

Sneak Peak – Soto : Leveraging Artificial Intelligence in B2B Marketing

Collaborating With Sales to Develop a Richer Selling Experience

Robert Pepper Pslondon ltd

Richard West Red Flag Alert

Justin Hall Protocol Global Ltd

Owen Ashby Klarifi Ltd

How Artificial Intelligence is Revolutionising B2B Marketing

Integrating Marketing & Sales Around the Customer

How Did These Three Companies Achieve Global Dominance in International Markets?

Glen Westlake BrightTarget Ltd

Mark Taylor Blackdot

Paul Mangell Alpha

Activating and Aligning Content to Revenue

Conversions for Business: the CRO and Personalisation Landscape for B2B

Your Personal Brand: Is It Really You?

Stefan Bartsch Showpad

Joe Doveton Fresh Egg Ltd

Diane Ellis Clockwise Marketing Ltd

Rocktime Ltd

What’s Next for PPC?

Look Before You Leap: Account Based Marketing Best Practices

Big Brother Is Watching You: Tracking Your Website Visitors

21 Great Ideas to Rev up Your Next Marketing Campaign

Alona Kemmett Aquamarine Media

Ryan Vong Digital Pi

Alice Turton DS Creative

Gordon Glenister The bpma

14.30 - 15.15

Media Five

15.30 - 16.15

Agile Marketing: The What, Why and Who?

The 7 Key Principles of B2B Copywriting

Shane Redding Hon F IDM

Tim Tucker

37


DAY ONE B2B DIGITAL MARKETING MASTERCLASS Sponsored By

NINJA TRAFFIC AND CONVERSION MASTERCLASS Sponsored By

PRACTICAL DIGITAL MARKETING MASTERCLASS

MASTERCLASS TIMETABLE | TUESDAY 28TH MARCH 11.00 - 11.45

12.00 - 12.45

13.00 - 13.45

Align Your Content Strategy With Your Customer Personas and Your Sales Pipeline

How Search Marketing Has Evolved and How Your Strategy Needs to Adapt

How to Create Content for B2B Marketing That Actually Works

Five ways to Increase the Leads and Sales Your Website Generates Without Spending a Penny on Advertising

How to Increase Revenue by 850%, Traffic by 6,500%, and Dominate Your Market Using Ninja SEO

How to Spy on Your Competitors’ Digital Marketing and Identify How Well It’s Working

User Research and Brand Within Search Marketing

Digital Marketing at Speed

B2B Paid Search Marketing Case Study

Twenty Questions: Am I ready for Inbound Marketing?

A 12 Step Guide - How to Successfully Launch and Deploy an Inbound Marketing Programme

Goldilocks and the Marketing Automation Platforms: HubSpot, Marketo or Pardot; What Should I Choose?

Sponsored By

THE B2B INBOUND MARKETING MASTERCLASS Sponsored By

DAY TWO B2B DIGITAL MARKETING MASTERCLASS Sponsored By

NINJA TRAFFIC AND CONVERSION MASTERCLASS Sponsored By

PRACTICAL DIGITAL MARKETING MASTERCLASS

MASTERCLASS TIMETABLE | WEDNESDAY 29TH MARCH 11.00 - 11.45

12.00 - 12.45

13.00 - 13.45

How to Align Your Content Strategy With Your Customer Personas and Your Sales Pipeline

How Search Marketing Has Evolved and How Your Strategy Needs to Adapt

How to Create Content for B2B Marketing That Actually Works

Five ways to Increase the Leads and Sales Your Website Generates Without Spending a Penny on Advertising

How to Increase Revenue by 850%, Traffic by 6,500%, and Dominate Your Market Using Ninja SEO

How to Spy on Your Competitors’ Digital Marketing and Identify How Well It’s Working

Are You Really Doing Digital Marketing?

Social and SEO: The Best Friends of the Digital World

Leveraging Content Across Digital Channels

Twenty Questions: Am I ready for Inbound Marketing?

A 12 Step Guide - How to Successfully Launch and Deploy an Inbound Marketing Programme

Goldilocks and the Marketing Automation Platforms: HubSpot, Marketo or Pardot; What Should I Choose?

Sponsored By

THE B2B INBOUND MARKETING MASTERCLASS Sponsored By


BOOK YOUR PLACE ONLINE AT

@B2BMarketingUK #B2BUK

14.00 - 14.45

B2BMARKETINGEXPO.CO.UK

15.00 - 15.45

16.00 - 16.45

17.00 - 17.45

How to Align Your Content Strategy With Your Customer Personas and Your Sales Pipeline

How Search Marketing Has Evolved and How Your Strategy Needs to Adapt

How to Create Content for B2B Marketing That Actually Works

How to Get Your Business Featured in National and International Publications

Digital Marketing Clinic. Need to Improve the Sales and Leads Your Website is Generating for You?

How to Increase Revenue by 850%, Traffic by 6,500%, and Dominate Your Market Using Ninja SEO

Five ways to Increase the Leads and Sales Your Website Generates Without Spending a Penny on Advertising

Organisational Cultures Towards Doing Digital

Leveraging Content Across Digital Channels

Social and SEO: The Best Friends of the Digital World

Are You Really Doing Digital Marketing?

Twenty Questions: Am I Ready for Inbound Marketing?

A 12 Step Guide - How to Successfully Launch and Deploy an Inbound Marketing Programme

Goldilocks and the Marketing Automation Platforms: HubSpot, Marketo or Pardot; What Should I Choose?

HubSpot Onboarding – A Very Practical Session to Show How And What You Need to Do to Deploy the Hubspot Software Into Your Business

BOOK YOUR PLACE ONLINE AT

@B2BMarketingUK #B2BUK

14.00 - 14.45

B2BMARKETINGEXPO.CO.UK

15.00 - 15.45

16.00 - 16.45

How to Align Your Content Strategy With Your Customer Personas and Your Sales Pipeline

How Search Marketing Has Evolved and How Your Strategy Needs to Adapt

How to Create Content for B2B Marketing That Actually Works

How to Get Your Business Featured in National and International Publications

Digital Marketing Clinic. Need to Improve the Sales and Leads Your Website is Generating for You?

How to Increase Revenue by 850%, Traffic by 6,500%, and Dominate Your Market Using Ninja SEO

Digital Marketing at Speed

B2B Paid Search Case Study

User Research and Brand Within Search Marketing

Twenty Questions: Am I Ready for Inbound Marketing?

A 12 Step Guide - How to Successfully Launch and Deploy an Inbound Marketing Programme

Goldilocks and the Marketing Automation Platforms: HubSpot, Marketo or Pardot; What Should I Choose?

39


Powering your new customer growth Reaching new customers has never been easier, than with Experian B2B Prospector.

By putting over 5.1 million UK business records at your fingertips, you’re able to search live data, refine your selections using an array of search criteria, download your new list and begin contacting immediately. With marketing lists available to suit every budget, start your search by registering for FREE today at www.experian.co.uk/b2bprospector Don't miss: Head of Marketing for Experian SME, Ben Buckton, in his speaker session on ‘The data powered future – Exploring the data revolution!’ When: Tuesday 28th March at 14:45 Where: Theatre 3

Come and visit: Stand B446 where our B2B marketing data experts are on hand to offer help, assistance and answer any questions you may have.

Experian for Small Business Building your future, together *Terms and conditions apply, available upon request

Show exclusive:

SAVE 30%* on B2B Data Lists •

Register for FREE at www.experian.co.uk/b2bprospector

Build sample lists using live data, with no obligation to buy

Get 30% off* your first list. Use voucher code B2B2017 at the checkout. Offer ends 30th April 2017


SALES INNOVATION E X P O 2 0 1 7 Europe’s leading sales event is back and this year’s Sales Innovation Expo, the most dynamic event around designed to equip sales leaders with everything they need to achieve great sales results, is bigger than ever before.

à SEMINARS Once again the show provides a schedule of seminars delivered by the most influential and distinguished names to have worked in the world of sales, and your ticket enables you to gain free access to absolutely everything at the show. With sales being the heartbeat of every business, there is a great deal sales managers and directors need to know in order to get the very best results. Sales Innovation Expo provides everything that’s essential in getting the very best out of your sales team. Just like with everything at the B2B Marketing Expo, attendance is absolutely free of charge, but ensure you arrive to your chosen talk in plenty of time; spaces will fill up quickly so don’t miss out on what you need to see.

à MASTERCLASSES You’ll have a variety of masterclasses (although you’ll need to sign up for these at www.salesinnovationexpo.co.uk) and a plethora of the industry’s top suppliers speaking to you on the innovations, cutting edge concepts, and unprecedented strategies changing the landscape of sales.

à SALESMAN PODCAST LOUNGE Listen to the world’s most influential sales and marketing figures discuss the hottest industry issues in Sales Innovation Expo’s first ever Salesman Podcast Lounge. Hosted by Will Barron, the man behind the planet’s most downloaded B2B sales show, you will have the incredible opportunity to see the man in action and listen to the live interviews, taking with you the invaluable advice and expert insight on offer.

FIND THE SALES TURN THE PAGE TO SEMINAR TIMETABLE INNOVATION EXPO 41


SALES INNOVATION E X P O 2 0 1 7

DAY ONE SIE KEYNOTE THEATRE 8

SEMINAR THEATRE 9

SEMINAR THEATRE 10 Sponsored By

SEMINAR THEATRE 11 Sponsored By

SEMINAR THEATRE 12

SALES INNOVATION E X P O 2 0 1 7

DAY ONE SALES MAGIC - SELLING THAT WORKS MASTERCLASS

SEMINAR TIMETABLE | TUESDAY 28TH MARCH 11.00 - 11.30

11.45 - 12.15

12.30 - 13.00

13.15 - 13.45

How to Build Your Sales and Marketing Growth Engine

Be an Unstoppable Leader – Create a Culture of Success

Be More, Do More, Sell More: How to Build High Performance Teams

Building a Successful Business From Scratch

Brian Gallagher HubSpot

Karen Dunne-Squire Elation Experts

Gavin Ingham Gavin Ingham Ltd

Liz Jackson MBE

How to Be the First to Make a First Impression

Using Brain Science to Improve Sales Performance

Songs for Solution Sellers

Why Most Sales Planning & Forecasting is Fundamentally Flawed!

Steve Hunt Libris Systems

David Sales Emergenetics International

Rory Christian Cambashi Ltd

Royston Guest Pti Worldwide

Building Emotional Connections With Corporate Decision Makers to Drive ROI in B2B

Why Buyers Aren’t in Control of the Purchase Cycle

The Executive Value Map – Articulating Your Tangible Business Value

Traditional Marketing in a Digital World

Kirsty Dawe Really B2B

Darren Spence Sales Gym 360 Limited

Ian Hirst Greenbank

James Barnes Umbrella Marketing Team

Hitting the Numbers

How to Align Your Sales & Marketing

Behavioural Centred Sales Growth

How Sales Professionals Can Ensure Transparent Reporting and Pipeline Management

Dale Cree Product Earth Solutions

Tim Hampson SalesSeek

Rikki Hunt Rikki Hunt Associates

Robert Dagge Dynistics

Gamification: The Future of Sales Motivation

To Improve Efficiency, Sell to the Known – Not the Unknown

How to Create Awesome Results Instantly

What Salespeople Can Learn From Videogames

Dave Smith SalesScreen

Richard West Red Flag Alert

Michael Cochrane Focus Management Business Solutions

Rhys Jenkins Creditsafe

MASTERCLASS TIMETABLE | TUESDAY 28TH MARCH 10.45 - 11.15 Sales Process - Putting Sales Process at the Heart of Your Business

12.30 - 13.00 Sales Activities - Develop Diamond Standard Communications

13.15 - 13.45 Sales Management - Join the High Performing Management Club

Sponsored By

11.00 - 11.45 ULTIMATE SALES LEAD GENERATION MASTERCLASS Sponsored By

Immediately Turbo-Charge Your Sales Lead Generation

12.00 - 12.45 The Secrets of Engaging With Modern B2B Buyers

13.00 - 13.45 Building Trust: The Key to Account Based Marketing and Sales


Content and speakers are subject to change. The digital show guide and seminar timetable will be updated online prior to the show, so please check www.salesinnovationexpo.co.uk for the latest information.

@SalesInnovExpo #SIE2017

14.00 - 14.30

14.45 - 15.15

15.30 - 16.00

16.15 - 16.45

Tips for Maximising Sales Effectiveness

Selling in the Boardroom!

Is Cold Outreach Dead?

How to Get Past the Gatekeeper and Increase Sales

David Beard Sage (UK) Limited

Ben Middleton KPMG

Todd OBrien Dell Advanced Anatlytics, GreenhouseROI & SellUp

Raymond Wright Lead Forensics

Learn What Really Stops Sales Teams From Reaching Outstanding Results

Harness the Power of Neuroscience to Gain a Competitive Edge

Sales Performance for a Changing World – Position, Problems, Possibilities, Payback

Training for Sales Performance – Making Your Sales Training Work

Mandy Evill Quantum Leap

Mark Erskine Seller Performance

Richard Higham & Martin Allison Saleslevers.com

Trevor Bethell Forcefield Training

Invest in Your People Today, Watch Your Business Grow Tomorrow

Can You Spell GDPR? Why It Matters in Marketing

Nadeem Shaikh SMART Way Forward

Tim Musson Computer Law Training

Leadfeeder

Gamification of Sales: The What, Why and How

Digitalising B2B Sales Communication - Common Mistakes and Keys to Success

Adapt, Engage, Convert: The New Era of Think-Centric Selling

Attracting, Retaining & Developing Sales Talent to Grow Your Sales

Derry Holt Stormburst Studios

Morten Junge Prezentor

Sue Farmer Herrmann International

Lee McQueen Raw Talent Academy

Digitising the Sales Process Win More, Quicker

Grow Your Business Success Through Harnessing Your Mind & True Capability

Increasing Focus and Resource on Cold Outreach

How to Double the Productivity of Your Sales Team

Alex Love Enigen UK Ltd

Pip Thomas Edge NLP Ltd

John Hazell Rocketism

Simon Cornford Trip Builder

BOOK YOUR PLACE ONLINE AT

SALESINNOVATIONEXPO.CO.UK

14.15 - 14.45 Sales Process - Putting the Sales Process at the Heart of Your Business

14.00 - 14.45 Identifying HOT Sales-Ready Leads With Lead Forensics

15.15 - 15.45 Sales Activities - Develop Diamond Standard Communications

15.00 - 15.45 Increase Traffic to Your Website Now!

16.15 - 16.45 Sales Management - Join the High Performing Management Club

16.00 - 16.45 Sales: Getting Past the Gatekeeper

43


SALES INNOVATION E X P O 2 0 1 7

DAY TWO SIE KEYNOTE THEATRE 8

SEMINAR THEATRE 9

SEMINAR THEATRE 10

SEMINAR TIMETABLE | WEDNESDAY 29TH MARCH 10.15 - 10.45

SALES INNOVATION E X P O 2 0 1 7

DAY TWO SALES MAGIC - SELLING THAT WORKS MASTERCLASS

12.30 - 13.00

How a Little Humour Can Help You Sell More!

The Four Steps Found in Every Successful Business Transaction

Cultivating Fast Teams in the Age of Digital Transformation

Karen Dunne-Squire Elation Experts

Daniel Disney The Daily Sales

Chris Murray Varda Kreuz Training

Nicola Hodson Microsoft UK

PLEASE NOTE:

How to Be the First to Make a First Impression

Data Rich but Data Poor

Harness the Power of Neuroscience to Gain a Competitive Edge

Steve Hunt Libris Systems

Antony Young Demuto

Mark Erskine Seller Performance

Marketing and Business Development: a Match Made in Heaven?

Smart, Collaborative Tech Makes You Beat the Competitors

Recognising Your Leadership Style and Adapting It to Your Team

Mary McGuffog Umbrella Marketing Team

Andreas Lalangas Salesbox CRM

Nadeem Shaikh SMART Way Forward

How to Align Your Sales & Marketing

The Incentive Code – Supercharge Sales Through Promotions and Incentives

Grow Your Business Success Through Harnessing Your Mind & True Capability

Tim Hampson SalesSeek

Tim Peniston-Bird Orangutan

Pip Thomas Edge NLP Ltd

Joining the Dots Linking Sales to the Business

Boost Productivity in Four Easy Steps

What Salespeople Can Learn From Videogames

Mike McIntyre Xenogenix Ltd

Darren Hilton Floqo

Rhys Jenkins Creditsafe

Seminars in this theatre will begin at 11.00

PLEASE NOTE: Seminars in this theatre will begin at 11.00

PLEASE NOTE: Seminars in this theatre will begin at 11.00

Sponsored By

SEMINAR THEATRE 12

11.45 - 12.15

Be an Unstoppable Leader – Create a Culture of Success

Sponsored By

SEMINAR THEATRE 11

11.00 - 11.30

PLEASE NOTE: Seminars in this theatre will begin at 11.00

MASTERCLASS TIMETABLE | WEDNESDAY 29TH MARCH 10.45 - 11.15 Sales Process - Putting Sales Process at the Heart of Your Business

11.45 - 12.15 Sales Activities - Develop Diamond Standard Communications

12.30 - 13.00 Sales Management - Join the High Performing Management Club

Sponsored By

11.00 - 11.45 ULTIMATE SALES LEAD GENERATION MASTERCLASS Sponsored By

Immediately Turbo-Charge Your Sales Lead Generation

12.00 - 12.45 The Secrets of Engaging With Modern B2B Buyers

13.00 - 13.45 Building Trust: The Key to Account Based Marketing and Sales


Content and speakers are subject to change. The digital show guide and seminar timetable will be updated online prior to the show, so please check www.salesinnovationexpo.co.uk for the latest information.

@SalesInnovExpo #SIE2017

13.15 - 13.45

14.00 - 14.30

14.45 - 15.15

15.30 - 16.00

16.15 - 16.45 Becoming a Connector: Why Business Networking is Wasting Your Time

Sales Innovation: The Customer IS Always Right

Who to Train? The Science Behind Sales Training Effectiveness!

Emotional Intelligence (a Game Changer for Sales Leaders)

Raising the Value of Sales: a Force for Good

Bal Bansal Coca-Cola European Partners

Gary Delbridge Objective Assessment Limited

Jim Rees The Long and the Short of It

Jack Mizel Institute of Sales Management

How Artificial Intelligence Will Impact Sales

How to Punch Above Your Weight

Mastering Face to Face Engagement at Trade Show Exhibitions

What Salespeople Can Learn From Videogames

How to Gain More Business Through Your Use of Linkedin

Peter Schlecht The SaaS Co.

Bob Hayward Rikki Hunt Associates

Lee Ali Expo Stars Interactive Limited

Rhys Jenkins Creditsafe

Andy Gwynn 3 Degrees Social

Seven Steps, Seven Days to Doubling Your Phone Sales Results

Sales Meeting Digitalisation

Bridging the Sales and Marketing Gap

Your Buyer is Online: Savvy Sales for the Internet Age

Preventing Lost Sales – And How to Get All of Your Reps on Target

Trevor Geraghty Difference Corporation

Wieger Mensonides Closing Steps

Bruce Hayes CTO Marketing Ltd

Ian Guiver Axon Garside

Andrew Ashley OnTarget Systems Ltd

Get a Better Return on Investment From Your Marketing

Can’t Sell, Won’t Sell?

Blow Away Your Competition at the First Sales Meeting

Recent Advances in Technology Means the World of Recruitment is Constantly Evolving

Simplifying Complex Sales – Yes You Can

David Holland EXELA Limited

Frances Kelly Blueprint

Lyndon Nicholson Buffalo7

Jake Hughes LG Recruitment LTD

Stephen Price Launchpad CRM (S3P Software Ltd.)

Harnessing the Power of Sales TEAMS to Increase Sales Effectiveness

How to Create Awesome Results Instantly

Data Driven Sales Management

Michael Cochrane Focus Management Business Solutions

Maria Sundström Liid Oy

Elite Commando Survival

Candii

Jo Keeler Belbin

Chris Marr Content Marketing Academy Ltd (CMA Ltd)

BOOK YOUR PLACE ONLINE AT

SALESINNOVATIONEXPO.CO.UK

14.15 - 14.45 Sales Process - Putting the Sales Process at the Heart of Your Business

14.00 - 14.45 Identifying HOT Sales-Ready Leads With Lead Forensics

15.15 - 15.45 Sales Activities - Develop Diamond Standard Communications

15.00 - 15.45 Increase Traffic to Your Website Now!

16.15 - 16.45 Sales Management - Join the High Performing Management Club

16.00 - 16.45 Sales: Getting Past the Gatekeeper

45


OUR PARTNERS

EXHIBITOR LISTINGS

We would like to thank our partners, sponsors, supporters and all those that have helped make the B2B Marketing Expo a hugely successful exhibition.

SALES INNOVATION E X P O 2 0 1 7

1 Stop Data Ltd Stand Number B744 1 Stop Data provides lead generation, data, digital and telemarketing services worldwide. www.1stopdata.com 02087869111 247Email Stand Number B444 An Enterprise class email marketing platform, providing industry leading delivery rates. Simple and easy to use, with nothing to download or install. You can benefit from our extensive email personalisation, email automation, exporting and reporting capabilities and our comprehensive JSON API. www.247emaildata.com 0800 043 2460

CONTENT MARKETING ASSOCIATION CMA C O N T E N T

S P E C I A L I S T S

®

MarTech marketing.technology

46

3degrees Social Stand Number S694 Doing away with the need for cold calling, bypassing “The GateKeeper” and leveraging your time to find and connect with your ideal client anywhere in the world using the world’s most powerful business platform - LinkedIn!! www.franchise. 3degreessocial.co.uk 0845 004 1822 3EN Stand Number S274 Providing quality services & solutions that go beyond expectation. 3EN is a cloud business consultancy, focused on enhancing every touch point of the organisations we work with. www.en.cloud/ 0289 042 7291

Access UK Stand Number S381 Access aCloud is a set of cloud applications that work individually, or together as a complete business suite. Whatever your industry, aCloud drives agility into specific departments, helping Finance, HR, Sales and Marketing work smarter and faster. www.theaccessgroup.com/ solutions/business-suite/ 0845 075 6000 Acorn Press Stand Number B828 We’ve been creating beautifully printed items for businesses across the UK since 1979. Litho Print & Digital Print & Large Format. Our comprehensive in-house capabilities allow us to quickly and carefully manage the production of your printed literature. www.acornpress.co.uk 01793 608900 Act-On Software Stand Number B724 Act-On is a marketing automation platform that delivers innovation to empower marketers to do the best work of their careers. Act-On is the only integrated workspace to address the needs of the customer experience, from awareness and acquisition, through retention and loyalty. www.act-on.co.uk 0118 948 5610 AdPen UK Ltd. Stand Number B802 The art of business is about making a mark, making sure that you get your message across. AdPenSite is the foremost distributor of high quality engraved and imprinted promo pens across Europe and offers every business, from corner shop to multinational corporation the opportunity to make such a mark. www.adpensite.co.uk +44 (0) 07413303022


Akkroo Stand Number B413 Akkroo is a powerful, integrated solution that transforms the way leads are captured and processed at events. Put an end to paper lead forms, stacks of business cards & antiquated badge scanners. Empower your teams to capture, qualify & take action with leads straight from the event floor. www.akkroo.com/b2b-events 02030567720

App Design Co Stand Number S766 ADC specialize in designing brand loyalty apps for small businesses. ADC serves thousands of major brands worldwide using our proprietary #tagboard platform as a gateway to broadcast live social media feed at events & live broadcasts and also as embeds for websites & apps www.theappdesignco.com 07412 633496

B2B International Stand Number B440 We are an international research firm, specialising in b2b markets. Clients value our depth of knowledge and decades of experience in making sense of complex, often technical industry verticals. We support this `b2b focus` with global inhouse fieldwork, technology and consultancy resources. www.b2binternational.com 0161 440 6000

allpack Packaging Stand Number B827 Transform the way you think about packaging with allpackÂŽ Packaging; the European one stop shop of packaging solutions. We offer intuitive and innovative packaging solutions to SME`s and Blue Chip companies, proving that our business supplies more than just cardboard boxes! www.allpackpackaging.co.uk 01922 472 400

Aquamarine Media Stand Number B115 Aquamarine Media are a specialist search and social agency. They offer paid search marketing (PPC), social media management and copywriting services to clients all over the country. The agency has been involved with PPC since it first arrived in the UK and has over 13 years` industry experience. www.aquamarine-media. co.uk 0333 335 0425

BasilGlobal Stand Number B598 Basil is a comprehensive marketing communication agency, working for clients in the UK, USA, Europe and Asia. We help brands get more agile. We believe in being timely and cost-effective. And more importantly our communication solutions are omni-channel. We have created our own DAM Br@ndcentre www.basilglobal.com 020 3137 8098

Autom8 Connect Stand Number TBC The SaaS contact centre platform that enables you to connect to more customers than ever before. Clean user dashboards, powerful reporting, awardwinning support and an open API help your team to get the best possible results - with zero licence fees. Visit the stand for a free demo and trial! 0203 883 9623

BBX UK Stand Number S296 Are you interested in more customers, improved cash flow and enhanced profits? BBX represent a diverse group of businesses who trade with each other on a preferred supplier basis using a complementary currency. Visit our stand or visit our website for immediate customers. www.bbxuk.com 0334 002 014

Allwag Promotions Stand Number B411 Award winning supplier of ethically sourced printed promotional merchandise branded business gifts and corporate clothing. Our Account Management team specialise in providing creative merchandise solutions for Exhibitions, conferences and venues. Fast turnaround and great quality products! www.allwag.co.uk 01245 382600 Alpha CRC Stand Number B910 Alpha CRC operates, as a Business Service Provider to the world`s largest companies. In particular, through our provision of world class Globalisation and Localisation, together with Translation, we have enabled hundreds of British companies to access, and be profitable in global markets. www.thisisalpha.com 01223 431000 Ancient House Printing Group Stand Number B300 Ancient House Printing Group is one of the UKs most established and experienced web and sheetfed printers. We are proud of our heritage and history since 1845. www.ancienthouse.co.uk 01473 232777

Avidmode Stand Number B542 We offer clients an end-toend managed solution on the technical side; from website to web server. Our work comes with an extended support guarantee: What we build, we will maintain. Small or crucial work is free for as long as you use our product. www.avidmode.com 01628 638 697 Axon Garside Stand Number S350 We drive a predictable source of high-quality sales opportunities by using your website & unmatched knowledge of the market. 90% of B2B buyers say they`ll find you when they`re ready to buy. We don’t only help you get found online - we convert & nurture prospects until they are sales-ready. 01617 110 110

Belbin Stand Number S778 We believe that simply putting together a number of people and expecting them to work as a team is not enough. By using Belbin, the gold-standard team language, we have enabled individuals, managers and organisations to build effective teams by harnessing and understanding individual strengths. www.belbin.com 01223 264975 Bishops Printers Stand Number B412 Everything you need to produce a successful direct marketing campaign, all under one roof. From single copies to tens of thousands, fabulous designs, vibrant print and stunning print finishes, to money-saving direct mail solutions, we make it easy to achieve more with your print. www.bishops.co.uk 023 9233 4900

BIZMIND Stand Number S586 www.bizmind.com +358 20 735 2260 Blackdot Stand Number B116 Blackdot provides evidencebased marketing and sales solutions that transform businesses and quantifiably accelerate growth. We help enterprise-level clients across a range of industries and global locations, to effectively drive change across strategy, people, process and technology. www.theblackdot.com.au 07802 342701 Blow Media Stand Number B632 We are experts in helping ambitious businesses to build and develop strong brands through creative off/online marketing projects - Our team offers a potent mix of wily & commercially aware experience with youthful energy ready to challenge ideas and embrace new technology. www.blowmedia.co.uk 01628 509 630 Blueprint Stand Number S764 We love helping companies to grow and fulfil their potential. Blueprint is a business development agency for the creative and tech sectors. As a business development partner, we provide training, consultancy and the resources you need to be more successful in sales. Come and see us on stand S764 www.blueprint-nbs.com 0203 006 9500 Brand Recruitment Stand Number B1022 Established experts in marketing recruitment in the Central and Eastern Regions, Brand Recruitment have connected businesses with the best marketing talent for over ten years, Working on marketing, brand, category, digital, social, PR, comms and product roles, Brand should be your agency of choice. www.brandrecruitment.co.uk 01223 242423

47


Brandz Ltd Stand Number B544 Brandz are leading suppliers of branded promotional merchandise. Offering more than just a sourcing service, Brandz has a team of consultants who can help at every stage of your campaign, from initial ideas right through to campaign execution. Whether it be giveaways, gifts or corporate collateral www.brandzltd.com 0870 890 2847 Breathe Creative Stand Number B526 Breathe creates and transforms brands. Brand Design to make you stand out and connect emotionally with your customers. Web Design that perfectly reflects your brand and clearly communicates your point of difference. Inspiring business driven Brand Communicatications across all media www.breathe4u.com 01491 699 845 BrightTALK Stand Number B716 BrightTALK brings professionals and businesses together to learn and grow. Thousands of thought leaders are actively sharing their insights, their ideas and their most up-to-date knowledge with professionals all over the globe through the technologies that BrightTALK has created. business.brighttalk.com BrightTarget Stand Number B914 Our industry-leading SaaS predictive B2B marketing analytics platform, BrightTarget, empowers you to give your customers what they want, before they or even you know they want it - accelerating the process of winning valuable new customers, reducing churn and growing the value of customers. www.brighttarget.com 0121 663 1990 British Promotional Merchandise Association Stand Number B420 The BPMA is the leading trade body representing the promotional gift industry. If you are looking for ideas for your next marketing campaign, come and see director general. www.bpma.co.uk 0203 875 7942

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Buffalo7 Stand Number B952 Buffalo7 is the UK’s leading PowerPoint presentation design agency. We create bespoke presentations that fit around you, your brand and your audience. No ‘off-the-shelf’ solutions here! Come and see how we can build something tailored perfectly to your business at stand B952. www.buffalo7.co.uk 0161 731 0169 Business Marketing Club Stand Number B416 www.businessmarketingclub. org.uk Buzzbox Telecom Stand Number S384 Buzzbox is a fully featured phone system (PBX) for business and enterprise users. Developed with ease of use in mind, Buzzbox replaces your existing phone system and allows you to do much more. Record calls and gain insights into your staff behaviour with in-depth call statistics. www.buzzbox.cc 0330 122 2230 Cambashi Ltd Stand Number S181 Companies are always looking for ways to increase sales productivity, but providing the industry knowledge that helps sales teams to understand client business problems is often overlooked. Cambashi addresses this issue with unique solutions for companies selling into manufacturing sectors. www.cambashi.com 01223 460439 CANDDi Stand Number S382 CANDDi is the UK’s leading Prospect Analytics Platform. We help sales teams to close move business by identifying and understanding their website visitor’s. Typically clients reports 2-3x more qualified sales leads within the first 3-6 months. www.canddi.com 0161 414 1080 CFL Print Solutions Stand Number B230 A good Print Manager is a problem solver and we at CFL Print Solutions are just that! Looking to integrate print into your marketing campaigns? Come and have a chat with us on stand B230 cfl-ltd.co.uk 01235 821440

ChatMarshal Stand Number S475 ChatMarshal provides a hybrid solution for live chat in the form of a Chatbot and human solution. Chatmarshalis able to assist your visitors navigate your website or just simply capture leads. www.chatmarshal.com 010 593 0180 Chat Ninjas Stand Number B829 Real-time web chat. Instant messaging to take care of all your visitors` needs, powered by skilled ninjas from our Leicester academy, 9am-8pm, Monday to Friday. Turn visitors into potential customers without stretching business capacity. www.chat-ninjas.co.uk 0116 207 8946 Cherry London Stand Number B820 Cherry London is one of Europe`s fastest growing marketing agencies specialising in strategic brand partnerships. We are an independent agency reinventing marketing in the 21st century, helping brand marketers change their business and brand fortunes through strategic alliances. www. cherrylondon.com 020731115000 CISION Stand Number B212 Cision is a leading media communication technology and analytics company that enables marketers and communicators to effectively manage their earned media programs in coordination with paid and owned channels to drive business impact. www.cision.co.uk 020 7074 2560 Clear B2B Stand Number B800 A leading B2B Marketing Communications Agency specialising in Customer Acquisition and Retention. Clear B2B has UK and international industry-specific experience and a particular expertise in working with companies that sell or fulfil through third parties. www.clearb2b.com 01285 626000

Click4Assistance Ltd Stand Number B936 Established in the UK at the inception of the live chat concept, Click4Assistance was one of the first, ground-breaking providers to introduce live chat software. For more than 12 years we have been successfully providing a complete live chat software solution for SME and corporate organisations. www.click4assistance.co.uk 0845 123 5871 Clickoo Stand Number B456 Clickoo was set up 7 years ago as a specialist PPC agency. We are an award winning and google certified search marketing agency based in Manchester. We manage a variety of local, national and multinational clients with foreign language campaigns across Europe all under one roof with native speakers. www.clickoo.co.uk 0161 414 1000 Clockwise Complete Marketing Stand Number B112 Clockwise is a specialist B2B Marketing Agency offering strategic and creative marketing services for integrated campaign management. We can take your marketing full circle, from consumer insights, through marketing strategy and planning, creative campaign management, to analytics and evaluation. www.clockwise.co.uk 01737 221 221 Closing Tools Stand Number S484 CLOSING STEPS: - is a revolutionary and ultra powerful Closing Sales software - coupled with the 1st userfriendly interface for CRM... which automatically fills in the CRM Results: - More professional and pleasant appointments - Close more - Negotiate better - CRM data entry rate100% www.closingsteps.com/en 00 33 6 09 60 37 66 Club Row Creations Stand Number B732 Helping You Keep Your Name in Front of the People You Want to do Business With www.clubrowcreations.co.uk 020 3221 1990


Cognism Stand Number S166 An end-to-end sales acceleration solution that provides sales organisations with a more efficient way to prospect. Create targeted campaigns from our database of 300 million prospects, send automated emails using smart sequencing and see an increase of 300% of meetings booked www.cognism.com 2038580822 Computer Law Training Stand Number B1060 Data protection & information security. Keep your direct marketing compliant with UK laws and upcoming EU legislation which will introduce massive potential fines. Apart from general DP compliance you will need to obtain and record consent correctly. We offer training (including online) & support www.computerlaw.org.uk 077309 37357 Companeo Stand Number B712 Companeo is a specialised Sales Lead Generation Company - we believe in a direct approach, engaging with customers and prospects on a one-to-one level. Companeo has been generating qualified leads since 2000 and has successfully helped thousands of SMEs to grow their business across UK and Europe. www.companeogroupe.com 0808 168 8945 Concept Incentives Limited Stand Number S476 Corporate Merchandise specialist supplying printed promotional products. For 25 years Concept Incentives has provided high quality promotional merchandise and branded products: desk accessories, usbs, bags, pens, mugs, confectionery, umbrellas, golf & sports related products, clothing & textiles. www.concept-incentives. co.uk 01625 430077

Content Marketing Academy Stand Number B934 The UK`s leading Content Marketing Membership Community. At CMA we focus specifically on teaching the principles of content marketing to change the way businesses communicate forever. We believe that the best way for organisations to succeed with marketing is to embed it into their culture. www.cmauk.co.uk 01592 321122 ContentCal Stand Number B842 ContentCal is a familiar and intuitive way to manage social media. Helping businesses save time, plan more effectively and create better quality content. Come chat to us at stand B842 to learn how ContentCal can help you get the most out of your social media marketing www.contentcal.io Corpdata Stand Number B754 B2B list provider - data advice, data solutions. Corpdata business lists give the best opportunity to connect you to the people most likely to buy; because our lists are accurate, up to date and detailed so you`ll get more of the right people. www.corpdata.co.uk 01626 777400 Coservit Stand Number S770 LeadSeed is a sales & marketing platform, which delivers better qualified B2B opportunities and strengthens customer relationships. This innovative solution adds value at all stages of the sales cycle from identifying new prospects through to account development activities. www.coservit.com 01925 394130 Creative Digital Agency Stand Number B354 At Creative Digital Agency, we work hard at really understanding what you need for your business. Once we are clear on your objectives, our team will help you to explore the digital marketing solutions that will deliver you results. www.creativedigitalagency. co.uk 0203 780 0808

Creditsafe Stand Number S354 Creditsafe the Global Business Intelligence Experts offer company credit information on over 240 million companies worldwide. With our extensive database and executive product suite, we offer over 200,000 subscription users worldwide all-round business solutions to avoid bad debt and insolvency. www2.creditsafeuk.com 029290 886500

DeepCrawl Stand Number B630 DeepCrawl provides its clients with a complete overview of their websites` technical health. Empowering their SEO, content and search marketing teams with the actionable data needed to drive visits, regular crawling: Disney, Ebay & Linkedin as well as 54% of the Fortune 500 retail companies. www.deepcrawl.com 0207 822 8670

CTO Marketing Stand Number S264 www.ctomarketing.com 01291 627516

Demandbase Stand Number B515 Demandbase is the leader in Account-Based Marketing (ABM) providing the only end-toend ABM platform - account identification, account-based advertising, B2B website personalisation, account-based marketing automation, accountbased sales development and integrations into CRM. www.demandbase.com 0415 683 2660

CX Network Stand Number B803 CX Network provides customer experience, marketing, insight & digital leaders with high quality content and global events. Join for free for expert reports, videos, podcasts & more; newsletters with the latest content; exclusive event offers & networking opportunities with senior decision-makers www.cxnetwork.com +44 2073689745 Cygneto Apps Stand Number S276 Cygneto Apps provide tailored ordering applications for manufacturers, distributors, wholesalers, retailers & field sales teams. It is a suite of Application solutions which enables business with end to end ordering facilities covering Field Sales Management, Mobile - Print Commerce and Web Ordering www.cygneto-apps.com 00917 9671 24000 Data Dwell Stand Number B514 Data Dwell is a cloud-based marketing technology that allows you to find, store, and share content, brand and rich media files like photos and videos with ease. www.datadwell.com +44 (0) 845 531 0005 Datify Stand Number B240 We are a digital marketing agency with both the technical and creative skills needed to support your business and generate leads from digital channels. www.datify.co.uk 0173 366 7110

Depositphotos Stand Number B511 Depositphotos is your one-stop royalty-free solution bringing the right creative content for you selected from 55+ millions of high-quality photographs, vector images, videos and editorial files. We serve customers from over 192 countries, giving them support in 20 languages www.depositphotos.com 0195 4990 0075 Difference Corporation Stand Number S352 We are experts in contact centre technology and performance. We are the UK`s leading business source for cloud contact centre technology, training and consulting. www.differencecorp.com 0344 493 1100 Digital Marketing Implementation Services Stand Number B310 Experienced UK-based provider of top quality Digital Marketing Services for both SME`s and large organisations. Proven, successful and no-nonsense approach to digital marketing. www. emarketing-strategy. co.uk 01296 326646

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Digital Pi Stand Number B356 Digital Pi is a digital marketing agency composed of technology experts focused on helping companies get rapid, meaningful value from marketing automation and related digital marketing technologies. www.digitalpi.com +1 408-805-3044 Digital Web World Ltd. Stand Number B332 Digital Web World Ltd - We Are Smarter Digital Marketing Award Winning SEO Apps and Web Design Social Media Content Specialists.We have been helping brands gain valuable insight about their competition online, deploying award winning SEO, Websites & Apps helping businesses get noticed. www.dwworld.co.uk 01273 855995 DigiTechMark Ltd Stand Number B824 Animation Production House. We create videos in 3d, 2d,motion graphics and whiteboard for TVC’s and use on Social Media channels too. DTM also provides Mascot designing to help increase brand awareness and give you a brand ambassador. All of our work is done in our in-house studio. www.digitechmark.co.uk 0754 4431 094 DIRECT SOLUTIONS Stand Number B346 Direct Solutions our expertise is Direct Marketing, Print and Design - giving you the proven tools and flexible solutions you need to make your marketing strategy pay dividends. We take the time to listen to your needs, and work within your budget to identify and implement the right solutions. www.directsolutionsuk.com 01255 221322 dotmailer Stand Number B140 Smarter. Faster. Better. The email marketing automation platform that empowers online marketers and merchants. www.dotmailer.com 0845 3379170

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DS Creative Stand Number B210 DS Creative have been helping businesses to attract more customers for over 14 years. Specialising in Website Development, Graphic Design and Printing, they offer a wide variety of services to help companies promote themselves. www.dscreative.co.uk 0114 266 9000

Dynistics Stand Number B756 Dynistics produces graphical dashboard reporting tools that allow organisations to monitor, analyse and improve operational performance. Our innovative predictive reporting software, Active Dashboards, transforms your business intelligence into stunning graphical charts. www.dynistics.com 0800 612 0892

Element 26 Stand Number B611 Element 26 is a highly versatile, fully integrated video agency. We help your businesses to succeed online by harnessing the power of video and aligning it with your sales funnel. If you want to grow your business in 2017 you can’t ignore video. #videomovesbusiness www.elementtwentysix.com 0207 628 7857

Eat My Logo Stand Number B830 Eat My Logo manufacture fantastic high quality logo branded, cakes, cupcakes, biscuits and flapjacks. We specialise in UK wide multi-site delivery projects. With fantastic client feedback Eat My Logo should be your supplier of choice for edible branded cakes, cupcakes, biscuits, flapjacks www.eatmylogo.co.uk 0177 24 72580

Elite Commando Survival Stand Number S570 At ECS we believe that true adventure can bring the best out of your team. Taking everybody out of their comfort zone really brings out the true character of the individual, and it is only once you have seen these traits that you can truly judge a person. www.elitecommandosurvival. com 078 5253 2122

Edge NLP Limited Stand Number S388 Edge NLP is in the `changing your world` business. We help people take charge of their thoughts, emotions & step into their super powers in all areas of their lives. Our courses are held at stunning venues in Buckinghamshire & we`re noted for our fun, inspiring, upbeat & game changing approach. www.edgenlp.co.uk 020 3145 0698 edrone Stand Number B315 edrone eCRM - first CRM for eCommerce. We help to increase sales with ready-to-go marketing engagements armed with AI. Our unique selling is the Plug’n’Play Customer intelligence & marketing automation suite. Our goal is to deliver mechanisms used by eCommerce giants to the companies of any size! www.edrone.me +48 510 043 827 Elation Experts Stand Number S780 Elation Experts is the creation of growth specialist Karen DunneSquire & is aimed at giving SMEs access to the same sales practices & advantages enjoyed by larger corporate businesses. Elation has helped numerous companies achieve ambitious growth targets using Karen`s unique Three Pillars method. www.elation-experts.co.uk 0117 965 2189

Emergenetics UK Stand Number S690 Emergenetics uses the latest brain and behavioural science to create higher sales performance. Utilising robust scientific research, it provides training and immediate powerful personal insights to help sales teams perform to their very best. www.emergenetics.co.uk 01223 424541 Enchant Agency Stand Number B825 Enchant are a customer lifecycle marketing agency based in London. We enable B2B companies of all sizes, to create and implement marketing strategies that drive a high return on investment. Book a free consult with us at www. thisisenchant.com/contact www.thisisenchant.com 0207 164 6984 Enigen UK Stand Number S584 Enigen are a Digital Oracle CX Consulting Partner. We help our customers define, plan and implement their Customer Experience Strategy. This is underpinned by the deployment of best-of-breed Oracle CX technology in the Cloud. www.enigen.co.uk 0203 3280 710

Everyday Champion Stand Number B622 Everyday Champion is a London based SEO, digital marketing and e-commerce agency. We help businesses grow their revenues by making you visible in Google, YouTube & Amazon. We help you be compelling & authentic so that your potential customers can connect with you, & optimise your conversion process. www.everydaychampion.com 020 7846 0067 EXELA Stand Number S684 EXELA is transforming the way small businesses use technology to grow. Expert trainers, coaches and implementors of Infusionsoft. EXELA is the largest and most experienced Infusionsoft reseller in EMEA. For a FREE Guide on how to use technology to grow text GUIDE to 88444. www.exela.co.uk 01242 375000 Experian Stand Number B446 Experian B2B Prospector helps you find new customers fast, with up-to-date email, phone and postal data lists. Knowing that your data is segmented and targeted to your most profitable business prospects means you can lower your marketing costs and conduct your sales campaigns with confidence. www.experian.co.uk 0870 0121111 Explore360 VR Stand Number B822 Explore360 are an award winning team of storytellers from the world of TV and film, delivering VR experiences for brands and venues. Cutting-edge tech combines with a decade of experience in digital promos for a wealth of clients including Sony Pictures, Jaguar, Oxfam and The Ministry of Justice. www.explore360.space 020 3289 6360 Expo Stars Interactive Ltd Stand Number B350 Expo Stars is a global tradeshow performance agency, that works with Exhibitors to optimize their trade show visitor engagement and improve their return on investment, through the provision of attendee engagement strategies, training, and Professional booth staff. www.expostars.com 0161 834 9478


Exposure Ninja Stand Number B722 Digital marketing agency specialising in ROI-focussed B2B SEO, website design, Digital PR and PPC. Led by the UK’s bestselling Digital Marketing author, Tim Cameron-Kitchen, Exposure Ninja is one of the UK’s best-reviewed agencies. www.exposureninja.com 0115 896 2348 Feefo Stand Number B711 Feefo puts the power of genuine feedback firmly in your hands. With an award winning closedloop platform, only verified customers have the opportunity to rate and review your service and products: Feedback you can trust and use to enhance your online visibility and provide valuable business insight www.feefo.com 0203 36 24209 FieldSmartr Limited Stand Number S588 FieldSmartr is an easy to use App for iPhone, iPad and Android for field sales teams to record what they do without getting in the way of them selling. FieldSmartr removes the CRM headache and allows a field sales team to be more productive and more effective. www.fieldsmartr.com 0118 328 7166 First Exhibition Services Ltd Stand Number B216 “First Exhibition Services Ltd is a full in house, International exhibition and event production company. We specialise in the design, manufacture, installation, and crucially, project management of bespoke exhibition stands. Visit us over by the Google Garage, advice is free and we love to talk www.firstexhibitionservices. com 023 92486565 FIVE CRM Stand Number B250 FIVE CRM provide fully customizable sales & marketing solutions. FIVE CRM provides market-leading software solutions dedicated to helping customers thrive and grow. At FIVE CRM, making things simpler is our passion. We believe software should be simple, hassle-free and easy to use. www.fivecrm.com 0203 598 9106

FL1 Digital Stand Number B930 FL1 Digital is a St Albans based Web Design, Digital Marketing and Training company established in 2004. www.fl1digital.com 01727 739812 FlexeStand Stand Number S760 Need to source a new display? Check out the multi awardwinning FlexeStand - the ultimate portable display. So easy-to-use, it bends, flexes, extends or reduces to always fit your space. With integrated screens running off USB sticks, play your presentations whilst still keeping life simple. WOW! www.flexestand.co.uk 01732 864194 FLOQO Stand Number S272 FLOQO can make your business processes simpler, winning you business faster. Our intuitive sales management portal will nurture your leads from opportunity stage through to service delivery. So don’t waste more of your time... join us on stand S272 for a live demo of this revolutionary sales tool! www.floqo.co 01179 927 630 Flowbird Ltd Stand Number B410 We are a CRM & marketing automation agency. We help our clients automate their sales and marketing processes so that they can acquire, engage and retain customers. We help companies in the selection and usage of CRM software. We are active resellers of ActiveCampaign and SharpSpring. www.flowbird.co.uk 01233 280557 Focus Management Business Solutions Stand Number S474 Focus gives you the necessary tools and help required to build and fix your business, creating perfect results for all. ‘Our Success is seeing you Succeed’ We have developed a range of modern and effective strategies to ensure you generate more leads, more sales and more profit! See us today! www. focusbusinessonlineacademy. co.uk 07859007944

FORA Space Stand Number S266 The design needs of the workspace have changed dramatically in the past few years and with the advent of Fora, the evolution continues. Fora aims to set the standard for a new way of working. This isn’t co-working; this isn’t serviced offices. This is ‘pro-working’ and it’s the future. www.foraspace.com 020 7866 4040 Forum Events Stand Number B230 Forum Events are organisers of award winning Forums and Summits, where you’ll discover a new, easy shortcut to finding business relationships that fit your needs, as some 44,000 past attendees have. With a mixture of face-to-face meetings, interactive seminars and limitless networking. Forcefield Training Ltd Stand Number S692 Forcefield Training helps companies to grow their people and their business by providing a range of leadership and sales training programmes. These include Sales Management, Coaching Skills, Consultative Selling, Account Management, Negotiation Skills and Presentation Skills. Contact Trevor. www.forcefieldtraining.com 01869255790 Fourleaf Stand Number B734 We are a results driven Marketing Agency delivering campaigns with thoughtful creative and technical excellence, fuelled with strategic thinking. From the initial creative vision to the finished product, we join digital, print and brand expertise to create exceptional outcomes for our clients. www.fourleaf.co.uk 01737 242 434 Fresh Egg Ltd Stand Number B940 Fresh Egg is a Digital Inbound Marketing Agency. Fresh Egg helps businesses earn the attention of their customers by making them easily found and discoverable online, drawing them to their website by producing interesting content, converting visitors into customers and then reporting on the success. www.freshegg.co.uk 01903 285900

FS1 Recruitment UK Ltd Stand Number B826 FS1 Recruitment UK Ltd is a niche recruitment consultancy specialising in the Marketing, Communications, Creative & Digital sectors. Our experience includes working with a range of B2C and B2B companies, both Client and Agency side throughout the UK. www.fs1recruitment.com 01908 787560 Fudge Animation Studios Stand Number B646 We are a full service animation studio based in the UK. Our highly respected team is noted for our imaginative visual narrative, humour and wit. www.fudgeanimation.com 0343 88 66 331 Full Rotation - Design & Animation Stand Number B132 Full Rotation is a small 2D & 3D Animation and Motion Graphic Design studio. We cover a wide range of animation for all media. From 2D animated explainer videos to full 3D animated commercials, broadcast design and Character animation. fullrotation.com 0333 577 8060 Funnee Biz by Vincis Stand Number S1070 Selling is no joke, but winning`s a laugh. Vincis, the world leaders in sales coaching, brings, you a 15 min standup comedy routine to make you think about how you could use humour to win. Sales is a competition, with no prizes for second. You need an edge, and that edge might be your sense of humour. www.studio62liverpool.com/ funneebiz 0151 259 6262 Gabriella Karney Photography Gabriella Karney Photography: Corporate portrait and event photography with extensive experience in covering events such as conferences, exhibitions, workshops, seminars, press events, product showcases and evening corporate functions. I also supply business portraits, LinkedIn profiles, corporate headshots, team photos and company photography. I take commission for stock images that can be used as marketing material for websites and other publications. I undertake work in London, Birmingham and the West Midlands. www. gkcorporatephotography.com +44 (0)79176 127154

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Green River Media Stand Number B620 Green River Media is an independent, full service, web design and development agency. We specialise in website and intranet design and implementation with a focus on Content Management System (CMS) driven websites and collaborative intranet and extranet solutions. www.green-river-media.com 0203 397 4155

Hoopla Software Stand Number S486 Hoopla amplifies performance for businesses of all sizes through its live data broadcasts of company news, key milestones and accomplishments. Companies including LinkedIn, Marketo and New Relic use Hoopla to celebrate achievements and keep employees connected, engaged and motivated. www.hoopla.net 0888-748-1960

Imagine Stand Number B600 The imagine group are specialists at getting companies found on the internet, from the design of a new website to the full digital marketing. We work for a number of small companies, international companies, actors and film, Imagine has a 97% retention rate of clients, we always get results. www.imaginecreation.net 01452 899770

Greenbank Stand Number S194 Greenbank are a global, yet highly personalised, consultancy, dedicated to driving our clients` revenue and margins through improved sales and leadership performance, with a real focus on business value. We achieve this by coaching, consultancy and highly engaging, motivational training programme. www.greenbankltd.com 0208 299 4060

Hospitality Worldwide Stand Number S1024 Hospitality Worldwide is an independent sports & entertainment tour agency. We are proud to be celebrating over 15 years in the industry. The company’s core business is to promote and sell; Corporate Hospitality, Sports Hospitality Tours & Tailor Made Playing & Adventure Tours. #LIVESPORT! www.hwsportstravel.com 0330 113 8887 07739337673

Impression Stand Number B314 Impression is an award winning digital agency that works for some of the country’s best known B2B brands alongside growing SMEs. We’re recognised for our data-driven approach to marketing & web strategies that help our clients achieve their goals and deliver exceptional ROIs. Find us at stand B31 www.impression.co.uk 0115 82 42212

H2O Delegate Management Stand Number B500 www.h2oevents.co.ukk Herrmann International Stand Number S472 Grounded in 35-plus years of progressive research on the link between thinking preferences and business results, Herrmann International`s assessments, tools and learning programs build the transformative thinking salespeople, leaders, teams and all professionals need to compete, succeed and thrive www.herrmannsolutions. co.uk 0208 123 7155 Holistic Email Marketing Stand Number B1018 We are a results-oriented email marketing consultancy. We believe to get the best out of email marketing, you need to base it on the customer journey. We created the Holistic approach, which is about creating conversion-focused, customer-centric marketing strategies with email at its heart. www.holisticemailmarketing. com 02038 71 2747

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HubSpot Stand Number B113 www.hubspot.com 020 3514 0663 Hurricane Stand Number B816 Hurricane is an award-winning video marketing & content strategy agency. We build stronger brands with powerful content backed by an effective marketing strategy with clients including, Barclays, Canon, BMW & Airbus. Visit our stand to discover how your business can achieve its goals with video too. www.hurricanemedia.co.uk 01179 240 773 0203 475 3184 Hype Branding Stand Number B613 HYPE is the home of brilliant branded merchandise. We specialise in the design, development and delivery of fresh, original and fully compliant promotional solutions to make you stand out from your competition! Visit us at Stand 613 to see the latest and greatest ideas in branded merchandise. www.hypebranding.co.uk 0845 430 1122

Inbox Insight Stand Number B442 Inbox Insight specialise in B2B lead generation and content syndication campaigns. We help our clients target their most relevant prospects with the best content to accelerate sales pipelines, drive targeted web traffic and increase brand awareness across EMEA and North America. B2B is in our bones. www.inboxinsight.co.uk 01962 835950 Infinity Stand Number S462 Infinity is an advanced call tracking & call management solution delivered from the Infinity Cloud. It allows you to measure which marketing channels generate calls & gives insight into every touch point of your customer`s journey, providing actionable data about your customer & marketing spend. www.infinity.co 03300 299 145 Initial Incentives Ltd Stand Number B513 Creators of innovative branded merchandise and promotional products. We create products that reflect your company ethos and brand guidelines. Ensuring not only the best return on investment but also a return on exposure. We source ethically from both the UK and Asia. ISO 9001 & 14001 www.initialincentives.com 020 8381 3300

Innovify Stand Number B642 Innovify is a product management & software development company that boosts the entire process, whether you’re a start-up or an established business. We develop innovative digital products using Agile and Lean methods. www.innovify.com 020 3514 5388 Institute of Recruiters Stand Number S1000 Professional Accredited Recruitment & HR Courses Suitable for seasoned HR & recruitment professionals. StudyCourse.org courses are taught by recruitment and HR professionals, with years of experience behind them. Cert in Recruitment (Cert PRP) HR Certificates (Cert HR) www.theior.org.uk 0871 288 2108 Institute of Sales Management Stand Number S290 In existence for over 100 years, The Institute of Sales Management exists to promote the prestige and integrity of selling by inspiring those employed in the industry to reach greater heights of achievement by providing education, guidance, information and encouragement. www.ismprofessional.com 0203 8704949 Intrigger Stand Number B110 An award winning UK based digital marketing agency. We specialise in both inbound and outbound services. We are a premier badged partner on PPC and all outbound services and a Hubspot certified partner on Inbound services. We offer performance based results and hold specialist badges in six areas. www.intrigger.com 0203 3688909 Invoco Telecom Stand Number B616 Invoco’s advanced call tracking platform helps our clients improve their marketing effectiveness by providing detailed call analytics, call recording and seamless integrations into many popular sales & marketing applications helps improve the customer experience. www.invoco.net/ b2bmarketing 01527 306 205


IPIA (Independent Print Industries Association) Stand Number B222 The IPIA educates marketing and print procurement professionals about the remarkable technological innovations in print. Learn how to use print in successful integrated campaigns to support your marketing objectives and budget requirements. Source from our membership for your next print project. www.ipia.org.uk 01785 253 796 iPresent Stand Number S1022 iPresent is the world’s most advanced Sales Enablement platform. Our mission is empowering conversations, and we achieve this by connecting Marketing and Sales teams to drastically improve a company’s sales effectiveness. Come and see us at stand S1022 and grill us on our outrageous claims! www.iPresent.com 01420 446290 Jin Stand Number B217 Jin is a Public Relations and Digital Influence agency. We build relationships of trust with influencers and online communities. Our DNA: 360 degree digital research, strategy & technology. We have offices in London, Paris and Hamburg. www.jin.sc 020 36 374273

Kobestarr Digital Stand Number B342 We’re a Google Certified boutique digital marketing agency that means we’re impactful and cost effective. We help you grow while you enjoy running your business! Visit stand near Google Garage to win a bespoke website and SEO audit worth £2000 www.kobestarr.io 07989 746146 Kompass UK Ltd. Stand Number S864 Kompass’s provides its customers with business data and marketing lists to help improve the results of their sales and marketing activity. We work with small and large business to help increase lead generation and online visibility. www.kompassinfo.co.uk 01342 778 560 Kwame Badu Stand Number S585 An introduction to the man behind the successful ‘Starting a Business’ eBook and many more books that will be released March 28th at the Expo. This will also be a great opportunity to sign up for the Men in Business workshop running throughout 2017. Visit www.kwamebadu.uk or email info@kwamebadu.uk. www.kwamebadu.uk 0333 222 0854

Klarifi Stand Number B846 Klarifi brings your story and your proposition to life thanks to a robust and proven consultancy process, and a powerful, interactive, delivery platform. Equip your people to tell a consistent story and leave no opportunity `on the table`. www.klarifi.co.uk 01327 828 443

Launchpad CRM (S3P Software Ltd) Stand Number S286 Launchpad CRM efficiently and effectively records and manages all interactions and communications across your organisation`s leads, customers and opportunities through a single, fully integrated application covering inbound and outbound sales and marketing in challenging environments. www.launchpadcrm.com 0207 117 2443

Knuckle.tv Stand Number B313 We specialise in producing videos for businesses that make you stand out from the crowd and get your messages remembered. These days high quality, creative videos aren`t difficult and don`t have to be expensive. Our message is `You don`t need a Rolls Royce to deliver your shopping`. www.knuckle.tv 07710 38 5010

Lead Forensics Stand Number S670 98% of B2B website visitors don`t enquire; we tell you who they are. Discover which anonymous businesses have visited your website and access their full contact details so you can generate more leads, maximise your online ROI and reach sales leads before your competitors. www.leadforensics.com 020 3131 3253

Leadalizer Stand Number B134 Bored of blogs? Engulfed by email? Crazed by content? Aren`t we all. We help marketers escape the clutches of boring content by creating truly engaging experiences that generate awesome leads. Are you ready to say no to boring content? Visit us at Leadalizer and we`ll show you how! www.leadalizer.com Leadfeeder Stand Number S460 There are many potential leads browsing your website but the vast majority (98%) leave without giving their info. Leadfeeder is an online lead generation tool for B2B companies: it connects to your Google Analytics and shows you visiting organisations. Integrations for Pipedrive, Zoho & MailChimp. www.leadfeeder.com 0358102792949 LG Recruitment Stand Number S482 LG Recruitment - Believe in your future. A fresh new approach to recruitment across the UK. www.lgrecruitment.co.uk 0191 229 9530 Libris Systems Stand Number S260 Libris Systems gives marketing departments the infrastructure to update, manage, organise and distribute marketing collateral to sales teams fast, while protecting their brand. This allows sales teams to create bespoke and personalised documents on the fly with upto-date marketing information. www.librissystems.com 0845 206 8007 LiiD Stand Number S168 Log Sales Activities to CRM Automatically Updating your CRM is a chore, it takes a lot of time and it is not efficient. Liid can do all that for you. Our app is designed to log all your mobile calls, emails and meetings instantaneously and directly to your Salesforce or Microsoft Dynamics CRM. www.liid.com 00 3584 07683 813

Limelight Publicity Stand Number B242 Limelight is a leading designer and provider of innovative branded promotional products, servicing major global brands through a worldwide distribution network. We help all our clients produce outstanding promotional campaigns which achieve clear marketing objectives. www.limelightpublicity.co.uk 020 8447 4690 Limelight Learning UK Ltd Stand Number S386 A comprehensive 11 module online sales training course using psychometric assessments + training how to modify sales presentations to suit the preferences of the buyer. Optional in-house training gives reinforcement and is tailored to the client’s issues and markets. Personal attention throughout. www.limelightlearninguk. co.uk 07710 056 354

Little Orchard Media Stand Number B746 Little Orchard - renowned for their high production values and quality - is launching a new service that will put the power of video in to your hands. Ask us how we could deliver your videos for £150+vat. Get across the benefits and features of your products & services. www.littleorchardmedia.com 0845 838 7396 Loud Monkey Stand Number B150 Creative video production - from Kent to Kilimanjaro and beyond! www.loudmonkey.co.uk 020 8045 0380 Madison Logic Stand Number B322 Madison Logic is the global leader in Account Based Marketing. Our B2B marketing technology platform, Activate ABM, unifies display advertising and lead generation with comprehensive attribution metrics to show real return on investment. www.madisonlogic.com 0759 0685 879 Mailing Guy Ltd Stand Number B742 The Home of Direct Mail. www.mailingguy.co.uk 01708 86 55 44

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Major Digital Ltd Stand Number B832 Whether it’s cutting-edge digital strategies, delightful user experiences, high-performance web development or powerful digital communications you are after, Major Digital collaborates with brands to transform their businesses and move them forward...in a Major way. www.majordigital.com 01273 613600 MarketMakers Stand Number S680 The UK’s No.1 B2B telemarketing agency specialising in lead generation, appointment setting and database enhancement for SMEs and Enterprise businesses. We are experts in delivering ROI focused campaigns for clients including Virgin Atlantic, SSE, Atos and Travelodge. Come & see us to find out more. www.marketmakers.co.uk 0845 468 0880 Marketscan Ltd Stand Number B352 Marketscan is a multi awardwinning supplier of B2B data lists, data cleansing, and data analysis. Our powerful database of UK Business - Megabaseâ„¢ - provides extensive coverage, impressive deliverability guarantees and high quality, cost-effective solutions to clients. www.marketscan.co.uk 01243 786711 Marstan Press Stand Number B617 Marstan Press is a unique litho/ digital print and finishing supplier with on-site foiling blocking facilities. We offer the best `one-stop` solution to a variety of clients. Family run for 63 years we are committed and have our clients best interest at heart by working together in partnership. www.themarstanpress.co.uk 020 8301 5900 Media Five Limited Stand Number B524 Media Five`s Maestro automated marketing solutions create innovative integrated campaigns that personalise customer engagement, nurture hot sales leads and increase Return on Investment. Maestro`s analytics providing measurable results, validating success and fast tracking strategic development. www.mediafive.co.uk 01923 255369

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Meltwater Stand Number B344 Meltwater helps companies make better, more informed decisions based on insights from the outside. More than 24,000 companies use the Meltwater media intelligence platform to stay on top of billions of online conversations, extract relevant insights, and use them to strategically manage their brand. www.meltwater.com 029 2168 0470 mGage Stand Number B211 mGage, a Vivial Company, provides mobile messaging technologies and services for brands to create better customer experiences. Serving over 1,000 brands across 6 continents, mGage powers billions of monthly mobile interactions through SMS, MMS, and push. We’re a Tier 1 aggregator in the US and UK. www.mgage.com 0207 6335 064 MOO Print Stand Number B522 www.moo.com 401-400-0023 Moose Media Management Ltd Stand Number B414 Moose are a social media agency based in NW England with clients around the globe. We are specialists and offer management, training and consultancy for businesses of any size. If you’re unsure of what returns you currently get from social media or don’t know where to start, drop by our stand today. www. moosemediamanagement. com 012 0040 0121 Motiv8 Training Stand Number S196 Motiv8 Training is a specialist sales training organisation serving global brands across a range of industries. www.motivinternational.com 01442 275 313 Muntham House School Stand Number B920 Muntham is one of the leading special schools in the country, supporting the education and care of boys 8-18 and their families and carers.The Muntham community works to support the lifelong happiness and stability of young people by building strong trusting relationships. www.muntham.org.uk 014 03 730302

N’Damus London Stand Number B950 N’Damus LONDON offers handcrafted luxury leather bags and accessories. We design and manufacture branded leather promotional merchandise, corporate branded leather items and customised leather goods with your logo, etc. in order to meet your marketing and branding requirements. Handmade in London. www.ndamus.com 020 363 75178 NewBook CRM Stand Number S190 The most important goal a business can have is to satisfy its customers. NewBook CRM is a cutting-edge cloud-based system leading the way in technology by incorporating unique and industry enhancing features. www.newbook.cloud 01732 409999 No Magnolia Productions Ltd Stand Number B615 We’re a full-service video and animation production agency, emphasising a creative-led approach. We work with clients big and small, including Anschutz Entertainment, ARRI GmbH, Assurant, Brand View, Huntswood, Intu, Oxford University Press, Pearson Education and Sky. www.nomagnolia.tv 0118 324 3500 Objective Assessment Stand Number S862 Objective Assessment are a global leader in salesforce evaluation, training and development. Springboard Academy, launched this year, is OA’s game-changing new sales graduate programme designed to minimise the risk in hiring junior sales people for high growth businesses and to deliver faster ROI. www.objectiveassessment. com.au www.springboardsales.co.uk 07710 980 064 OBRIEN DIARIES LTD Stand Number B844 OBRIEN’S of Dublin, Specialist Manufacturers for 30 years+ of Desk & Pocket Diaries, Notebooks, Journals & Calendars - All Customised inhouse, for large & small Companies - Special Corporate Pages & Colours, Special Covers etc. DESIGNED TO ENHANCE YOUR UNIQUE IDENTITY - Yes! Paper Images last longer. www.obrienprinting.com + 353 [0] 1 6266722

ON24 Stand Number B430 The ON24 Webinar Marketing Platform helps companies generate & qualify salesready leads with live and on demand webinars that provide detailed analytics on customer engagement, accelerating the buying cycle and driving sales. www.on24.com 0203 178 2660 OneMonthApp.com Stand Number B214 www.onemonthapp.com 0208 050 7867 OneUp Sales Stand Number S160 OneUp Sales is a gamified performance management platform for the modern sales team. Run engaging sportsinspired competitions, share public digital wallboards and give your team real-time insight into their performance. www.oneupsales.io 07411 740 073 OnTarget Systems Stand Number S771 PREVENT LOST SALES. OnTarget has one simple goal - to help sales teams prevent lost sales. Nobody likes a loss, so come & see how our predictive analytics will alert you to sales you are about to lose so you can take action & prevent disaster. It’s new, it’s weird, it’s different. Come & see! www.ontarget.systems 0345 055 8967 Open Space Advertising Ltd Stand Number B141 We can show you how to use the power of Tesco, to generate a constant flow of highly targeted leads to your business. We are also Facebook advertising/retargeting specialists, who can help you turn your Facebook business pages and wasted website traffic into targeted leads, which convert to sales. www.openspaceadvertising. co.uk 012 0682 3780


Orangutan Stand Number B156 We can help your business increase sales through: - Sales incentives - Customer promotions - Dealer support - Loyalty programmes - Sales channel consultancy and recruitment Highly effective techniques that typically generate 30-400% sales increases and are funded many times over. www.orangutan.co.uk 08456 441122 Oxford College of Marketing Stand Number B111 Oxford College of Marketing is one of the UK`s leading marketing colleges with 18 training centres in the UK and worldwide. The college has over 20 years experience in delivering outstanding practical marketing and sales courses, qualifications and bespoke training to industry professionals. www. oxfordcollegeofmarketing. com 01865 515 255 Panoramix VR Stand Number B715 PANORAMIX VR is a range of European-produced cardboard custom branded Virtual Reality headsets (VR viewers) which allow you to enjoy VR and 3D experience just from our headsets and your iOS or Android smartphone. We offer different styles including Google Cardboard v2 shape. www.brandedvr.com 07563481357 Parkes Display & Expo Stand Number S172 Parkes Display & Expo design and supply exhibition stands and display systems along with the accessories including counters, iPad holders, promotional merchandise and carry bags. www.parkesprintanddesign. com 01767 603930 Pink Lizard Promotions Stand Number B713 Promotional Merchandise Specialists. We can provide you with the advice and ideas on how to get the best ROI on your merchandise so come and have a no obligation chat with us and claim your money saving vouchers aswell. www.pinklizardpromotions. co.uk 01362 693 710

POPcomms Stand Number B740 We help companies win business. We do this by bringing your ideas, messages and brand to life through engaging, persuasive, and visually compelling interactive presentations for desktop, mobile and touchscreen that support your strategic goals, resonate with your customers and win business. www.popcomms.com 0117 329 1712 PPC Stars Ltd Stand Number B317 It’s our mission to help you get more customers. We provide the services you need to get the results you want, so you can focus on what you do best running your business. We take the time to get to know you, your business and your goals. Best of all we have no contracts. www.ppcstars.co.uk 07949 594565 Prezentor Stand Number S470 The interactive sales tool for value-based selling. Prezentor digitalises sales communication through interactive presentations, smart workflows and rich data. Bridging the gap between marketing and sales while providing sales management with valuable insights to how sales work. All in One. www.prezentor.com 0452 8957 550 Prime Prospects (Sample Answers) Stand Number B1030 If you are looking for: International Business and Consumer Marketing lists for postal, telephone and/or email campaigns. Database cleansing health check reports for deceased, home movers, address fixing. Meeting and handholding advice to understand your marketing needs, and much more... www.primeprospects.co.uk 020 8274 5000

Print And Packaging Solutions Ltd Stand Number B330 We create stunning, branded carrier bags and packaging for agencies and work directly with multi-nationals, SMEs and boutiques. Print & Packaging offer promotional bags, packaging and merchandise for many large companies including Coca Cola, Virgin & IKEA. Come and speak to us at Stand B330 today! www.printandpackaging. co.uk 02380 671685 Pro-Active Business Information Ltd Stand Number B736 Pro-Active are an established B2B marketing services provider, working with IT /Technology and Publishing/Media industries. Specialist areas include: - Data management, hosting and cleaning - Data planning/broking - Direct mail production & Digital print - Online and email marketing - PURLs www.pro-activeuk.com 0845 121 2280 ProCo Stand Number B1020 We keep print relevant. In today`s digital world, print can give the creative cut through to really make an impact. Using the latest print technology, digital wizardry and marketing mastery we help customers work wonders with their communications. Visit our website to see why it is better, printed www.proco.com 0114 272 8888 Professional Sales Awards Stand Number S292 www.salesawards.co.uk Protocol Global Ltd Stand Number B932 Protocol empowers professional marketers to deliver successful B2B marketing programmes by providing pioneering research, data, tools and advice enabling them to make confident, wellinformed and evidence based decisions. www.protocol.global 0203 755 3511

pslondon Stand Number B246 We’re an independent creative agency delivering better marketing solutions by starting with the future and working backwards. Our services span the different integrated digital and offline disciplines. We solve marketing, proposition and branding challenges for clients in many sectors. www.pslondon.co.uk 0207 375 6450 Pti Worldwide Stand Number S892 The lifeblood of an organisation starts with sales! Our laser beam focus on sales transformation and unlocking sales potential delivers tangible results and outcomes that transform businesses.It`s essential Sales Leaders are armed with the tools, confidence and skills to be the best they can be. www.pti-worldwide.com 0870 850 8931 Purechannelapps Stand Number B244 We understand how critical it is for any organization to keep employees, partners, customers and other influencers close to their brand. Our software solutions have been engineered to let our customers better communicate to and through their audiences to drive stronger brand engagement and adoption. www.purechannelapps.com 020 3540 6585 Purpose Media Stand Number B452 We see the world through your customers` eyes. We blend creativity and technical expertise with business acumen to connect companies with their ideal customers. We`re passionate about helping you to showcase your business, attract more enquiries, secure more sales and deliver a memorable experie. www.purposemedia.co.uk 01773 64500 Quantum Leap with Mandy & Co Stand Number S696 Thinking into Results is a oneof-a-kind system understanding what really makes successful people successful. Learn how to set and achieve goals that promote quantum leaps to change your behaviour and thinking. This 24-week programme is the most powerful process ever for creating permanent results. www.mandyevill. thinkingintoresults.com 0779 979 1388

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Quota Sales Limited Stand Number S282 5 levers for sales performance innovation in a changing world. Diagnose - new tools for a clear picture. Formulate - get the build right. Develop - people and processes. Tune - sales are `race ready` for new challenges. Re-calibrate - review and adapt in a radically changing buying environment. www.quota-sales.co.uk Raw Talent Academy Stand Number S192 Raw Talent Academy is an award-winning Sales Recruitment and Training business with a proven track record of unearthing hidden sales talent, showcasing their ability and nurturing their success. www.rawtalentacademy.com 01491 615 264 RD Content Stand Number B854 Video Content / Animation / Virtual Reality www.rdcontent.com 0207 0969 159 Red Flag Alert Stand Number B534 Red Flag Alert (RFA) offers a complete B2B database including a unique health rating for every UK business. This allows you to check customers, prospects and suppliers for credit worthiness and our monitoring function makes you aware of any potential issues before they impact your business. www.redflagalert.com 0344 412 6699 ResponseSource Stand Number B730 ResponseSource provides easyto-use tools that connect PR professionals and businesses to journalists, enabling them to give stories relevant coverage - quickly and easily. Media relations tools include: media database, journalist enquiry service and press release distribution. www.responsesource.com 0345 370 7777 ResponseTap Ltd Stand Number B540 ResponseTap offers one of the most comprehensive call intelligence solutions worldwide, used by more than 2,000 clients to enhance customer experience and improve marketing ROI. www.responsetap.com 0808 273 2296

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Rikki Hunt Associates Stand Number S1006 Rikki Hunt Associates introducing the UK Sales Leadership Academy. The UKSLA is for Sales Directors and Sales Managers who want to be part of a strategic tight-knit group who work together to unlock sustainable sales growth, share experiences, offer solutions and avoid costly mistakes. www.rikkihuntassociates.com 01285 821692 Ringhello Ltd Stand Number S776 Ringhello is a network of reliable freelance telemarketers with packages covering B2B cold calling and appointment setting. We’re effective, not pushy and we help our SME clients get in front of their ideal customers. We’ve also created an easy to use and time-saving call management solution for SMEs with limited resources, to easily manage their sales pipeline. www.ringhello.co.uk 0800 009 625 Rival Animation Stand Number B117 02392 811 333 Rocketism Stand Number S466 Lead generation done for you. We deliver self-qualified warm leads directly to your sales team in real time, so you can focus on closing more business and doing less prospecting. Our goal is to double the efficiency of your sales team. www.rocketism.com 0203 519 1066 Rocktime Stand Number B114 Rocktime has given clients the confidence to shape their digital presence for both domestic and global markets for over 17 years. Working in partnership with our clients we provide a trusted, insightful and consultative approach, no matter where we join them on their digital journey. www.rocktime.co.uk 01202 678 777 Romanoff Consultants Stand Number B717 Headquartered in New York City, Romanoff Consultants is a global consulting services firm specializing in Marketo, Pardot, Dotmailer, and Salesforce, as well as business performance consulting. We provide the brainpower, technology, and techniques to help organizations achieve their goals. www.romanoffconsultants. com +1 (212) 390-0400

RSVP Call Centres Stand Number B752 RSVP, a sales and service agency based in London and Manchester, specialise in campaign creation and consultancy, providing proactive strategies and solutions that generate real business growth. www.rsvp.co.uk 0207 536 3500 Sales Expand LTD Stand Number S583 We are focusing on innovative ways to make your sales blooming: 1. Sales Messaging - using VisionBoard to explain your products and services to executive buyers and get the doors open 2. On-demand on-boarding programmes to expand you sales team efficiently 3. Sales Performance improvement. www.sales-expand.co.uk 0208 286 0971 Sales Gym 360 Stand Number S480 Sales Gym 360 is passionate about helping to professionalise the sales industry by improving the competency and performance of sales teams everywhere. We continually develop original tools and deliver competency-based assessments, 3-hour classroombased Masterclasses, one-to-one mentoring, Team Accelerator Packages, Apps and resources delivering longer lasting behaviour change and improved results. Our tools, services and assets are all centred around helping salespeople and sales teams improve in the following four competencyareas: Prospecting; SellingValue; Communicating; and Forecasting. Our programme is designed around proven learning and development best-practices, minimising the time-to-value period and maximising lasting sales performance. www.salesgym360.com 0800 689 3936 Salesbox CRM Stand Number S774 If you work with sales outside your office, collaborate with colleagues and need to talk or meet your customer several times to close a deal, boy do we have the CRM solution for you! Salesbox CRM is the #1 predictive & mobile Sales CRM that makes you more focused and successful in sales. www.salesbox.com

SalesScreen Stand Number S582 SalesScreen is a sales activity management system that boosts ROI by driving performance on the metrics that matter most. Engage your salespeople and create a high-performance culture with real-time sales contests, 1-on-1 battles, rank levels, badges, leaderboards, milestone events and more! www.salesscreen.com +47 983 63 754 SalesSeek Stand Number S490 SalesSeek - Bringing together essential sales and marketing tools for growth-focused businesses. www.salesseek.co.uk 020 3514 2513 SalesSift Stand Number S580 SalesSift uses artificial intelligence to recommend the companies that are most likely to purchase from you. By crawling millions of business websites on a regular basis, our proprietary algorithm is able to find unique leads that have a similar profile to your existing customers. www.salessift.com 0203 389 8872 Seller Performance Ltd Stand Number B454 With the rise of professional procurement in selling, traditional rules of engagement no longer apply. Visit Seller Performance`s stand and seminars to learn how to adapt your selling style to today`s buying process and the changed profile of the buyer using Neuroscience techniques and processes. www.sellerperformance.co.uk 07720 948 201 SharpSpring Stand Number B850 SharpSpring is disrupting the world of Marketing Automation (MA) allowing Agencies prove their value to their clients. (Compare with other MA providers via www.marketingautomation-uk.com/MAComparison-Tool-for-Agencies) or visit our stand to book your FREE demo. We’re also speaking - 28th Theatre 3. www.marketing-automationuk.com 01454 261111


Showpad Ltd Stand Number B840 Showpad delivers the world`s most intuitive sales enablement platform - one that makes your content incredibly easy to find, present, share and measure. With Showpad, sales & marketing teams work better together to advance conversations, inspire loyalty and accelerate your business. www. showpad.com. www.showpad.com 0203 808 4049

Sociabble Stand Number B750 Sociabble is an employee advocacy, engagement and social selling platform that aggregates company and thirdparty content onto themed channels, from which users can share on their own social media accounts. Solutions are available for marketing, social selling, social recruitment and internal comms. www.sociabble.com 02032 895 427

Simply Marketing Jobs Stand Number B302 Simply Marketing Jobs is an industry leading niche job board, dedicated to the marketing profession. With over 185,000 registered candidates in the UK, we can help you find your perfect candidate. Come and say hello, enjoy a cupcake and discuss your recruitment needs! www.simplymarketingjobs. co.uk 01772 639042

Sonician Stand Number B520 Sonician is a leading marketing automation organisation in the Nordics. Sonician has been around for quite some time in Scandinavia and has given B2B Marketing Expo the exclusive to welcome them to Britain for this expo. If boosting your online sales & marketing is a priority make sure you see us! www.sonician.com 031-31 34 370

Siteimprove Stand Number B640 Siteimprove is a global software company offering a strong suite of SaaS-based products that allow customers to effectively manage, maintain, and optimize their websites. www.siteimprove.com 0845 226 8050

Spearhead Interactive Stand Number B546 Spearhead Interactive is a multi-award winning emerging technology agency and digital production studio. We are specialists in immersive and interactive content, virtual and augmented reality experiences and the development of innovative, high-tech solutions to solve complex business challenges. www.spearheadinteractive. com 01642 384 118

Sleeping Giant Media Stand Number B530 A multi-award winning, specialist search and social marketing agency. Offering our clients a superior service in every way. Providing integrated search marketing solutions to a broad range of sectors. Above all else, we strive to maintain an outstanding level of service to our clients. www.sleepinggiantmedia. co.uk 01303 240 715 SMART Way Forward Stand Number S496 SMART Way Forward is a specialist sales management and training consultancy which works predominantly within the sport, leisure, health and fitness industry around the UK. Our services include bespoke management training, sales training, customer service training, coach development & CPD workshop. www.smartwayforward.co.uk 01438 227 563

Speciality Promotions Stand Number B316 Speciality Promotions offer the complete fixed fee marketing solution. From money-off vouchers, buy one get one free, taste challenges, to `instant win` scratch cards, a tactical sales promotion can play a significant part in meeting your business objectives. Call now our service are cheaper think. www.specialitypromotions. com 0845 121 4344 Splento Stand Number B213 Splento is emerging as a pioneer in the field of professional photography by offering a unique end-to-end solution for all still imagery requirements including events, property, food and family photography. We guarantee a fast and easy booking process and a reliable on-demand service at a fair price. www.splento.com 020 3318 6969

Stampwood Stand Number B200 Stampwood are marketing automation specialists. We understand best practices and can avoid common pitfalls - helping you achieve the highest ROI from your marketing automation solution. www.stampwood.co.uk 01202 805 655 Stannp.com Stand Number B215 Our platform enables companies to automatically send postcards or letters to a database of customers via a web-based interface. Modelled on an email marketing delivery platform users can upload data, image templates and write personalised messages. The system will then automatically create and di www.stannp.com 01271 344507 Stickyeyes Stand Number B812 Stickyeyes is one of the largest full-service digital marketing agencies in the country. As an IPG Mediabrands company, we provide integrated content marketing, social media, online PR, search marketing, digital insight and consultancy for some of the world’s biggest brands. www.stickyeyes.com 0113 391 2929 Stream Comms Ltd Stand Number B536 Stream focus on building loyalty, whether that be to improve brand loyalty, enhance employee engagement, retain customers, drive brand stretch, boost productivity, increase sales or attract new customers. Stream work in partnership to deliver innovative bespoke solutions that deliver tangible value. www.streamcomms.com 01844 208180 Sutton Silver Stand Number B946 Sutton Silver are a multi-award wining Magento agency who specialise in ERP integration with Navision, SAP and other bespoke systems. We have a UK team of creative UI/UX designers and a team of Magento Certified Developers. We’re experts in B2B trade only ordering in the distribution sector. www.suttonsilver.co.uk 0203 036 0502

Sync Interactive Stand Number B852 The App specialists. An award winning, full service mobile marketing agency who help Global Brands, SMEs, Startups and businesses reach new audiences, increase footfall, maximise user engagement and ultimately increase sales through the use of mobile apps, technology, design and digital marketing. www.syncinteractive.co.uk 0121 2505 789 Talkwalker Stand Number B720 Talkwalker is one of the world`s leading social data intelligence companies. Its cutting edge technology provides actionable social media insights through real-time social listening and advanced social media analytics. www.talkwalker.com 020 3318 1492 The Animation Guys Stand Number B614 The Animation Guys are a Shoreditch based collective of animators and video extraordinaire’s who have come together to create a reliable solution for all types of companies looking for high quality videos. They work within the Advertising and Entertainment sector. www.theanimationguys.com 0751 571 8654 The B2B Marketing Lab Stand Number B130 The B2B Marketing Lab is the largest and most accredited HubSpot Platinum Partner in London. A digital Inbound Marketing consultancy, dedicated to helping B2B organisations succeed with Inbound Marketing - advising on how to generate sales leads, nurture prospects and create clear marketing ROI. www.b2bmarketinglab.co.uk 020 7183 0288 The Business Show Stand Number B1062 The Business Show is Europe`s biggest B2B event for anyone looking to start or grow their business. Bringing together 25,000 business owners & entrepreneurs and 350 exhibitors on the 17th & 18th May at ExCeL London. Visit www. greatbritishbusinessshow.co.uk to register for your free ticket today. www. greatbritishbusinessshow. co.uk 0117 929 6083

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The Daily Sales Stand Number S164 The Daily Sales is one of the world’s leading network of sales professionals. With over 100,000 followers we share the best sales content each and every day. Whether it’s a hilarious sales meme, a motivated sales quote or an inspiring sales blog by a thought leader we have it all. www.thedailysales.net The Digital Marketing Association Stand Number B111 The age of the Digital Marketer is here! The Digital Marketing Association is here to represent and support professionals in this industry. We provide useful information on qualifications and courses in Digital Marketing and its related fields. www.dmaglobal.com 0800 612 4992 The Institute of Direct and Digital Marketing Stand Number B714 The IDM is part of the DMA Group and is Europe’s leading training and qualifications organisation for the digital, direct and data-driven marketing profession. It sets the standards of best practice and is the trusted training advisor to leading companies such as Microsoft, John Lewis and Lego. www.theidm.com 020 8977 5705 The Marketing Job Board Stand Number B1022 A great tool for companies seeking the smoothest and most cost-effective way to recruit key marketers. Whether an entry level marketing job or a Marketing Director role, the multi-faceted approach taken by The Marketing Job Board gives hiring an extra dimension - it is more than a job board alone www.themarketingjobboard. co.uk 01223 926922 The Marketing Pod Stand Number B532 The Marketing Pod are a multi award winning, B2B marketing agency offering a range of marketing solutions, from planning and strategy to PR and social media. We believe in a down-to-earth, integrated approach to marketing that delivers businesses tangible results. www.themarketingpod.co.uk 01564 742 848

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The MarketingSPA Limited Stand Number B856 THE LITTLE AGENCY WITH BIG IDEAS THAT DELIVERS. We are unashamedly relenting in our cause to deliver marketing happiness to our clients, inspired by insights, imagination and the drive to make a BIG difference to your competitive advantage. Everything is possible with The MarketingSPA. www.themarketingspa.com 01483 776991

Tilkee Stand Number S283 Tilkee predicts sales and optimises your follow-ups by analysing exactly how and when your prospects read your sales proposals. You receive real-time email alerts with these precise insights for fast, targeted followup & boosted conversion rate! Plus, Tilkee is integrated into your everyday tools! www.tilkee.com 0033 4 82 53 53 01

Twist & Shout Communications Stand Number B154 We`ve spent the last 25 years working to engage B2B prospects with entertainmentbased campaigns. Now they call it content marketing. Deep down, we care about how companiescommunicate. We know that business to business is actually person to person. www.twistandshout.co.uk 0844 800 0662

The Prospect Factory Stand Number S380 We`re a unique B2B telemarketing consultancy leading the way in `pay on results` direct marketing. At The Prospect Factory we don`t charge expensive retainer fees just for making phone calls. If we do not deliver results, you pay nothing. Come and have a chat at our stand S380 to find out more! www.prospectfactory.co.uk 0845 643 4277

TLF Research Stand Number B152 TLF are a UK based customer experience agency specialising in customer insight. Through our extensive research and industry knowledge we can help your business understand and improve your customer experience. www.tlfresearch.co.uk 01484 517575

Umbrella Marketing Stand Number S356 A well-balanced mix of experience and fresh talent from a range of marketing disciplines has been combined to form the Umbrella Marketing Team. We are your outsourced marketing team, supporting your business goals through professional, creative and scalable marketing resource. www. umbrellamarketingteam.com 01244 515 569

The Saas Company Stand Number S280 The SaaS Co. started in 2014 as a sales agency that helped companies like Microsoft, Twilio and Deutsche Borse to scale revenues. Born out of their mission to make sales easy, they have created LISA - Learning Intelligent Sales Agent - an email bot based on Artificial Intelligence. www.thesaas.co +49 30 346 496 764 The Sales Rainmaker Stand Number S870 Jeremy Jacobs started his started his B2B sales career over two decades ago. His expertise includes strong presentation skills which has enabled him to move seamlessly into the world of live events. www.jeremyjacobs.com 020 3303 3172 The Salesman Podcast Stand Number S1034 The Salesman Podcast is the worlds biggest B2B sales show. Will Barron interviews Olympic athletes, astronauts and of course the worlds leading sales experts to share the information you need to THRIVE in sales. www.SalesmanPodcast.com

Transmatico GmbH Stand Number B610 On basis of an award-winning technology Transmatico digitises magazines, annual reports, specials, advertising papers, and other regular published print products of newspaper publishers, corporations, and agencies. We turn ‘Print’ into ‘Digital-First’-products - automized and in premiumquality! www.transmatico.com +49 (0)30-3464 9439-0 Trifle Solutions Ltd Stand Number B944 We are experts in intelligent telemarketing. Established in 2001, Trifle Solutions has grown year on year providing flexible telemarketing services specifically for the B2B market place. We also offer the following related services: Telesales Training, Database cleaning Data Provision www.triflesolutions.co.uk 0845 055 9625 Trip Builder Stand Number S284 TripBuilder is the award-winning sales-productivity app for increasing your sales force`s efficiency and productivity. Do you want to stay ahead of the competition? Then use TripBuilder. www.tripbuilderpro.com/ home 0208 123 6147

Vertical Leap Stand Number B312 A top 10 UK independent agency with offices in London, Portsmouth and Bournemouth. We help companies achieve maximum visibility online by combining intelligent algorithms and smart people. We are a RAR top 100 agency and a Premier Google Partner. www.vertical-leap.uk 0845 123 2753 Virgem Blud Stand Number S180 Virgem Blud is a fresh new Urban Vintage clothing line... COMING SOON #2017... www.virgemblud.com 02085250548 Vuelio Stand Number B415 Vuelio is Europe`s leading provider of software for communications, public affairs and stakeholder engagement. Vuelio offers an unrivalled portfolio of products and services to serve the modern public relations and public affairs professional. www.vuelio.com/uk 0203 426 4125


We Are Personal Stand Number B510 Fully managed website personalisation solution. We can adapt your entire site (design, copy, layout and journey) to tailor it to your user’s experience based on advanced user segmentation, resulting in exceptional enquiry rates. Visit stand number B510 for a free 30 trial and demo. www.wearepersonal.com +44 20 3868 4656

Web Behaviour Specialists Stand Number B417 WBS is a London-based digital marketing agency, providing services including PPC, Display, Social Media advertising, SEO and Web Analytics. Our multilingual team helps B2B and B2C brands around the world to achieve their business objectives, whether driving conversions or brand awareness. www.web-behaviour.com 0203 766 0852 WebUsability Stand Number B612 We are a specialist B2B User eXperience agency. We undertake user research to provide insights to inform B2B website development both strategically (who are the users? What are their goals?) and tactically (how usable is the site?). Clients include RS Components, Sony Pro, Spirax Sarco, Kerry, Watco www.webusability.co.uk 01249 444757 WhatUsersDo Stand Number B202 www.whatusersdo.com 0207 036 1950 Whisk Hampers Stand Number S464 Whisk combines the most delicious artisan products with striking packaging to create eyecatching, delicious Hampers & Gifts to enhance your marketing campaign or delight your clients and employees. Add your logo to our stock range or why not let us create a bespoke gift to your brief or budget. www.whiskhampers.co.uk 01483 211926

Wikitowns Ltd Stand Number S870 Wikitowns are launching a curated, crowd-sourced knowledge centre for e-marketeers. It takes the form of a town with links to all the best websites that provide information, resources and tutorials relating to e-commerce. View the town for free or join to take an active part. www.wikitowns.info 01628 316722 Wing Lee Creative Ltd Stand Number B340 Worldwide Product Sourcing and Promotional Gifts for some of the world’s largest brands. Whether you require an advertising gift to mail out to your prospects, corporate gifts for staff retention or an annual give-away for your customers, we can provide a promotional product to suit your needs. www.winglee.co.uk 01438 750333 WOW Video Production Stand Number B942 MARKETING VIDEO & CROWDFUNDING VIDEO EXPERTS. Professional marketeers and sales professionals scripting and producing your video. A complete service including actively promoting it to your target audience through social media to get the results you want. www.wowvideoproduction. co.uk 0800 862 0515

Your Business Community Stand Number S874 The small business support community for the 21st Century. For all businesses that realise that they can’t be good at everything. Premium YBC membership gives you unlimited business support & advice, protection, offers, discounted networking and more. Join today for a special show discount. www.yourbusinesscommunity. co.uk 0333 358 3399 Zoho Corporation Stand Number B954 Zoho is THE operating system for business - a single cloud platform with all the necessary applications to run a business entirely from the cloud. Zoho offers applications for marketing, sales, customer support, finance, human resources, employee productivity and collaboration. www.zoho.eu 0235 6478 90 Zymplify Stand Number B912 Zymplify is a cloud based, easy to use and affordable digital marketing software that empowers marketers to grow revenues, increase margins, add value and gain insights. Zymplify your marketing by taking the complexity and fragmentation out of running integrated multichannel campaigns. www.digishare360.com 0845 207 0040

Xenogenix Ltd Stand Number S294 Xenogenix is an experienced and trusted Salesforce Consultancy Partner that uses a business process-focused approach to implement & develop cloud based sales, marketing and customer service solutions. We transform the way our clients do business and enable them to find, win and keep more customer. www.xenogenix.co.uk 08456 525 625

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1 Stop Data Ltd 247Email Acorn Press Act-On Software AdPen UK Ltd Akkroo allpack Packaging Allwag Promotions Alpha CRC App Design Co Aquamarine Media Avidmode B2B International BasilGlobal Bishops Printers Blackdot Blow Media Brand Recruitment Brandz Ltd Breathe Creative BrightTALK BrightTarget British Promotional Merchandise Association Buffalo7 Business Marketing Club CFL Print Solutions Chat Ninjas Cherry London CISION Clear B2B Click4Assistance Ltd Clickoo Clockwise Complete Marketing Club Row Creations Companeo Content Marketing Academy ContentCal Corpdata Creative Digital Agency CX Network Data Dwell Datify DeepCrawl Demandbase Depositphotos Digital Marketing Implementation Services Digital Pi Digital Web World Ltd. DigiTechMark Ltd DIRECT SOLUTIONS dotmailer DS Creative

B744 B444 B828 B724 B802 B413 B827 B411 B910 S766 B115 B542 B440 B598 B412 B116 B632 B1022 B544 B526 B716 B914 B420 B952 B416 B230 B829 B820 B212 B800 B936 B456 B112 B732 B712 B934 B842 B754 B354 B803 B514 B240 B630 B515 B511 B310 B356 B332 B824 B346 B140 B210

Dynistics Eat My Logo edrone Element 26 Enchant Agency Everyday Champion Experian Explore360 VR Expo Stars Interactive Ltd Exposure Ninja Feefo First Exhibition Services Ltd Five CRM FL1 Digital FlexeStand Flowbird Ltd Forum Events Fourleaf Fresh Egg Ltd FS1 Recruitment UK Ltd Fudge Animation Studios Full Rotation - Design & Animation Green River Media H2O Delegate Management Holistic Email Marketing HubSpot Hurricane Hype Branding Imagine Impression Inbox Insight Infinity Initial Incentives Ltd Innovify Intrigger Invoco Telecom IPIA (Independent Print Industries Association) Jin Klarifi Knuckle.tv Kobestarr Digital Kompass UK Ltd. Leadalizer Limelight Publicity Little Orchard Media Loud Monkey Madison Logic Mailing Guy Ltd Major Digital Ltd Marketscan Ltd Marstan Press Media Five Limited Meltwater mGage MOO Print Moose Media Management Ltd Muntham House School N’Damus London No Magnolia Productions Ltd OBRIEN DIARIES LTD. ON24 OneMonthApp.com Open Space Advertising Ltd Orangutan Oxford College of Marketing Panoramix VR Pink Lizard Promotions POPcomms PPC Stars Ltd Prime Prospects (Sample Answers) Print And Packaging Solutions Ltd Pro-Active Business Information Ltd ProCo

B756 B830 B315 B611 B825 B622 B446 B822 B350 B722 B711 B216 B250 B930 S760 B410 B230 B734 B940 B826 B646 B132 B620 B500 B1018 B113 B816 B613 B600 B314 B442 S462 B513 B642 B110 B616 B222 B217 B846 B313 B342 S864 B134 B242 B746 B150 B322 B742 B832 B352 B617 B524 B344 B211 B522 B414 B920 B950 B615 B844 B430 B214 B141 B156 B111 B715 B713 B740 B317 B1030 B330 B736 B1020


Protocol Global Ltd pslondon Purechannelapps Purpose Media Red Flag Alert ResponseSource ResponseTap Ltd RD Content Rival Animation Rocktime Romanoff Consultants RSVP Call Centres Saleseek Seller Performance SharpSpring Showpad Ltd Simply Marketing Jobs Siteimprove Sleeping Giant Media Sociabble Sonician Spearhead Interactive Speciality Promotions Splento Stampwood Stickyeyes Stream Comms Ltd Sutton Silver Sync Interactive Talkwalker The Animation Guys The B2B Marketing Lab The Business Show The Digital Marketing Association The Institute of Direct and Digital Marketing The Marketing Job Board The Marketing Pod The MarketingSPA Limited TLF Research Transmatico GmbH Trifle Solutions Ltd Twist & Shout Communications Vertical Leap Vuelio We Are Personal Web Behaviour Specialists WebUsability WhatUsersDo Whisk Hampers Wing Lee Creative Ltd WOW Video Production Zoho Corporation Zymplify

B932 B246 B244 B452 B534 B730 B540 B854 B117 B114 B717 B752 B450 B454 B850 B840 B302 B640 B530 B750 B520 B546 B316 B213 B200 B812 B536 B946 B852 B720 B614 B130 B1062 B111 B714 B1022 B532 B856 B152 B610 B944 B154 B312 B415 B510 B417 B612 B202 S464 B340 B942 B954 B912

SALES INNOVATION E X P O 2 0 1 7 3degrees Social 3EN Access UK Autom8 Connect Axon Garside BBX UK Belbin BIZMIND Blueprint Buffalo7 Buzzbox Telecom Cambashi Ltd CANDDi ChatMarshal

S694 S274 S381 TBC S350 S296 S778 S586 S764 B952 S384 S181 S382 S475

Closing Tools Cognism Computer Law Training Concept Incentives Limited Coservit Creditsafe CTO Marketing Cygneto Apps Difference Corporation Edge NLP Limited Elation Experts Elite Commando Survival Emergenetics UK Enigen UK EXELA FieldSmartr Limited FIVE CRM FLOQO Focus Management Business Solutions FORA Forcefield Training Ltd Funnee Biz by vincis Greenbank Herrmann International Hoopla Software Hospitality Worldwide Institute of Sales Management IOR Business School iPresent Kwame Badu Launchpad CRM (S3P Software Ltd) Lead Forensics Leadfeeder LG Recruitment Libris Systems LiiD Limelight Learning UK Ltd MarketMakers Motiv8 Training NewBook CRM Objective Assessment OneUp Sales OnTarget Systems Orangutan Parkes Display & Expo Prezentor Professional Sales Awards Pti Worldwide Quantum Leap with Mandy & Co Quota Sales Limited Raw Talent Academy Rikki Hunt Associates Ringhello Ltd Rocketism Sales Expand LTD Sales Gym 360 Salesbox CRM SalesScreen SalesSeek SalesSift Seller Performance Ltd SMART Way Forward The Daily Sales The Prospect Factory The Saas Company The Sales Rainmaker The Salesman Podcast Trip Builder Umbrella Marketing Virgem Blud Wikitowns Ltd Xenogenix Ltd Your Business Community

S484 S166 B1060 S476 S770 S354 S264 S276 S352 S388 S780 S570 S690 S584 S684 S588 B250 S272 S474 S266 S692 S1070 S194 S472 S486 S1024 S290 S1000 S1022 S585 S286 S670 S460 S482 S260 S168 S386 S680 S196 S190 S862 S160 S771 B156 S172 S470 S292 S892 S696 S282 S192 S1006 S776 S466 S583 S480 S774 S582 B450 S580 B454 S496 S164 S380 S280 S870 S1034 S284 S356 S180 S870 S294 S874

61


B2B Keynote Theatre 1

Seminar Theatre 6

Sponsored By

Sponsored By

B1018 B1020

Seminar Theatre 5

B914 B916

B915 B917

B924 B926

B934 B936

B910

B911 B913

B920

B930

Sponsored By

B803 B802

B1022 B1030

B912

B814 B816 B810 B812

B815

B2B Digital Marketing Masterclass

B944 B946 B942

B932

B822 B824 B828 B826

B830

B820 B825 B829 B827

B832

B940

B844 B846 B840 B842

B800

B714 B716 The IDM Academy

B712

B614 B616

B2B MARKETING EXPO

B610 B612

B713

B611 B613

B724

B734 B736

B744 B746

B720 B722

B730 B732

B740 B742

B646

B622

Ninja Traffic and Conversion Masterclass

B630

B620

B632

B640 B642

Seminar Theatre 4 Sponsored By

B514 B516

B515

B524 B526

B510 B512

B511 B513

B500

Seminar Theatre 3 Sponsored By

B302 B300

SALES INNOVATION EXPO

B711

B615 B617

B600 B598

B715 B717

B414 B416

B410

B415 B417

B413

B411

B315 B316

B309

B311 B312

B313

B522

B420

B412

B314 B317

B310

B520

B534

B530 B532

B430

Practical Digital Marketing Masterclass

B322

B536

B544 B540

B546

B542

B444 B446 B440 B442

B332

B340

B330

B342 B346 B344

B202 B200

B214 B216

B215 B217

B210

B211 B212

B213

B222

B230

B244

B246

B240 B242

Seminar Theatre 2 Sponsored By

Sponsored By

B112 B117

B115 B110

B116 B113

B111 B114

B120

The B2B Inbound Marketing Masterclass

B132

B130

B134

B140

B141

N6 Organisers Office

62

VISITORS ENT


Seminar Theatre 7 Sponsored By

B1060

B954

B950 B952

S1070 Funnee Biz Comedy Theatre By Vincis

SIE Keynote Theatre 8

B854 B856 B850 B852

B754 B756 B750 B752

S864 S862

S764

S766

S760

B1062

S874 S870

S872

Seminar Theatre 9

S892

S774 S772

S771

S776 S778

S770

S670

S1034

S780

Sales Magic Masterclass

Press & Filming Area

S684 S686

S694 S696

S680

S690 S692

Seminar Theatre 10 Sponsored By

Networking Area

Ultimate Sales Lead Generation Masterclass

B560

B454 B456

S464 S466

S474 S475 S476

B450 B452

S460 S462

S470 S472

B354 B356

S354 S356

S372 S370

B350 B352

S350 S352

B250

S264 S266

S260

S160 S166 S168

B152 B154

S162 S164

TRANCE

S588

S1024

S580 S583 S585 S584

S1022

S484 S486 S480

S274 S276

S172

S496 S490

Seminar Theatre 11 Sponsored By

S482

S380 S386 S388

Sales Office

S270 S272

B150 B156

S582 S586

S570

S1006

S381 S382 S384

S284 S286 S281

S294 S296

S283

S1000

S290 S292

S280 S282

S181

S192 S196

S180

S190 S194

Seminar Theatre 12

N7 VISITORS ENTRANCE SALES INNOVATION

E X P O 2 0 1 7

63


INFINITY THE LEADING CALL TRACKING PROVIDER

COME & SEE US AT STAND 462

Are phone calls playing a key part in converting your online marketing activity? Infinity can unlock your call data so you can measure your true ROI SALES DATA

YOUR CUSTOMER

VISIT WEBSITE

MAKE A CALL

INFINITY PLATFORM

CALL OPERATOR

CRM SYSTEM

CONFIRMED SALE

MARKETING

Infinity is a cloud based analytics solution with advanced call tracking capabilities integrated into the heart of the system. Advanced Call Tracking Full integration with Google Analytics and AdWords Advanced attribution modelling Full CRM Integration Integrated into Salesforce Tracking of all online and offline channels Comprehensive reporting suite with API Third party bid management integration

#1

Rated Call Tracking service on the Google Apps Gallery

To find out more call 0333 222 6498 infinity.co


Grow your ROI Increase brand recognition Increase conversion rates and sales We are a specialist digital marketing agency offering expertise within Paid Media Advertising, incl. Social Media, SEO as well as Web Analytics. We work with both, B2B and B2C across key industries including medical, automotive, telephonic as well as the traditional retail verticals and offer a vastly experienced team. Whether you wish to expand globally or wanting to take your business onto the next step, WBS can guide you through the options available and help to quickly grow your business with you.

MEET US AT STAND B417

PPC

SEO

WEB ANALYTICS

WBS | Tel: +44 203 766 0852| info@web-behaviour.com | www.web-behaviour.com


Bespoke online marketing tailor-made for your business PPC ADVERTISING | SEO | SOCIAL MEDIA WEBSITE DESIGN | PRINT DESIGN WEBSITE MAINTENANCE | AND MORE...

FREE SEO REPORTS FOR YOUR WEBSITE AT STAND B317 www.ppcstars.co.uk | 01730 716 462 | info@ppcstars.co.uk

Envelope Enclosing Poly Wrapping Inkjet & Laser Personalisation Graphic Design Litho & Digital Printing Pick & Pack Data Cleaning List Supply

T: 01708 86 55 44 E: sales@mailingguy.co.uk W: www.mailingguy.co.uk

Large Format Printing Event Branding Vehicle Graphics Vehicle Full Wrapping Garment Printing Promotional Goods

VISIT US AT STAND

B742

Unit 2, Thurrock Trade Park, Oliver Road, Grays, Essex RM20 3ED


VISIT US ON STAND B2828

01793608900 | info@acornpress.co.uk | www.acornpress.co.uk


Powering your new customer growth Reaching new customers has never been easier, than with Experian B2B Prospector.

By putting over 5.1 million UK business records at your fingertips, you’re able to search live data, refine your selections using an array of search criteria, download your new list and begin contacting immediately. With marketing lists available to suit every budget, start your search by registering for FREE today at www.experian.co.uk/b2bprospector Don't miss: Head of Marketing for Experian SME, Ben Buckton, in his speaker session on ‘The data powered future – Exploring the data revolution!’ When: Tuesday 28th March at 14:45 Where: Theatre 3

Come and visit: Stand B446 where our B2B marketing data experts are on hand to offer help, assistance and answer any questions you may have.

Experian for Small Business Building your future, together *Terms and conditions apply, available upon request

Show exclusive:

SAVE 30%* on B2B Data Lists •

Register for FREE at www.experian.co.uk/b2bprospector

Build sample lists using live data, with no obligation to buy

Get 30% off* your first list. Use voucher code B2B2017 at the checkout. Offer ends 30th April 2017


With 88% of B2B marketers now using content marketing as a foundational piece of their strategy... (CMI, 2016)

...there has been a content

N O I S O L P X E ...and the world of B2B lead generation has changed...

ď STAND B442


INFINITY THE LEADING CALL TRACKING PROVIDER

COME & SEE US AT STAND 462

Are phone calls playing a key part in converting your online marketing activity? Infinity can unlock your call data so you can measure your true ROI SALES DATA

YOUR CUSTOMER

VISIT WEBSITE

MAKE A CALL

INFINITY PLATFORM

CALL OPERATOR

CRM SYSTEM

CONFIRMED SALE

MARKETING

Infinity is a cloud based analytics solution with advanced call tracking capabilities integrated into the heart of the system. Advanced Call Tracking Full integration with Google Analytics and AdWords Advanced attribution modelling Full CRM Integration Integrated into Salesforce Tracking of all online and offline channels Comprehensive reporting suite with API Third party bid management integration

#1

Rated Call Tracking service on the Google Apps Gallery

To find out more call 0333 222 6498 infinity.co


GET BETTER

EMAIL MARKETING

RESULTS

USING THE HOLISTIC APPROACH The Holistic Approach begins with the customer’s journey Using marketing automation, persuasion techniques and cross-channel learnings, we craft a personalised experience that converts, with email at its heart. So your customers meet their goal and you meet yours. Pop by and see us at B1018

Can’t wait? Visit us online www.holisticemail.com


The leading Sales Enablement platform Built for marketing, loved by sales

See why 1000+ customers trust Showpad. showpad.com


THE AGE OF

ACCOUNT BASED MARKETING IS NOW Madison Logic is the GLOBAL LEADER in Account Based Marketing. As the only comprehensive global ABM platform built for B2B marketers, it leverages unmatched proprietary data, reach, and scale to identify, engage and convert prospective accounts. IDENTIFY

your accounts & topics of interest

CREATE

ENGAGE

MEASURE

content & messaging using topics

target accounts with content & display

effectiveness with real-time attribution

ACTIVATE ABM™

The most comprehensive ABM platform Powerful insights to maximize your ROI


It’s time to findsome ne… FS1 is a specialist and well established recruitment consultancy, offering an expert and unparalleled service within the Marketing, Creative, Communications and Digital sectors.

From our base in Milton Keynes we support candidates and clients alike based across the UK to Find Some One. We have a proud reputation of offering sound market knowledge and a personalised service.

FOR A WORLD CLASS RECRUITING EXPERIENCE,

CONTACT US TODAY

01908 787 560 | hello@fs1recruitment.com |fs1recruitment.com FS1 Recruitment, The Red Barn, Bradwell Abbey, Milton Keynes, MK13 9AP

STAND NUMBER: B830 www.eatmylogo.co.uk

@EatMyLogo

Making your brand tasty!

Business branded cakes | Cupcakes | Biscuits | Flapjack | Dessert toppers


Ever wondered how Daleks got about? For answers to life’s little mysteries and some cracking ideas pop in for a chat at:

Stand: B340

Model: Robotson Crusoe featured in retro robot body

Creative Marketing & Product Sourcing www.winglee.co.uk


LEAVE THEM SPE E CHLE SS

Web Design & Development

Digital Consultancy

Branding

Mobile Apps

E-commerce

Print Production

COME AND VISIT US AT STAND B354

info@cda.group

0203 780 0808

cda.group

First Floor, Brooklands House, 42 Wilbury Way, Hitchin, Hertfordshire, SG4 0AP 4th Floor, 86-90 Paul Street, London, EC2A 4NE


Integrated marketing solutions you can pick’n’mix from

B2BEX

d ing Po t e k r a he M

T

7 PO201

TAND S ON S

B532

7 PO201 X E B 2 B

Visit us on Stand B532 for your chance to win a golden ticket!

VISIT U

PR • Propositions • Consultancy • Content • Design • Social Media • Events To find out more about our PR, Design and Marketing that helps your business flourish and grow visit www.themarketingpod.co.uk


RETHINK MARKETING [Automation]

www.act-on.com


B314

Join our Seminar Come and learn about SEO and PPC for B2B businesses with Aaron and Laura from Impression

TIME

Visit our stand Talk to us about how we can help your business grow online.

| 11am

LO C AT I O N

| Theatre 3

The Ultimate Guide to Digital Marketing in B2B Businesses

Download for FREE today at www.impression.co.uk/B2B


loyalty re·defined

Customer Satisfaction vs. Customer Loyalty. Do You Know the Difference?

Attitude vs Behaviour

C

M

Loyalty is an emotional connection. Developed and executed well, a loyalty centric approach will align your customers attitudes and behaviours to your business strategy to increase revenue, drive efficiencies and capture engagement.

Y

CM

MY

CY

CMY

K

Stream are passionate about loyalty and have achieved outstanding results for our clients. Let us help you discover the best route to customer loyalty for you.

10x

67%

The cost of acquiring a new customer versus selling to an existing customer

On average existing customers spend 67% more than new customers

www.streamcomms.com visit us at stand B536


STAND B832

Meet Kentico 10! Deliver bigger projects, faster Digitaldoughnut.com – built on Kentico by MAJOR – Wirehive 100 B2B Site of the Year, 2016

Kentico is an all-in-one CMS, E-commerce, and online marketing platform that drives business results for companies of all sizes, both on-premise and in the cloud.

To see Kentico 10 in action, visit us on stand B832. As a Kentico Gold Partner, we can show you the power of Kentico and how it can help you achieve your business goals.

Web analytics

Lead scoring

Campaign management

Personalisation

Email marketing

Segmentation

A/B and MVT testing

Marketing automation

Contact management

majordigital.com


Would you like to win a FREE £2000 SEO and Website Audit? Struggling to "get found on Google?" Worried about your site's performance? Want to drive more traffic to your site? Want to see what your competition is doing? Do you want more sales from your site? Your bespoke SEO audit from Kobestarr Digital will give you an actionable plan for improving your site’s search engine performance and visibility Every entry gets a Free "Intro to SEO" Online video course Join us at stand B342 or visit www.kobestarr.io/EliteSEO to enter

"Unleashing the power of Digital Marketing"


Do you have a plan for business growth? See the world through your customers’ eyes. Our full service offer means we can tap into a team of in-house experts: • • • • • •

Branding & creative Ecommerce website design Brochure website design Digital marketing Video production Public relations

Memorable Customer Experiences. Let’s Talk. 01773 864500 info@purposemedia.co.uk www.purposemedia.co.uk


Talk Tuesday at

11:45 Seminar Theatre 5

Visit us

Stand

90

B244

%

of buyers trust product/service recommendations from people they know

33

%

of buyers trust product/service recommendations from brands

Employees and Partners

Businesses

Want to drive better sales results? Enable employees and partners to share your content to their social media accounts

purechannelapps.com

Source: Nielsen Global Online Consumer Survey


We’ve helped over 20 Eloqua and Marketo B2B clients deliver more than 400 nurture campaigns (so kinda know our stuff).

Join us at stand B932 to see how we’ve helped some of the biggest B2B companies to leverage marketing technologies such as Marketing Automation, A.I. Machine Learning, Big Data and Predictive Analytics. Protocol empowers marketers by providing best practice MarTech advice, know-how and award winning skilled technology strategists, data scientists and analysts. www.protocol.global

SHAPING SOLUTIONS FOR CREATIVE, RESULTS DRIVEN MARKETING DIGITAL

| PRINT | BRAND |

APPS

| MOTION

Shape your solution with us at Stand B734

@fourleafagency #shapingsolutions


Feature-rich platform. Future-rich you. Sign up for a 14 day free trial at dotmailer.com/trial to see for yourself just how much we can help.

We understand what you need. We know what you want. A flexible email and marketing automation platform that helps you create and automate in minutes. To have leading technology that’s intuitive and easy to use. To use multiple data sources to send multichannel campaigns. That makes a difference to your business. And that’s exactly what we provide.

Find out more at dotmailer.com, or call us: +44 (0)845 337 9170

sharpspring.com/b2bexpo


www.transmatico.com

FROM PDF TO DIGITAL

Transformation of Print Magazines into High-End Digital-First Products

e Winner of th n Award tio va no In IT 16 “Best of 20 e” ftwar Industry So

Make your print-publication a ‘Digital-First’-product to boost your content & mobile marketing, reach new target groups or earn up to 20% more with your print adverts.

• Digitisation directly from your standard print PDF

Transmatico digitises periodicals like magazines, journals, specials, annual reports or advertorials for newspapers, corporations and agencies and turn them into interactive online products from nothing else but the print PDF – in high-quality, individualised, automated and cost-effective.

• Multimedia upgrading through e.g. video/audio

• Realisation as full-fledged interactive HTML-page

• No internal restructuring or IT-project needed • Volume-based pricing model

Your Benefits with Transmatico ✓ ✓ ✓ ✓ ✓

Get print contents ready for (mobile) Content Marketing Reach new target groups and increase traffic Optimise content across all devices and Google Send us your print PDFs and let us do the rest Pay what you consume with our flexible pricing model

SPECIAL N EXHIBITIO OFFER!

Visit us at our booth (Stand No.: B610) and we develop an EXCLUSIVE DIGITAL DEMO for you based on your print publication – FOR FREE

Extract from our Reference List:

Transmatico GmbH | Gaudystr. 15, 10437 Berlin Phone: +49 (0) 30 - 3464 9439-0 | Fax: +49 (0) 30 - 3464 9439-0 E-Mail: info@transmatico.com | Web: www.transmatico.com

VISIT US!

STAND NO. B610


Infusionsoft if you are looking for innovative software and carefully developed Email Marketing campaigns to build and maintain positive and lasting relationships with new and existing customers, speak to us.


Make your website accessible to everyone Stop by stand B640 to sign our commitment to accessibility wall and find out how accessible your website is with our new Siteimprove Accessibility Checker! Join us at 11 am in theatre 6 on Tuesday 28th to learn where to start with making your website accessible. #a11ymatters

COME AND SEE OUR TALK ON

“Tips for maintaining visibility in a crowded market” TUESDAY AT 14.45 THEATRE 2 Pink Lizard Solutions has been supplying branded merchandise for some of the biggest company’s in the world like...

as well as lots of smaller and medium sized business’s across the UK so we know what we are talking about.

Two-thirds of us keep promotional products for over six months and 87% keep them for over a year!

e us Come and Se 3 71 on STAND B

01362 693 710

sales@pinklizardpromotions.co.uk

Trafalgar House | Rash’s Green | Dereham | Norfolk | NR19 1JG

We also offer

DESIGN & PRINT

pinklizardpromotions.co.uk


VIDEO PRODUCTION FOR BUSINESS Knuckle is a video production company based in London which specialises in videos for business we talk about communications, not cameras. Once we have understood what you want your audience to 'know, think and feel' have everything you need right we h here.

These days high quality video production isn't difficult and doesn't have to be expensive. Simply put - you don't need a Rolls Royce to deliver your shopping. We have solutions for all budgets which is why recent clients range from HSBC, EE and Danone to The fr Prostate Project and The National Fostering Agency.

Business needs to communicate because it constantly needs to change and video can be a vital part of that. Because of our long involvement in business communications, we recognise that corporate clients create a massive and unpredictable range massi of projects, so we have a exible set-up which can deliver practical solutions every time.

Visit Expo Stars at stand B350 & elevate your exhibiting performance.

How effective is your exhibiting?

Discover how to: Attract & engage more attendees to your stand Qualify attendees into hot sales prospects Hire & train the best team for your stand Measure and quantify your exhibition results

Your Exhibiting Success

www.expostars.com

info@expostars.com

0161 834 9478


No Magnolia Productions | Stand B615


breathe creative

Attract attention using creativity in brand design, web design & brand communications

Come and see us at stand B526 www.breathe4u.com | e: info@breathe4u.com | t: 01491 575057


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We make work for B2B Organisations

Visit our

Come and meet the the largest and most accredited HubSpot Partner in London. Time to learn! • What is Inbound Marketing? • What it can achieve for your business • How to set up your first Inbound Marketing campaign

50+ We have more than 50 HubSpot customer engagements

20+ We have more than 20 London-based HubSpot certified professionals

Number One Partner in London

B2B INBOUND MARKETING MASTERCLASS AT STAND B120 or our exhibition stand at B130

80+ We have more HubSpot accreditations than any other HubSpot Partner


Transform Enterprise Communication through Employee Advocacy & Social Selling

Sociabble: The Employee Advocacy & Social Selling Platform The Sociabble employee advocacy and social selling platform organizes content onto themed channels from which users can share on social media, and tracks subsequent traffic and lead generation. Complete with a full suite of gamification, engagement, analytics and performance tracking features, Sociabble makes it easy for companies to: • Facilitate employees’ access to pertinent, approved, ready-to share content • Increase the visibility of brand content and develop a culture of thought leadership • Measure the bottom-line impact of employees’ sharing activity at an individual and collective level Sociabble integrates with a number of CRM, curation, listening and retargeting tools, including SharePoint, Salesforce, Scoop.it and RadiumOne.

Brand social media accounts

User-generated content

RSS feeds

Enterprise social networks

Curated third-party content

Internal communication

Listening tools

See us speak at #B2BUK and visit our stand B750 for product demos. Used in Over 60 Countries by Some of the World’s Largest Companies The fact that we launched Sociabble prior to rolling out LinkedIn Sales Navigator licenses really drove the overall success of our social selling program. Carlos Oliveira Araujo Digital Project Manager BNP Paribas BDDF

www.sociabble.com


PLEASE DROP BY AND VISIT US ON STAND NUMBER B856 The MarketingSPA Ltd | 96a High Street | Horsell | Woking | Surrey | GU21 4SU Tel: 01483 776 991 | Email: donna@themarketingspa.com www.themarketingspa.com


www.247emaildata.com 0800 043 2460 Stand B444


One of the UKs most established and experienced web and sheet-fed printers. Specialising in Catalogues, Brochures, Magazines, Calendars, Marketing materials, Flyers and Handouts. We will print your work with expert care, on time and on budget. Send your enquiry to us: sales@ancienthouse.co.uk Or call 01473 232777 Come and see us on Stand B300 at the B2B Marketing Expo and be in with a chance of winning a bottle of Moët & Chandon Champagne

Let the power of print cut through the digital noise. With 92% of people going online after receiving something in the post, it’s time we talked! We’ve got everything you need all under our 85,000 square foot roof, and we’re known for making print and direct mail nice and easy. Join us on stand MJ408 and you could win up to £2,000 of top quality print. Now, what can we print for you?

W E C R E AT E | W E P R I N T | W E D E L I V E R

|T| 023 9233 4900 |E| enquiries@bishops.co.uk |W| bishops.co.uk


59% more people would have read this ad if it was animated*

the

nimation uys

Want to ďŹ nd out how to make your marketing pounds work harder for you? theanimationguys.com | wecanhelp@theanimationguys.com

Content works. Come and see how. - Stand B815

Join us for our B2B Digital Marketing Masterclass. 28th and 29th March, B2B Marketing Expo. @stickyeyes

linkedin.com/company/stickyeyes

*Forbes 2016


Your customers are searching online Are you there? We know how you can be

J u st h c r S ea nt media ia g g in sleep


#PhotographersOnDemand

Great quality. Fair price. Instant Booking. No-hassle Free LinkedIn Portraits at stand B213 www.splento.com

020 3318 6969

splento@splento.com


Large Business The UK’s No.1 of the Year Telemarketing Agency The UK’s No.1 award winners Telemarketing Agency

Need better performance from your marketing activity? Need better performance from your marketing activity?

Need better performance from your marketing activity? MarketMakers theUK’s UK’s No.1 telemarketing agency. MarketMakers are are the No. 1 telemarketing agency.

MarketMakers are the UK’s No. 1 telemarketing agency. We thatthat telemarketing can add massive value to value your Weunderstand understand telemarketing can add massive We understand that telemarketing can add massive value to your campaigns, but when campaigns, but when you’re poorfaced qualitywith telemarketers, the to your campaigns, but faced whenwith you’re poor quality you’re faced with poor quality telemarketers, the outcome can be disappointing. outcome can be disappointing. telemarketers, the outcome can be disappointing. This is why we’ve headhunted the very best individuals to deliver our award winning, results This is why we’ve headhunted the very best individuals to deliver our driven marketing campaigns. We have created a unique environment where experience and award winning, driven marketingthe campaigns. Weindividuals have created This is whyresults we’ve headhunted very best toa talent combine to deliver you incredible results.

unique environment experience talentmarketing combine tocampaigns. deliver you deliver our awardwhere winning, resultsand driven incredible results.

We have created a unique environment where experience and talent combine to deliver you incredible results. Come and meet the team on stand S680 to find out what we can do for you.

Call us today to improve the results of your campaign Come and meet the team on stand S680 to find outStand S680 what we can do for you.

0845 468 0880

Want toCome join ourand award seewinning us on team? Email your CV to recruitment@marketmakers.co.uk

stand S680

www.marketmakers.co.uk www.marketmakers.co.uk info@marketmakers.co.uk

info@marketmakers.co.uk www.marketmakers.co.uk hello@marketmakers.co.uk


ABOUT US TLF Research are specialists in designing and managing customer experience research programmes. We help our clients build successful businesses grounded in great customer experiences. Whether it’s FREE advice or a proposal and price for your CX programme please come and see us on Stand ID500

OUR APPROACH PARTNERSHIPS WITH CLIENTS

Expertise & Flexibility

Our CSat 2016

91.2% 153 clients interviewed in summer 2016

ATTENTION TO DETAIL

Quality

Information Security

Reliability

ISO 9001

ISO 27001

In house telephone & online data collection

MAKING A DIFFERENCE

Actionable Insight

Compelling Customer Stories

Proving Business Benefits

tlfresearch.co.uk | 01484 517575 | uk@leadershipfactor.com


Need a marketing department for your business? We are a CRM & Marketing Agency for small businesses. We help our clients to acquire, engage and retain customers no fluff, just action.

We’ll help you to...

Taking the stress out of marketing recruitment

marketing specific advertising • More than any other agency number one regional marketing • UK's recruiters three years out of the last five

two marketing vacancies each • Filling and every day

• Increase engagement • Attract more leads • Convert more leads to customers • Increase sales revenue • Retain customers

COME SEE US AT

STAND B410

Visit us on Stand B1022 to find out about our £1000 recruitment offer 01223 242423

FLOWBIRD.CO.UK

www.brandrecruitment.co.uk


JOIN CX NETWORK CX Network provides customer experience, marketing, insight and digital leaders with high quality content and live events across the globe.

YOUR PERSONAL NETWORK OF: PREMIUM MEMBERS

COMMUNITY REACH

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pslondon: The creative agency that begins in the future...

you could create an endless pipeline of good leads? Over 60% of B2B marketers say lead generation is their biggest challenge.

Yet our research shows that over 80% of them aren’t investing enough in the one area that will make their lives easier – their brand; or to put it simply: long-term lead generation.

See what you can achieve if you ask ‘what if?’. pslondon.co.uk 020 7375 6450

Visit us at the B2B Marketing Expo, Stand B246 Seminar: 29 March 2017 14:00


B2B Marketing 2017 Show Guide  

B2B Marketing Expo is an interactive exhibition and conference designed specifically for the marketing sector. Expect to find high-quality e...

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