Testimonial - Bassendean Optical

MEMBER TESTIMONIAL Behavioural / Paediatric TESTIMONIAL Mick Doyle – Bassendean Optical We identified the need for differentiation in order to compete with corporate practice and product focused business models. We reviewed the choices of differentiation and relative to our market / local clientele and competitor models we chose Behavioural / paediatric. Just like taxes, children are guaranteed as a future source of income.

Were there any challenges along the way….. absolutely! This required 3 years of extra formal and difficult study. Consulting equipment had to be increased. Appointment times varied in time and duration. There is increased report writing and administration duties at reception, which we have overcome by improving and streamlining administration systems & implementing report templates for efficiency.

The benefit to the practice over time has been the continuation of bookings, mainly though word of mouth, and subsequently less marketing and advertising costs. Seeing children also extends your patient catchment area.

This revenue stream has resulted in us remaining fully booked with private billing accepted. We expect, based on the continued growth of this revenue stream, that we will require the employment of an additional Optometrist. This also aids succession planning. CR Surfacing (ProVision preferred supplier), has really supported us on our journey through a product offer of specialised lenses.