New Investor Presentation@PRS International Group of Comapnies

PRESS CONFERENCE TECHNOLOGY PLATFORM TURNING PRESS CONFERENCING INTO PROMINENT MARKETING CHANNEL FOR STARTUPS

GOING FORWARD Press Conference Technology Platform is a platform for startups to plan and book Press Conferences with complete transparency and customization, which solves a big problem of higher charges and no results expectations. The platform is a venture of PRS International, a communication & branding firm which is one of the most preferred PR Service providers in India & Malaysia. With Press Conference Portal we desire to build a global presence to serve startups around the world to make press conferencing a prominent channel for their growth by suited to their needs campaigns and help them gain massive reach with our influential amplification networks.

@PRS International Group 2020

KNOW US Welcome to www.pressconference.co.in, India’s first Online Booking Press Conference Portal- a venture of PRS International Group of Companies l. Public Relations is a subtle way of garnering publicity and building long term relationship with your target client or customers. In this supersonic time, consumer market and society is transforming very fast and the market of demand and supply is converging with digital media. Hence, we at PRS International thought of easing out worries of our esteemed client base through Press Conference Portal, it is a one stop solution for all your Press Conference needs.

Press Conference Technology Platfoma venture of PRS International Group of Companies

ABOUT PRS INTERNATIONAL GROUP OF COMPANIES

PRS International

PRS International was

The Company has

PRS International

PRS International is a

Group of Companies

formed on 25 July

an extensive

group of

strategic

- Country's Leading

2007 & it is one of the

network to reach

companies is a

communications

Public Relations

leading Public

the media across

member of Public

consulting firm with

Group

Relations Agency. It is

National and

Relations Society

unique

a one stop solution for

International

of India

understanding of the

all brand development

arena.

services.

working of the communication process

MEDIA RELATIONS Media Relation is the core of Public Relations activities. Liasoning with media and coverage is an art. Broadly, media is segmented into national, regional, local and international publications both for print & electronic media. But this segmetation differs with clients, media can be further categorised into niche publications and channels; financial & economic dailies; industry specific; health & lifestyle; gender; age and more so it is important to consider whims and fancies of media group while ensuring good coverage both in the print and electronic media.

INTERNATIONAL MEDIA

ELECTRONIC MEDIA

What is a press conference?

Way to authenticate your statement & garner instant publicity.

Press Conference is regarded as an indispensable part of growth and progress for any industry or society ; especially if one desiresto scale new heights and stay in media focus. It is a way to reach out to media in an organised and a planned way for sharing information about the work of a company, organisation, entrepreneur, ministry, celebrity, scientist or an individual. Over the period of time and with the world turning into a global village, it has been proved that a single press conference can leverage your chance of getting instant popularity and staying in public mind by thousands.

To elaborate further, it involves little investment in compare to advertisements/banners or hoardings and promises 100% return on investment on organising a press conference. Coverage by print or electronic media including social media channels holds more authenticity than anything else. In addition, coverage on social media platforms ensures instant publicity.

Importance of a PRESS CONFERENCE A Press Conference can prove to be helpful and beneficial when there is a socially relevant story to be shared and it matches interest of the media representatives.But there can also be a promotional Press Conference to reach out to several media houses at the same time while controlling the message and building up on the excitement and anticipation about an event.

Being interactive in nature, a press conference gives enough opportunity and space to both the sides for question and answer session. It clears doubts and any negativity related with the product. Also, it gives chance to put emphasis on certain aspects or points which one might miss in a press release. As such, there is no prescribed reason or excuse for holding a press conference, yet there can be several and can appear at any time. A few instances which calls for a press conference—

Launch of a new product/book etc Sharing a Scientific Discovery Unveiling a new advertising campaign New Charity Event & its celebrity face Addition of a new player in a sports team Inauguration of shop/new range of products Sharing financial statements For Crisis Management Releasing Company’s Financial Statements

Planning a Press Conference Execution and planning of a press conference requires professional understanding of the field. For ease of understanding, strategy can be divided into 5 simple steps-

Step 1 : Selecting an exciting& socially relevant Story Step 2 : Deciding Time & Location.

Step 3 : Deciding upon Speaker & content Step 4 : Invitation to Media& Target Audience Step 5 : Assembling a Press Kit.

Important Issues While Considering a Press Conference Once selection of a story has been done, ‘pre & post-Press Conference’ working module should be strategically planned, which even involves issuing a press release and reaching out to media well in time.

Getting story validated by a trusted journalist or a media pro Carefully drafting and circulation of a pre-event Press Release to arouse interest Carefully selecting time and date, so that it does not clash with any other big event happening elsewhere in the country Selecting a good moderator who can keep the crowd engaged and regulate question & answer session Well prepared press kit which should include photographs, post-event press release and important contact details Identifying a spokesperson who is adequately briefed for one-to-one media interaction if required Identifying media representatives who would be interested in your story/event Sending invites & reminders (if required) to journalists

Drafting an effective Press Release Success of a Press Conference is largely depended on the press release. Drafting a press release with a professional acumen can identify & press the right pulse of the invited media representatives.

Here, we share some useful tips for drafting a good and effective Press Release: Self-explanatory title Relevant points should be discussed in the first two lines of the Press Release Should be based on factual information Quote by the senior most person or one of the board members of the company Company information towards the end of the release along with recent achievements, if any Contact details including important phone numbers, email, fax and website address Press Release should not be more than two to three small paragraphs Sentences should be small and succinct

NETWORK THE COMPANY HAS AN EXTENSIVE NETWORK TO REACH THE MEDIA ACROSS NATIONAL AND INTERNATIONAL ARENA.

PR IN DIGITAL AGE The fundamental purpose of Public Relations practice is to establish a two-way of mutual understanding based on truth, knowledge and full information'; defines Sam Black in Practical Public Relations

Public Relations as a marketing and advertising tool, is an ongoing process and redefines all genres and ages. Without organised PR activity, it is difficult to develop mutual understanding between an organisation and the public at large.

Irrespective of the nature and purpose of an organisation, opportunities& scope of PR activities arealways all pervasive and widespread. Broadly, PR has a fourfold role that enables an organisation to establish a stronghold in the market.

Establishing & Maintaining correct image of the organisation Monitor public opinion and prepare strategy accordingly Digital Age has opened all platforms and in no time a small information becomes news scope and blows out of proportion. A PR person is an advisor on management of communication & develops techniques to manage flow of information Keep public informed about policies, activities, personalities, products or services

PR acts as an essential aid in assessing customer attitude towards a product and also evaluates public attitude for the company producing it.

Through organised PR activity, a company can easily find out public review and get genuine feedback about a product/service or others.

An integral and indispensable part of Public Relations is Press Conference. It offers a unique platform for judging public response towards an organisation. It is an opportunity for direct interaction with the media who questions purpose and responsibility of a product/ service towards the society. This thorough question & answer session gives an in-depth insight about the organisation and thus, proves beneficial in branding of a product/ service.

Why US Public Relations is a way of life, even an infant is seen exhibiting qualities of a PR Person. An individual is always seen trying to influence their neighborhood, school, office, market or whatever place they go. It is our PR, that makes us what we are and brands our name in the society where we live in.

We at PRS International, values and understands this simple truth about PR industry. In fact, our core team is an ensemble of these values and try to win industry with their pro PR Skills.

We at Press Conference Technology Platfom Delivery of result oriented work Interaction with niche media Untampered feedback on development and success of an organisation

Team @ Press Conference Technology Platfom We are focused We have proper understanding of the market We value time We are Pro We believe in hearing our client before giving suggestion We believe in understanding market status of our client We try to save clients’ money and avoid any frivolous expenditure

NEW INITIATIVES

We @ Press Conference, are always inventing new ways and strategy for comprehensive and value added service for our esteemed clients. In this process, we have come up with a novel idea of offering live online press conference coverage.

Online Press Conference/PC will simplify work both for the client and the media fraternity. It will ensure that journalists attend a Press Conference from wherever they are without traveling to the venue. It will ease out their life and filing of story will be faster and easier.

Press Conference Technology Platfom continuous aim is to offer maximum and strategies customised Press Conference for the clients. We are always innovating and experimenting with new techniques to offer global coverage to the clients. Our focus is to cover 225 countries by 2025!

Industry Specific Exhibitions

Infrastructure

Fashion

International

Publishing

Financial

Organizations

Real Estate

BPO

IT

Research

Celebrity

Retail

Consulting

Consultants FMCG Government and PSUs Healthcare Hospitality Industry Associations

Lifestyle

Apparel Auto

Media Houses Medical NGOs and Trusts

Spiritual Telecom

e-Business

Oil and Gas Pharmaceutical Portals

Consumer Durables

Travel and Tourism

Education Entertainment Events

CASE STUDY

CASE STUDY

CASE STUDY

Client Retention percentage

Finding new customers is great, but keeping old ones and turning those new customers into loyal buyers is even more important.

PRS International group of companies has a client retention of 60% to 80%

@PRS International Group 2020

Business Model PRESS CONFERENCE TRCNOLOGY PLATFORM

A potential customer will come and design their campaign on the platform

TEAM WILL CONVERT THE LEADS FOR THE PRESS CONFERENCE CAMPAIGN

SUCCESSFULLY RUN THEIR PRESS CONFERENCE AND BUILD RELATIONSHIP FOR UP-SELLING THE PR SERVICES

PROBLEM PEROBLM 3 PROBLEM 2

No platforms are available for startups to plan their

PROBLEM 1

There is lack of

own "Press

transparency in

Conferences"

expected results from

according to their

Potential of "Press

PR activities which turns

Conferences" as a

the

marketing channel is

investing.

Budget &

objective.

tartups away from

untapped by startups because of higher costs & management.

@PRS International Group 2020

OUR SOLUTION: “PRESS CONFERENCE TECHNOLOGY PLATFORM”

A professional can get an realtime costing for the Press Conference Campaign he hasplanned and knock the hiddencosts.

The campaigns build by theprofessionals are reviewed bytop PR Experts to help themreach the goal in the budgetthey have selected.

A professional can log into Press Conference Portal toconceptualise, plan and see how he can utilise it to matchtheir marketing goals.

@PRS International Group 2020

Market Opportunity 1 31,657 VC Funding Deals In last two years, startups had bagged $268 Billion in funding and substantial startup growth is expected in coming years

2 $20 Billion

3 44% Growth

PR Industry by 2020 In Event Industry Global Study predicts PR Industry will

According to the US

approach $20 Billion

Bureau of Labor and

Market from it’s current

Statistics, the event

$14 Billion Market

planning market is expected to rise at least 44% in the next decade.

@PRS International Group 2020

How Much Funds & Why? $2000,00,000000 SOFTWARE BUILD UP & IT SUPPORT

OPERATIONS & DATA COLLECTION

MARKETING, ADOPTION & POSITIONING

SALES & SUPPORT TEAM

30% 40%

20% 10%

MARKET ADOPTION ROADMAP

@PRS International Group 2020

40

Use of Funds PRESS CONFERENCE TECHNOLOGY PLATFOM" RAISING $5M

30

20

I want to introduce you to our venture; Press Conference

10

Technology Platform a platform to turn "Press Conferencing" into a prominent marketing channel for SME's & Startups. We all have an image that Press

0

Conferences are only for Big Enterprises & Government

Item 1

Item 2

Item 3

Item 4

Item 5

Some points:

Announcements.But, from our experience of conducting 1000's of press conferences we have recognised that the potential of value it can bring to startups is still

Press Conference Technology Platform has worked on 1500 Press Conferencing Projects.

untapped due to higher costs & management.

We have validated the results Press Conferences can contribute to Startups.

Our vision is to solve the problem with our simple idea to bring press conference planning and booking online with our strong logistics and let professionals create their own 'Press Conference Campaigns' according to their

Our CLTV is healthy because of our benchmark of 80% Clients Retention.

We have the vision to build a platform with the infusion of online & offline marketing which generates greater results

objective & budget.

@PRS International Group 2020

RENTAL INCOME We have moved from a time when companies were telling about themselves or their products to a world where people say about the company. The debate about story-telling versus story-making is behind us. That’s why the power of influence is so important. If you want to buy a new pair of sneakers would you look at a website and trust what the company wants to say about the product or look at the review by a

Different from the Competitors

blogger that you trust. Of course, you will listen to the influencers that you trust. The power of influence has never been as big as it is today. It’s going to be bigger and bigger. That’s why the PR Solution is in the best of times today.

5 Top Benefits High-end talent Strengthening ties with Government bodies/officials Enhancing media relations Augmented Brand Presence Strengthen brand reputation

@PRS International Group 2020

Testimonials from Clients

SHIVRAJ SINGH CHAUHAN (CHIEF MINSITER MP)

"I wish all the success for new ventures to PRS International in celebrating 14th Foundation day .

DR.LEO CORNELIO (ARCHBISHOP )

MUKESH SHARMA (CHIEF EXCUTIVE OFFICER CRISP)

"PRS International has come up in a "The commendable services provided record time having spread its wing over

by PRS Internatoanl to archdiocese, the high seas. I wish that organisation substantiates its sprit of setting a grows up further to earn name and fame bench mark in the national as well as in thier areas of operation". international front. I send my best wishies to the company for its growth, success and prosperity in the coming years.

We are a team of millions aspiring hearts and growing!

Let's talk EMAIL ADDRESS feedback@pressconference.co.in

PHONE NUMBER 011 6654 4951

Reach us at: www.pressconference.co.in Malaysia:www.pressconference.com.my @PRS International Group 2020

Thank you!

LET'S START YOUR INVESTMENT JOURNEY. Reach us at: www.pressconference.co.in Malaysia: www.pressconference.com.my www.prsolution.co.in