Kismet Kebabs is a UK-based kebab manufacturer with a broad portfolio. Marketing Manager Gulseren Enver discussed the company’s growing success, product ranges and dedication to collaboration, in conversation with Hannah Barnett and Antonia Cole.
From its four-acre site, the company delivers on avenge about 110 tonnes of kebab products a week and is committed to producing high-quality kebabs for clients and consumers.
Established in 2008, the company has grown continually by developing products and facilities. It now has 14 different flavour varieties and around 120 staff members contributing to the success of the com -
pany. Kismet Kebabs distributes products through both wholesale and retail avenues, with approximately 80% of sales being wholesale and 20% being retail.
“Kismet Kebabs has grown through our investments into new technology and automating our production process,” said Marketing Manager Gulseren Enver. “On our site, we now have 12 machines with the capacity of holding 300kg of Doner kebab meat per robotic machine. The investment in automated machinery has not only increased efficiency, but also ensured consistency in the quality of our products.”
Convenient kebabs
Kismet Kebabs offers semi-cooked and sliced kebabs with the choice of doner kebab meat and chicken kebab. The semi
cooked kebab stands out as a customer favourite for several compelling reasons: affordability, versatility, and exceptional quality, creating a more convenient experience for consumers.
“Customers can use this product to get the takeaway taste and experience at home,” explained Ms Enver. “Fast-food outlets can also utilise the product in their businesses to benefit their own productions. There are many people that the product can benefit.”
The semi-cooked and sliced range has grown in sales by 500% in the past two years. Bringing flavour and convenience at a low cost is what sets the demand for the semi-cooked and sliced range so high. Kismet Kebabs’ focus is on providing an authentic taste to satisfy consumers.
“At Kismet Kebabs, we place a strong emphasis on innovation in product development to continuously meet the evolving tastes and preferences of our customers,” said Ms Enver. “We are constantly exploring new flavours to enhance the range. As we expand and develop our semi-cooked and sliced range, we are currently in the development stage of introducing new flavours that will complement our existing offerings.
“Overall, innovation is at the core of everything we do at Kismet Kebabs. We are excited about the future possibilities as we continue to evolve and expand our range.
“Several factors set Kismet Kebabs apart from our competitors in the marketplace, including our exceptional quality, innovative product range, convenience and versatility. Overall, Kismet Kebabs focuses on quality and innovation, positioning us as a leader in the kebab industry. We remain committed to upholding these core values as we continue to grow and evolve, delivering satisfying and delicious kebabs to consumers.”
Kismet Kebabs believes in fostering strong relationships with suppliers and wholesale partners to ensure the success and sustainability of the business.
Kismet work with
approved suppliers to maintain rigorous quality standards.
By working together collaboratively, Kismet can continue to drive innovation, efficiency and value throughout the supply chain. The broad portfolio of flavours allows the company to fit individual client needs across a range of fast-food outlets. Kismet Kebabs gives businesses the option to choose a kebab flavour that best fits their menu, so that the client can be more successful.
Eco-travel
The company is promoting more sustainable practices within operations by encouraging environmentally friendly travel to and from the workplace. By highlighting the benefits of walking, cycling and using public transport, the company is reducing
its carbon footprint and fostering a more environmentally conscious community.
Kismet Kebabs is working with Smarter Travel for Essex Network and Team Modeshift to improve and develop sustainability practices within the company’s workforce. Kismet Kebabs has achieved Modeshift’s silver level STARS accreditation and is aiming to be awarded the gold level within the next six months.
“We are always looking for ways in which we can help the environment, but also our workers,” said Ms Enver. “By encouraging eco-friendly transport, our workers not only benefit the environment, but their own health and wellbeing.”
Value of collaboration
Kismet Kebabs recognises the importance of suppliers to operations and the ability to develop high-quality and innovative products. “By collaborating with our suppliers, we enhance innovation and creativity within our operations to make
the best possible products for consumers,” explained Ms Enver.
The company also values clients and continuously works to satisfy client needs. By providing a high-quality product with high-quality service, Kismet Kebabs retains a loyal client base where some businesses have been collaborating with the company since its establishment in 2008.
“We make sure to maintain a steady stream of communication with our clients through consistent quarterly meetings,” said Ms Enver. “We can gain an under -
standing of what our clients need and what is currently in demand. It is vital for us to understand our client base so that we can adjust to the demand and keep our prices competitive.”
Kismet Kebabs has been connecting with potential clients and consumers through digital media. Social media is an effective way to present a product visually to a new market. The more personal aspect of social media also helps to build a sense of familiarity and trust with the brand.
The company has been working with content creators and influencers to promote products online. A recent campaign generated six million views on TikTok, one of the most popular social media platforms globally.
“It is so important for us to be involved with social media and really use it as a tool to expand our company’s brand and client base,” explained Ms Enver. “In the digital landscape, trends are always changing,
and we need to stay up to date with what’s popular in order to utilise these avenues of promotion.”
Kismet Kebabs continues to build brand awareness and drive engagement via embracing trends and developing strategies. It ensures customer satisfaction through collaboration, innovation and high-quality products.
The company’s history reflects a journey of growth and development, marked by key milestones that have helped shape its identity and success. The Expansion
of the Semi cooked and sliced kebab into the B2C marketplace has appealed to a broader customer base.
Kismet has built long lasting partnerships with wholesale distributors, establishing a network to reach customers across all regions of the United Kingdom. The company has also built a strong brand presence by embracing digital marketing. These milestones collectively contribute to the growth and evolution of Kismet Kebabs Ltd, shaping its identity as a trusted provider of quality kebab products in the industry. n
