Highlights: PERFORMANCE ANALYSIS - Premier League Transfer Trends SPOTLIGHT U.S. – New York Red Bulls BUSINESS DEVELOPMENT – Qatar & Russia PRODUCT DEVELOPMENT – RECRUITER
Newsletter – Spring 2011
DELIVERING PERFORMANCE INSIGHTS
PAGE TWO
FOREWORD With the end of 2010/2011 European seasons around the corner, our focus again turns to the concentrated activity of the European transfer windows. Since the release of Prozone’s player scouting product RECRUITER in June 2010, we have continued to work with some of the industry’s leading professionals to enhance this unique product and ensure the features and benefits reflect our customers needs who remain at the forefront of our product development roadmap. Elsewhere, the 2011 MLS season is well underway and Prozone’s growth within the U.S. market now exceeds 50 clients, including over 35 colleges, and we are pleased to announce a host of new MLS clubs including New York Red Bulls, Portland Timbers, Vancouver Whitecaps, Sporting Kansas City, DC United and Columbus Crew. We are seeing the culture of performance analysis changing globally and specifically in North American Soccer as clubs expand their resources and strive for more effective analytical insights and search for the all important competitive advantages. National teams and federations join the growing list of international customers we are proud to support as we continue to develop world-class products and services that match and hopefully exceed expectations. The Prozone team continues to grow with new additions to our Product Development and Sales & Marketing Teams. Tony Moran has joined us as Software Analyst as we continue to evolve the next generation of sports performance analysis products, and Boris Genusov as Prozone International Business Development Manager in Russia for Northern Europe and Asia. Subsequently, Prozone look forward to working alongside some of the biggest clubs in Russian football as Spartak Moscow have become the most recent Moscow club, joining CSKA and Dynamo Moscow, in agreeing a long term partnership for Prozone performance analysis. With so many positive developments at home and abroad I join the entire Prozone Sports team in looking forward to working alongside all our new clients, supporting their success, and wishing all our teams the very best for the new seasons and beyond.
Barry McNeill Managing Director
CONTENTS P2 P3
FOREWORD P8-9 PERFORMANCE ANALYSIS Premier League Transfer Trends
P4-5
SPOTLIGHT U.S. New York Red Bulls choose Prozone Success in College & Major League Soccer
P6-7
BUSINESS DEVELOPMENT - INTERNATIONAL Prozone in Qatar Prozone in Russia
INDUSTRY EVENTS UK International
P10-12 PRODUCT RESEARCH & DEVELOPMENT PORTAL RECRUITER Research: Referee Match Performance Activity
PAGE THREE
PERFORMANCE ANALYSIS Premier League Transfer Trends
40 30 20 10 0 Jan - 11
Sum - 10
Jan - 10
Sum - 09
100
50
Jan - 09
(line) % From Big 5
60
Sum - 08
% From Big 5
60
70
Jan - 08
KEY: Total Players In
80
Sum - 07
Historically the clubs in the Top 4 league positions have recruited the least number of players within the January transfer window. Again this trend continued in January 2011, with the Top 4 recruiting the least amount of players. When comparing the trends over the last 5 years with regards to the total number of transfers and the source of this recruitment there seems to have been a shift in general to recruit from one of the ‘Big Five’ Leagues in Europe.
Other
90
Jan - 07
SOURCES OF RECRUITMENT
KEY: British
Sum - 06
Summarising the findings the following data has been sought looking at every transfer into the EPL from the previous 5 seasons (Summer 2006-January 2011) and each respective transfer window.
100
Percentage of Total Transfers In
With the often frenetic activity that coincides with transfer windows, the January 2011 registration period was no different. With the largest amount of British players moving within the window and a new British record transfer fee of £50 million being reached, Prozone can offer a unique insight into player trading activity and the changes in transfer trends over the last 5 years.
Possibly with the increasing rules and importance of ‘home-grown’ players, a further breakdown of the players that moved within the window shows that 91% of the British transferred players were either home-grown or have the potential to become home-grown. In comparison from the ‘other’ transfers made only 11% were homegrown or have the potential to become home-grown, perhaps a sign of clubs becoming more diligent and accountable with regards to the recruitment of new players. KEY: Home-Grown
Potential
Non-Home-Grown
80
Players In
50
70 60
40
50 30
40 30
20
20 10
10
0
Percentage Transfers From ‘Big 5’
90 60
9%
7%
4%
13%
78%
Percentage of Home-Grown British Players
89%
Percentage of Home-Grown Other Players
0 Jan - 07
Jan - 08
Jan - 09
Jan - 10
Jan - 11
JANUARY TRANSFER BREAKDOWN Interestingly this year, there was the largest amount of British players that moved within the window (46% of all transfers) compared to January 2010 (39%), and in Summer 2010, where only 33% of all transfers into Premier League clubs consisted of British players.
With the January transfer window a club’s first opportunity to buy or sell players since the end of August, reactionary transfer spending remains evident with regards to ambitions in improving league position lower down the table. However as with recent seasons, with the spotlight firmly on the development of homegrown players, and with the restraints of the current economic environment, clubs appear to be more selective in their player recruitment. And the number of players recruited during January continues to be significantly lower than 3-4 seasons ago.
Further analysis available online at prozonesports.com/jantransfers2011
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SPOTLIGHT – U.S.
Prozone are pleased to announce that New York Red Bulls have signed a new long-term contract with Prozone that will assist the club in all aspects of team and individual performance, enabling them to benefit from the most innovative and insightful performance analysis systems available. The 2010 season brought about a new stadium, a new head coach, and a new group of players to the Red Bulls; and prior to the 2011 season the Red Bulls strengthened further with the hiring of the first full time performance analyst in Major League Soccer and the employment of Prozone performance analysis services. “Prozone is the leader in its field, already working with many top clubs around the world, and we are excited to announce our partnership with them,” said Red Bulls General Manager and Sporting Director Erik Soler. “We have put a significant amount of resources in the last few months in enhancing our analysis of our
performance on the pitch and we believe that our new relationship with Prozone is a significant step in this direction.” Signifying the clubs ambitions New York Red Bulls are the latest MLS club to utilise the industry leading PROZONE3 player tracking system and Prozone MATCHVIEWER, for their post-match, oppositional and player recruitment analysis. New York Red Bulls Performance Analyst, David Lee, believes implementing the Prozone suite of products within the club will enhance and develop the clubs performance analysis structure; “The Prozone products and service will greatly improve the quality and efficiency of the performance analysis support we can provide to the technical & playing staff in post-match analysis, recruitment and opposition scouting and will hopefully help us to deliver success on the field during the 2011 season and into the future.” Prozone Managing Director Barry McNeill added; “The Red Bull New York organization represents a flagship for the development of soccer in North America. Their significant investment in performance analysis, including specialist human resource and future technologies clearly set the tone for realising the eminent goals within the organization. Prozone’s dedicated international team is looking forward to working with the Red Bull coaching, analytical and management teams over the coming years to support the achievement of these goals.”
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U.S. SUCCESS Since our new offices opened in Chicago in 2010, a growing number of U.S. football teams at all levels of the game have begun to use our performance analysis services. We now work with more than 50 teams, leagues and associations across the U.S. and Canada, including 10 MLS Championship contenders and over 35 Colleges and Universities across the country including The University of Louisville, Penn State University, The University of West Virginia and The University of Washington.
2010 MLS SEASON IN NUMBERS
And it seems like our services are already having an impact: last season’s MLS Cup and the NCAA Collegiate Championship were both won by clubs using Prozone software.
Total number of passes in 2010 MLS Regular Season [138,249 in 2009]
The success of our partnership with the Akron Zips who back in December gave the University of Akron their first ever NCAA championship in any sport is evidence of our growing reputation in the U.S. collegiate market.
155,673 15,353 Total number of tackles, of which 5,089 were fouls
2,860 Shots on target out of a total of 5,725, a 50.3% shooting accuracy
591 Final Goal tally; same as 2008 [571 in 2009]
324 Average number of total team passes
116 Number of Home wins [48.3% Win Percentage], 47.5% in 2009
78.5% Average successful pass percentage across the league [78.6% in 2009] And when the Colorado Rapids beat FC Dallas to win the 2010 MLS Cup final 2-1 in extra time, it was their first MLS title and the culmination of a great year for the club. It was also the first time that two Prozone clients had competed head-to-head for the top prize in U.S. football. Paul Bravo, Colorado Rapids’ Technical Director believes that; “the Prozone system was of great benefit to our coaching staff during the regular season and our MLS Cup run. The Rapids gain insightful performance analysis and opposition scouting from Prozone. Their research and development, and expanding product and service offerings, allow us the opportunity to improve the efficiency and acuity of their player recruitment strategy, postmatch performance analysis, and opposition scouting.”
66 Number of Away Wins [27.5% Win Percentage,] 21.8% in 2009
58 Number of Ties [24.2% Tie Percentage], 30.7% in 2009
1 The 2011 MLS Championship started on March the 15th with 10 teams opting to use Prozone technology to further challenge for the title. As well as the 2010 champions and New York Red Bulls, our roster of U.S. teams now includes, Chicago Fire, Sporting Kansas City, DC United, Columbus Crew, Toronto FC, Vancouver Whitecaps FC, Portland Timbers and Real Salt Lake. As winners of the MLS Cup the Rapids will take their place in the CONCACAF Champions League where they will compete against leading teams from across North and Central America and the Caribbean for a place in the 2012 World Club Championship, and we’ll be doing all we can to help.
Winner. Congratulations to Prozone client Colorado Rapids on their 2010 success.
PAGE SIX
BUSINESS DEVELOPMENT INTERNATIONAL
With ever-increasing levels of both investment and public expectation, a growing number of national teams and associations are looking to Prozone to give them an extra edge on the pitch, and a higher level of accountability and understanding off it. Prozone now have 10 national team clients including England, the USA, South Africa, Iceland and 2022 World Cup hosts Qatar. 2018 World Cup hosts Russia, also have access to Prozone technology when using Spartak Moscow’s Luzhniki Stadium. By using PROZONE3 and MATCHVIEWER, these teams are able to monitor all aspects of player and post-match performance as well as allowing a higher level of competition through more effective tactical scouting of future opponents.
Barry McNeill, Managing Director - Prozone “International growth is a key part of our strategic direction, and we look forward to helping our national teams perform on the world stage.”
PAGE SEVEN
PROZONE IN QATAR
PROZONE IN RUSSIA In the last 12 months Prozone has agreed long-time partnerships with the three flagship Moscow clubs – Spartak, CSKA and Dynamo Moscow – while the installation of our unique eightcamera system at Spartak’s Luzhniki Stadium also allows the national team access to both PROZONE3 and MATCHVIEWER. With CSKA becoming the first Russian club to reach the quarter finals of the Champions League and the successful bid for the 2018 FIFA World Cup, 2010 was an iconic year for Russian football and their standing on the international stage has never been higher.
Following Qatar’s successful bid for the 2022 World Cup, the Qatar Stars League Corporation has chosen Prozone to offer full performance analysis services to all clubs in the league as well as the national team and all the country’s elite match officials. Eight stadiums across the country have been fitted with Prozone’s Sony camera systems that through PROZONE3 will provide full physical and technical performance data. An in-depth training programme was also held at the Qatar National Olympic Headquarters in February this year. These sessions saw coaches from all 12 teams in the Qatar Stars League, as well as match officials and representatives from the Qatar Football Association Technical Committee and the Qatar Stars League, receive full technical and physical analysis training from Prozone’s Business Development Manager Martin Bland. He had this to say about the training sessions and the development of the game in Qatar:
The advancement and promotion of performance analysis in Russia is a key part of our global development plan and our partnerships in Russia show that the Russian league and the Russian FA have a long-term commitment to compete at the very highest levels of the European game. Spartak, CSKA and Dynamo Moscow are amongst the most successful clubs in the 19-year history of the Russian Premier League and have shared 12 championships and innumerable European campaigns between them. We hope that our involvement will help our Russian clubs achieve further and greater success in the coming seasons. According to Spartak Moscow’s Technical Director, Roman Ashabadze, “Our decision to work with Prozone is down to the accuracy and scope of the data, the interactivity of the product and the efficiency of the service. With the help of PROZONE3 analysis our coaching staff are able to analyse every action of every player. These insights are then used to provide technical and tactical information to our players.”
“The level of attendance [at these training sessions] is indicative of the desire to develop the game in Qatar, and we look forward to continuing to help our partners get the maximum benefit from Prozone. The development and improvement in performance in Qatari football is part of a long term vision, and Prozone are delighted to be working with the QSL and QFA in realising this vision.” Training and investment is part of the long-term development of Qatari football and shows a real hunger for success at all levels of the game. As does the appointment of former Real Madrid Director, Professor Valter Di Salvo as the QFA’s Director of Performance. Professor Di Salvo had this to say about Prozone’s role in the continued development of football in Qatar: “Success centres on the quality and ability of our teams, and with a focus on advancing education at all levels through the utilization of detailed and scientific performance data we can begin to achieve this. The QFA and Prozone share a strong partnership… to ultimately help Qatari football to reach its full potential.”
This ambition to compete at the highest levels is mirrored by the Russian National Team and given further credence by the successful bid for the 2018 FIFA World Cup. Our Russian International Business Development Manager, Boris Genusov has this to say about Prozone’s impact in Russia “With PROZONE3 now installed at Russia’s Luzhniki Stadium, the Russian National Team, and its technical staff, now have the opportunity to make use of the world’s leading performance analysis solutions. I think it’s safe to say that over the past year Prozone has been identified as the most desirable and useful performance analysis system available in Russia.”
PAGE EIGHT
INDUSTRY EVENTS UK October – 2011 Leaders in Performance
March 2011 - Science and Football Conference
Following its success in 2010 Prozone continues its partnership with Leaders in Performance as the event dedicated to the identification, development and management of elite sporting talent, has announced it will be expanding the programme to two days in 2011.
Prozone were pleased to support the 2011 Science and Football Conference - a one day event demonstrating the appliance of science within professional football.
The event expansion will see the launch of the Leaders in Performance Zone as a designated networking platform, while a series of specific performance workshops will also be staged at this years event. A dedicated Leaders in Performance exhibition area will also be featured and will run alongside the Leaders in Football ‘Centre of Excellence’.
The conference aimed at professional practitioners and coaches as well as students looking for opportunities in professional football consisted of presentations, demonstrations and break out areas in the key areas of football performance. There were a number of insightful presentations from leading practitioners within the game including Darren Burgess -1st Team Fitness Coach at Liverpool FC, as well as representatives from a number of leading sports brands including presentations from Prozone on ‘Performance Peak and the Optimum Age of Players’ and ‘The Use of Performance Analysis in Professional Football’. For more information and details of future events please visit: www.scieneandfootball.com
Prozone Analyst Forums As part of Prozone’s on-going commitment to the field of performance analysis, we have recently launched a series of unique forums for analysts from the Premier League, Championship, League One and League Two. These practitioner-led forums are focused on performance analysis, providing a unique networking environment and opportunity to share best practice, insights and feedback to Prozone on trends and requirements in the field of performance analysis.
Bringing together 300 Coaches, Managers, Performance Directors and Professionals from all over the world, dedicated to achieving sporting excellence Prozone will be showcasing our latest innovations and products at this exclusive invitation only conference, taking place on 5-6th October at Chelsea FC in London. For more information about Leaders in Performance, contact one of the team on +44 (0)207 042 8666 or email: performance@leadersinfootball.com.
May 2011 - Think Fitness Performance Conference The 2011 Think Fitness Performance Conference was a fascinating event focused on culture, strategies and their necessary implementation in the pursuit of world-class performance. With presentation topics including Identifying and Measuring Potential; Positional Specific Training Programs; Developing Talent in Team Sports; and The Need for an Identity for Sports Science Professionals, and with presenters from a variety of sports and backgrounds this years event explained the depth of detail and dedication required to truly become a world class performer. For details of future events please visit www.thinkfitness.net
With representatives from leading clubs in this field, including Arsenal, Liverpool and Everton, this opportunity for the analyst community to collectively share valuable experience, insights and skills, provides a forum to focus on key success principles and sharing of best practice that contribute towards optimum preparation and performance. Jamie Roberts, Match Analyst at Wigan Athletic Football Club, commented on attending the inaugural forum, “It was good to see so many things that we as analysts all do similarly, but also so many that we do differently including the different ways that analysts work through the week and on matchdays. These discussions have contributed to key points that I will look to discuss with the Management and implement at Wigan Athletic to help our club move forward.” Paul Boanas, Prozone’s UK Account Manager added, “As a business we rely on feedback from leading coaches, managers and analysts to help shape the future of performance analysis for all our clients.” We look forward to hosting more events in the future as we look to continually discover current issues, trends and needs to lead and shape our service and product roadmap and build an analyst community to share best practice.
Read more online at prozonesports.com/news
PAGE NINE
INTERNATIONAL April 2011 - Scouting Forum 2011 Now with offices in the UK, USA, Spain, UAE, India and Japan Prozone’s presence has been The Scouting Forum 2011 was the first ever global event dedicated to player scouting and the transfer market place. felt at a growing number of industry events Prozone’s European team attended the 2 day conference in Milan across the globe from Poland (Football representatives from more than 35 European clubs and agents Business Conference), Russia (Football Market), as from around the world met together for one to one meetings and a programme of featured presentations. and Qatar (Aspire4Sport) to Rio, Milan and the USA… Prozone understand the recruitment marketplace having provided November 2011 - Soccerex Global Convention
bespoke analysis and consultancy services to some of the biggest clubs in professional football including Real Madrid, Chelsea and Everton; and Prozone’s Head of Business Development, Blake Wooster was amongst leading practitioners providing insights into best practice at the conferences featured ‘Panel for Physical Trainers’, and the ‘Supporting Technical Departments’ forum. For more information on the event visit: www.scoutingforum2011.com
March 2011 MIT Sloan Sports Analytics Conference Focusing on the increasing role analytics play in soccer and new technologies, Prozone’s Head of Business Development, Blake Wooster was a featured panelist on the Soccer Analytics Panel at the 2011 MIT Sloan Sports Analytics Conference in Boston; alongside representation from leading professionals from EPL clubs Chelsea and Manchester City. The MIT Sloan Sports Analytics conference, moving into its 6th year, provides a forum for industry professionals (executives and leading researchers) and students to discuss the increasing role of analytics in the sports industry, and enhance understanding of the sports business world. This year’s event brought together a programme of speakers that included NFL, MLB, and NBA owners, coaches, industry leaders, and featured speakers including bestselling author Malcolm Gladwell (Blink, The Tipping Point, and Outliers), Mark Cuban, owner of the Dallas Mavericks; Sunil Gulati, President of United States Soccer Federation; Del Harris former Head coach of the Houston Rockets, Milwaukee Bucks and Los Angeles Lakers; Bill Simmons, ESPN columnist; Stephen Jones, COO, Exec vice-president & Director of player personnel of the Dallas Cowboys; and many more. Launched in 1996 at the iconic Wembley Stadium in London the Soccerex events calendar includes the Soccerex European forum in Manchester attended by Prozone in March, and culminates in a 5-day Soccerex Global convention to be held for its 2nd year in the host city of the 2014 FIFA World Cup Final and 2016 Olympics, Rio de Janeiro. The event will build on the first Global Convention to take place in the spiritual home of football, Brazil last November, which saw 3,500 key decision makers from the football business industry attend. Alongside our local representatives, South American partners PlayFe, Prozone’s international team will again be attending the Global event as experts from football and business gather to showcase cutting edge developments in the world of football. Please visit www.prozonesports.com for future details on our stand and to meet the team during the event. For further event information please visit www.soccerex.com
To watch the 2011 panel videos and for more information, visit: www.sloansportsconference.com
January 2011 – NSCAA Convention Prozone are pleased to announce a recent partnership with the NSCAA as their Official Analysis Partner. From its humble beginnings in 1941, the National Soccer Coaches Association of America (NSCAA) has grown to become the world’s largest single-sport coaches’ organization, and to kick start our partnership with the NSCAA we were pleased to support and present a number of featured clinics and presentations at the 2011 convention in Baltimore. To register for the 2012 NSCAA Convention in Kansas visit: www.nscaa.com/annual.php
PAGE TEN
PRODUCT, RESEARCH & DEVELOPMENT
“With recent enhancements to our online products, Prozone now offer a more complete game distribution service, with real benefits to both our post-match and scouting services.” Dan Mason, Product Manager - Prozone
PAGE ELEVEN
PRODUCT DEVELOPMENT 2011 has seen further enhancements to our online products, PORTAL and RECRUITER, as we continue to work closely with leading analysts, coaches, scouts and managers in the world of football to develop new technologies ensuring our customers remain at the forefront of football performance, using the industry’s leading analysis software. Practitioners are central to Prozone’s product development shaping our service and product roadmap, and our latest developments provide genuine benefits to clubs pre-match analysis and player recruitment.
RECRUITER Our online analytical player trading solution is now used by some of the world’s leading managers, scouts and coaches. Allowing clubs, including Everton, Barcelona, Southampton, DC United & Sporting Kansas City to identify, profile, benchmark, and evaluate potential transfer targets via accurate performance data and the most comprehensive database of players available. “By listening to our customers and monitoring how RECRUITER is used as part of the wider player recruitment processes, we have been able to enhance the product in some key areas; making it a more effective and complete player recruitment platform.” Dan Mason, Product Manager Prozone Since the release of Prozone RECRUITER in June 2010, we have been working with some of the games leading industry professionals to develop the products features and further enhance its functionality.
New features include: Searching & Shortlists • Improved performance filters • Saveable searches, benchmarks and shortlists • Automatic sorting of shortlist data Player Profiles • Analyse performances for games won, lost and drawn, home and away and across multiple competitions • Links to specific video highlights from individual points on performance charts • Manually control video highlights with customisable lead-in and lead-out times Advanced Features • Enhanced and improved options for Advanced & Bivariate charts
With original features continuing to be evolved and a range of new and enhanced features RECRUITER is set to provide a more effective and complete online recruitment solution.
• Compare players against by-weekly and seasonal average benchmarks
Evolving features:
• Analyse enhanced data: crosses defended, crosses blocked and specific passes received
• Notepad creation
• Enhanced product interface
• Secure multi-user information sharing
• Player indexing & quicker searching
• Improved speed and video playback
General Features • Enhanced with the most up to date team and player information
PORTAL
• English and Spanish language versions
Responding to customer feedback PORTAL has seen some important upgrades in 2011 improving both functionality and performance.
New features include:
The new product released in March boasts improved download speeds, full match streaming video, PROZONE3 post-match downloads and streaming video previews. And in addition to these enhancements, we are continuing to provide coverage of more competitions, teams and players from across the best leagues in the world.
PROZONE3 Post Match Analysis
FTP Downloading • Shorter download times • Multiple downloads • Improved stability for some firewall settings • Download complete post-match PROZONE3 game data Streaming Video • Completer match-by-match footage online. • Full match streaming video without download Video Previews • Access and preview sample video clips Simple Files • File and folder structure improvements
PAGE TWELVE
ACADEMIC RESEARCH Analysis of FA Premier League Referee Match Performance Activity
Prozone works with a number of leading universities and industry professionals, in a collaborative approach to providing insights and demonstrated conclusions in sports performance research. Prozone’s commitment to our ongoing research partnerships is an important investment in academic development and scientific performance expertise that will ultimately supplement the enhancement of existing and new technologies. A recent study with contributions from leading academics at Teesside and Liverpool John Moores Universities, together with the Professional Game Match Officials (PGMO), has been to investigate the relationship between the match activity profiles of referees with those of the players in the same match. This line of investigation followed on from a previous study published in 2007 whereby the referees’ match physical performances were found to be related in part to those of the players in the same match.
and across-season rates of change in total distance covered, highspeed running and sprinting were consistent with the changes recorded by the players. Such results show that referees’ match physical performances are interrelated with those of the players and demonstrate that referees are able to keep pace with the players during FA Premier League matches. The physical performances of FA Premier League players have been demonstrated to vary significantly from match to match (Gregson et al., 2010). Therefore, given that the referees’ performances have been demonstrated to be interrelated with those of the players on the same match a further study was undertaken by the same researchers to quantify the between-match variability in football referees’ match performances.
Match activity data was collected from 18 referees officiating in the English Premier League during the 2008/09 season, captured via the PROZONE3 player tracking solution.
This comprehensive study, spanning 5 seasons with a total of 1269 matches analysed, demonstrated that variability in soccer referees’ match performances is high in some variables and not dependent on referee age or experience. Such variability means that research requires large sample sizes to detect real systematic changes in a number of performance characteristics when studied during matches.
The results of the study reported that the referees’ within-match
Full abstracts available online at prozonesports.com/refereeactivity
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