Campaign Lookbook - New Year 2022
Your New Year Campaign ProMarket Products are Here! The New Year campaign is a cornerstone of your marketing calendar, and we recognise the increased role it has to play given the challenges of 2021. So this January, we’re offering 3 unique campaign options – ‘Hit Reset’, ‘Claim Your New Look’ and ‘Back to School’. For letters and email, we have also included a 4th campaign option to target those who have neither health insurance nor children.
While digital communications have become increasingly important during COVID, mail should continue to be a key component of your New Year communications – in fact, with diminishing standard mail, there’s even less to competition in your patients’ letterboxes!
To access campaign instructions and place your ProMarket orders please visit optom.provision.com.au and search for New Year 2022.
This year, we encourage you to place your orders for print as early as possible due to potential COVID-19 postal delays and to ensure your direct marketing reaches your patients ahead of the busy period. We suggest allowing 2-3 weeks for delivery.
All ProMarket campaign materials and the New Year campaign Dropbox link - with all your supporting campaign resources - will be made available the week commencing 20 December. Questions? Contact the ProVision marketing team at marketing@provision.com.au or via Livechat with any questions on implementing a successful campaign.