Pestel Analysis 37

5.1 Economic

38................................................................................................ 5.2 Social 38...................................................................................................... 5.3 Technological 39......................................................................................... 5.4 Environmental 39........................................................................................ 6 Ideas Description 39............................................................................................ 6.1 Consumer Journey 40.................................................................................. 7 Branding 44......................................................................................................... 7.1 Color Palette 44........................................................................................... 7.2 Branding Logo 44........................................................................................ 7.3 Application Interface Preview 45................................................................ 7.4 Sustainable Usage 46.................................................................................. 7.5 Cultural Values 47....................................................................................... 7.6 Advantages of Economic Sustainability 49................................................. 7.7 “Task” Subscription Model 50.................................................................... 7.8 Diversity Inclusion 53................................................................................. 7.9 Stakeholder Analysis 54.............................................................................. 7.10 Assessment Matrix 55............................................................................... 7.11 Logical Framework 55.............................................................................. 7.12 Return on Investment 56........................................................................... 7.13 Mentoring Plan 58..................................................................................... 7.14 Unique Selling Point 60............................................................................ Conclusion 61.........................................................................................................

References 62.........................................................................................................

Appendix 66...........................................................................................................

List of Tables

Table 1: Average weekday, full-time university and college students 14............... Table 2: United States Hofstede Cultural Dimensions 24...................................... Table 3: Chart of average consumer 52..................................................................

List of Figures

Figure 1: Problem Tree 18...................................................................................... Figure 2: Objective Tree 20.................................................................................... Figure 3: Pocket Schedule Planner app screenshot 32........................................... Figure 4: Canvas Student app screenshot 32.......................................................... Figure 5: Campus Student app screenshot 33........................................................ Figure 6: My Study Life app screenshot 33........................................................... Figure 7: Asana app screenshot 34......................................................................... Figure 8: A Tracker app screenshot 35................................................................... Figure 9: Be Focused app screenshot 35................................................................ Figure 10 : SWOT Analysis 36.............................................................................. Figure 11 : PESTEL Analysis 38............................................................................ Figure 12: Consumer Journey 40...........................................................................

Figure 13: Color palette

44..................................................................................... Figure 14: Task preview 46.................................................................................... Figure 15: Interface Preview 46............................................................................. Figure 16: Economic sustainability graph 50......................................................... Figure 17: Task charge 51......................................................................................

2.Task: Planning Made Easy

2.1 Project Description

Time is the only element in this world that cannot be bought nor recuperated, therefore,

a valuable element should never be wasted. As humans, we are constantly struggling with time

trying to do more with the hours that we are given every day. This last idea represents the con-

cept of productivity, in which people and companies are constantly looking to do more with

fewer resources.

Productivity is the main goal that every person or any organization wants to achieve;

the more we do in less time, the better we are, showing great signs of time management and ef-

ficiency, but, the reality is that as much as we all like these concepts, achieving them is difficult

and challenging. To narrow it down to one specific group, students of all ages and from all dif-

ferent majors and fields struggle with time. It is difficult to manage classes, schedules, assign-

ments, exams, and meetings, especially when having to balance it out with personal life, work,

and other elements intrinsic of every individual.

Additionally, with all the stimuli that we receive on a daily basis from social media, ad-

vertisements, friends, among others, it is very hard to concentrate and really putting the effort to

finalize a task. This situation promotes procrastination, frustration, stress, and anxiety among

students that once they are done with their day, they go to bed feeling they have not achieved

any of their goals. As a consequence of this, students tend to lower their performance in school,

fail their classes or drop out of school.

With this in mind, we would like to focus on this common problem among the student

population and try to offer a solution that improves their productivity and time management

skills. “Task” is an app that will help students of all kinds, ages, backgrounds, improve their

productivity, minimize their unutilized time and simply, helping them get things done!

2.2 Project Significance and Ideation

Time management and productivity among the student population are very important.

Students suffer from a great overflow of assignments and they might not count on the right tools

that can help them keep themselves on track and to promote the culmination of their tasks.

Therefore, we would like to create an application that can help students of all kinds, ages, back-

grounds, and majors to improve their productivity, minimize their unutilized time and helping

them get things done.

Increasing productivity is a big concern today. The sheer volume of tasks and informa-

tion that every student receives today demands the help of technology in order for management

to be well executed. Adopting applications as a way to engage with team members and increase

productivity is a modern outlet that facilitates coordination. With apps, every single student can

improve processes and communication, reducing time and financial waste. Additionally, the

app will invest many resources in its user interface and experience so any student can add, in a

very easy way, the tasks that want to be achieved. Another advantage of applications is that

teams can also track results and actively participate in improvement processes.

This idea seems to fit perfectly in the globalized environment in which we live. In to-

day’s world, the market has become increasingly competitive among inventors who relentlessly

seek to satisfy consumer needs, which never cease. At all times they want to excel at their com-

petitors and are driven to put their promising ideas into practice, to meet the need for updating,

overcoming the fear of daring and risking a new product. According to Motta (2001) one of the

major trends of today is the attraction for the new, but especially the possibility of improvement

in the quality of life by the consumer, which makes it increasingly easy to meet the needs of

consumers and customers needs and expectations.

For a possible attraction of customers and consumers, it is necessary to invent, create,

and develop something that arouses interest, that does not exist or simply update and transform

something existing. Hamel (2000) says that one must always innovate, look for new products,

create the need for consumption, and thus be able to stand out among the competition. Creating

a new product is usually part of the idea of satisfying customers, getting more money, ease,

convenience, comfort or saving time. But this idea needs to go through several processes, which

will be cited, before being put into practice. The objective is to trace the path between the emer-

gence of the new product idea and the approval of its development.

“Task” will be the name that our app will carry, and even though it is not the first app

focused on helping students with their schedules in the market, it will be the best one ever creat-

ed. As in many sectors of the economy, the customer becomes increasingly demanding. If a so-

lution, product, or service does not meet the criteria expected of a good product, it ends up be-

ing discarded. Building a good interface is the first step in order for “Task” to succeed in the

marketplace. The use of computational elements will be fast, accurate, efficient and unambigu-

ous.

2.3 Background

In this era, in which technology is evolving and ever-changing in front of our eyes,

people have created the habit of continuously demanding for more. The differences between

generations are more notable than ever before, to the point in which Millennials, the newest

generation of young people, can even be portrayed as lazy by older generations. The conception

is that Millennials are trapped in their phones all day long instead of working and being as

hands-on as their predecessors used to be. The reality is that Millennials are quite the opposite

of that perception, they have become an overachieving population that is just trying to meet

their goals faster by using technology as an ally.

As current students enrolled in a master’s program, we are also part of different genera-

tions and because of that, we have different goals that each of us wants to achieve, but regard-

less of these goals, we all would like to be productive in the way we achieve them. Each of us

has its own personal difficulties in our lives, whether it is work-related, school-related or on a

personal level. With so much to do and to accomplish, many of us struggle with managing all

these areas successfully at the same time, and finding the right balance between work, school

and personal life is what can define a successful person nowadays. Finding a way to increase

productivity and the effective use of time is key to that success. Independently of the setbacks,

we all would like to find this ideal app that can help us achieve our goals specifically in the aca-

demic area, keeping track of our due dates, projects and simply making our lives easier.

As a team, we also struggle to keep up with the program and to coordinate the routine

and time of four different people. With an app like “Task”, we would be able to create a routine

as well as organizational tasks that can help us achieve every assignment by pushing notifica-

tions and alarms depending on the priorities set for each task. With this in mind, “Task” will be

the ultimate assistant to help students focus on what is important and to motivate you all the

way to the endpoint.

2.4 Group Profile

Task employees are the founder and co-founder of the organizations, the team would

be in charge of managing the decision making. The of developers of “Task” will be the follow-

ing:

● Max Guidón - Interior Designer and Production Engineer. Data management

and technology. UX/UI Designer. Process Developer. Writer and editor.

● Ricardo Frias - Graphic Designer and UI/UX Designer will be responsible for

the user’s interface and user experience of the app.

● Beatriz Lee - Graphic Designer and Social Media management responsible for

the overall layout design infographics materials and video editing.

● Caroline Pereira - Art Director and Illustrator. UI Designer will be responsible

also for brand development and visual identity, as well as animation.

2.5 Problem

Assuming a full-time load of fifteen credit hours, students adhering to this standard

should spend thirty hours per week studying. But since its first national administration in 2000,

the National Survey of Student Engagement (NSSE) has found that the average full-time col-

lege student falls well short of that standard. NSSE asks students how many hours they spend

“in a typical seven-day week” on a variety of activities, including “preparing for class (studying,

reading, writing, doing homework or lab work, analyzing data, rehearsing, and other academic

activities),” and the results indicate that, on average, full-time NSSE respondents only study

about one hour for each hour of class.

Only 11 percent of first-years and 14 percent of seniors reported studying twenty-six or

more hours per week. About three out of five (58 percent of first-years and 57 percent of se-

niors) said they study fifteen or fewer hours per week. Studies have found evidence of a pro-

nounced decline in the number of hours that full-time college students say they study, from

about twenty-four hours per week in 1961 to fourteen hours per week in 2003.

A dramatic difference between undergraduate education in 1961 and today involves

technology. The mechanics of information search and retrieval, and of preparing and revising

written assignments, have profoundly changed since 1961. Information that previously required

a visit to one or more libraries, sometimes even at other locations, is often only a few mouse

clicks away today.

There is one other important point to make with regard to compositional differences in

the student population between 1961 and 2003. More students are now working for pay, and the

number of hours worked has risen as well. Comparing the 1961 and 2003 samples, the propor-

tion of full-time students who work increased from about one-quarter to 55 percent.