Campaign Lookbook - New Year 2022
Your New Year Campaign ProMarket Products are Here! The New Year campaign is a cornerstone of your marketing calendar, and we recognise the increased role it has to play given the challenges of 2021. So this January, we’re offering 3 unique campaign options – ‘Hit Reset’, ‘Claim Your New Look’ and ‘Back to School’. For letters and email, we have also included a 4th campaign option to target those who have neither health insurance nor children.
While digital communications have become increasingly important during COVID, mail should continue to be a key component of your New Year communications – in fact, with diminishing standard mail, there’s even less to competition in your patients’ letterboxes!
To access campaign instructions and place your ProMarket orders please visit optom.provision.com.au and search for New Year 2022.
This year, we encourage you to place your orders for print as early as possible due to potential COVID-19 postal delays and to ensure your direct marketing reaches your patients ahead of the busy period. We suggest allowing 2-3 weeks for delivery.
All ProMarket campaign materials and the New Year campaign Dropbox link - with all your supporting campaign resources - will be made available the week commencing 20 December. Questions? Contact the ProVision marketing team at marketing@provision.com.au or via Livechat with any questions on implementing a successful campaign.
Campaign Lookbook - New Year 2022
New Year Standard Letter - from $1.62 EX gst Send this double-sided letter to contact patients from the past 4 years. Choose from:
$% off second pair, $% off eyewear, no offer, or your own custom offer.
‘HIT RESET’ campaign style
‘claim your new look’ campaign style
‘HIT ‘back RESET’ to school’ campaign campaign style style
‘no health fund’ campaign style* *single sided
Also available with
$% off new eyewear
different offers... custom offer
no offer
Campaign Lookbook - New Year 2022 NEW YEAR EMAILER, from $0 Send this email to contact patients with unused optical benefits from the past 4 years. Choose from: $% off second pair, $% off eyewear, no offer, or your own custom offer.
‘hit reset’ campaign style
Also available with
different offers...
‘claim your new look ’ campaign style
‘back to school’ campaign style
‘no health fund’ campaign style
custom offer
$% off new eyewear
no offer
Campaign Lookbook - New Year 2022 NEW YEAR BENEFIT REMINDER #1 SMS, from $0.17 Use this SMS to reach out to patients who had their optical extras reset on January 1. Choose from ‘Hit Reset’ and ‘Claim Your New Look’ messaging. NEW YEAR BENEFIT REMINDER #2 SMS, from $0.17 Use this alternative SMS as an additional option to reach out to patients who had their optical extras reset on January 1. Choose from ‘Hit Reset’ and ‘Claim Your New Look’ messaging. EOYHF GIFT VOUCHER SMS, from $0.17 Use this SMS to reach out to patients who have an unused gift voucher from the End of Year Health Fund campaign. Choose from ‘Hit Reset’ and ‘Claim Your New Look’ messaging. NEW YEAR BENEFITS REMINDER WITH ONLINE BOOKING SMS, from $0.17 If you have an online booking method, use this SMS to reach out to patients who had their optical extras reset on January 1. Choose from ‘Hit Reset’ and ‘Claim Your New Look’ messaging. BACK TO SCHOOL - LAPSED CHILDREN SMS, from $0.17 Send this SMS to parents whose children are overdue for an eye test. BACK TO SCHOOL - LAPSED CHILDREN (WITH ONLINE BOOKINGS) SMS, from $0.17 If you have an online booking method, send this SMS to parents whose children are overdue for an eye test. BACK TO SCHOOL - FAMILY LAPSED SMS, from $0.17 Send this SMS to encourage one or more members of a family (including parents and/or children) to book an appointment. BACK TO SCHOOL - FAMILY LAPSED (WITH ONLINE BOOKINGS) SMS, from $0.17 If you have an online booking method , send this SMS to encourage one or more members of a family (including parents and/or children) to book an appointment