7.5 Cultural Values

There isn’t a major secret for creating a successful and perfect app, but in order to

maintain itself in the market throughout the years and remain in the top rank of productivity app

for students, there are a few steps that can help strengthen this startup and avoid becoming a

failure or obsolete. The first step should always be focusing on solving the problem. Take into

consideration the real-life problems the users might have and everything pointed in the problem

tree analysis, the real user expectations, engagement rate and especially the issues users have

complained about other competitors.

The next step should be to establish the point of difference, or what makes this app

truly different than other competitors, that will create a buzz in the market. People tend to get

bored easily, we want to deliver a product that is unique. Seeking always to improve the app

with rapid updates and releases and focusing on the user’s feedback is key to attract more

users, improve the user experience for the ones that have been using the app, and increase the

quality rates. This will allow the startup to truly meet the user’s expectation in making efficient

tweaks that will really solve problems along the way. Providing a good app description at

Apple Store is also important to attract those that are getting in contact with the app for the first

time. It is crucial to make the first two lines attractive and informative enough so the visitors

can turn into customers.

7.5 Cultural Values

As a startup company, we have established our cultural values, which is part of the

process of the creation of an even better environment from the executive to the employee's point

of view. Cultural values are the most crucial part of how we work and communicate with others

as well as to see the performance at Task. In order to create our cultural values, we have to think

about the goals. Task has, which is planning made accessible as a company. We are a group of

students passing to every challenge that we might have run into — the application created by

group students for students.

Task values the sustainable performance task offers in this time of the era, with the creation of

innovation and partnership. Task, as a student base company, we pursue long-lasting perfor-

mance by developing the best diverse talents students with the opportunity to collaborate in the

different needs and features for each student. Team effort is part of our corporation which em-

powers our vision for the future in innovation. The creation of a proactive application would be

shown in our platform but at the same time at our encouraging corporate students to be attracted

to our happy work environment.

The build of a diverse environment would generate better ideas in making more bal-

anced decisions depending on the location. We would be active in the creation of responsible

partnerships in uplifting and helping each company to success in the fields, from the promotion

stand of view to the business progress. These cultural values demonstrated over time the traits

and behaviors in how dedicated and passionate we are for the success of the application. We

would strive for fostering innovation in our student or employee curiosity, always seeking solu-

tions, and improving the platform according to students' feedback.

Economic Sustainability

One can only talk about a sustainable company if it has positive financial results. This

way, in addition to worrying and caring for the planet (performing actions of reducing water and