CAMPAIGN PRODUCTS
2024 END OF YEAR HEALTH FUND REMINDER
As we approach the end of 2024, optometry practices are presented with an important
End of Year Health Fund is the most important campaign in the marketing calendar, as it is intended to support your business growth efforts and encourage patients to utilise their unused extras. Research conducted by EY Sweeney shows that one in four individuals are visiting an optometrist after they were contacted, emphasising the significance of maintaining
Please take a moment to explore the amazing range of email, social, web and print assets available to complement your point-of-sale marketing. In addition to direct marketing, please contact the ProVision Marketing team to request branded display ads for Google and/or
Questions? Contact the ProVision marketing team at marketing@provision.com.au or
Ready to start ordering? Head over to ProMarket at http://xm.direct1.com.au/provision
CAMPAIGN EMAIL, from $0.00
Send this email consumers using your choice of campaign theme. Choose from: $% off second pair, $% off eyewear, no offer, or your own custom offer. Also available with optional gift card attachment.
Click here to order a campaign email on ProMarket >
Available in previous designs...
Letters
Campaign Standard Letters - from $2.13 EX gst
Send this double-sided letter to contact patients from the past 4 years. Choose from: $% off second pair, $% off eyewear, no offer, or your own custom offer.
Click here to order a campaign letter on ProMarket >
Also available in previous EOYHF designs...
Letters
Campaign Premium Letters - from $2.28 EX gst
Send this premium double-sided letter to contact patients with optical extras expiring on December 31. Choose from: generic, $% off eyewear, $% off second pair, gift voucher, or customise your own offer.
Click here to order a campaign letter on ProMarket >
Also available in previous EOYHF designs...
Accessories
Campaign Gift Vouchers, from $57.00
Present these vouchers after purchase in October - December to be redeemed by patients in January once their health fund benefits have been renewed. This will incentivise them to return to your practice and purchase additional eyewear.
Click here to order gift vouchers on ProMarket >
Also available in previous EOYHF designs...
SMS
Campaign SMSs, from $0.17
SMS is an important part of your marketing mix, and ProVision has created a series of ready-tosend SMS messages that you can send throughout the campaign period. There are plenty of options to choose from, with wording that is tailored to your chosen campaign theme.
Click here to order SMS messages on ProMarket >
Digital Assets
Digital Display - $0.00
If you have an in-store digital display, you can access a range of campaign images designed to extend your campaign message.
Click here to download via the campaign Dropbox >
Digital Assets
Social Media Posts - $0.00
A collection of social media posts have been created to suit each of the available campaign themes. To download social media images, simply click below to go to the campaign Dropbox and download your preferred images. We have also prepared suggested text that you can post alongside each image. This text is available in the ‘social media schedule’ spreadsheet.
Click here to access the campaign Dropbox > Click here to download the social media schedule >
Digital Assets
Videos, animated GIFs and Meta Ads - $0.00
Campaign images and videos have been created in various sizes so they can be shared across Facebook, Instagram or other social channels. When sharing as an Instagram story, add your own custom text to truly make the design your own!
Meta ads (Facebook and Instagram) are also available upon request and are a great way to promote Ortho-K, myopia and spare-pair campaigns. These are branded with your logo and formatted in optimal resolutions to use on Meta Ads Manager.
Click here to access the campaign Dropbox >
To request a set of Meta ads, please email marketing@provision.com.au
Digital Assets
Website images and more - $0.00
Update your website and social media profiles to be consistent with your campaign theme. A range of images are available in the campaign Dropbox in Facebook and other popular web sizes.
Click here to access the campaign Dropbox >
