Google My Business - Health Check

Google Business Profile Audit

Have you noticed the profile that appears when your business is searched on Google? This is your Google Business Profile, a key source of practice inquiries. The good news: you can manage and optimise this listing.

Use the table below to audit and enhance your profile.

Checklist Steps

Have you set up a Google Business profile? Y N

If you have set up a Goog

Have you verified your profile? Y N

Have you added a logo to your profile? Y N

Have you added all the relevant information about your business? Y N

To add relevant business information, navigate to the Business Profile Manager and select ‘edit profile’ It’s recommended that you add information in all of the categories;

Basic Business Information (Name and Location)

Categories (Add as many relevant categories as you can) Contact Details (Phone Number, Website, Appointment Link)

Business Hours (ensure these are accurate)

Add Services and Products (if applicable)

Learn to make edits to your profile Click here >

Incorporate a captivating "About Me" section, optimise service areas for maximum visibility, integrate links to pertinent social media platforms, and include relevant amenities where applicable to enhance the overall profile

Google Business Profile Audit

Highlight Attributes and Amenities Y N

Have you optimised your business description? Y N

Have you cleaned up your photo library? Y N

After conducting your profile a

Google Posts

Keep Information Up-to-Date

Engage with Customers

Upload a post wh recommended to

About posts for b

Utilise the 'Speci closed, diverging upcoming public business.

Add High Quality Imagery to your Profile

once or twice a year

Learn how to set special hours Click here >

There are a few ways to engage with customers on your Google Business profile Customers have the opportunity to ask questions in relation to your services It’s important that you respond to all customer engagement in a timely manner

It's advisable to schedule visits from a professional photographer to your practice once or twice annually. These sessions should capture your team, both the interior and exterior of your practice, customer interactions, and daily operations. The gathered content can then be uploaded to your Business profile and repurposed for posts on social media platforms.