Provenance x West Elm

P R O V E N A N C E

+ 2017

PROCESS

hometown pride This past year was all about showcasing the essence of each new store’s city.

We criss-crossed the country in search of salvaged treasures, and then transformed them into elements that honored local landmarks. And to share these stories with customers, Provenance crafted engaging signage for every location.

These one-of-a-kind touches make West Elm’s latest batch of stores a vibrant addition to the retail scene.

PROCESS

the provenance touch We combine artistic flair with technical know-how to unlock the magic of reclaimed materials.

From hand-painted murals to expertly cut marble, you can always count on meticulous workmanship and innovative results.

PROCESS

Grand Avenue Des Moines, IA Ash planks in a radiating geometric pattern cover the ceiling. Skip-planed mixed American hardwoods accent the loft floor.

local love

Tin shingles from a Victorian building in downtown Fort Worth add texture to the sculptural panel behind the register.

West 7th Fort Worth, TX

Because leather is a quintessential component of the Texas lifestyle, dozens of vintage leather jackets were collaged into a textural patchwork.

Stuyvesant A l b a n y, N Y

Deconstructed aluminum light fixtures from a Brooklyn branch of the Carnegie Library give the cash wrap a burnished shine. A handpainted mural highlights Albany’s most notable landmarks.

I N S TA L L AT I O N S

I N S TA L L AT I O N S

The Suburban Square store celebrates Philadelphia’s rich architectural history.

Elements seen in stately Main Line homes are tucked into a shadow box assemblage behind the register. Look closely and you’ll find pressed ceiling tiles, masonry stars, and ornate wooden screens.

I N S TA L L AT I O N S

local love A cash wrap clad in railroad spikes highlights Portland, Maine’s status as a major transportation hub during the 19th and 20th centuries.

Downtown Portland Portland, ME

Reclaimed slate roofing tiles accent the loft floor. The design lab table juxtaposes a live edge black walnut slab against an Industrial Revolutionera machine base. OPPOSITE: Old face mixed American hardwood flooring weaves it way through the entire space.

I N S TA L L AT I O N S

local love Phoenix’s cash wrap pays homage to Taliesin West, Frank Lloyd Wright’s workshop and school nestled in the Arizona foothills.

Uptown Plaza Phoenix, AZ

Zinc and reclaimed wood form a Mid-century Modern motif. OPPOSITE: A loft ceiling of reclaimed redwood in a square-in-square pattern.

1420 Willow Hoboken, NJ

Spindles from regional brownstones reference the 19th-century homes lining Hoboken’s streets. An inlaid map of the piers lining the Hudson River hangs behind the register.

Grand Avenue Des Moines, IA

Reclaimed corrugated tin roofing sourced from heartland barns clads the cash wrap and sunlight streams through a lattice made of rare hand-split lath.

I N S TA L L AT I O N S

the secret to patterns that pop Provenance has a knack for transforming the most rustic materials into of-the-moment motifs. From starry shapes to Mid-century Modern geometrics, the intricate patterns were a major component of 2017.

CLOCKWISE FROM TOP LEFT: Bleached ash square-insquare loft ceiling, Des Moines, Iowa. Reclaimed wood double migration back wrap, Seoul, Korea. Bleached ash star back wrap, Turki Centre, Saudi Arabia.

Corrugated tin cash wrap, Mexico City, Mexico. Ipe basket-weave loft floor, Plano, Texas. OPPOSITE: Bleached ash radiating diamond back wrap, Al Kout, Kuwait.

I N S TA L L AT I O N S

sharing the story New this year: Prominently placed signs let customers in on all the one-of-a-kind design details. The silk-screened metal squares reveal the hyper-local touches that go into each shop.

A l b a n y, N Y

Albany’s Capitol Region landmarks inspired the skyline art panel. The Empire State Plaza was Governor Nelson Rockefeller’s grand building plan and includes the New York State Capitol, and The Egg, and the Corning Tower. The mirror image of the skyline is a nod to the reflecting pool located in the center of the plaza.

The front design panel design was created with aluminum light fixtures from one of the Carnegie Libraries in Brooklyn.

P h i l a d e l p h i a , PA

The design lab table, credenza, and console are topped with marble salvaged from Independence Mall. Prior to becoming part of Independence National Historic Park, the mall was owned and developed by the city of Philadelphia. Edmund Bacon, director of Philadelphia’s planning commission in the mid-1950s, modernized the multi-block pavilion adding a marble-paved plaza amidst terraces and arcades. The 3-inch thick marble slabs were once paving stones within the plaza.

Hoboken, NJ

The map of Hoboken and New York hanging behind the register represents the connection between two vibrant cities. Painted on lath, it includes a stylized depiction of the piers along the Hudson River. Spindles from regional brownstones make up the front panel and reference the early 19th-century homes lining Hoboken’s streets.

The feature wall and loft floor are composed of old face American hardwoods. The material was skip planed during the milling process to reveal the grain beneath. To complement the flooring, the loft ceiling is made of oak assembled in a similar pattern.

SIGNAGE

Fort Worth, TX

The sculptural assemblage in front of the register celebrates the city’s legendary livestock industry. Made of vintage leather jackets, each square has a crackled and worn texture reminiscent of saddles and cowboy boots.

The wall hanging is composed of tin shingles sourced directly from Fort Worth. Tiles such as these were often used on the rooftops of Victorian homes throughout the downtown area.

You’ll also see evidence of history overhead. The loft ceiling is a basket-weave pattern made up of narrow strips of reclaimed redwood snow fencing.

Phoenix, AZ

The sculptural assemblage on the front of the register was inspired by the graphic language of Frank Lloyd Wright’s Taliesin West. Located in the McDowell Mountains, the architect’s workshop, school, and winter home organically meld with the desert landscape. The abstract depiction of this National Historic Landmark is composed of reclaimed grey poplar, zinc, and painted wood.

The wall hanging behind the register and the loft ceiling also celebrate the architectural period with quintessential Mid-century Modern motifs. Both are composed of reclaimed snow fencing.

Des Moines, IA

Frank Lloyd Wright’s Prairie style served as the inspiration for the sculptural art assemblage behind the register. Rare hand-split lath was pieced into a composition that references the architect’s work and Iowa’s rolling plains. The front panel is composed of salvaged corrugated tin roofing and nods to the landscape of America’s heartland.

Remnants of history can also be seen underfoot. Old face American hardwoods laid in a stylized chevron pattern accent the loft floor. The material—a mix of oak, maple, and hickory—was sourced from barns that dotted Midwestern farmlands.

SIGNAGE

2017 CONTRIBUTIONS

A L K O U T, K U W A I T

P H I L A D E L P H I A , PA

A L B A N Y, N Y

Suburban Square • Basket-weave cash wrap • Shadow box back wrap • Independence Mall marble design lab table, credenza, and console

Grand Avenue • Steel and ash cash wrap • Ash zig-zag back wrap

Stuyvesant Plaza • Deconstructed light fixture cash wrap • Hand-painted skyline back wrap DES MOINES, IA

Grand Avenue • Corrugated tin cash wrap • Hand-split lath back wrap • Mixed hardwood chevron loft floor • Ash radiating diamond loft ceiling

PHOENIX, AZ

Uptown Plaza • Taliesin West cash wrap • Cube-in-cube back wrap • Reclaimed redwood loft ceiling PLANO, TX

Legacy West • Basket-weave loft floor

FORT WORTH, TX

PORTLAND, ME

West 7th • Reclaimed leather cash wrap • Tin shingle back wrap

Downtown Portland • Railroad spike cash wrap • Mixed American hardwood floor • Slate shingle loft floor • Black walnut design lab table

HOBOKEN, NJ

1420 Willow • Reclaimed spindle cash wrap • Hand-painted waterfront back wrap • Mixed hardwood loft floor • Ash radiating diamond loft ceiling

M E X I C O C I T Y, M E X I C O

Centro Sante Fe • Corrugated tin cash wrap S E O U L , KO R E A

Garden Five • Salvaged door knob cash wrap • Double migration back wrap

NEW YORK, NY

Chelsea • Black walnut design lab table • Mushroom wood cash wrap

1 8 0 1 N O R T H A M E R I C A N S T R E E T, 1 E P H I L A D E L P H I A , PA 1 9 1 2 2 215-925-2002 I N F O @ P R O V E N A N C E C O M PA N I E S . C O M