This year, we encourage you to place your orders for print as early as possible due to potential COVID-19 postal delays and to ensure your direct marketing reaches your patients ahead of the busy period. We suggest allowing 2-3 weeks for delivery.
End of Year Health Fund is the most important campaign in the marketing calendar. After another turbulent year for consumers, it's essential to issue a reminder to use any remaining optical extras. Australian households are expected to be increasingly budget conscious over the coming months - so this is a great opportunity for family's to extract maximum value from their health fund.
Questions? Contact the ProVision marketing team at marketing@provision.com.au or via Livechat with any questions on implementing a successful campaign. Ready to start ordering? Head over to ProMarket at http://xm.direct1.com.au/provision
Additional
marketing assets - including Facebook posts, videos and a blog article - are available free of charge via the campaign dropbox.
digital communications have become increasingly important during COVID, mail should continue to be a key component of your New Year communications – in fact, with diminishing standard mail, there’s even less to competition in your patients’ letterboxes.
Your Campaign Products are Here!
This campaign period, we are offering 4 beautiful designs for point-of-sale marketing. We have again engaged local artist Nea Valdivia to create some really eye-catching and unique illustrations. Our focus for EOYHF was to create designs that are bold and direct, with both playful and festive options. There is truly something for everyone! While
EOYHF Standard Letter - from $1.62 EX gst Send this double-sided letter to contact patients with optical extras expiring on December 31. Choose from: $% off second pair, $% off eyewear, no offer, gift voucher or your own custom offer. Standard Letters*single sided *single sided ‘paperboy’ THEME ‘fireworks’ THEME ‘catch up’ THEME
EOYHF Premium Letter - from $1.76 EX gst Send this double-sided letter to contact patients with optical extras expiring on December 31. Choose from: $% off second pair, $% off eyewear, no offer, gift voucher or your own custom offer. Premium Letters *single sided ‘paperboy’ THEME ‘fireworks’ THEME ‘catch up’ THEME
EOYHF Premium Letter with Gift Card - from $1.95 EX gst Double-sided, premium letter that includes ‘stick on’ gift card. Send to patients with optical extras expiring on December 31. Choose from: generic, $% off eyewear, $% off second pair, gift voucher, or customise your own offer. Cards are printed on 100% recycleable stock. Premium Letters with Gift Card *single sided ...gift cards are available with ‘Paperboy’, ‘Catch Up’, and ‘Fireworks’ premium letters.
Standalone gift vouchers - from $32 EX gst Present these vouchers after purchase in Oct-Dec to be redeemed by patients in Jan once their health fund benefits have been renewed. This will incentivise them to return to your practice and purchase additional eyewear. Cards are printed on 100% recycleable stock. Gift Vouchers
Email CAMPAIGN EMAIL, from $0 Send this email consumers with unused optical extras. Choose from: $% off second pair, $% off eyewear, no offer, or your own custom offer. Available in multiple designs......andmultiple offer options ($% off, $% off second set of eye wear, custom offer or no offer)
SMS
Appropriate for COVID affected areas, this message is a reminder that your practice is taking all necessary health and safety precautions.
OCTOBER SMS, from $0.17 Messages specifically designed to send in October.
NOVEMBER SMS, from $0.17 Messages specifically designed to send in November.
HEALTHextras.
CAMPAIGN SMS, from $0.17 Send an EOYHF reminder with wording available for each of the 4 campaign themes.
ANYTIME SMS, from $0.17
DECEMBER SMS, from $0.17 Messages specifically designed to send in December.
Send these generalised messages at any point during the campaign period to patients with unused optical AND SAFETY SMS, from $0.17
Google Ads EOYHF Google Ads - $0.00 These customised Google Ads are available in the following campaign themes: ‘Paperboy’, ‘Catch Up’, and ‘Fireworks’. Choose a design that matches your point of sale (banner) selection. Ads include your practice logo and are provided in a range of sizes. Upload to your Google Ads account to attract bookings over the campaign period. To request a set of Google Ads, please email marketing@provision.com.au
